Matsudo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Chiba Prefecture, Japan
Is Airbnb profitable in Matsudo in 2025? Explore comprehensive Airbnb analytics for Matsudo, Chiba Prefecture, Japan to uncover income potential. This 2025 STR market report for Matsudo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Matsudo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Matsudo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Matsudo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Matsudo (2025)
Understanding the monthly revenue variations for Airbnb listings in Matsudo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Matsudo is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Matsudo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,356+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,186 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,318 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $778, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Matsudo
Matsudo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Matsudo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Matsudo:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Matsudo
Average Daily Rate (ADR) Airbnb Trends in Matsudo (2025)
Effective short term rental pricing strategy in Matsudo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Matsudo typically peaks in November and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $220+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $135 or more.
- Typical properties (Median) charge around $71 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Matsudo
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Airbnb Seasonality Analysis & Trends in Matsudo (2025)
Peak Season (April, May, October)
- Revenue averages $1,981 per month
- Occupancy rates average 56.9%
- Daily rates average $90
Shoulder Season
- Revenue averages $1,553 per month
- Occupancy maintains around 45.8%
- Daily rates hold near $104
Low Season (February, March, September)
- Revenue drops to average $1,368 per month
- Occupancy decreases to average 44.7%
- Daily rates adjust to average $100
Seasonality Insights for Matsudo
- The Airbnb seasonality in Matsudo shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Matsudo's highest earning potential, with monthly revenues capable of climbing to $2,138, occupancy reaching a high of 61.5%, and ADRs peaking at $123.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,345, occupancy could drop to 38.1%, and ADRs may adjust down to $87.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Matsudo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Matsudo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Matsudo (2025)
Exploring the top neighborhoods for short-term rentals in Matsudo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Matsudo Station Area | Conveniently located near the train station, this area is ideal for commuters and tourists wanting easy access to Tokyo and beyond. A mix of shopping, dining, and entertainment makes it attractive for short-term stays. | Matsudo Station, Matsudo City Museum, Matsudo Park, Shopping at Matsudo Parco, Cafes and restaurants along the main street |
| Katsushika River | Known for its scenic views and recreational activities, the Katsushika River area offers a relaxed atmosphere with parks and walking paths, appealing to families and travelers seeking outdoor experiences. | Katsushika River Promenade, Yoshizuka Park, Cherry Blossom Viewing Spots, Bicycle paths along the river, Fishing spots |
| Matsudo Central Park | A vibrant hub of local culture, Matsudo Central Park is perfect for those who enjoy nature and community events. It's a great spot for tourists looking for greenery and outdoor activities. | Matsudo Central Park, Open-air stages for events, Playgrounds and family areas, Seasonal flower displays, Jogging paths |
| Fujisaki | This residential neighborhood offers a glimpse into local life while being close to urban conveniences. Ideal for guests looking for a quiet stay with easy access to local restaurants and shops. | Local cuisines at nearby eateries, Matsudo Shrine, Commuting convenience to Tokyo, Quick access to community parks |
| Nishiwaki | A quiet and peaceful area that’s perfect for those wishing for a serene stay. Proximity to nature and local attractions makes it appealing for travelers seeking relaxation. | Nishiwaki Park, Nature trails, Cafes with local treats, Views of the surrounding countryside, Local farmer’s market |
| Higashi-Matsudo | A growing neighborhood that blends suburban life with accessibility to urban amenities. Good for families and those visiting for extended stays with nearby parks and schools. | Higashi-Matsudo Station, Local shops and restaurants, Walking trails, Family-friendly parks, The Matsudo Yakuo-ji Temple |
| Minami-Matsudo | Close to the Matsudo train station, this area provides a mix of residential living and recreational options, appealing to both tourists and business travelers. | Shopping at Minami-Matsudo Station, Local parks, Dining options, Quick access to public transit, Cultural sites nearby |
| Matsudo Art Park | A cultural district focused on art and exhibitions. Perfect for visitors interested in cultural experiences, art installations, and workshops. | Art galleries, Open-air exhibitions, Workshops for visitors, Cafes with artistic vibes, Local artists' studios |
Understanding Airbnb License Requirements & STR Laws in Matsudo (2025)
Yes, Matsudo, Chiba Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Matsudo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 94% licensed listings)
Top Performing Airbnb Properties in Matsudo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Matsudobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
