Hirosaki Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Aomori Prefecture, Japan
Is Airbnb profitable in Hirosaki in 2025? Explore comprehensive Airbnb analytics for Hirosaki, Aomori Prefecture, Japan to uncover income potential. This 2025 STR market report for Hirosaki, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Hirosaki, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hirosaki Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hirosaki Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hirosaki (2025)
Understanding the monthly revenue variations for Airbnb listings in Hirosaki is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hirosaki is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hirosaki across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,869+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,381 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $599 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $286, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hirosaki
Hirosaki Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hirosaki STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hirosaki:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hirosaki
Average Daily Rate (ADR) Airbnb Trends in Hirosaki (2025)
Effective short term rental pricing strategy in Hirosaki involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hirosaki typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $435+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $128 or more.
- Typical properties (Median) charge around $71 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Hirosaki
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Airbnb Seasonality Analysis & Trends in Hirosaki (2025)
Peak Season (August, April, May)
- Revenue averages $1,878 per month
- Occupancy rates average 37.2%
- Daily rates average $150
Shoulder Season
- Revenue averages $1,205 per month
- Occupancy maintains around 25.2%
- Daily rates hold near $140
Low Season (February, March, September)
- Revenue drops to average $806 per month
- Occupancy decreases to average 27.2%
- Daily rates adjust to average $119
Seasonality Insights for Hirosaki
- The Airbnb seasonality in Hirosaki shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hirosaki's highest earning potential, with monthly revenues capable of climbing to $2,120, occupancy reaching a high of 45.7%, and ADRs peaking at $155.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $606, occupancy could drop to 19.9%, and ADRs may adjust down to $102.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hirosaki.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hirosaki seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hirosaki (2025)
Exploring the top neighborhoods for short-term rentals in Hirosaki? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hirosaki Castle Area | Historic area featuring the stunning Hirosaki Castle and adjacent cherry blossom park. Ideal for tourists visiting the castle and enjoying seasonal festivals. | Hirosaki Castle, Hirosaki Park, Apple Park, Chokeiji Temple |
| Downtown Hirosaki | Vibrant city center with shopping, dining, and cultural sites. Offers a mix of traditional and modern attractions for all types of travelers. | Hirosaki City Museum, Neputa Village, Hirosaki Station, Shopping streets |
| Kakunodate Samurai District | Famous for well-preserved samurai houses and cherry blossoms. A unique cultural experience for visitors interested in Japan's samurai history. | Kakunodate Samurai District, Hinokinai Park, Kakunodate Cherry Blossom Festival |
| Aomori Museum of Art | Modern art museum attracting art enthusiasts. Close to natural attractions and part of Aomori's cultural scenery. | Aomori Museum of Art, Sannai-Maruyama Site, Cultural facilities in Aomori |
| Oirase Gorge | Stunning natural scenery and hiking opportunities, famous for its picturesque streams and waterfalls. Popular for nature lovers and outdoor enthusiasts. | Oirase Stream, Yakeyama Park, Yasumiya, Choshi Otaki Waterfall |
| Apple Orchards Area | Surrounding Hirosaki, this area is known for its apple orchards. A unique experience for those looking to explore rural Japan and its agricultural heritage. | Apple picking, Local apple products, Scenic rural landscapes |
| Hakkoda Mountains | Adventure and skiing destination. Popular for its beautiful landscapes and outdoor activities year-round, attracting sports enthusiasts. | Hakkoda Ski Resort, Hakkoda Ropeway, Botanical Garden |
| Tsugaru Traditional Crafts Village | Showcases traditional Tsugaru crafts and culture. Ideal for visitors interested in Japan's heritage and craft-making processes. | Tsugaru Traditional Crafts Museum, Local craft workshops, Cultural demonstrations |
Understanding Airbnb License Requirements & STR Laws in Hirosaki (2025)
Yes, Hirosaki, Aomori Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hirosaki to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 91% licensed listings)
Top Performing Airbnb Properties in Hirosaki (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hirosakibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
English Noble House Agri in Holiday Elegant My Time (1 group per day for entire villa style)
Entire Place • 4 bedrooms
岩木山神社徒歩5分・木のぬくもりを感じる1棟貸OTTABIO（オタービオ）最大8名
Entire Place • 3 bedrooms
"good old hotel" Western-style room 3-5 people 214 (Non-smoking)
