Santa Fiora Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Santa Fiora in 2025? Explore comprehensive Airbnb analytics for Santa Fiora, Tuscany, Italy to uncover income potential. This 2025 STR market report for Santa Fiora, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 62 active listings.
Whether you're considering an Airbnb investment in Santa Fiora, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Fiora Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Fiora Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Fiora (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Fiora is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Fiora is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Fiora across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,868+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,099 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $620 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $334, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Fiora
Santa Fiora Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Fiora STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Fiora:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Fiora
Average Daily Rate (ADR) Airbnb Trends in Santa Fiora (2025)
Effective short term rental pricing strategy in Santa Fiora involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Fiora typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $278+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $130 or more.
- Typical properties (Median) charge around $91 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Santa Fiora
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Airbnb Seasonality Analysis & Trends in Santa Fiora (2025)
Peak Season (August, July, September)
- Revenue averages $1,485 per month
- Occupancy rates average 41.7%
- Daily rates average $155
Shoulder Season
- Revenue averages $753 per month
- Occupancy maintains around 25.2%
- Daily rates hold near $143
Low Season (January, February, March)
- Revenue drops to average $501 per month
- Occupancy decreases to average 18.6%
- Daily rates adjust to average $118
Seasonality Insights for Santa Fiora
- The Airbnb seasonality in Santa Fiora shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Fiora's highest earning potential, with monthly revenues capable of climbing to $1,864, occupancy reaching a high of 52.1%, and ADRs peaking at $157.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $442, occupancy could drop to 14.3%, and ADRs may adjust down to $117.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Fiora.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Fiora seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Fiora (2025)
Exploring the top neighborhoods for short-term rentals in Santa Fiora? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historical Center | The heart of Santa Fiora, filled with historical architecture and charming narrow streets. It's an ideal spot for travelers interested in culture, history, and authentic local experiences. | Santa Fiora Castle, San Bartolomeo Church, Medieval Streets, Local Artisans, Festivals and Events |
| Monte Amiata View | An area offering stunning views of the Monte Amiata, attracting nature enthusiasts and hikers. It’s perfect for guests looking for outdoor activities and relaxation in a beautiful setting. | Hiking Trails, Scenic Views, Nature Reserves, Wildlife Observation, Picnic Areas |
| Local Vineyards | Famous for its exquisite wine production, this area is sought after by wine lovers. Investing here can appeal to tourists looking for wine tasting and culinary experiences. | Wine Tasting Tours, Vineyard Visits, Local Cuisine, Gastronomic Festivals, Culinary Workshops |
| Thermal Springs | Santa Fiora is close to renowned thermal springs, attracting wellness tourists. This area is appealing for those seeking relaxation and spa treatments. | Thermal Bath Spas, Wellness Retreats, Nature Walks, Relaxation Areas, Spa Treatments |
| Artisan Markets | A vibrant area known for its local markets and artisan crafts. This attracts visitors interested in shopping for unique, handmade products and local delicacies. | Local Artisan Market, Craft Workshops, Culinary Delights, Cultural Festivals, Local Souvenirs |
| Nature Parks | Surrounding natural parks provide opportunities for outdoor adventures and ecotourism, making it a prime location for families and nature lovers. | Nature Trails, Wildlife Sanctuaries, Camping Sites, Educational Programs, Family Activities |
| Cultural Festivals Area | Known for its rich cultural events and festivals throughout the year, it draws tourists interested in experiencing local traditions and festivities. | Annual Festivals, Traditional Events, Cultural Exhibitions, Food Festivals, Community Gatherings |
| Village Outskirts | Charming outskirts of Santa Fiora that offer a peaceful retreat. This area attracts those looking for tranquility and scenic views, appealing to families and couples. | Quiet Countryside, Scenic Walking Paths, Picnic Spots, Local Wildlife, Traditional Villages |
Understanding Airbnb License Requirements & STR Laws in Santa Fiora (2025)
Yes, Santa Fiora, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Fiora to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 50% licensed listings)
Top Performing Airbnb Properties in Santa Fiora (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Fiorabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Il Seccatoio – Stone house with panoramic view
Entire Place • 1 bedroom
Podere Asche
Entire Place • 5 bedrooms
Stunning Tuscan villa in a tranquil nature reserve
Entire Place • 2 bedrooms
Podere di Maggio - Casa Grande
Entire Place • 1 bedroom
Papavero by Interhome
Entire Place • 2 bedrooms
La Casa del Puffo
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Fiora (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Fiora based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rita | 4 | $45,093 | 42 | 4.82/5.0 |
| Corinna | 5 | $30,165 | 30 | 4.81/5.0 |
| Eleonora | 3 | $24,638 | 77 | 4.72/5.0 |
| Alessandra - Interhome Group | 2 | $24,275 | 32 | 4.65/5.0 |
| Vanni | 5 | $21,464 | 3 | 5.00/5.0 |
| Rose | 1 | $14,471 | 21 | 4.81/5.0 |
| Sacha | 14 | $13,997 | 18 | 4.70/5.0 |
| Stefano | 1 | $13,728 | 4 | 5.00/5.0 |
| Alessandra - Interhome Group | 1 | $10,288 | 4 | 4.50/5.0 |
| Andrea | 1 | $8,929 | 7 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Fiora.
