Montone Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Umbria, Italy

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Montone in 2025? Explore comprehensive Airbnb analytics for Montone, Umbria, Italy to uncover income potential. This 2025 STR market report for Montone, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 29 active listings.

Whether you're considering an Airbnb investment in Montone, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Montone Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Montone Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$279
The average rental revenue earned for an occupied room per day in Montone.
Occupancy Rate(?)
28.0%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$16,571
Typical annual income for an Airbnb listing in Montone. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
51.7%
Strong growth (51.7%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Montone.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Montone.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
29
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Montone (2025)

Understanding the monthly revenue variations for Airbnb listings in Montone is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Montone is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Montone across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,199+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,556 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,000 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $407, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Montone

Montone Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Montone STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Montone:

  • Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 23%.
  • Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Montone

Average Daily Rate (ADR) Airbnb Trends in Montone (2025)

Effective short term rental pricing strategy in Montone involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Montone typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $652+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $329 or more.
  • Typical properties (Median) charge around $129 per night.
  • Entry-level properties (Bottom 25%) earn around $83 per night.

Average Daily Rate (ADR) Trend by Month in Montone

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Airbnb Seasonality Analysis & Trends in Montone (2025)

Peak Season (August, July, September)
  • Revenue averages $5,142 per month
  • Occupancy rates average 44.1%
  • Daily rates average $230
Shoulder Season
  • Revenue averages $2,199 per month
  • Occupancy maintains around 23.1%
  • Daily rates hold near $254
Low Season (January, April, November)
  • Revenue drops to average $1,170 per month
  • Occupancy decreases to average 14.9%
  • Daily rates adjust to average $260

Seasonality Insights for Montone

  • The Airbnb seasonality in Montone shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Montone's highest earning potential, with monthly revenues capable of climbing to $6,385, occupancy reaching a high of 54.5%, and ADRs peaking at $285.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $559, occupancy could drop to 12.1%, and ADRs may adjust down to $226.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Montone.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Montone seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Montone (2025)

Exploring the top neighborhoods for short-term rentals in Montone? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historic center of Montone, characterized by medieval architecture and charming narrow streets. This area attracts tourists interested in history and local culture, making it ideal for short-term rentals.
Montone Fortress, Church of San Francesco, Collegiata di San Bartolomeo, Piazza Fortebraccio, Local artisanal shops
Montone Hills
A picturesque area surrounding Montone, known for its beautiful landscapes and olive groves. Perfect for visitors looking for tranquility, outdoor activities, and wine tourism.
Scenic hiking trails, Olive oil tastings, Wine tours, Panoramic views of the Tiber Valley
Castello di Montone
Home to some historical landmarks and offering a unique experience with its medieval castle. This area appeals to history buffs and families looking for a unique experience.
Castello di Montone, Historical reenactments, Guided tours of the castle
Via dei Giardini
An area known for its gardens and peaceful surroundings. Great for guests who enjoy nature and a relaxing environment, attracting eco-tourists and families.
Botanical gardens, Picnic areas, Nature walks
Piazza Garibaldi
A vibrant square in Montone that hosts local events and markets. This lively area attracts visitors looking to indulge in local culture and culinary experiences.
Local markets, Cafes and restaurants, Cultural events
Monte Montalto
A nearby hill that offers stunning views of the surrounding countryside. Ideal for nature lovers and those seeking adventure, particularly in hiking and outdoor exploration.
Hiking trails, Panoramic views, Wildlife watching
Sanctuary of Madonna della Reggia
A serene spiritual site located near Montone, attracting religious tourists as well as those seeking peace and quiet in a beautiful setting.
Religious pilgrimages, Artwork and frescoes, Gardens surrounding the sanctuary
Local Vineyards
Several local vineyards are situated within a short distance of Montone, ideal for wine tourism. Guests can enjoy wine tastings and tours while immersing themselves in local culture.
Wine tastings, Guided vineyard tours, Local wine festivals

Understanding Airbnb License Requirements & STR Laws in Montone (2025)

Yes, Montone, Umbria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Montone to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 38% licensed listings)

Top Performing Airbnb Properties in Montone (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Montonebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxury Villa on Tuscan/Umbrian border

Luxury Villa on Tuscan/Umbrian border

Entire Place • 7 bedrooms

$91,508
Revenue
41.5%
Occupancy
$1128.54
Daily Rate
Villa San Lorenzo | Private Pool, AC & Jacuzzi

Villa San Lorenzo | Private Pool, AC & Jacuzzi

Entire Place • 6 bedrooms

$74,058
Revenue
41.7%
Occupancy
$625.77
Daily Rate
★ Private Gated Estate ★ Beautiful Garden & Pool ★

★ Private Gated Estate ★ Beautiful Garden & Pool ★

Entire Place • 5 bedrooms

$65,321
Revenue
41.1%
Occupancy
$680.01
Daily Rate
Spacious country villa, stunning infinity pool

