Tokoname Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Aichi Prefecture, Japan
Is Airbnb profitable in Tokoname in 2025? Explore comprehensive Airbnb analytics for Tokoname, Aichi Prefecture, Japan to uncover income potential. This 2025 STR market report for Tokoname, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Tokoname, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tokoname Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tokoname Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tokoname (2025)
Understanding the monthly revenue variations for Airbnb listings in Tokoname is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tokoname is typically July, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tokoname across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,241+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,161 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $679 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $426, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tokoname
Tokoname Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tokoname STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tokoname:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tokoname
Average Daily Rate (ADR) Airbnb Trends in Tokoname (2025)
Effective short term rental pricing strategy in Tokoname involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tokoname typically peaks in April and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $259+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $114 or more.
- Typical properties (Median) charge around $71 per night.
- Entry-level properties (Bottom 25%) earn around $48 per night.
Average Daily Rate (ADR) Trend by Month in Tokoname
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Airbnb Seasonality Analysis & Trends in Tokoname (2025)
Peak Season (July, August, April)
- Revenue averages $2,222 per month
- Occupancy rates average 41.8%
- Daily rates average $171
Shoulder Season
- Revenue averages $1,231 per month
- Occupancy maintains around 35.4%
- Daily rates hold near $131
Low Season (February, September, October)
- Revenue drops to average $792 per month
- Occupancy decreases to average 33.0%
- Daily rates adjust to average $120
Seasonality Insights for Tokoname
- The Airbnb seasonality in Tokoname shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tokoname's highest earning potential, with monthly revenues capable of climbing to $3,640, occupancy reaching a high of 45.0%, and ADRs peaking at $194.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $635, occupancy could drop to 24.4%, and ADRs may adjust down to $101.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tokoname.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tokoname seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tokoname (2025)
Exploring the top neighborhoods for short-term rentals in Tokoname? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tokoname City Center | The bustling heart of Tokoname, known for its pottery and traditional crafts. This area is perfect for tourists interested in culture and local experiences, with convenient access to transport. | Tokoname Pottery Street, Tokoname Ceramics Museum, Tokoname Airport, Kōbōen Park, Heidi's Garden |
| Kuwana | Located nearby, Kuwana offers access to leisure facilities like the Nagashima Spa Land and hot springs, making it attractive for family trips and leisure stays. | Nagashima Spa Land, Yuami no Shima, Kuwana Castle, Nagashima Resort, Tama River Park |
| Ryuhoji | A serene area that appeals to travelers seeking relaxation and nature, with temples and gardens that reflect traditional Japanese aesthetics. | Ryuhoji Temple, Tokoname Green Nature Park, Jōrin Temple, Chinju Shrine, Asanogawa River |
| Aichi Factory Outlets | A major shopping destination that attracts visitors from surrounding areas. Ideal for those looking to combine shopping with tourism. | Aichi Factory Outlets, Asunarokyokai Park, Ama Park, Dogo Park |
| Tokoname Airport Area | Convenient for international travelers owing to its proximity to Chubu Centrair International Airport, making it ideal for short-term stays. | Chubu Centrair International Airport, Centrair Island, Sora no Ehon Museum, Tokoname Toy Museum |
| Mikawaanjo | A tranquil spot with access to walking trails and parks, appealing to nature enthusiasts and families looking for a quieter getaway. | Mikawaanjo Park, Fureai no Mori, Okinaga Shrine |
| Kitanagoya | A family-friendly area with parks and local dining options, perfect for vacationers who prefer a relaxed pace and local culture. | Fureai Park, Tsuchida Park, Kitanagoya Shrine, local eateries |
| Chita Peninsula | A picturesque destination known for its beaches and seafood. Great for travelers looking for coastal experiences and fresh cuisine. | Kujukuri Beach, Chita Peninsula Fish Market, Chita Peninsula Aquarium |
Understanding Airbnb License Requirements & STR Laws in Tokoname (2025)
Yes, Tokoname, Aichi Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tokoname to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 89% licensed listings)
Top Performing Airbnb Properties in Tokoname (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tokonamebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
#2A. 2 to 4 people. Free parking and breakfast.
