Deruta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Umbria, Italy
Is Airbnb profitable in Deruta in 2025? Explore comprehensive Airbnb analytics for Deruta, Umbria, Italy to uncover income potential. This 2025 STR market report for Deruta, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Deruta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Deruta Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Deruta Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Deruta (2025)
Understanding the monthly revenue variations for Airbnb listings in Deruta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Deruta is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Deruta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,812+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,501 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $853 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $507, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Deruta
Deruta Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Deruta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Deruta:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Deruta
Average Daily Rate (ADR) Airbnb Trends in Deruta (2025)
Effective short term rental pricing strategy in Deruta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Deruta typically peaks in June and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $280+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $130 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Deruta
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Airbnb Seasonality Analysis & Trends in Deruta (2025)
Peak Season (August, October, September)
- Revenue averages $3,869 per month
- Occupancy rates average 41.7%
- Daily rates average $155
Shoulder Season
- Revenue averages $1,872 per month
- Occupancy maintains around 36.8%
- Daily rates hold near $181
Low Season (January, February, June)
- Revenue drops to average $1,382 per month
- Occupancy decreases to average 30.6%
- Daily rates adjust to average $178
Seasonality Insights for Deruta
- The Airbnb seasonality in Deruta shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Deruta's highest earning potential, with monthly revenues capable of climbing to $4,291, occupancy reaching a high of 45.6%, and ADRs peaking at $204.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,336, occupancy could drop to 24.6%, and ADRs may adjust down to $148.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Deruta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Deruta seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Deruta (2025)
Exploring the top neighborhoods for short-term rentals in Deruta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historical Center | The Historical Center of Deruta is known for its rich artistic heritage with pottery studios and Renaissance architecture. It attracts tourists who are interested in culture and history. | Deruta Ceramics Museum, Church of San Francesco, Palazzo Comunale, Santa Maria dei Consoli, Piazza dei Consoli |
| Deruta Viewpoint | This area offers stunning views of the Umbrian countryside, making it a peaceful retreat for nature lovers. It's ideal for guests seeking tranquility and scenic beauty. | Panoramic viewpoints, Nature trails, Picnic spots |
| Local Vineyards | Deruta is surrounded by some of the best vineyards in Umbria. This location attracts wine enthusiasts looking to enjoy wine tastings and vineyard tours. | Wine tasting tours, Local vineyards, Cooking classes with local cuisine |
| Pottery Workshops | Known for its handmade pottery, Deruta has many pottery workshops where guests can learn about the local craft. This area attracts those interested in arts and crafts experiences. | Pottery classes, Studio tours, Local artist meet-and-greet |
| Umbria Region Parks | The nearby nature parks offer activities like hiking and biking, attracting outdoor lovers looking for adventure and exploring nature. | Monte Tezio Regional Park, Foresta di Cinputi, Nature trails |
| Cultural Events | Deruta hosts various cultural events throughout the year, such as festivals and markets, attracting visitors who wish to immerse themselves in local culture. | Ceramics Festival, Food and Wine Festival, Christmas Market |
| Nearby Cities | Proximity to Perugia and Assisi makes Deruta a strategic location for those who want to explore these famous Umbrian cities while enjoying a quieter stay. | Assisi, Perugia, Local transport connections |
| Culinary Experiences | Known for its rich cuisine, Deruta is a fantastic place for cooking classes and food tours, appealing to food lovers and culinary tourists. | Cooking classes, Local markets, Food festivals |
Understanding Airbnb License Requirements & STR Laws in Deruta (2025)
While Deruta, Umbria, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Deruta to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Deruta (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Derutabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury & panoramic Villa with pool up to 20 adults
Entire Place • 10 bedrooms
Casale Ripabianca Perugia 25 seats
Entire Place • 6 bedrooms
The ancient lemon grove
Entire Place • 2 bedrooms
House with private pool Todi
Entire Place • 3 bedrooms
2 bedroom beautiful apartment in Deruta
Entire Place • 2 bedrooms
Ideal for your vacation in Umbria
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Deruta (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Deruta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marina | 1 | $93,201 | 15 | 5.00/5.0 |
| Giuseppe | 1 | $71,153 | 1 | Not Rated |
| Francesca | 1 | $46,156 | 77 | 4.95/5.0 |
| Guido Paul | 1 | $37,096 | 12 | 4.83/5.0 |
| Paola | 2 | $19,433 | 71 | 4.96/5.0 |
| Novasol | 1 | $13,673 | 10 | 4.60/5.0 |
| Duilio | 2 | $10,021 | 32 | 4.89/5.0 |
| Layla | 1 | $9,673 | 14 | 5.00/5.0 |
| Silvia | 1 | $6,827 | 16 | 4.75/5.0 |
| Davide | 1 | $6,680 | 34 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Deruta.
