Airbnb Market Analytics, Statistics and Data in Gubbio, Umbria, Italy

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Gubbio? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Gubbio:

Average Daily Rate

$203

Occupancy Rate

30.86%

Annual Revenue

$11,012

Revenue Growth YoY

-1.38%

Best Month

August

Worst Month

January

Regulation

High

Active Listings

176

How much do Airbnb hosts make on average per month in Gubbio?

The short-term rental market in Gubbio shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,059 per month
Strong performing properties (top 25%) make $2,137 or more
Best-in-class properties (top 10%) achieve $3,837+ monthly
Entry-level properties (bottom 25%) typically earn around $523

Revenue Variations by Month

Occupancy Rates Throughout the Year in Gubbio

The market in Gubbio shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 24% occupancy rates
Strong performing properties (top 25%) achieve 42% or higher
Best-in-class properties (top 10%) reach 64%+occupancy
Entry-level properties (bottom 25%) average around 13%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Gubbio

Daily rates in Gubbio vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $118 per night
Strong performing properties (top 25%) secure $178 or more
Best-in-class properties (top 10%) pull in $355+ per night
Entry-level properties (bottom 25%) earn around $86

Daily Rate Variations by Month

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Seasonality patterns in Gubbio

Peak Season (August, July, June)

Revenue peaks at $2836.23 per month
Occupancy rates reach 46.36%
Daily rates average $227.38

Shoulder Season

Revenue averages $1798.63 per month
Occupancy maintains 29.99%
Daily rates hold at $210.54

Low Season (December, October, January)

Revenue drops to $914.83 per month
Occupancy decreases to 19.87%
Daily rates adjust to $193.49

Is it still profitable to do Airbnb in Gubbio in 2025?

Yes! Gubbio demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 30% and solid monthly revenue averaging $1799 and The market's 176 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Gubbio

Area	Why Choose This Area	Key Attractions
Historical Center	Gubbio's historical center is a UNESCO World Heritage site with medieval architecture, charming streets, and rich history. A prime location for tourists looking to experience authentic Italian culture and history.	Piazza Grande, Palazzo dei Consoli, Cattedrale di Gubbio, Teatro Romano, Palazzo Ducale, San Francesco
Monte Ingino	This area features stunning natural beauty and the famous Basilica of Sant'Ubaldo. Visitors come for hiking, and the views of the surrounding Umbria landscape, making it a great spot for nature lovers.	Basilica di Sant'Ubaldo, Monte Ingino hiking trails, Scenic viewpoints, Wildlife encounters
Villa Caprera	A quieter, residential area that offers beautiful countryside views and a more relaxed atmosphere away from the busy tourist spots, appealing to families and long-term stays.	Countryside scenery, Local farms and vineyards, Tranquil parks, Walking trails
Gubbio's Surrounding Hills	Offering scenic views and outdoor activities like hiking and mountain biking, this area attracts adventurous tourists looking for a nature retreat and unique Airbnb experiences.	Hiking trails, Natural parks, Beautiful vistas, Picnic spots
Gubbio Valley	Known for its stunning landscapes and proximity to local vineyards, this area is perfect for wine lovers and those seeking culinary experiences in the Umbria region.	Local wineries, Scenic drives, Agriturismos, Culinary tours
Castello di Gubbio	A historical castle area that provides an immersive experience of medieval life. Its historical significance and beauty draw in tourists interested in history.	Castello di Gubbio, Historic reenactments, Photography spots, Local legends
Local Festivals Locations	Gubbio is known for its festivals like the Corsa dei Ceri and Festa dei Ceri, drawing in many visitors during these events, making nearby accommodations highly sought after during festival seasons.	Corsa dei Ceri, Festa dei Ceri, Cultural exhibitions, Local crafts
Cultural Heritage Centers	Areas that highlight Gubbio's rich cultural heritage with museums, art galleries, and traditional craft stores. Ideal for tourists wanting a deeper understanding of Umbria's art and history.	Museum of Gubbio, Art galleries, Cultural programs, Craft fairs

Do you need a license for Airbnb in Gubbio?

