Terricciola Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Terricciola in 2025? Explore comprehensive Airbnb analytics for Terricciola, Tuscany, Italy to uncover income potential. This 2025 STR market report for Terricciola, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 101 active listings.

Whether you're considering an Airbnb investment in Terricciola, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Terricciola Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Terricciola Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$194
The average rental revenue earned for an occupied room per day in Terricciola.
Occupancy Rate(?)
40.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,251
Typical annual income for an Airbnb listing in Terricciola. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-1.5%
Slight decrease (-1.5%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Terricciola.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Terricciola.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
101
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Terricciola (2025)

Understanding the monthly revenue variations for Airbnb listings in Terricciola is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Terricciola is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Terricciola across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,743+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,743 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,370 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $658, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Terricciola

Terricciola Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Terricciola STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Terricciola:

  • Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Terricciola

Average Daily Rate (ADR) Airbnb Trends in Terricciola (2025)

Effective short term rental pricing strategy in Terricciola involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Terricciola typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $464+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $213 or more.
  • Typical properties (Median) charge around $128 per night.
  • Entry-level properties (Bottom 25%) earn around $91 per night.

Average Daily Rate (ADR) Trend by Month in Terricciola

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Airbnb Seasonality Analysis & Trends in Terricciola (2025)

Peak Season (August, July, March)
  • Revenue averages $3,986 per month
  • Occupancy rates average 54.4%
  • Daily rates average $223
Shoulder Season
  • Revenue averages $2,168 per month
  • Occupancy maintains around 37.7%
  • Daily rates hold near $217
Low Season (January, February, December)
  • Revenue drops to average $1,120 per month
  • Occupancy decreases to average 24.8%
  • Daily rates adjust to average $202

Seasonality Insights for Terricciola

  • The Airbnb seasonality in Terricciola shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Terricciola's highest earning potential, with monthly revenues capable of climbing to $4,534, occupancy reaching a high of 65.5%, and ADRs peaking at $241.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $972, occupancy could drop to 19.5%, and ADRs may adjust down to $189.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Terricciola.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Terricciola seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Terricciola (2025)

Exploring the top neighborhoods for short-term rentals in Terricciola? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Terricciola Historic Center
Charming medieval village with stunning views of the Tuscan countryside. Ideal for guests seeking a tranquil getaway with cultural experiences.
Pieve di San Bartolomeo, Castello di Terricciola, Vineyards and wineries, Local artisan shops, Annual festivals
San Miniato
Nearby town famous for its truffles and beautiful medieval architecture. Popular for culinary travelers and those wanting to explore Tuscan history.
San Miniato Cathedral, Piazza della Repubblica, Truffle festivals, Local markets, Etruscan remains
Volterra
Historic hilltop town with rich Etruscan heritage and stunning landscapes. Attracts tourists interested in history and art.
Roman Theatre, Guarnacci Etruscan Museum, Volterra's alabaster shops, Medieval towers, Beautiful panoramas
Pisa
World-renowned city home to the Leaning Tower, attracting millions of tourists. A strong market for short-term rentals.
Leaning Tower of Pisa, Pisa Cathedral, Campo dei Miracoli, Botanical Gardens, Piazza dei Cavalieri
Lucca
Medieval town encircled by well-preserved Renaissance walls. Ideal for tourists looking for charming streets and cultural experiences.
Lucca's city walls, Puccini Museum, Piazza dell'Anfiteatro, Botanical Garden, St. Martin's Cathedral
Siena
Famous for its historic center and medieval architecture. A great location for travelers interested in Tuscany's art and culture.
Piazza del Campo, Siena Cathedral, Palazzo Pubblico, Museo dell'Opera, Historic contrade
Chianti Region
Famous for its picturesque vineyards and wine production. Attracts food and wine enthusiasts year-round.
Chianti wine tours, Castles and villas, Wine tastings, Grapevine landscapes, Local trattorias
San Gimignano
Known for its medieval towers and heritage, attracting visitors seeking stunning views and authentic Tuscan experiences.
Historic towers, Collegiata di San Gimignano, Piazza della Cisterna, Gelato World Champion shops, Local wineries

Understanding Airbnb License Requirements & STR Laws in Terricciola (2025)

Yes, Terricciola, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Terricciola to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 63% licensed listings)

Top Performing Airbnb Properties in Terricciola (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Terricciolabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Castellina - en unik eiendom i Tuscany

Villa Castellina - en unik eiendom i Tuscany

Entire Place • 6 bedrooms

$133,158
Revenue
35.1%
Occupancy
$1329.18
Daily Rate
Villa Silvia 10, Emma Villas

Villa Silvia 10, Emma Villas

Entire Place • 5 bedrooms

$129,230
Revenue
55.2%
Occupancy
$1026.42
Daily Rate
Villa Donna Camilla

Villa Donna Camilla

Entire Place • 7 bedrooms

$109,444
Revenue
62.2%
Occupancy
$866.89
Daily Rate
Villa San Marco with exclusive pool!