New Hotel■3 mins to Higashi-Matsudo St-PAX 11■HM-F
Private Room • 2 bedrooms
New Hotel■3mins to Higashi-Matsudo st-PAX4■HM-C
Entire Place • 1 bedroom
Ueno Station & Tokyo Station Go straight within 25 minutes * Omotesando directly * Matsudo Station 7
Entire Place • 4 bedrooms
New Hotel■3 mins to Higashi-Matsudo St-PAX 3■HM-D
Private Room • 1 bedroom
Pine Breeze/Quiet Relaxing Stay Near Tokyo/*한국인운영*
Entire Place • 3 bedrooms
New Hotel■3mins to Higashi-Matsudo st-PAX7■HM-B
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Matsudo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Matsudo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 東松戸 | 5 | $166,772 | 719 | 4.72/5.0 |
| Nomad | 8 | $63,573 | 954 | 4.70/5.0 |
| Yutaka | 5 | $55,946 | 358 | 4.95/5.0 |
| 敏华 | 2 | $44,918 | 98 | 4.74/5.0 |
| Grace | 1 | $32,294 | 44 | 4.77/5.0 |
| Aeyoung | 1 | $28,775 | 47 | 4.89/5.0 |
| Yuko | 1 | $25,956 | 22 | 4.95/5.0 |
| GRApP | 1 | $24,966 | 54 | 4.70/5.0 |
| Takahiro | 1 | $22,597 | 26 | 4.77/5.0 |
| Masayuki & Kimiko | 1 | $20,391 | 126 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Matsudo.
Dive Deeper: Advanced Matsudo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Matsudo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMatsudo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Matsudo
- The Matsudo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.2% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Matsudo, Apartment/Condo properties are the most common (61.3%), reflecting the local real estate landscape.
- Houses represent a significant 25.8% portion, catering likely to families or larger groups.
- The presence of 12.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Matsudo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Matsudo
- The dominant room capacity in Matsudo is 1 bedroom listings, making up 61.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 74.2% of the active Airbnb listings in Matsudo, indicating a high concentration in these sizes.
- With over half the market (61.3%) consisting of studios or 1-bedroom units, Matsudo is particularly well-suited for individuals or couples.
- A significant 25.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Matsudo.
Matsudo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Matsudo
- The most common guest capacity trend in Matsudo vacation rentals is listings accommodating 3 guests (25.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 8+ guests dominate the Matsudo STR market, accounting for 45.2% of listings.
- 38.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Matsudo.
- On average, properties in Matsudo are equipped to host 4.5 guests.
Matsudo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Matsudo
- The most common availability pattern in Matsudo falls within the 181-270 days range, representing 38.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Matsudo (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Matsudo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
61.3% of total
2 Nights
3 listings
9.7% of total
3 Nights
6 listings
19.4% of total
30+ Nights
3 listings
9.7% of total
Key Insights
- The most prevalent minimum stay requirement in Matsudo is 1 Night, adopted by 61.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.0%) of the Matsudo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 61.3% of Matsudo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Matsudo.
Matsudo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
24.1% of total
Moderate
16 listings
55.2% of total
Firm
3 listings
10.3% of total
Strict
3 listings
10.3% of total
Cancellation Policy Insights for Matsudo
- The prevailing Airbnb cancellation policy trend in Matsudo is Moderate, used by 55.2% of listings.
- The market strongly favors guest-friendly terms, with 79.3% of listings offering Flexible or Moderate policies. This suggests guests in Matsudo may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 55.2% market standard in Matsudo.
- Using a Strict policy might deter some guests, as only 10.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Matsudo.
Matsudo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Matsudo
- The overall average booking lead time for vacation rentals in Matsudo is 50 days.
- Guests book furthest in advance for stays during April (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (58 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Matsudo.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Matsudo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Matsudo (2025)
Amenity Prevalence
Amenity Insights for Matsudo
- Essential amenities in Matsudo that guests expect include: Fire extinguisher, Smoke alarm, Hair dryer, Washer, Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Dishes and silverware, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Matsudo: Fire extinguisher, Smoke alarm, Hair dryer, Washer, Air conditioning, Wifi.
- Consider adding popular differentiators like Hangers or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Matsudo to stay competitive.
Matsudo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Matsudo
- The typical guest profile for Airbnb in Matsudo consists of predominantly international visitors (93%), with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 7.1% of guests.
- Key international markets include United States (22%) and Canada (8.9%).
- Top languages spoken are English (44.4%) followed by Spanish (10.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Canada.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Matsudo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Kamogawa | 28 | $4,315 | $315.54 | 40% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |