Scansano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Scansano in 2025? Explore comprehensive Airbnb analytics for Scansano, Tuscany, Italy to uncover income potential. This 2025 STR market report for Scansano, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 105 active listings.
Whether you're considering an Airbnb investment in Scansano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Scansano Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Scansano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Scansano (2025)
Understanding the monthly revenue variations for Airbnb listings in Scansano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Scansano is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Scansano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,651+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,836 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $816 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $364, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Scansano
Scansano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Scansano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Scansano:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Scansano
Average Daily Rate (ADR) Airbnb Trends in Scansano (2025)
Effective short term rental pricing strategy in Scansano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Scansano typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $351+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $202 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Scansano
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Airbnb Seasonality Analysis & Trends in Scansano (2025)
Peak Season (August, September, July)
- Revenue averages $2,260 per month
- Occupancy rates average 36.7%
- Daily rates average $199
Shoulder Season
- Revenue averages $1,529 per month
- Occupancy maintains around 28.2%
- Daily rates hold near $194
Low Season (January, November, December)
- Revenue drops to average $1,129 per month
- Occupancy decreases to average 20.8%
- Daily rates adjust to average $173
Seasonality Insights for Scansano
- The Airbnb seasonality in Scansano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Scansano's highest earning potential, with monthly revenues capable of climbing to $2,851, occupancy reaching a high of 47.7%, and ADRs peaking at $225.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,002, occupancy could drop to 17.4%, and ADRs may adjust down to $170.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Scansano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Scansano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Scansano (2025)
Exploring the top neighborhoods for short-term rentals in Scansano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Scansano Center | The heart of Scansano, known for its charming medieval streets and local shops. This area offers a true taste of Tuscany with access to local culture and cuisine, making it appealing for travelers seeking an authentic experience. | Scansano's historic center, Piazza Garibaldi, Castello di Scansano, local wine shops, Tuscany's rolling hills |
| Local Vineyards | Scansano is famous for its wine production, particularly Morellino di Scansano. Hosting in this area attracts wine enthusiasts and tourists looking to visit vineyards and enjoy wine tastings. | Morellino di Scansano vineyards, Cantina di Scansano, wine tasting tours, vineyard landscapes, local wine festivals |
| Maremma Natural Park | A stunning natural reserve close to Scansano, ideal for nature lovers and outdoor activities. With hiking trails and beautiful scenery, it's perfect for those seeking adventure. | Maremma Regional Park, wildlife watching, beach access at Marina di Alberese, hiking trails, Picnic areas |
| Thermal Springs of Saturnia | Located a short drive away, the thermal springs are a major attraction for relaxation and wellness tourism. Ideal for guests wanting spa experiences combined with nature. | Saturnia hot springs, waterfall of Mulino, spa resorts, natural beauty, Tuscany countryside |
| Monte Amiata | This mountain area offers skiing in winter and hiking in summer. It's attractive for tourists interested in both winter sports and summer hikes, providing a year-round destination. | Monte Amiata ski resort, hiking trails, local wildlife, scenic viewpoints, historical towns nearby |
| Local Cuisine and Culinary Experiences | Scansano is known for its rich culinary heritage. Tourists are drawn to cooking classes, food festivals, and local farming experiences. | Tuscan cooking classes, local markets, olive oil tastings, seasonal food festivals, regional specialties |
| Cultural Sites | Combining history and culture, Scansano is dotted with historical sites, making it attractive to culture-oriented travelers seeking educational experiences. | Museo di Scansano, historic churches, local art galleries, archaeological sites, cultural festivals |
| Agritourism Experiences | The area is perfect for agritourism, allowing visitors to stay on farms and enjoy authentic rural experiences. This appeals to families and those looking to unwind in nature. | agritourism farms, local produce tours, animal interactions, cooking workshops, scenic countryside |
Understanding Airbnb License Requirements & STR Laws in Scansano (2025)
While Scansano, Tuscany, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Scansano to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Scansano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Scansanobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exceptional property in Tuscany
Entire Place • 4 bedrooms
Villa Fontelinda - Sea-view villa with pool
Entire Place • 4 bedrooms
Scansano Country House
Entire Place • 4 bedrooms
Entire farmhouse surrounded by greenery in Maremma
Entire Place • 9 bedrooms
Casa Pancole
Entire Place • 2 bedrooms
AGRITURISMO MACCHIAPIANA - SCANSANO
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Scansano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Scansano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anthony | 1 | $149,621 | 23 | 5.00/5.0 |
| Charme Holidays | 2 | $85,844 | 35 | 4.85/5.0 |
| Antonio | 1 | $75,045 | 5 | 5.00/5.0 |
| Sandra - Interhome | 5 | $73,905 | 30 | 4.71/5.0 |
| Andrea | 5 | $49,876 | 34 | 4.89/5.0 |
| Olivia | 1 | $46,630 | 11 | 5.00/5.0 |
| Giorgio | 2 | $31,801 | 58 | 4.90/5.0 |
| Simone | 1 | $29,201 | 131 | 4.99/5.0 |
| Ginevra | 2 | $28,243 | 112 | 4.81/5.0 |
| Elena - Interhome | 1 | $27,694 | 24 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Scansano.
