Nocera Umbra Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Umbria, Italy
Is Airbnb profitable in Nocera Umbra in 2025? Explore comprehensive Airbnb analytics for Nocera Umbra, Umbria, Italy to uncover income potential. This 2025 STR market report for Nocera Umbra, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 42 active listings.
Whether you're considering an Airbnb investment in Nocera Umbra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nocera Umbra Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nocera Umbra Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nocera Umbra (2025)
Understanding the monthly revenue variations for Airbnb listings in Nocera Umbra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nocera Umbra is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nocera Umbra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,283+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $824 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $463 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $216, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nocera Umbra
Nocera Umbra Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nocera Umbra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nocera Umbra:
- Best-in-class properties (Top 10%) achieve 43%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 30% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nocera Umbra
Average Daily Rate (ADR) Airbnb Trends in Nocera Umbra (2025)
Effective short term rental pricing strategy in Nocera Umbra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nocera Umbra typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $197+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Nocera Umbra
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Airbnb Seasonality Analysis & Trends in Nocera Umbra (2025)
Peak Season (July, August, April)
- Revenue averages $931 per month
- Occupancy rates average 30.0%
- Daily rates average $108
Shoulder Season
- Revenue averages $578 per month
- Occupancy maintains around 20.2%
- Daily rates hold near $108
Low Season (January, February, November)
- Revenue drops to average $389 per month
- Occupancy decreases to average 15.9%
- Daily rates adjust to average $105
Seasonality Insights for Nocera Umbra
- The Airbnb seasonality in Nocera Umbra shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nocera Umbra's highest earning potential, with monthly revenues capable of climbing to $995, occupancy reaching a high of 33.9%, and ADRs peaking at $114.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $336, occupancy could drop to 11.1%, and ADRs may adjust down to $97.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nocera Umbra.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nocera Umbra seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nocera Umbra (2025)
Exploring the top neighborhoods for short-term rentals in Nocera Umbra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Nocera Umbra, featuring medieval architecture and charming narrow streets. A great spot for tourists who want to immerse in local culture and history. | Piazza della Repubblica, Cattedrale di San Benedetto, Palazzo Comunale, Museo della Storia di Nocera, Chiesa di San Francesco |
| Parco Nazionale dei Monti Sibilini | A natural park nearby known for its stunning landscapes and outdoor activities such as hiking and birdwatching. Ideal for nature lovers and adventure seekers. | Mount Vettore, Piani di Castelluccio, Nature trails, Wildlife observation, Scenic viewpoints |
| San Francesco | Known for the beautiful Church of San Francesco, which attracts visitors interested in art and spirituality. Close to local amenities and historical sites. | Chiesa di San Francesco, Local shops and cafes, Art galleries, Historical walking tours |
| Nocera Umbra Spa | Famous for its natural hot springs and wellness centers, attracting visitors looking to relax and rejuvenate. A unique selling point for wellness tourism. | Thermal baths, Spa facilities, Wellness retreats, Health resorts |
| Local Vineyards | The surrounding countryside is dotted with vineyards producing local wines. It attracts tourists who want to experience wine tasting and rural tourism. | Wine tasting tours, Scenic vineyards, Grape harvest events, Local wine festivals |
| Walking Trails | Nocera Umbra has many walking and biking trails that showcase the beauty of Umbria. It’s perfect for tourists seeking outdoor recreational options. | Walking trails, Cycling routes, Guided nature tours, Picnic areas |
| Cultural Festivals | The town hosts various cultural festivals throughout the year, drawing visitors interested in local traditions, music, and cuisine. A dynamic area for tourism. | Festival della Frittella, Medieval reenactments, Local markets, Food tastings |
| Restored Farmhouses | The region has many restored farmhouses that offer authentic rural stays, appealing to those wanting a unique countryside experience. | Agritourism, Cooking classes, Farm activities, Nature retreat |
Understanding Airbnb License Requirements & STR Laws in Nocera Umbra (2025)
Yes, Nocera Umbra, Umbria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nocera Umbra to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 33% licensed listings)
Top Performing Airbnb Properties in Nocera Umbra (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nocera Umbrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House Theater
Entire Place • 1 bedroom
Villa Col Paradiso
Entire Place • 2 bedrooms
Casa Camilli
Entire Place • 2 bedrooms
Casa Fossatello
Entire Place • 1 bedroom
Holiday Home Between Olives
Entire Place • 1 bedroom
Amazing home in Nocera Umbra with WiFi
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nocera Umbra (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nocera Umbra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sven-Uwe | 3 | $30,363 | 19 | 5.00/5.0 |
| Sonia | 2 | $11,466 | 32 | 4.91/5.0 |
| Host #400717829 | 2 | $10,861 | 0 | N/A/5.0 |
| Contimmobiliare | 4 | $10,800 | 4 | N/A/5.0 |
| Angelika & Laura | 1 | $10,713 | 13 | 4.69/5.0 |
| Emanuela | 1 | $8,863 | 12 | 5.00/5.0 |
| Host #153920869 | 1 | $8,284 | 1 | N/A/5.0 |
| Fabio | 1 | $8,019 | 8 | 5.00/5.0 |
| Stefano | 2 | $7,640 | 14 | 4.85/5.0 |
| Host #3876313 | 2 | $7,242 | 0 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nocera Umbra.