Dive Deeper: Advanced Santa Fiora STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Fiora. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Fiora Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Fiora
- The Santa Fiora Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.4% of the 62 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Fiora, House properties are the most common (43.5%), reflecting the local real estate landscape.
- Houses represent a significant 43.5% portion, catering likely to families or larger groups.
- The presence of 8.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.2%) offer potential for unique stay experiences.
Santa Fiora Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Fiora
- The dominant room capacity in Santa Fiora is 1 bedroom listings, making up 40.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.0% of the active Airbnb listings in Santa Fiora, indicating a high concentration in these sizes.
Santa Fiora Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Fiora
- The most common guest capacity trend in Santa Fiora vacation rentals is listings accommodating 2 guests (33.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Santa Fiora STR market, accounting for 54.9% of listings.
- 17.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Fiora.
- On average, properties in Santa Fiora are equipped to host 3.4 guests.
Santa Fiora Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Fiora
- The most common availability pattern in Santa Fiora falls within the 271-366 days range, representing 79% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa Fiora (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Fiora Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
18% of total
2 Nights
19 listings
31.1% of total
3 Nights
4 listings
6.6% of total
4-6 Nights
4 listings
6.6% of total
7-29 Nights
8 listings
13.1% of total
30+ Nights
15 listings
24.6% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Fiora is 2 Nights, adopted by 31.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.6%) caters to monthly stays (30+ nights) in Santa Fiora, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.1% of Santa Fiora hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18% currently do.
- A 2-night minimum appears standard (31.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 24.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Fiora.
Santa Fiora Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
6.1% of total
Flexible
8 listings
16.3% of total
Moderate
29 listings
59.2% of total
Strict
9 listings
18.4% of total
Cancellation Policy Insights for Santa Fiora
- The prevailing Airbnb cancellation policy trend in Santa Fiora is Moderate, used by 59.2% of listings.
- The market strongly favors guest-friendly terms, with 75.5% of listings offering Flexible or Moderate policies. This suggests guests in Santa Fiora may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 59.2% market standard in Santa Fiora.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Fiora.
Santa Fiora STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Fiora
- The overall average booking lead time for vacation rentals in Santa Fiora is 44 days.
- Guests book furthest in advance for stays during June (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Santa Fiora.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Santa Fiora averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Fiora (2025)
Amenity Prevalence
Amenity Insights for Santa Fiora
- Essential amenities in Santa Fiora that guests expect include: Hot water. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Fiora: Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Fiora to stay competitive.
Santa Fiora Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Fiora
- The typical guest profile for Airbnb in Santa Fiora consists of a mix of domestic (51%) and international guests, often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 51.2% of guests.
- Key international markets include Italy (51.2%) and Germany (9.8%).
- Top languages spoken are English (35%) followed by Italian (19.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Fiora Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 11 | $3,281 | $560.32 | 34% |
| Marciano della Chiana | 16 | $3,107 | $395.84 | 37% |
| Castelfranco di Sotto | 48 | $3,001 | $328.90 | 37% |
| Collazzone | 28 | $2,719 | $351.53 | 35% |
| Radda in Chianti | 97 | $2,664 | $386.48 | 38% |
| Buonconvento | 57 | $2,661 | $386.37 | 43% |
| Gaiole in Chianti | 209 | $2,659 | $366.96 | 38% |
| Impruneta | 135 | $2,610 | $258.01 | 42% |
| Rome | 25,800 | $2,539 | $215.64 | 49% |
| Florence | 10,291 | $2,523 | $216.67 | 50% |