Dive Deeper: Advanced Scansano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Scansano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsScansano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Scansano
- The Scansano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 105 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Scansano, House properties are the most common (40%), reflecting the local real estate landscape.
- Houses represent a significant 40% portion, catering likely to families or larger groups.
- The presence of 9.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.9%) offer potential for unique stay experiences.
Scansano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Scansano
- The dominant room capacity in Scansano is 1 bedroom listings, making up 30.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Scansano, indicating a high concentration in these sizes.
- A significant 25.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Scansano.
Scansano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Scansano
- The most common guest capacity trend in Scansano vacation rentals is listings accommodating 6 guests (19%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Scansano STR market, accounting for 37.1% of listings.
- 37.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Scansano.
- On average, properties in Scansano are equipped to host 4.3 guests.
Scansano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Scansano
- The most common availability pattern in Scansano falls within the 271-366 days range, representing 81% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Scansano (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Scansano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
27.6% of total
2 Nights
24 listings
22.9% of total
3 Nights
7 listings
6.7% of total
4-6 Nights
10 listings
9.5% of total
7-29 Nights
7 listings
6.7% of total
30+ Nights
28 listings
26.7% of total
Key Insights
- The most prevalent minimum stay requirement in Scansano is 1 Night, adopted by 27.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.7%) caters to monthly stays (30+ nights) in Scansano, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 27.6% of Scansano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Scansano.
Scansano Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
7 listings
6.7% of total
Super Strict 30 Days
11 listings
10.6% of total
Flexible
26 listings
25% of total
Moderate
34 listings
32.7% of total
Strict
26 listings
25% of total
Cancellation Policy Insights for Scansano
- The prevailing Airbnb cancellation policy trend in Scansano is Moderate, used by 32.7% of listings.
- There's a relatively balanced mix between guest-friendly (57.7%) and stricter (25.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.7% market standard in Scansano.
- Regularly review your cancellation policy against competitors and market demand shifts in Scansano.
Scansano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Scansano
- The overall average booking lead time for vacation rentals in Scansano is 52 days.
- Guests book furthest in advance for stays during March (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (58 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Scansano.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Scansano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Scansano (2025)
Amenity Prevalence
Amenity Insights for Scansano
- Popular amenities like Hangers, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Hangers or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Scansano to stay competitive.
Scansano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Scansano
- The typical guest profile for Airbnb in Scansano consists of a mix of domestic (44%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 44.1% of guests.
- Key international markets include Italy (44.1%) and Germany (16.2%).
- Top languages spoken are English (36.6%) followed by Italian (22.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Scansano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 10 | $3,870 | $376.27 | 38% |
| Marciano della Chiana | 17 | $3,626 | $494.78 | 34% |
| Castelfranco di Sotto | 50 | $3,092 | $330.87 | 35% |
| Marcialla | 26 | $2,822 | $247.58 | 51% |
| Celleno | 15 | $2,706 | $545.33 | 24% |
| Florence | 10,267 | $2,691 | $215.57 | 51% |
| Rome | 26,089 | $2,680 | $210.58 | 50% |
| Monte San Savino | 98 | $2,672 | $344.02 | 39% |
| Impruneta | 144 | $2,644 | $276.31 | 40% |
| Radda in Chianti | 101 | $2,506 | $331.35 | 36% |