Private Room • 1 bedroom
Fantastic Story-Private Residence for 2 people~
Entire Place • 2 bedrooms
I aim to be a new home in Aomori, "Hirosaki Shimizu Mori (Japanese-style room on the first floor)",
Private Room • 1 bedroom
General and same-day reservations available "good old hotel" (non-smoking) Japanese-style room Room
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hirosaki (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hirosaki based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Good Old Hotel | 10 | $84,104 | 145 | 4.44/5.0 |
| 英国貴族の館アグリインホリデー | 1 | $52,333 | 5 | 5.00/5.0 |
| Host #560424915 | 1 | $40,665 | 1 | 0.00/5.0 |
| 房雄 | 3 | $36,518 | 173 | 4.95/5.0 |
| Akira | 2 | $36,262 | 50 | 5.00/5.0 |
| Host #498189390 | 1 | $27,837 | 1 | 0.00/5.0 |
| エイジ | 1 | $17,204 | 52 | 4.90/5.0 |
| Yvonne & Ryu & Moto | 1 | $10,015 | 13 | 4.38/5.0 |
| 光麿 | 1 | $3,656 | 14 | 4.57/5.0 |
| Hostel Hirosaki | 2 | $3,257 | 146 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hirosaki.
Dive Deeper: Advanced Hirosaki STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hirosaki. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHirosaki Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hirosaki
- The Hirosaki Airbnb market composition is heavily skewed towards Private Room listings, which make up 78.3% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hirosaki, Hotel/Boutique properties are the most common (56.5%), reflecting the local real estate landscape.
- Houses represent a significant 43.5% portion, catering likely to families or larger groups.
- The presence of 56.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Hirosaki Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hirosaki
- The dominant room capacity in Hirosaki is 1 bedroom listings, making up 60.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.2% of the active Airbnb listings in Hirosaki, indicating a high concentration in these sizes.
- With over half the market (60.9%) consisting of studios or 1-bedroom units, Hirosaki is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Hirosaki.
Hirosaki Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hirosaki
- The most common guest capacity trend in Hirosaki vacation rentals is listings accommodating 2 guests (34.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 1 guest dominate the Hirosaki STR market, accounting for 43.5% of listings.
- A significant 43.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Hirosaki.
- 17.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hirosaki.
- On average, properties in Hirosaki are equipped to host 2.4 guests.
Hirosaki Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hirosaki
- The most common availability pattern in Hirosaki falls within the 271-366 days range, representing 60.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Hirosaki (60.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hirosaki Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Hirosaki is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Hirosaki Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Hirosaki hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hirosaki.
Hirosaki Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
19% of total
Moderate
13 listings
61.9% of total
Strict
4 listings
19% of total
Cancellation Policy Insights for Hirosaki
- The prevailing Airbnb cancellation policy trend in Hirosaki is Moderate, used by 61.9% of listings.
- The market strongly favors guest-friendly terms, with 80.9% of listings offering Flexible or Moderate policies. This suggests guests in Hirosaki may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 61.9% market standard in Hirosaki.
- Regularly review your cancellation policy against competitors and market demand shifts in Hirosaki.
Hirosaki STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hirosaki
- The overall average booking lead time for vacation rentals in Hirosaki is 41 days.
- Guests book furthest in advance for stays during April (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (64 days avg.) sees the longest lead times, while Summer (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Hirosaki.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Hirosaki averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hirosaki (2025)
Amenity Prevalence
Amenity Insights for Hirosaki
- Essential amenities in Hirosaki that guests expect include: Smoke alarm, Fire extinguisher, Hair dryer, Essentials, Shampoo, Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, TV, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hirosaki: Smoke alarm, Fire extinguisher, Hair dryer, Essentials, Shampoo, Wifi, Air conditioning.
- Prioritize adding missing essentials: Essentials, Shampoo, Wifi, Air conditioning.
- Consider adding popular differentiators like Hangers or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hirosaki to stay competitive.
Hirosaki Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hirosaki
- The typical guest profile for Airbnb in Hirosaki consists of predominantly international visitors (79%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 20.8% of guests.
- Key international markets include Japan (20.8%) and United States (13.9%).
- Top languages spoken are English (35.5%) followed by Japanese (23.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hirosaki Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.