Monsummano Terme Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Monsummano Terme in 2025? Explore comprehensive Airbnb analytics for Monsummano Terme, Tuscany, Italy to uncover income potential. This 2025 STR market report for Monsummano Terme, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 63 active listings.
Whether you're considering an Airbnb investment in Monsummano Terme, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Monsummano Terme Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Monsummano Terme Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Monsummano Terme (2025)
Understanding the monthly revenue variations for Airbnb listings in Monsummano Terme is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Monsummano Terme is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Monsummano Terme across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,417+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,636 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,226 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $580, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Monsummano Terme
Monsummano Terme Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Monsummano Terme STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Monsummano Terme:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Monsummano Terme
Average Daily Rate (ADR) Airbnb Trends in Monsummano Terme (2025)
Effective short term rental pricing strategy in Monsummano Terme involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Monsummano Terme typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $640+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $280 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Monsummano Terme
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Airbnb Seasonality Analysis & Trends in Monsummano Terme (2025)
Peak Season (August, September, July)
- Revenue averages $4,010 per month
- Occupancy rates average 47.9%
- Daily rates average $277
Shoulder Season
- Revenue averages $2,147 per month
- Occupancy maintains around 32.0%
- Daily rates hold near $286
Low Season (January, February, November)
- Revenue drops to average $1,029 per month
- Occupancy decreases to average 22.5%
- Daily rates adjust to average $257
Seasonality Insights for Monsummano Terme
- The Airbnb seasonality in Monsummano Terme shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Monsummano Terme's highest earning potential, with monthly revenues capable of climbing to $4,626, occupancy reaching a high of 58.4%, and ADRs peaking at $315.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $784, occupancy could drop to 18.0%, and ADRs may adjust down to $246.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Monsummano Terme.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Monsummano Terme seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Monsummano Terme (2025)
Exploring the top neighborhoods for short-term rentals in Monsummano Terme? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro di Monsummano Terme | The central area of Monsummano Terme, filled with shops, restaurants, and easy access to thermal spas, making it attractive for tourists seeking relaxation and leisure. | Terme di Monsummano, Museo della Città, Local boutiques, Ristoranti tipici, Parco delle Terme |
| Montecatini Terme | Adjacent to Monsummano, Montecatini is famous for its thermal baths and wellness resorts, drawing visitors interested in health and wellness. | Terme di Montecatini, Parco delle Terme di Montecatini, Piazza Giacomo Puccini, Funicolare di Montecatini, Villa Garzoni |
| Pieve a Celle | A charming countryside area close to Monsummano, offering a peaceful retreat with beautiful views, attracting nature lovers and those seeking tranquility. | Nature hiking trails, Scenic vineyards, Local farmhouses, Cultural festivals, Artisanal food markets |
| Gavinana | A quaint village near Monsummano, known for its beautiful landscapes and rich history, appealing to tourists looking for authentic Tuscan experience. | Historic churches, Scenic viewpoints, Local wineries, Tuscan cooking classes, Traditional festivals |
| Monsummano Alto | Located higher up, this area offers stunning views and is known for its historical buildings and local gastronomy, attracting those who appreciate culture and nature. | Castello di Monsummano, Hiking trails, Local restaurants, Artisan shops, Cultural heritage sites |
| Lengelai | A scenic spot near nature reserves, perfect for outdoor activities and attracting those interested in eco-tourism and adventure sports. | Nature reserves, Wildlife watching, Outdoor sports facilities, Picnic areas, Eco-friendly accommodations |
| Buonamico | A rural area known for its serene environment and proximity to wine regions, appealing to wine lovers and tourists seeking relaxation. | Vineyards, Wine tasting tours, Rustic B&Bs, Countryside experiences, Culinary workshops |
| Cappuccini | A neighborhood with historical significance and beautiful architecture, ideal for tourists interested in history and culture. | Historical landmarks, Local museums, Art galleries, Cultural events, Walking tours |
Understanding Airbnb License Requirements & STR Laws in Monsummano Terme (2025)
While Monsummano Terme, Tuscany, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Monsummano Terme to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Monsummano Terme (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Monsummano Termebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Le Maggioline Your Tuscany country house
Entire Place • 4 bedrooms
Tuscany villa with pool
Entire Place • 7 bedrooms
Villa Le Terme
Entire Place • 5 bedrooms
Florence & Tuscany. Pool, jacuzzi, parking & relax
Entire Place • 5 bedrooms
Relax in villa with swimming pool and spa
Entire Place • 5 bedrooms
Tuscan Sun
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Monsummano Terme (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Monsummano Terme based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Olga | 1 | $115,056 | 130 | 4.98/5.0 |
| Jo | 2 | $107,803 | 4 | Not Rated |
| Holidu | 1 | $82,145 | 4 | 4.75/5.0 |
| Sabrina | 4 | $69,096 | 106 | 4.87/5.0 |
| Antonello | 1 | $64,969 | 54 | 4.83/5.0 |
| Costanza | 4 | $52,627 | 37 | 4.83/5.0 |
| Angelo | 1 | $51,155 | 11 | 4.73/5.0 |
| Eva | 2 | $45,867 | 105 | 4.72/5.0 |
| Francesca | 1 | $40,814 | 42 | 4.95/5.0 |
| Giuseppe | 1 | $36,925 | 12 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Monsummano Terme.
Dive Deeper: Advanced Monsummano Terme STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Monsummano Terme. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMonsummano Terme Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Monsummano Terme
- The Monsummano Terme Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.1% of the 63 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Monsummano Terme, House properties are the most common (50.8%), reflecting the local real estate landscape.
- Houses represent a significant 50.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.8%) offer potential for unique stay experiences.
Monsummano Terme Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Monsummano Terme
- The dominant room capacity in Monsummano Terme is 2 bedrooms listings, making up 31.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.9% of the active Airbnb listings in Monsummano Terme, indicating a high concentration in these sizes.
- A significant 34.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Monsummano Terme.
Monsummano Terme Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Monsummano Terme
- The most common guest capacity trend in Monsummano Terme vacation rentals is listings accommodating 4 guests (25.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Monsummano Terme STR market, accounting for 50.8% of listings.
- 42.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Monsummano Terme.
- On average, properties in Monsummano Terme are equipped to host 5.0 guests.
Monsummano Terme Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Monsummano Terme
- The most common availability pattern in Monsummano Terme falls within the 271-366 days range, representing 63.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Monsummano Terme (34.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Monsummano Terme Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
25.8% of total
2 Nights
12 listings
19.4% of total
3 Nights
2 listings
3.2% of total
4-6 Nights
7 listings
11.3% of total
7-29 Nights
7 listings
11.3% of total
30+ Nights
18 listings
29% of total
Key Insights
- The most prevalent minimum stay requirement in Monsummano Terme is 30+ Nights, adopted by 29% of listings. This highlights the market's preference for longer commitments.
- A significant segment (29%) caters to monthly stays (30+ nights) in Monsummano Terme, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29% of Monsummano Terme hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Monsummano Terme.
Monsummano Terme Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
4.8% of total
Super Strict 30 Days
4 listings
6.5% of total
Flexible
21 listings
33.9% of total
Moderate
21 listings
33.9% of total
Strict
13 listings
21% of total
Cancellation Policy Insights for Monsummano Terme
- The prevailing Airbnb cancellation policy trend in Monsummano Terme is Flexible, used by 33.9% of listings.
- There's a relatively balanced mix between guest-friendly (67.8%) and stricter (21.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.9% market standard in Monsummano Terme.
- Regularly review your cancellation policy against competitors and market demand shifts in Monsummano Terme.
Monsummano Terme STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Monsummano Terme
- The overall average booking lead time for vacation rentals in Monsummano Terme is 60 days.
- Guests book furthest in advance for stays during June (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Monsummano Terme.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Monsummano Terme averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Monsummano Terme (2025)
Amenity Prevalence
Amenity Insights for Monsummano Terme
- Popular amenities like Hair dryer, Heating, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Hair dryer or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Monsummano Terme to stay competitive.
Monsummano Terme Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Monsummano Terme
- The typical guest profile for Airbnb in Monsummano Terme consists of predominantly international visitors (74%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 25.8% of guests.
- Key international markets include Italy (25.8%) and France (15.4%).
- Top languages spoken are English (38.9%) followed by Italian (14.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Monsummano Terme Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 10 | $3,870 | $376.27 | 38% |
| Marciano della Chiana | 17 | $3,626 | $494.78 | 34% |
| Portofino | 74 | $3,321 | $499.07 | 39% |
| Castelfranco di Sotto | 50 | $3,092 | $330.87 | 35% |
| Monterosso al Mare | 351 | $2,900 | $252.21 | 54% |
| Marcialla | 26 | $2,822 | $247.58 | 51% |
| Florence | 10,267 | $2,691 | $215.57 | 51% |
| Monte San Savino | 98 | $2,672 | $344.02 | 39% |
| Impruneta | 144 | $2,644 | $276.31 | 40% |
| Riomaggiore | 675 | $2,530 | $196.75 | 51% |