Spacious country villa, stunning infinity pool

Entire Place • 6 bedrooms

$48,946
Revenue
49.5%
Occupancy
$809.29
Daily Rate
The Window on Umbria -House in Umbria with pool

The Window on Umbria -House in Umbria with pool

Entire Place • N/A

$46,462
Revenue
90.3%
Occupancy
$347.55
Daily Rate
Villa Condotti

Villa Condotti

Entire Place • 5 bedrooms

$44,932
Revenue
20.8%
Occupancy
$909.30
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Montone (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Montone based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jayne1$91,508115.00/5.0
Daniela1$74,058174.94/5.0
Anna1$65,32165.00/5.0
Tara1$48,94635.00/5.0
Elke1$46,462145.00/5.0
Olivers1$44,9320N/A/5.0
Castello Del Cardaneto2$34,763304.97/5.0
Andrea1$11,329124.83/5.0
Host #155548052$11,1811N/A/5.0
Andreas1$8,83445.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Montone.

Dive Deeper: Advanced Montone STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Montone. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Montone Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Montone

  • The Montone Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.9% of the 29 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Montone, House properties are the most common (37.9%), reflecting the local real estate landscape.
  • Houses represent a significant 37.9% portion, catering likely to families or larger groups.
  • The presence of 24.1% Hotel/Boutique listings indicates integration with traditional hospitality.

Montone Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Montone

  • The dominant room capacity in Montone is 1 bedroom listings, making up 55.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 5+ bedrooms properties represent 79.3% of the active Airbnb listings in Montone, indicating a high concentration in these sizes.
  • With over half the market (55.2%) consisting of studios or 1-bedroom units, Montone is particularly well-suited for individuals or couples.
  • A significant 31.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Montone.

Montone Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Montone

  • The most common guest capacity trend in Montone vacation rentals is listings accommodating 8+ guests (27.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 3 guests dominate the Montone STR market, accounting for 51.7% of listings.
  • 37.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Montone.
  • On average, properties in Montone are equipped to host 4.6 guests.

Montone Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Montone

  • The most common availability pattern in Montone falls within the 271-366 days range, representing 82.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Montone (48.3%), reflecting common guest stay durations or potential owner blocking patterns.

Montone Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (10.7%)

1 Night

3 listings

10.7% of total

2 Nights (14.3%)

2 Nights

4 listings

14.3% of total

3 Nights (7.1%)

3 Nights

2 listings

7.1% of total

4-6 Nights (7.1%)

4-6 Nights

2 listings

7.1% of total

7-29 Nights (28.6%)

7-29 Nights

8 listings

28.6% of total

30+ Nights (32.1%)

30+ Nights

9 listings

32.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Montone is 30+ Nights, adopted by 32.1% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (32.1%) caters to monthly stays (30+ nights) in Montone, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 32.1% of Montone hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.7% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 32.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Montone.

Montone Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (5.3%)

Super Strict 60 Days

1 listings

5.3% of total

Super Strict 30 Days (5.3%)

Super Strict 30 Days

1 listings

5.3% of total

Flexible (21.1%)

Flexible

4 listings

21.1% of total

Moderate (31.6%)

Moderate

6 listings

31.6% of total

Strict (36.8%)

Strict

7 listings

36.8% of total

Cancellation Policy Insights for Montone

  • The prevailing Airbnb cancellation policy trend in Montone is Strict, used by 36.8% of listings.
  • There's a relatively balanced mix between guest-friendly (52.7%) and stricter (36.8%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 36.8% market standard in Montone.
  • With 36.8% using Strict terms, this is a viable option in Montone, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Montone.

Montone STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Montone

  • The overall average booking lead time for vacation rentals in Montone is 54 days.
  • Guests book furthest in advance for stays during November (average 166 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (136 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Montone.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 166 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 136 days) to capture early planners.
  • Monitor your own booking lead times against these Montone averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Montone (2025)

Amenity Prevalence

Amenity Insights for Montone

  • Popular amenities like Wifi, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
  • A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Montone.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Montone to stay competitive.

Montone Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Montone

  • The typical guest profile for Airbnb in Montone consists of predominantly international visitors (71%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 29.0% of guests.
  • Key international markets include Italy (29%) and United Kingdom (17.7%).
  • Top languages spoken are English (40.3%) followed by Italian (14.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United Kingdom.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Montone Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Tignano11$3,281$560.3234%
Marciano della Chiana16$3,107$395.8437%
Collazzone28$2,719$351.5335%
Radda in Chianti97$2,664$386.4838%
Buonconvento57$2,661$386.3743%
Gaiole in Chianti209$2,659$366.9638%
Impruneta135$2,610$258.0142%
Florence10,291$2,523$216.6750%
Monte San Savino101$2,500$371.7339%
Monteleone d'Orvieto31$2,493$314.5332%

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