$126.37

Daily Rate

Top Performing Professional Hosts in Gubbio

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
137790683	1	$88,753	0	0.00/5.0
Silvia	5	$83,606	42	3.99/5.0
Novasol	3	$78,789	66	4.64/5.0
6072172	1	$70,948	0	0.00/5.0
Susanna	5	$66,405	85	4.93/5.0
Giuseppe	4	$61,983	38	4.80/5.0
2770598	1	$61,473	0	0.00/5.0
Silvia	3	$59,249	38	4.95/5.0
Claudia	5	$58,627	35	3.91/5.0
Loreno	5	$46,159	110	2.98/5.0

Additional analytics on vacation rental, real estate, short term rental data in Gubbio

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (85.2%), with apartment & condo and house properties comprising 81.8% of inventory
Strong specialty sector (16.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in boutique & hotels, unique stays, others segments (8.5% combined)

Room Capacity Distribution

Analysis of 176 properties in Gubbio shows that 1 bedroom properties are most prevalent, making up 44.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 69.3% of all listings.

Key Insights

Most common: 1 bedroom (44.9%)
Least common: 4 bedrooms (5.1%)
Market concentration: 69.3% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 176 properties in Gubbio reveals that 4 guests properties dominate the market, representing 33.5% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 47.7% of the market.

Key Insights

Most common capacity: 4 guests (33.5% of market)
Least common capacity: 7 guests (1.7% of market)
Average guest capacity: 4.3 guests per property
Market concentration: 47.7% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 176 properties in Gubbio, the most common availability pattern is 271-366 days (72.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (40.9% of properties).

Key Insights

Most common availability window: 271-366 days (72.7%)
Most common booking duration: 31-90 days (40.9%)
Properties with high availability (180+ days): 91.5%
Properties with long-term bookings (180+ days): 9.7%

Minimum Stay Distributions

1 Night (44.5%)

1 Night

65 listings

44.5% of total

2 Nights (35.6%)

2 Nights

52 listings

35.6% of total

3 Nights (7.5%)

3 Nights

11 listings

7.5% of total

4-6 Nights (3.4%)

4-6 Nights

5 listings

3.4% of total

7-29 Nights (4.8%)

7-29 Nights

7 listings

4.8% of total

30+ Nights (4.1%)

30+ Nights

6 listings

4.1% of total

Key Insights

Short stays (1-2 nights) dominate the market at 80.1%
Mid-length stays (4-6 nights) represent 3.4% of listings
Monthly+ stays (4.1%) suggest a stable extended-stay market
High market flexibility with 87.6% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 60 Days (6.7%)

Super Strict 60 Days

10 listings

6.7% of total

Super Strict 30 Days (8.1%)

Super Strict 30 Days

12 listings

8.1% of total

Flexible (29.5%)

Flexible

44 listings

29.5% of total

Moderate (41.6%)

Moderate

62 listings

41.6% of total

Strict (14.1%)

Strict

21 listings

14.1% of total

Key Insights

Moderate is the preferred policy at 41.6% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 71.1% of the market
Strong market consensus around Moderate policies
Super Strict 60 Days policies are least common at 6.7% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage
Strict policies are rare - carefully consider the impact on bookings before implementing

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in May, Apr, Jun, averaging 98 days
Shortest booking windows are in Oct, Jan, Feb, averaging 43 days
Spring shows the longest average booking window at 91 days, while Winter has the shortest at 43 days

Recommendations

Implement dynamic pricing strategies for Spring bookings at least 91 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Oct-Feb when lead times are shortest

Popular Airbnb Amenities in Gubbio

Below is the distribution of amenities across listings in Gubbio:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 57.1% of total guests, indicating a significant local market share.
Primary international markets: United States (13.5%) and Germany (6.3%)
English is the top language at 41.3%, followed by Italian (30.6%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.8%

Recommendations

Target marketing campaigns for Rome and Milan markets
Develop localized content for United States and Germany
Prioritize English and Italian language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Gubbio. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Tignano	12	$3,464	$504.45	34%
Parrano	19	$2,951	$341.44	34%
Buonconvento	70	$2,882	$528.86	40%
Monte Castello di Vibio	24	$2,872	$787.06	36%
Guardea	15	$2,863	$327.45	36%
Florence	9,738	$2,845	$205.30	53%
Marcialla	24	$2,839	$257.39	55%
Impruneta	144	$2,795	$254.59	44%
Nonantola	16	$2,691	$169.23	37%
Collazzone	37	$2,521	$396.83	31%

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