Rufina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Rufina in 2025? Explore comprehensive Airbnb analytics for Rufina, Tuscany, Italy to uncover income potential. This 2025 STR market report for Rufina, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Rufina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rufina Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rufina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rufina (2025)
Understanding the monthly revenue variations for Airbnb listings in Rufina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rufina is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rufina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,533+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,028 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,093 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $596, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rufina
Rufina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rufina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rufina:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rufina
Average Daily Rate (ADR) Airbnb Trends in Rufina (2025)
Effective short term rental pricing strategy in Rufina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rufina typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $286+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Rufina
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Airbnb Seasonality Analysis & Trends in Rufina (2025)
Peak Season (August, July, September)
- Revenue averages $3,002 per month
- Occupancy rates average 54.3%
- Daily rates average $135
Shoulder Season
- Revenue averages $1,436 per month
- Occupancy maintains around 31.1%
- Daily rates hold near $160
Low Season (January, February, March)
- Revenue drops to average $647 per month
- Occupancy decreases to average 17.2%
- Daily rates adjust to average $184
Seasonality Insights for Rufina
- The Airbnb seasonality in Rufina shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rufina's highest earning potential, with monthly revenues capable of climbing to $3,432, occupancy reaching a high of 59.9%, and ADRs peaking at $205.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $565, occupancy could drop to 12.9%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rufina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rufina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rufina (2025)
Exploring the top neighborhoods for short-term rentals in Rufina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rufina Historical Center | Charming historical center with picturesque streets and vibrant local life. Attracts tourists interested in local culture, wine, and food. | Piazza della Repubblica, Rufina Castle, Local wineries, Church of San Bartolomeo, Palazzo dei Vicari |
| Casini di Ruffinella | Beautiful rural suburb known for its scenic views and tranquility. Ideal for those seeking a peaceful stay near nature and wine tours. | Vineyards, Nature trails, Villa di Ruffinella, Local agriturismos |
| Pieve di Santa Maria | Historic parish area with great architecture and proximity to local attractions. Popular with visitors looking for cultural and historical experiences. | Pieve di Santa Maria, Romanesque architecture, Art festivals, Culinary events |
| Local Vineyards | Famed wine-producing areas where guests can enjoy wine tours and tastings. Attracts wine enthusiasts and tourists looking for authentic experiences. | Local wineries, Wine tasting tours, Cooking classes, Wine festivals |
| Surrounding Countryside | Idyllic scenery and countryside charm, perfect for families and groups looking for a retreat away from urban areas. | Hiking trails, Cycling routes, Picnic areas, Agricultural sights |
| Nearby Florence | Proximity to Florence allows guests to explore the major attractions of the city while enjoying a quieter stay in Rufina. | Uffizi Gallery, Florence Cathedral, Ponte Vecchio, Boboli Gardens |
| San Godenzo area | Located within a short drive from Rufina, this area offers beautiful mountain views and access to nature, appealing to outdoor enthusiasts. | Casentino Forests, Hiking trails, Nature reserves, Historical hermitages |
| Local Artisan Studios | Home to many local artists and craftsmen, this area showcases Tuscany's art culture, appealing to art lovers and those interested in unique local products. | Art workshops, Local craftsmen, Handmade goods, Art exhibitions |
Understanding Airbnb License Requirements & STR Laws in Rufina (2025)
Yes, Rufina, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rufina to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 68% licensed listings)
Top Performing Airbnb Properties in Rufina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rufinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ancient Tuscan Rural Residence
Entire Place • 4 bedrooms
Amazing Villa x12 in Chianti 35km from Florence
Entire Place • 6 bedrooms
Casale Grignano
Entire Place • 3 bedrooms
Magnificent House with Panoramic Terrace 10PAX
Entire Place • 5 bedrooms
Typical House in Chianti + Panoramic View 8PAX
Entire Place • 4 bedrooms
Farmhouse Podere L'Allodola +pool near Florence
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rufina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rufina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Edoardo | 4 | $128,089 | 148 | 4.75/5.0 |
| Esther | 4 | $59,037 | 174 | 4.87/5.0 |
| Francesco | 1 | $54,173 | 98 | 4.85/5.0 |
| Alessandra | 6 | $41,583 | 391 | 4.68/5.0 |
| Susi | 1 | $40,054 | 3 | 3.67/5.0 |
| Beatrice | 1 | $25,569 | 14 | 4.93/5.0 |
| Sara | 1 | $21,588 | 3 | 5.00/5.0 |
| Gianni | 2 | $21,024 | 89 | 4.93/5.0 |
| Scott | 1 | $17,670 | 4 | 5.00/5.0 |
| Luca | 1 | $16,156 | 28 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rufina.
