Airbnb Market Analytics, Statistics and Data in Marsciano, Umbria, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Marsciano? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Marsciano:
How much do Airbnb hosts make on average per month in Marsciano?
The short-term rental market in Marsciano shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,067 per month
- Strong performing properties (top 25%) make $2,381 or more
- Best-in-class properties (top 10%) achieve $4,450+ monthly
- Entry-level properties (bottom 25%) typically earn around $421
Revenue Variations by Month
Occupancy Rates Throughout the Year in Marsciano
The market in Marsciano shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 22% occupancy rates
- Strong performing properties (top 25%) achieve 43% or higher
- Best-in-class properties (top 10%) reach 62%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Marsciano
Daily rates in Marsciano vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $138 per night
- Strong performing properties (top 25%) secure $260 or more
- Best-in-class properties (top 10%) pull in $548+ per night
- Entry-level properties (bottom 25%) earn around $89
Daily Rate Variations by Month
Get Live Marsciano Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Marsciano
Peak Season (August, July, May)
- Revenue peaks at $3972.22 per month
- Occupancy rates reach 46.56%
- Daily rates average $264.32
Shoulder Season
- Revenue averages $2053.79 per month
- Occupancy maintains 28.55%
- Daily rates hold at $240.26
Low Season (January, November, February)
- Revenue drops to $859.57 per month
- Occupancy decreases to 18.68%
- Daily rates adjust to $225.85
Is it still profitable to do Airbnb in Marsciano in 2025?
Yes! Marsciano demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and solid monthly revenue averaging $2054 and With 95 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Marsciano
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Marsciano Historic Center | The charming historic center of Marsciano offers a taste of traditional Umbrian life, with narrow streets, local shops, and delightful local eateries. It's ideal for tourists looking for authenticity and culture. | Church of San Giovanni Battista, Palazzo del Podestà, Castello di Marsciano, Piazza della Repubblica, Museo della Civiltà Contadina |
| San Venanzo | A picturesque village nearby known for its green landscapes and ancient olive groves. It attracts nature lovers who wish to explore the Umbrian countryside while being near Marsciano. | Parco della Rimembranza, Castello di San Venanzo, Nature trails, Olive oil tasting experiences |
| Todi | A historic hilltop town not far from Marsciano, Todi offers stunning views, medieval architecture, and a rich cultural experience. It's popular among tourists and is perfect for short-term rentals. | Piazza del Popolo, Tempio di Santa Maria della Consolazione, Todi Cathedral, Etruscan Ruins, Theatre of Todi |
| Perugia | The capital of Umbria is only a short drive from Marsciano. Known for its universities and vibrant arts scene, it attracts students, professionals, and tourists alike. | Piazza IV Novembre, Rocca Paolina, Perugia's historic aqueduct, National Gallery of Umbria, Umbria Jazz Festival |
| Deruta | Famous for its ceramics, Deruta attracts those interested in art and craftsmanship. Visitors often seek out unique pottery and local crafts, making it an appealing area for Airbnb. | Ceramics shops, Museo Regionale della Ceramica, Historical center of Deruta |
| Collazzone | A small, tranquil commune set in beautiful natural scenery provides a peaceful retreat. It is perfect for those looking for a serene getaway close to nature. | Castello di Collazzone, Hiking trails, Local vineyards |
| Città della Pieve | Known for its Renaissance art and charming atmosphere, this town attracts art enthusiasts and those looking to enjoy a quieter environment with historical significance. | Pietro Vannucci's birthplace, Palazzo della Corgna, San Giovanni Battista Cathedral, Scenic views of Lake Trasimeno |
| Lake Trasimeno | A popular destination for tourists seeking relaxation by the water, Lake Trasimeno offers a variety of activities and scenic views, making it a great choice for Airbnb hosts. | Castiglione del Lago, Isola Maggiore, Beaches and water sports, Fishing and boating opportunities |
Do you need a license for Airbnb in Marsciano?