Dive Deeper: Advanced Deruta STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Deruta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDeruta Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Deruta
- The Deruta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.5% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Deruta, Apartment/Condo properties are the most common (54.2%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Deruta Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Deruta
- The dominant room capacity in Deruta is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 58.3% of the active Airbnb listings in Deruta, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Deruta.
Deruta Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Deruta
- The most common guest capacity trend in Deruta vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Deruta STR market, accounting for 45.8% of listings.
- 37.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Deruta.
- On average, properties in Deruta are equipped to host 4.3 guests.
Deruta Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Deruta
- The most common availability pattern in Deruta falls within the 271-366 days range, representing 62.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Deruta (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Deruta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
29.2% of total
2 Nights
8 listings
33.3% of total
3 Nights
1 listings
4.2% of total
4-6 Nights
2 listings
8.3% of total
30+ Nights
6 listings
25% of total
Key Insights
- The most prevalent minimum stay requirement in Deruta is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.5%) of the Deruta Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25%) caters to monthly stays (30+ nights) in Deruta, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.3% of Deruta hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Deruta.
Deruta Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
8.3% of total
Flexible
5 listings
20.8% of total
Moderate
14 listings
58.3% of total
Strict
3 listings
12.5% of total
Cancellation Policy Insights for Deruta
- The prevailing Airbnb cancellation policy trend in Deruta is Moderate, used by 58.3% of listings.
- The market strongly favors guest-friendly terms, with 79.1% of listings offering Flexible or Moderate policies. This suggests guests in Deruta may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 58.3% market standard in Deruta.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Deruta.
Deruta STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Deruta
- The overall average booking lead time for vacation rentals in Deruta is 44 days.
- Guests book furthest in advance for stays during May (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (57 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Deruta.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Deruta averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Deruta (2025)
Amenity Prevalence
Amenity Insights for Deruta
- Essential amenities in Deruta that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Heating, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Deruta: Kitchen.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Deruta to stay competitive.
Deruta Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Deruta
- The typical guest profile for Airbnb in Deruta consists of a mix of domestic (50%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 50.0% of guests.
- Key international markets include Italy (50%) and United States (18%).
- Top languages spoken are English (38.6%) followed by Italian (18.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Deruta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 10 | $3,870 | $376.27 | 38% |
| Marciano della Chiana | 17 | $3,626 | $494.78 | 34% |
| Marcialla | 26 | $2,822 | $247.58 | 51% |
| Celleno | 15 | $2,706 | $545.33 | 24% |
| Florence | 10,267 | $2,691 | $215.57 | 51% |
| Rome | 26,089 | $2,680 | $210.58 | 50% |
| Monte San Savino | 98 | $2,672 | $344.02 | 39% |
| Impruneta | 144 | $2,644 | $276.31 | 40% |
| Radda in Chianti | 101 | $2,506 | $331.35 | 36% |
| Gaiole in Chianti | 232 | $2,489 | $383.12 | 36% |