Spello Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Umbria, Italy
Is Airbnb profitable in Spello in 2025? Explore comprehensive Airbnb analytics for Spello, Umbria, Italy to uncover income potential. This 2025 STR market report for Spello, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 139 active listings.
Whether you're considering an Airbnb investment in Spello, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Spello Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Spello Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Spello (2025)
Understanding the monthly revenue variations for Airbnb listings in Spello is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Spello is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Spello across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,683+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,809 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,034 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $511, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Spello
Spello Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Spello STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Spello:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Spello
Average Daily Rate (ADR) Airbnb Trends in Spello (2025)
Effective short term rental pricing strategy in Spello involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Spello typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $486+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Spello
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Airbnb Seasonality Analysis & Trends in Spello (2025)
Peak Season (August, April, September)
- Revenue averages $1,978 per month
- Occupancy rates average 44.8%
- Daily rates average $186
Shoulder Season
- Revenue averages $1,457 per month
- Occupancy maintains around 33.2%
- Daily rates hold near $185
Low Season (January, February, December)
- Revenue drops to average $755 per month
- Occupancy decreases to average 20.7%
- Daily rates adjust to average $169
Seasonality Insights for Spello
- The Airbnb seasonality in Spello shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Spello's highest earning potential, with monthly revenues capable of climbing to $2,124, occupancy reaching a high of 48.9%, and ADRs peaking at $195.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $686, occupancy could drop to 18.1%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Spello.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Spello seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Spello (2025)
Exploring the top neighborhoods for short-term rentals in Spello? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Spello offers charming medieval streets and authentic Italian atmosphere. It attracts tourists looking to explore cultural and artistic heritage in a picturesque setting. | Church of Santa Maria Maggiore, Villa of the Mosaics, Spello's Roman Aqueduct, Palazzo Comunale, Etruscan Arch |
| Collina di Spello | The hills surrounding Spello provide breathtaking views of the Umbria region and are ideal for relaxing stays away from the busy town center. Great for nature lovers and those seeking tranquility. | Scenic hiking trails, Olive groves, Wine tasting tours, Panoramic viewpoints, Local wildlife |
| Piazza della Repubblica | This main square is the heart of Spello, surrounded by cafes and shops. It is a popular gathering place for both tourists and locals, perfect for visitors who enjoy vibrant local culture. | Local markets, Restaurants and cafes, Cultural events, Festivals, Artisan shops |
| Via Giulia | This street is known for its charming lanes and rustic architecture, often frequented by travelers wanting to experience authentic Italian life in a scenic road setting. | Traditional Italian homes, Local boutiques, Quiet cafes, Art installations, Photo opportunities |
| Assisi di Spello | The proximity to Assisi, a UNESCO World Heritage site, makes Spello a great base for visitors to explore the historical and religious significance of the region. | Basilica of San Francesco, Giotto frescoes, Assisi's historic center, Pilgrimage routes, Religious sites |
| Parco Regionale del Subasio | Nearby natural park perfect for hosting eco-tourism types of stays. Attracts outdoor enthusiasts looking for hiking, biking, and exploring Umbrian nature. | Hiking paths, Stunning landscapes, Wildlife observation, Picnic areas, Outdoor activities |
| Festa dei Fiori area | Spello is famous for its Flower Festival, a major attraction that draws visitors. An Airbnb here can capitalize on the influx of tourists during events and festivals. | Flower carpets, Cultural festivals, Local traditions, Artisan exhibitions, Street performers |
| Civic Museum of Spello | Hosting near the museum can attract art and culture lovers. The museum showcases local history and art, making it appealing to educational tourists. | Exhibitions of local art, Historical artifacts, Cultural workshops, Guided tours, Art galleries |
Understanding Airbnb License Requirements & STR Laws in Spello (2025)
Yes, Spello, Umbria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Spello to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 47% licensed listings)
Top Performing Airbnb Properties in Spello (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Spellobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
VillaSubasioRelax, Umbria, Spello, Assisi, swimming pool
Entire Place • 4 bedrooms
VillaElisa ResidenzaStoricaWellness
Entire Place • 3 bedrooms
Casa Porta Fontevecchia panoramic.
Entire Place • 2 bedrooms
Villa degli Olivi
Entire Place • 4 bedrooms
SPELLO HOUSE Altana bright suite
Entire Place • 2 bedrooms
The Abbot's House near Spello / Assisi
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Spello (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Spello based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Monica | 11 | $95,302 | 151 | 5.00/5.0 |
| Alessio | 3 | $89,932 | 139 | 5.00/5.0 |
| Sonora E Walter | 7 | $89,097 | 187 | 4.91/5.0 |
| Barbara | 1 | $88,090 | 61 | 5.00/5.0 |
| Argen | 3 | $54,854 | 281 | 4.97/5.0 |
| Paolo | 3 | $50,481 | 213 | 4.93/5.0 |
| Andrea | 1 | $45,901 | 19 | 4.74/5.0 |
| Manuela | 2 | $43,948 | 253 | 4.96/5.0 |
| Silvia | 1 | $43,703 | 22 | 5.00/5.0 |
| Stefania | 2 | $43,256 | 102 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Spello.
Dive Deeper: Advanced Spello STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Spello. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSpello Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Spello
- The Spello Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.2% of the 139 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Spello, Apartment/Condo properties are the most common (61.2%), reflecting the local real estate landscape.
- Houses represent a significant 29.5% portion, catering likely to families or larger groups.
- The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.9%) offer potential for unique stay experiences.
Spello Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Spello
- The dominant room capacity in Spello is 1 bedroom listings, making up 43.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.7% of the active Airbnb listings in Spello, indicating a high concentration in these sizes.
Spello Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Spello
- The most common guest capacity trend in Spello vacation rentals is listings accommodating 4 guests (26.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Spello STR market, accounting for 48.2% of listings.
- 28.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Spello.
- On average, properties in Spello are equipped to host 4.3 guests.
Spello Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Spello
- The most common availability pattern in Spello falls within the 271-366 days range, representing 64% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Spello (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Spello Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
10.1% of total
2 Nights
57 listings
41.3% of total
3 Nights
12 listings
8.7% of total
4-6 Nights
7 listings
5.1% of total
7-29 Nights
13 listings
9.4% of total
30+ Nights
35 listings
25.4% of total
Key Insights
- The most prevalent minimum stay requirement in Spello is 2 Nights, adopted by 41.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25.4%) caters to monthly stays (30+ nights) in Spello, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.3% of Spello hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.1% currently do.
- A 2-night minimum appears standard (41.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 25.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Spello.
Spello Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
32 listings
28.6% of total
Moderate
66 listings
58.9% of total
Strict
14 listings
12.5% of total
Cancellation Policy Insights for Spello
- The prevailing Airbnb cancellation policy trend in Spello is Moderate, used by 58.9% of listings.
- The market strongly favors guest-friendly terms, with 87.5% of listings offering Flexible or Moderate policies. This suggests guests in Spello may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 58.9% market standard in Spello.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Spello.
Spello STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Spello
- The overall average booking lead time for vacation rentals in Spello is 55 days.
- Guests book furthest in advance for stays during June (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (79 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Spello.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Spello averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Spello (2025)
Amenity Prevalence
Amenity Insights for Spello
- Essential amenities in Spello that guests expect include: Heating, Wifi, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Spello: Heating, Wifi, Essentials.
- Prioritize adding missing essentials: Wifi, Essentials.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Spello to stay competitive.
Spello Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Spello
- The typical guest profile for Airbnb in Spello consists of predominantly international visitors (71%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 28.8% of guests.
- Key international markets include United States (32.2%) and Italy (28.8%).
- Top languages spoken are English (48.2%) followed by Italian (18.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Spello Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 11 | $3,281 | $560.32 | 34% |
| Marciano della Chiana | 16 | $3,107 | $395.84 | 37% |
| Collazzone | 28 | $2,719 | $351.53 | 35% |
| Radda in Chianti | 97 | $2,664 | $386.48 | 38% |
| Buonconvento | 57 | $2,661 | $386.37 | 43% |
| Gaiole in Chianti | 209 | $2,659 | $366.96 | 38% |
| Impruneta | 135 | $2,610 | $258.01 | 42% |
| Rome | 25,800 | $2,539 | $215.64 | 49% |
| Florence | 10,291 | $2,523 | $216.67 | 50% |
| Monte San Savino | 101 | $2,500 | $371.73 | 39% |