Private Room • 2 bedrooms
There is free parking. It is located in the Tokoname and Kimono Walkway [between Shiki no Yuku Tetsu
Private Room • 1 bedroom
Nincha：150 years old renovated traditional House
Entire Place • 4 bedrooms
【一棟貸し】中部国際空港まで二駅｜築100年古民家ゲストハウス
Entire Place • 3 bedrooms
120-year-old house, Long term 10%off, Free Bicycle
Private Room • 3 bedrooms
10 min by train to Chubu Airport! 5 min to station
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tokoname (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tokoname based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mike | 4 | $127,151 | 519 | 4.93/5.0 |
| Akira | 7 | $76,498 | 409 | 4.58/5.0 |
| Nincha | 4 | $45,901 | 152 | 4.90/5.0 |
| Rina | 2 | $37,701 | 21 | 2.50/5.0 |
| 思萍 | 3 | $23,186 | 117 | 4.84/5.0 |
| 潤一 | 3 | $22,303 | 120 | 4.93/5.0 |
| 麦子 | 3 | $18,030 | 480 | 4.84/5.0 |
| Wally | 1 | $12,565 | 574 | 4.96/5.0 |
| Host #351764551 | 1 | $2,702 | 2 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tokoname.
Dive Deeper: Advanced Tokoname STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tokoname. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTokoname Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tokoname
- The Tokoname Airbnb market composition is heavily skewed towards Private Room listings, which make up 82.1% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tokoname, House properties are the most common (64.3%), reflecting the local real estate landscape.
- Houses represent a significant 64.3% portion, catering likely to families or larger groups.
Tokoname Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tokoname
- The dominant room capacity in Tokoname is 1 bedroom listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 39.3% of the active Airbnb listings in Tokoname, indicating a high concentration in these sizes.
Tokoname Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tokoname
- The most common guest capacity trend in Tokoname vacation rentals is listings accommodating 8+ guests (14.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Tokoname STR market, accounting for 21.4% of listings.
- 14.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tokoname.
- On average, properties in Tokoname are equipped to host 1.8 guests.
Tokoname Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tokoname
- The most common availability pattern in Tokoname falls within the 271-366 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tokoname (39.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tokoname Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Tokoname is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Tokoname Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Tokoname hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tokoname.
Tokoname Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
40% of total
Moderate
7 listings
28% of total
Firm
1 listings
4% of total
Strict
7 listings
28% of total
Cancellation Policy Insights for Tokoname
- The prevailing Airbnb cancellation policy trend in Tokoname is Flexible, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (68.0%) and stricter (32.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40% market standard in Tokoname.
- Regularly review your cancellation policy against competitors and market demand shifts in Tokoname.
Tokoname STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tokoname
- The overall average booking lead time for vacation rentals in Tokoname is 32 days.
- Guests book furthest in advance for stays during November (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (38 days avg.) sees the longest lead times, while Summer (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Tokoname.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Tokoname averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tokoname (2025)
Amenity Prevalence
Amenity Insights for Tokoname
- Essential amenities in Tokoname that guests expect include: Hair dryer, Wifi, Shampoo, Air conditioning, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tokoname: Hair dryer, Wifi, Shampoo, Air conditioning, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Hangers or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tokoname to stay competitive.
Tokoname Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tokoname
- The typical guest profile for Airbnb in Tokoname consists of predominantly international visitors (78%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 22.0% of guests.
- Key international markets include China (25.6%) and Japan (22%).
- Top languages spoken are English (39.7%) followed by Chinese (24%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tokoname Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shima | 32 | $3,426 | $228.80 | 47% |
| Kyoto | 3,288 | $3,051 | $179.30 | 58% |
| Kuwana | 20 | $2,285 | $153.78 | 56% |
| Nagoya | 457 | $2,217 | $129.78 | 59% |
| Tamba-Sasayama | 11 | $2,210 | $161.67 | 49% |
| Takashima | 68 | $1,915 | $157.53 | 36% |
| Nantan | 21 | $1,763 | $226.35 | 38% |
| Kyotango | 16 | $1,753 | $173.29 | 43% |
| Miyazu | 15 | $1,728 | $103.89 | 62% |
| Osaka | 7,726 | $1,686 | $104.06 | 56% |