Imabari Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ehime Prefecture, Japan
Is Airbnb profitable in Imabari in 2025? Explore comprehensive Airbnb analytics for Imabari, Ehime Prefecture, Japan to uncover income potential. This 2025 STR market report for Imabari, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Imabari, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Imabari Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Imabari Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Imabari (2025)
Understanding the monthly revenue variations for Airbnb listings in Imabari is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Imabari is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Imabari across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,028+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,069 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,034 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $484, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Imabari
Imabari Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Imabari STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Imabari:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Imabari
Average Daily Rate (ADR) Airbnb Trends in Imabari (2025)
Effective short term rental pricing strategy in Imabari involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Imabari typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $274+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $140 or more.
- Typical properties (Median) charge around $81 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Imabari
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Airbnb Seasonality Analysis & Trends in Imabari (2025)
Peak Season (April, May, June)
- Revenue averages $2,649 per month
- Occupancy rates average 45.1%
- Daily rates average $136
Shoulder Season
- Revenue averages $1,800 per month
- Occupancy maintains around 43.0%
- Daily rates hold near $139
Low Season (February, March, December)
- Revenue drops to average $1,153 per month
- Occupancy decreases to average 34.5%
- Daily rates adjust to average $137
Seasonality Insights for Imabari
- The Airbnb seasonality in Imabari shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Imabari's highest earning potential, with monthly revenues capable of climbing to $2,766, occupancy reaching a high of 51.3%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,016, occupancy could drop to 32.4%, and ADRs may adjust down to $135.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Imabari.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Imabari seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Imabari (2025)
Exploring the top neighborhoods for short-term rentals in Imabari? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Imabari Port | A prime location for visitors due to its access to ferry services, beautiful waterfront views and proximity to local dining options. Perfect for travelers wanting to experience the seaside charm of Imabari. | Imabari Castle, Imabari Shipbuilding Museum, Shimanami Kaido Cycle Route, Towel Museum, Kurushima Strait Bridge |
| Dogo Onsen | A famous hot spring area known for its historic ambiance and traditional inns. Attracts tourists looking for relaxation and cultural experiences related to Japanese onsen tradition. | Dogo Onsen Main Building, Dogo Park, Botchan Train, Dogo Onsen Station, Shiki Memorial Museum |
| Kurushima Strait | Features scenic views and outdoor activities, making it popular with nature lovers and cyclists. An excellent area for hosting guests who appreciate nature and outdoor sports. | Setonaikai National Park, Shimanami Kaido, Kirshima Strait Observatory, Cycling Tours, Fishing Opportunities |
| Mitsukoshi | This area features vibrant local markets and is close to many artisanal shops, making it popular with tourists looking for authentic local experiences and traditional souvenirs. | Imabari Towel Factory, Local Seafood Market, Mitsukoshi Shrine, Cultural Workshops, Food Stalls |
| Towel Museum | A unique attraction that highlights Imabari's rich towel-making heritage. A great spot for tourists interested in local crafts and history. | Towel Museum, Workshops on Towel Making, Local Craft Shops, Exhibitions, Souvenirs |
| Shimanami Kaido | This bike route connecting Shikoku to Honshu is one of the most scenic in Japan. It's popular with cycling enthusiasts and nature lovers. | Shimanami Cycling Route, Bicycle Rental Stations, Viewpoints, Local Cafés, Art Installations along the Route |
| Nishinoshima | A tranquil island experience with stunning nature and local hospitality, appealing to visitors looking for peace and natural beauty. | Beautiful Beaches, Local Seafood, Hiking Trails, Cultural Heritage Sites, Island Festivals |
| Yoshiumi | Rich in historical significance and natural beauty, this area attracts those interested in sightseeing and outdoor activities, particularly near historical sites and parks. | Yoshiumi Shrine, Local Parks, Historical Landmarks, Nature Walks, Photography Spots |
Understanding Airbnb License Requirements & STR Laws in Imabari (2025)
Yes, Imabari, Ehime Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Imabari to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 85% licensed listings)
Top Performing Airbnb Properties in Imabari (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Imabaribased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Enjoy a luxurious time with Learea Resort Villa Sunset
Entire Place • 3 bedrooms
![[Entire house] Miyara Goten, an island hideaway (only for your group)](https://a0.muscache.com/im/pictures/miso/Hosting-992265976252108221/original/4069315d-bf2f-452c-b8b2-ea1a9dfbc552.jpeg?im_w=480&im_format=avif)
[Entire house] Miyara Goten, an island hideaway (only for your group)
Entire Place • 1 bedroom
OMISHIMA-SPACE 1 private island workspace
Entire Place • 6 bedrooms
Beachfront villa with sauna on Shimanami Kaido.