Most likely, Marsciano requires a license for Airbnb operations. With 45% of current listings showing licensing information, we recommend checking Marsciano's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Marsciano
Luxury Villa, Stunning Views in the heart of Italy
Entire Place • 5 bedrooms
Elegant countryside retreat in the Umbrian hills
Entire Place • 6 bedrooms
Villa Quattro Stagioni
Entire Place • 7 bedrooms
Escape to Umbria, Casale delle Star
Entire Place • 6 bedrooms
Penthouse Vineyard Views on Countryside Estate
Entire Place • 1 bedroom
Grand Apartment on Breathtaking Umbrian Estate
Entire Place • 1 bedroom
Top Performing Professional Hosts in Marsciano
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kaila | 4 | $288,212 | 86 | 5.00/5.0 |
| Belinda | 1 | $126,063 | 62 | 4.85/5.0 |
| 166520641 | 1 | $75,515 | 0 | 0.00/5.0 |
| Leonardo | 1 | $70,728 | 17 | 4.94/5.0 |
| Hugues | 4 | $70,089 | 22 | 3.75/5.0 |
| Daniela | 2 | $54,104 | 35 | 4.98/5.0 |
| 254049458 | 3 | $50,096 | 6 | 1.67/5.0 |
| Casa Panorama Ad Est | 6 | $49,404 | 54 | 4.96/5.0 |
| Elisabetta | 1 | $38,804 | 7 | 5.00/5.0 |
| Gerhard | 3 | $37,562 | 127 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Marsciano
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80%), with apartment & condo and house properties comprising 60.0% of inventory
- Strong specialty sector (37.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, others segments (6.3% combined)
Room Capacity Distribution
Analysis of 95 properties in Marsciano shows that 1 bedroom properties are most prevalent, making up 33.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 55.8% of all listings.
Key Insights
- Most common: 1 bedroom (33.7%)
- Least common: 4 bedrooms (4.2%)
- Market concentration: 55.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 95 properties in Marsciano reveals that 4 guests properties dominate the market, representing 27.4% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 46.3% of the market.
Key Insights
- Most common capacity: 4 guests (27.4% of market)
- Least common capacity: 5 guests (6.3% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 46.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 95 properties in Marsciano, the most common availability pattern is 271-366 days (70.5% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (41.1% of properties).
Key Insights
- Most common availability window: 271-366 days (70.5%)
- Most common booking duration: 1-30 days (41.1%)
- Properties with high availability (180+ days): 94.7%
- Properties with long-term bookings (180+ days): 5.3%
Minimum Stay Distributions
1 Night
19 listings
25.3% of total
2 Nights
31 listings
41.3% of total
3 Nights
13 listings
17.3% of total
4-6 Nights
10 listings
13.3% of total
7-29 Nights
1 listings
1.3% of total
30+ Nights
1 listings
1.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 66.6%
- Mid-length stays (4-6 nights) represent 13.3% of listings
- Monthly+ stays (1.3%) suggest a stable extended-stay market
- High market flexibility with 83.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
4 listings
4.9% of total
Super Strict 30 Days
3 listings
3.7% of total
Flexible
25 listings
30.9% of total
Moderate
26 listings
32.1% of total
Strict
23 listings
28.4% of total
Key Insights
- Moderate is the preferred policy at 32.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.0% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 3.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Sep, May, averaging 89 days
- Shortest booking windows are in Jan, Nov, Dec, averaging 42 days
- Summer shows the longest average booking window at 81 days, while Winter has the shortest at 48 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 81 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Dec when lead times are shortest
Popular Airbnb Amenities in Marsciano
Below is the distribution of amenities across listings in Marsciano:
Traveler Demographics
Key Insights
- Domestic travelers make up 24.8% of total guests, indicating a moderate local market presence.
- Primary international markets: United States (20.3%) and Germany (19%)
- English is the top language at 46.9%, followed by Italian (15.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.6%
Recommendations
- Target marketing campaigns for Munich and New York markets
- Develop localized content for United States and Germany
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Marsciano. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Tignano | 12 | $3,464 | $504.45 | 34% |
| Parrano | 19 | $2,951 | $341.44 | 34% |
| Rome | 23,488 | $2,907 | $204.86 | 52% |
| Buonconvento | 70 | $2,882 | $528.86 | 40% |
| Monte Castello di Vibio | 24 | $2,872 | $787.06 | 36% |
| Guardea | 15 | $2,863 | $327.45 | 36% |
| Florence | 9,738 | $2,845 | $205.30 | 53% |
| Marcialla | 24 | $2,839 | $257.39 | 55% |
| Impruneta | 144 | $2,795 | $254.59 | 44% |
| Collazzone | 37 | $2,521 | $396.83 | 31% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights