Massarosa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Massarosa in 2025? Explore comprehensive Airbnb analytics for Massarosa, Tuscany, Italy to uncover income potential. This 2025 STR market report for Massarosa, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 232 active listings.
Whether you're considering an Airbnb investment in Massarosa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Massarosa Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Massarosa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Massarosa (2025)
Understanding the monthly revenue variations for Airbnb listings in Massarosa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Massarosa is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Massarosa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,845+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,851 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,395 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $664, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Massarosa
Massarosa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Massarosa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Massarosa:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Massarosa
Average Daily Rate (ADR) Airbnb Trends in Massarosa (2025)
Effective short term rental pricing strategy in Massarosa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Massarosa typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $455+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $264 or more.
- Typical properties (Median) charge around $166 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in Massarosa
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Airbnb Seasonality Analysis & Trends in Massarosa (2025)
Peak Season (August, July, September)
- Revenue averages $4,092 per month
- Occupancy rates average 52.1%
- Daily rates average $225
Shoulder Season
- Revenue averages $2,226 per month
- Occupancy maintains around 30.0%
- Daily rates hold near $228
Low Season (January, February, November)
- Revenue drops to average $1,256 per month
- Occupancy decreases to average 20.2%
- Daily rates adjust to average $232
Seasonality Insights for Massarosa
- The Airbnb seasonality in Massarosa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Massarosa's highest earning potential, with monthly revenues capable of climbing to $4,881, occupancy reaching a high of 63.2%, and ADRs peaking at $245.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,067, occupancy could drop to 19.2%, and ADRs may adjust down to $211.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Massarosa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Massarosa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Massarosa (2025)
Exploring the top neighborhoods for short-term rentals in Massarosa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Massarosa Center | The charming town center of Massarosa offers a mix of local culture, restaurants, and shops. It's a great base for exploring the surrounding Tuscan countryside and nearby beaches. | Pieve dei Santi Giovanni e Felicita, Local restaurants and cafes, Cultural events, Nearby hiking trails |
| Lake Massaciuccoli | A picturesque lake area known for its natural beauty and birdwatching opportunities. Attractive for guests looking for a peaceful retreat amidst nature. | Lake Massaciuccoli, Nature trails, Birdwatching, Oasi di Lago di Massaciuccoli |
| Piano di Mommio | This serene village offers stunning views of the surrounding hills and is popular with travelers seeking tranquility and authentic Tuscan experiences. | Local vineyards, Scenic viewpoints, Traditional Tuscan dining, Village festivals |
| Montigiano | A scenic area that provides access to rural landscapes and is close to nature, making it appealing for outdoor enthusiasts and those seeking a rural getaway. | Scenic hiking trails, Rural landscapes, Traditional farms |
| San Lorenzo a Vaccoli | An attractive village known for its historical architecture and proximity to Lucca, making it a convenient spot for guests looking to explore both Massarosa and Lucca. | Historical buildings, Local festivals, Proximity to Lucca |
| Bozzano | A quiet neighborhood ideal for families and groups looking for spacious accommodations while being close to the beaches of the Versilia coast. | Family-friendly parks, Local shops, Nearest beaches in Viareggio |
| Viareggio | A famous seaside town known for its beautiful beaches and vibrant promenade. It's ideal for attracting tourists during peak summer months. | Beautiful beaches, Promenade, Carnival of Viareggio, Shopping and dining options |
| Torre del Lago | Known for its rich cultural heritage and proximity to the Puccini Festival, this area attracts music lovers and tourists seeking a cultural experience in Tuscany. | Puccini Museum, Annual Puccini Festival, Natural parks, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Massarosa (2025)
Yes, Massarosa, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Massarosa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 55% licensed listings)
Top Performing Airbnb Properties in Massarosa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Massarosabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Riviera: Luxury Villa with Pool and Seaview,
Entire Place • 5 bedrooms
Villa Olympia Pool Sea View Mountains Lake Nature
Entire Place • 3 bedrooms
Villa Le Poiane by Tuscanhouses
Entire Place • 5 bedrooms
Villa in a dream location with a pool
Entire Place • 6 bedrooms
Villa Pallina with Pool - Happy Rentals
Entire Place • 4 bedrooms
Villa Lorien
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Massarosa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Massarosa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nicola | 9 | $170,443 | 36 | 4.85/5.0 |
| Lucca Apartments And Villas S. | 1 | $145,052 | 17 | 4.47/5.0 |
| Fabrizio | 1 | $138,210 | 25 | 5.00/5.0 |
| Elisa | 1 | $128,317 | 6 | 5.00/5.0 |
| Monica | 2 | $104,914 | 40 | 4.95/5.0 |
| FattoriaCamporomano | 5 | $104,452 | 97 | 4.59/5.0 |
| Leonardo | 3 | $93,044 | 23 | 4.35/5.0 |
| Corinna - Interhome Group | 5 | $92,742 | 34 | 4.82/5.0 |
| Alessandra - Interhome Group | 5 | $89,387 | 25 | 4.79/5.0 |
| Giuseppe-Tuscany Holiday Rent | 4 | $84,114 | 20 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Massarosa.
