Airbnb Market Analytics, Statistics and Data in Narni, Umbria, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Narni? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Narni:
How much do Airbnb hosts make on average per month in Narni?
The short-term rental market in Narni shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $981 per month
- Strong performing properties (top 25%) make $2,116 or more
- Best-in-class properties (top 10%) achieve $4,341+ monthly
- Entry-level properties (bottom 25%) typically earn around $404
Revenue Variations by Month
Occupancy Rates Throughout the Year in Narni
The market in Narni shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 22% occupancy rates
- Strong performing properties (top 25%) achieve 42% or higher
- Best-in-class properties (top 10%) reach 66%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Narni
Daily rates in Narni vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $101 per night
- Strong performing properties (top 25%) secure $239 or more
- Best-in-class properties (top 10%) pull in $452+ per night
- Entry-level properties (bottom 25%) earn around $76
Daily Rate Variations by Month
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Seasonality patterns in Narni
Peak Season (August, July, June)
- Revenue peaks at $3702.27 per month
- Occupancy rates reach 49.64%
- Daily rates average $208.87
Shoulder Season
- Revenue averages $1836.94 per month
- Occupancy maintains 28.57%
- Daily rates hold at $196.63
Low Season (November, December, January)
- Revenue drops to $600.56 per month
- Occupancy decreases to 15.39%
- Daily rates adjust to $184.98
Is it still profitable to do Airbnb in Narni in 2025?
Yes! Narni demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and solid monthly revenue averaging $1837 and With 98 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Narni
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Center of Narni | Charming medieval town with a rich history and picturesque streets. Attracts visitors interested in history, culture, and stunning architecture. | Narni Underground, The Fortress of Albornoz, Church of Santa Maria Impensole, Papal Palace, Narni's historic market |
| Narni Scalo | Convenient area with modern amenities and good transportation links. Popular with travelers who prefer ease of access to major routes and services. | Narni Scalo train station, shops and restaurants, easy access to the E45 highway |
| Cappuccini | Quiet residential neighborhood that offers beautiful views and a serene environment. Ideal for families or tourists looking for a peaceful stay away from the hustle. | Cappuccini Monastery, natural landscapes, hiking trails, local parks |
| San Girolamo | A tranquil area known for its green spaces and proximity to nature, perfect for outdoor enthusiasts and those seeking a calm retreat. | San Girolamo's waterfall, nature parks, walking trails |
| Ponte San Lorenzo | A picturesque area with riverside views and historical significance, attracting tourists interested in nature and local heritage. | San Lorenzo Bridge, river walks, local history attractions |
| Local Vineyards | Surrounding Narni, these vineyards offer wine tourists a chance to indulge in local wines and picturesque countryside views. | Wine tasting tours, vineyard visits, cooking classes with local cuisine |
| Terni | Nearby city offering more urban attractions and amenities while being close to Narni, appealing to a wider range of travelers. | Fountain of Piazza della Repubblica, Basilica of San Valentino, shopping and dining options |
| Outdoor Activities | The surrounding area offers abundant outdoor activities such as hiking, biking, and nature explorations, ideal for adventure seekers. | Cascata delle Marmore, hiking in the Monti Sibillini, bike trails |
Do you need a license for Airbnb in Narni?