Villa San Marco with exclusive pool!

Entire Place • 6 bedrooms

$74,386
Revenue
43.2%
Occupancy
$551.71
Daily Rate
Lallina.  House with view

Lallina. House with view

Entire Place • 3 bedrooms

$70,637
Revenue
67.8%
Occupancy
$314.31
Daily Rate
Villa Valledoro - Pisa

Villa Valledoro - Pisa

Entire Place • 4 bedrooms

$60,794
Revenue
40.1%
Occupancy
$385.37
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Terricciola (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Terricciola based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Alessandro8$236,6131404.86/5.0
Alfredo4$183,7452164.90/5.0
Peter1$133,158194.95/5.0
Host #2238142161$129,2301N/A/5.0
Fabio1$109,444524.90/5.0
Cristina7$107,0051254.77/5.0
Stefania4$80,6754654.91/5.0
Az. Agr. Vallorsi5$79,149644.80/5.0
Elisa4$77,1921144.90/5.0
Andrea1$60,794614.98/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Terricciola.

Dive Deeper: Advanced Terricciola STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Terricciola. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Terricciola Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Terricciola

  • The Terricciola Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 101 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Terricciola, Apartment/Condo properties are the most common (47.5%), reflecting the local real estate landscape.
  • Houses represent a significant 37.6% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 1.0%) offer potential for unique stay experiences.

Terricciola Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Terricciola

  • The dominant room capacity in Terricciola is 2 bedrooms listings, making up 40.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 71.3% of the active Airbnb listings in Terricciola, indicating a high concentration in these sizes.
  • A significant 25.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Terricciola.

Terricciola Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Terricciola

  • The most common guest capacity trend in Terricciola vacation rentals is listings accommodating 4 guests (35.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Terricciola STR market, accounting for 49.5% of listings.
  • 29.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Terricciola.
  • On average, properties in Terricciola are equipped to host 4.6 guests.

Terricciola Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Terricciola

  • The most common availability pattern in Terricciola falls within the 271-366 days range, representing 60.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 89.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Terricciola (33.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 11.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Terricciola Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (20.8%)

1 Night

20 listings

20.8% of total

2 Nights (8.3%)

2 Nights

8 listings

8.3% of total

3 Nights (26%)

3 Nights

25 listings

26% of total

4-6 Nights (11.5%)

4-6 Nights

11 listings

11.5% of total

7-29 Nights (9.4%)

7-29 Nights

9 listings

9.4% of total

30+ Nights (24%)

30+ Nights

23 listings

24% of total

Key Insights

  • The most prevalent minimum stay requirement in Terricciola is 3 Nights, adopted by 26% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (24%) caters to monthly stays (30+ nights) in Terricciola, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 26% of Terricciola hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 24% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Terricciola.

Terricciola Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (5.6%)

Super Strict 30 Days

5 listings

5.6% of total

Flexible (22.2%)

Flexible

20 listings

22.2% of total

Moderate (44.4%)

Moderate

40 listings

44.4% of total

Strict (27.8%)

Strict

25 listings

27.8% of total

Cancellation Policy Insights for Terricciola

  • The prevailing Airbnb cancellation policy trend in Terricciola is Moderate, used by 44.4% of listings.
  • There's a relatively balanced mix between guest-friendly (66.6%) and stricter (27.8%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 44.4% market standard in Terricciola.
  • Regularly review your cancellation policy against competitors and market demand shifts in Terricciola.

Terricciola STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Terricciola

  • The overall average booking lead time for vacation rentals in Terricciola is 79 days.
  • Guests book furthest in advance for stays during June (average 138 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 33 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (115 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (79 days) as a baseline for your pricing and availability strategy in Terricciola.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 138 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 115 days) to capture early planners.
  • Monitor your own booking lead times against these Terricciola averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Terricciola (2025)

Amenity Prevalence

Amenity Insights for Terricciola

  • Essential amenities in Terricciola that guests expect include: Kitchen, Heating, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Essentials, Hangers are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Terricciola: Kitchen, Heating, Wifi.
  • Prioritize adding missing essentials: Kitchen, Heating, Wifi.
  • Consider adding popular differentiators like Hot water or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Terricciola to stay competitive.

Terricciola Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Terricciola

  • The typical guest profile for Airbnb in Terricciola consists of predominantly international visitors (84%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 16.3% of guests.
  • Key international markets include Italy (16.3%) and Germany (14.8%).
  • Top languages spoken are English (40.5%) followed by French (12.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Terricciola Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Portofino72$3,339$483.3441%
Tignano11$3,281$560.3234%
Marciano della Chiana16$3,107$395.8437%
Castelfranco di Sotto48$3,001$328.9037%
Monterosso al Mare349$2,817$250.9455%
Radda in Chianti97$2,664$386.4838%
Buonconvento57$2,661$386.3743%
Gaiole in Chianti209$2,659$366.9638%
Impruneta135$2,610$258.0142%
Riomaggiore664$2,545$196.3853%

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