Entire Place • 2 bedrooms
![Modern private house rental old house villa [Zipline, BBQ, bonfire, swing, basketball, badminton] Ac](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6OTYzOTMwNTA1OTI5NzYyNTA4/original/fe61ff23-c9e3-4ce8-8020-7d375c3720ed.png?im_w=480&im_format=avif)
Modern private house rental old house villa [Zipline, BBQ, bonfire, swing, basketball, badminton] Ac
Entire Place • N/A
Renting the whole guest house Yadokari.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Imabari (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Imabari based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shigeki | 7 | $120,604 | 115 | 4.94/5.0 |
| 増野 | 5 | $106,248 | 13 | 3.93/5.0 |
| LeaLea Resort Villa | 2 | $92,368 | 8 | 4.75/5.0 |
| ソルトハウス | 4 | $70,179 | 176 | 3.68/5.0 |
| Hiroyasu | 1 | $61,714 | 227 | 4.95/5.0 |
| Seki | 3 | $32,672 | 124 | 4.94/5.0 |
| 光太郎 | 1 | $29,078 | 21 | 4.95/5.0 |
| Akira & Rei | 1 | $28,318 | 155 | 4.97/5.0 |
| Dani | 1 | $28,257 | 58 | 4.88/5.0 |
| Akemi | 1 | $26,356 | 44 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Imabari.
Dive Deeper: Advanced Imabari STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Imabari. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsImabari Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Imabari
- The Imabari Airbnb market composition is heavily skewed towards Private Room listings, which make up 60% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Imabari, House properties are the most common (47.5%), reflecting the local real estate landscape.
- Houses represent a significant 47.5% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
Imabari Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Imabari
- The dominant room capacity in Imabari is 1 bedroom listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.5% of the active Airbnb listings in Imabari, indicating a high concentration in these sizes.
Imabari Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Imabari
- The most common guest capacity trend in Imabari vacation rentals is listings accommodating 6 guests (17.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Imabari STR market, accounting for 32.5% of listings.
- 32.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Imabari.
- On average, properties in Imabari are equipped to host 2.9 guests.
Imabari Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Imabari
- The most common availability pattern in Imabari falls within the 271-366 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Imabari (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Imabari Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
94.7% of total
2 Nights
1 listings
2.6% of total
30+ Nights
1 listings
2.6% of total
Key Insights
- The most prevalent minimum stay requirement in Imabari is 1 Night, adopted by 94.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.3%) of the Imabari Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.6%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 94.7% of Imabari hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Imabari.
Imabari Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
32.4% of total
Moderate
13 listings
35.1% of total
Firm
9 listings
24.3% of total
Strict
3 listings
8.1% of total
Cancellation Policy Insights for Imabari
- The prevailing Airbnb cancellation policy trend in Imabari is Moderate, used by 35.1% of listings.
- There's a relatively balanced mix between guest-friendly (67.5%) and stricter (32.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.1% market standard in Imabari.
- Using a Strict policy might deter some guests, as only 8.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Imabari.
Imabari STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Imabari
- The overall average booking lead time for vacation rentals in Imabari is 47 days.
- Guests book furthest in advance for stays during April (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (64 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Imabari.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Imabari averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Imabari (2025)
Amenity Prevalence
Amenity Insights for Imabari
- Essential amenities in Imabari that guests expect include: Wifi, Smoke alarm, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Imabari: Wifi, Smoke alarm, Air conditioning.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Air conditioning.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Imabari to stay competitive.
Imabari Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Imabari
- The typical guest profile for Airbnb in Imabari consists of predominantly international visitors (80%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 19.8% of guests.
- Key international markets include Japan (19.8%) and Australia (14.7%).
- Top languages spoken are English (42.6%) followed by Japanese (19.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Imabari Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Minamiawaji | 28 | $4,182 | $361.67 | 41% |
| Naoshima | 18 | $3,995 | $199.95 | 71% |
| Awaji | 87 | $3,352 | $266.98 | 41% |
| Sanuki | 28 | $2,629 | $160.42 | 40% |
| Sumoto | 45 | $2,497 | $216.16 | 34% |
| Kure | 12 | $2,392 | $234.98 | 32% |
| Tonosho | 49 | $2,136 | $136.82 | 47% |
| Matsue | 25 | $1,958 | $144.41 | 41% |
| Izumo | 11 | $1,931 | $163.96 | 37% |
| Hatsukaichi | 62 | $1,892 | $166.63 | 37% |