Most likely, Narni requires a license for Airbnb operations. With 46% of current listings showing licensing information, we recommend checking Narni's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Narni
Casale MasReLuna
Entire Place • 6 bedrooms
A 19th century Villa in a Wine Estate
Entire Place • 5 bedrooms
Villa in town with private garden, pool, sauna
Entire Place • 4 bedrooms
Country House with pool in UMBRIA 1 hour from Rome
Entire Place • 7 bedrooms
Narni cottage
Entire Place • 8 bedrooms
Antico Casale a Narni a stone's throw from Rome
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Narni
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 35641808 | 1 | $93,878 | 82 | 4.77/5.0 |
| Livia | 1 | $89,099 | 20 | 4.95/5.0 |
| Guido Paul | 1 | $84,584 | 7 | 5.00/5.0 |
| Leonardo | 7 | $66,474 | 17 | 2.77/5.0 |
| Carla E Patrizia | 1 | $63,370 | 115 | 4.89/5.0 |
| Marcello | 2 | $56,436 | 45 | 4.89/5.0 |
| Novasol | 1 | $51,451 | 7 | 4.86/5.0 |
| Alessandra - Interhome Group | 4 | $49,419 | 8 | 2.42/5.0 |
| Novasol | 2 | $46,742 | 7 | 2.50/5.0 |
| Maurizio | 3 | $43,081 | 91 | 4.81/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Narni
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.7%), with house and apartment & condo properties comprising 77.6% of inventory
- Strong specialty sector (22.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (1.0% combined)
Room Capacity Distribution
Analysis of 98 properties in Narni shows that 1 bedroom properties are most prevalent, making up 37.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.2% of all listings.
Key Insights
- Most common: 1 bedroom (37.8%)
- Least common: 3 bedrooms (6.1%)
- Market concentration: 60.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 98 properties in Narni reveals that 8+ guests properties dominate the market, representing 28.6% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 48.0% of the market.
Key Insights
- Most common capacity: 8+ guests (28.6% of market)
- Least common capacity: 7 guests (1% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 48.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 98 properties in Narni, the most common availability pattern is 271-366 days (72.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (38.8% of properties).
Key Insights
- Most common availability window: 271-366 days (72.4%)
- Most common booking duration: 31-90 days (38.8%)
- Properties with high availability (180+ days): 89.8%
- Properties with long-term bookings (180+ days): 10.2%
Minimum Stay Distributions
1 Night
41 listings
49.4% of total
2 Nights
25 listings
30.1% of total
3 Nights
4 listings
4.8% of total
4-6 Nights
5 listings
6% of total
7-29 Nights
3 listings
3.6% of total
30+ Nights
5 listings
6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 79.5%
- Mid-length stays (4-6 nights) represent 6% of listings
- Monthly+ stays (6%) suggest a stable extended-stay market
- High market flexibility with 84.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
8 listings
10.5% of total
Super Strict 30 Days
5 listings
6.6% of total
Flexible
19 listings
25% of total
Moderate
21 listings
27.6% of total
Strict
23 listings
30.3% of total
Key Insights
- Strict is the preferred policy at 30.3% of listings
- The market shows a balanced distribution between guest-friendly (52.6%) and strict (30.3%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 6.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 77 days
- Shortest booking windows are in Feb, Mar, Dec, averaging 32 days
- Summer shows the longest average booking window at 67 days, while Winter has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 67 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Dec when lead times are shortest
Popular Airbnb Amenities in Narni
Below is the distribution of amenities across listings in Narni:
Traveler Demographics
Key Insights
- Domestic travelers make up 54.3% of total guests, indicating a significant local market share.
- Primary international markets: United States (9.3%) and Germany (7.8%)
- English is the top language at 42.1%, followed by Italian (28.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.4%
Recommendations
- Target marketing campaigns for Rome and Milan markets
- Develop localized content for United States and Germany
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Narni. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Tignano | 12 | $3,464 | $504.45 | 34% |
| Parrano | 19 | $2,951 | $341.44 | 34% |
| Rome | 23,488 | $2,907 | $204.86 | 52% |
| Buonconvento | 70 | $2,882 | $528.86 | 40% |
| Monte Castello di Vibio | 24 | $2,872 | $787.06 | 36% |
| Guardea | 15 | $2,863 | $327.45 | 36% |
| Florence | 9,738 | $2,845 | $205.30 | 53% |
| Marcialla | 24 | $2,839 | $257.39 | 55% |
| Impruneta | 144 | $2,795 | $254.59 | 44% |
| Collazzone | 37 | $2,521 | $396.83 | 31% |
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