Dive Deeper: Advanced Massarosa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Massarosa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMassarosa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Massarosa
- The Massarosa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 232 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Massarosa, House properties are the most common (74.1%), reflecting the local real estate landscape.
- Houses represent a significant 74.1% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, hotel/boutique, unique stays (combined 5.1%) offer potential for unique stay experiences.
Massarosa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Massarosa
- The dominant room capacity in Massarosa is 2 bedrooms listings, making up 37.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 59.5% of the active Airbnb listings in Massarosa, indicating a high concentration in these sizes.
- A significant 44.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Massarosa.
Massarosa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Massarosa
- The most common guest capacity trend in Massarosa vacation rentals is listings accommodating 8+ guests (25.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Massarosa STR market, accounting for 48.7% of listings.
- 49.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Massarosa.
- On average, properties in Massarosa are equipped to host 5.4 guests.
Massarosa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Massarosa
- The most common availability pattern in Massarosa falls within the 271-366 days range, representing 69.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Massarosa (44.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Massarosa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
13.5% of total
2 Nights
28 listings
12.6% of total
3 Nights
32 listings
14.4% of total
4-6 Nights
46 listings
20.7% of total
7-29 Nights
37 listings
16.7% of total
30+ Nights
49 listings
22.1% of total
Key Insights
- The most prevalent minimum stay requirement in Massarosa is 30+ Nights, adopted by 22.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (22.1%) caters to monthly stays (30+ nights) in Massarosa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 22.1% of Massarosa hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Massarosa.
Massarosa Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
20 listings
10.1% of total
Super Strict 30 Days
25 listings
12.6% of total
Flexible
36 listings
18.2% of total
Moderate
61 listings
30.8% of total
Strict
56 listings
28.3% of total
Cancellation Policy Insights for Massarosa
- The prevailing Airbnb cancellation policy trend in Massarosa is Moderate, used by 30.8% of listings.
- There's a relatively balanced mix between guest-friendly (49.0%) and stricter (28.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.8% market standard in Massarosa.
- Regularly review your cancellation policy against competitors and market demand shifts in Massarosa.
Massarosa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Massarosa
- The overall average booking lead time for vacation rentals in Massarosa is 68 days.
- Guests book furthest in advance for stays during November (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (88 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Massarosa.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Massarosa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Massarosa (2025)
Amenity Prevalence
Amenity Insights for Massarosa
- Essential amenities in Massarosa that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Washer, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Massarosa: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like TV or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Massarosa to stay competitive.
Massarosa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Massarosa
- The typical guest profile for Airbnb in Massarosa consists of predominantly international visitors (74%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 26.3% of guests.
- Key international markets include Italy (26.3%) and Germany (23%).
- Top languages spoken are English (37.5%) followed by German (16.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Massarosa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Portofino | 72 | $3,339 | $483.34 | 41% |
| Tignano | 11 | $3,281 | $560.32 | 34% |
| Marciano della Chiana | 16 | $3,107 | $395.84 | 37% |
| Castelfranco di Sotto | 48 | $3,001 | $328.90 | 37% |
| Monterosso al Mare | 349 | $2,817 | $250.94 | 55% |
| Radda in Chianti | 97 | $2,664 | $386.48 | 38% |
| Buonconvento | 57 | $2,661 | $386.37 | 43% |
| Gaiole in Chianti | 209 | $2,659 | $366.96 | 38% |
| Impruneta | 135 | $2,610 | $258.01 | 42% |
| Riomaggiore | 664 | $2,545 | $196.38 | 53% |