Dive Deeper: Advanced Nocera Umbra STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nocera Umbra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNocera Umbra Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nocera Umbra
- The Nocera Umbra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.2% of the 42 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nocera Umbra, House properties are the most common (47.6%), reflecting the local real estate landscape.
- Houses represent a significant 47.6% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 4.8%) offer potential for unique stay experiences.
Nocera Umbra Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nocera Umbra
- The dominant room capacity in Nocera Umbra is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.0% of the active Airbnb listings in Nocera Umbra, indicating a high concentration in these sizes.
Nocera Umbra Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nocera Umbra
- The most common guest capacity trend in Nocera Umbra vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Nocera Umbra STR market, accounting for 57.1% of listings.
- 21.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nocera Umbra.
- On average, properties in Nocera Umbra are equipped to host 3.8 guests.
Nocera Umbra Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nocera Umbra
- The most common availability pattern in Nocera Umbra falls within the 271-366 days range, representing 90.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Nocera Umbra (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
Nocera Umbra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
26.8% of total
2 Nights
16 listings
39% of total
3 Nights
2 listings
4.9% of total
7-29 Nights
6 listings
14.6% of total
30+ Nights
6 listings
14.6% of total
Key Insights
- The most prevalent minimum stay requirement in Nocera Umbra is 2 Nights, adopted by 39% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.8%) of the Nocera Umbra Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.6%) caters to monthly stays (30+ nights) in Nocera Umbra, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39% of Nocera Umbra hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nocera Umbra.
Nocera Umbra Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
35.7% of total
Moderate
14 listings
50% of total
Strict
4 listings
14.3% of total
Cancellation Policy Insights for Nocera Umbra
- The prevailing Airbnb cancellation policy trend in Nocera Umbra is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 85.7% of listings offering Flexible or Moderate policies. This suggests guests in Nocera Umbra may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Nocera Umbra.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Nocera Umbra.
Nocera Umbra STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nocera Umbra
- The overall average booking lead time for vacation rentals in Nocera Umbra is 34 days.
- Guests book furthest in advance for stays during September (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (44 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Nocera Umbra.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Nocera Umbra averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nocera Umbra (2025)
Amenity Prevalence
Amenity Insights for Nocera Umbra
- Essential amenities in Nocera Umbra that guests expect include: Heating, Wifi, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nocera Umbra: Heating, Wifi, Hot water.
- Prioritize adding missing essentials: Wifi, Hot water.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nocera Umbra to stay competitive.
Nocera Umbra Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nocera Umbra
- The typical guest profile for Airbnb in Nocera Umbra consists of a mix of domestic (64%) and international guests, often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 64.3% of guests.
- Key international markets include Italy (64.3%) and United Kingdom (7.1%).
- Top languages spoken are English (36.3%) followed by Italian (32.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rome and Milan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nocera Umbra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 11 | $3,281 | $560.32 | 34% |
| Marciano della Chiana | 16 | $3,107 | $395.84 | 37% |
| Collazzone | 28 | $2,719 | $351.53 | 35% |
| Radda in Chianti | 97 | $2,664 | $386.48 | 38% |
| Buonconvento | 57 | $2,661 | $386.37 | 43% |
| Gaiole in Chianti | 209 | $2,659 | $366.96 | 38% |
| Impruneta | 135 | $2,610 | $258.01 | 42% |
| Florence | 10,291 | $2,523 | $216.67 | 50% |
| Monte San Savino | 101 | $2,500 | $371.73 | 39% |
| Monteleone d'Orvieto | 31 | $2,493 | $314.53 | 32% |