Dive Deeper: Advanced Rufina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rufina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRufina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rufina
- The Rufina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rufina, Apartment/Condo properties are the most common (42.5%), reflecting the local real estate landscape.
- Houses represent a significant 30% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.5%) offer potential for unique stay experiences.
Rufina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rufina
- The dominant room capacity in Rufina is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Rufina, indicating a high concentration in these sizes.
- A significant 27.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rufina.
Rufina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rufina
- The most common guest capacity trend in Rufina vacation rentals is listings accommodating 4 guests (27.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Rufina STR market, accounting for 45.0% of listings.
- 30.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rufina.
- On average, properties in Rufina are equipped to host 4.1 guests.
Rufina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rufina
- The most common availability pattern in Rufina falls within the 271-366 days range, representing 62.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rufina (45%), reflecting common guest stay durations or potential owner blocking patterns.
Rufina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
37.5% of total
2 Nights
8 listings
20% of total
3 Nights
5 listings
12.5% of total
4-6 Nights
6 listings
15% of total
7-29 Nights
2 listings
5% of total
30+ Nights
4 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Rufina is 1 Night, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.5% of Rufina hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rufina.
Rufina Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
5.3% of total
Super Strict 60 Days
1 listings
2.6% of total
Flexible
6 listings
15.8% of total
Moderate
20 listings
52.6% of total
Strict
9 listings
23.7% of total
Cancellation Policy Insights for Rufina
- The prevailing Airbnb cancellation policy trend in Rufina is Moderate, used by 52.6% of listings.
- There's a relatively balanced mix between guest-friendly (68.4%) and stricter (23.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52.6% market standard in Rufina.
- Regularly review your cancellation policy against competitors and market demand shifts in Rufina.
Rufina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rufina
- The overall average booking lead time for vacation rentals in Rufina is 65 days.
- Guests book furthest in advance for stays during August (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (96 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Rufina.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Rufina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rufina (2025)
Amenity Prevalence
Amenity Insights for Rufina
- Essential amenities in Rufina that guests expect include: Hot water, Free parking on premises, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hangers, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rufina: Hot water, Free parking on premises, Essentials.
- Prioritize adding missing essentials: Hot water, Free parking on premises, Essentials.
- Consider adding popular differentiators like Kitchen or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rufina to stay competitive.
Rufina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rufina
- The typical guest profile for Airbnb in Rufina consists of predominantly international visitors (86%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 13.7% of guests.
- Key international markets include France (16.7%) and Germany (16.7%).
- Top languages spoken are English (43.3%) followed by German (14.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rufina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 11 | $3,281 | $560.32 | 34% |
| Marciano della Chiana | 16 | $3,107 | $395.84 | 37% |
| Castelfranco di Sotto | 48 | $3,001 | $328.90 | 37% |
| Collazzone | 28 | $2,719 | $351.53 | 35% |
| Radda in Chianti | 97 | $2,664 | $386.48 | 38% |
| Buonconvento | 57 | $2,661 | $386.37 | 43% |
| Gaiole in Chianti | 209 | $2,659 | $366.96 | 38% |
| Impruneta | 135 | $2,610 | $258.01 | 42% |
| Florence | 10,291 | $2,523 | $216.67 | 50% |
| Monte San Savino | 101 | $2,500 | $371.73 | 39% |