Massa Marittima Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Massa Marittima in 2025? Explore comprehensive Airbnb analytics for Massa Marittima, Tuscany, Italy to uncover income potential. This 2025 STR market report for Massa Marittima, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 175 active listings.
Whether you're considering an Airbnb investment in Massa Marittima, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Massa Marittima Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Massa Marittima Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Massa Marittima (2025)
Understanding the monthly revenue variations for Airbnb listings in Massa Marittima is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Massa Marittima is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Massa Marittima across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,734+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,765 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $978 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $484, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Massa Marittima
Massa Marittima Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Massa Marittima STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Massa Marittima:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Massa Marittima
Average Daily Rate (ADR) Airbnb Trends in Massa Marittima (2025)
Effective short term rental pricing strategy in Massa Marittima involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Massa Marittima typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $264+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $168 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Massa Marittima
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Airbnb Seasonality Analysis & Trends in Massa Marittima (2025)
Peak Season (August, July, September)
- Revenue averages $2,370 per month
- Occupancy rates average 46.6%
- Daily rates average $158
Shoulder Season
- Revenue averages $1,274 per month
- Occupancy maintains around 30.9%
- Daily rates hold near $143
Low Season (January, November, December)
- Revenue drops to average $619 per month
- Occupancy decreases to average 19.2%
- Daily rates adjust to average $144
Seasonality Insights for Massa Marittima
- The Airbnb seasonality in Massa Marittima shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Massa Marittima's highest earning potential, with monthly revenues capable of climbing to $3,059, occupancy reaching a high of 57.0%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $519, occupancy could drop to 14.1%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Massa Marittima.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Massa Marittima seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Massa Marittima (2025)
Exploring the top neighborhoods for short-term rentals in Massa Marittima? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The heart of Massa Marittima, filled with medieval architecture, charming streets, and historical sites. Ideal for guests exploring the town's rich history and culture. | Cathedral of San Cerbone, Palazzo Comunale, Museo di Storia Naturale, Piazza Garibaldi, Massa Marittima Underground |
| Piazza Garibaldi | A lively square surrounded by cafes and shops, attracting both tourists and locals. Offers a great spot for relaxation and soaking in the local atmosphere. | Cafes and restaurants, Street performances, Local markets |
| San Lorenzo | A picturesque area known for its beautiful countryside and vineyards. Perfect for guests interested in wine tourism and outdoor activities. | Wine tours, Hiking trails, Local farms |
| Campsa | A tranquil area ideal for those who want to escape the city bustle, yet remain close to cultural sites. Great for nature lovers. | Natural parks, Scenic views, Biking trails |
| Lago dell’Accesa | A beautiful lake near Massa Marittima, offering recreational activities like swimming and picnicking. Popular with families and nature enthusiasts. | Swimming and fishing, Picnicking spots, Walking trails |
| Local Vineyards | Known for high-quality wines, this area appeals to wine lovers and those looking to experience Tuscany's winemaking traditions first-hand. | Wine tasting tours, Vineyard visits, Culinary experiences |
| Follonica Beach | Close to Massa Marittima, this beach destination is perfect for guests looking for sun and sand during the summer months. | Beach clubs, Water sports, Promenade |
| Val di Farma | A scenic valley known for its natural beauty and outdoor activities, attracting visitors who enjoy hiking, cycling, and exploring nature. | Hiking routes, Natural springs, Historic hermitages |
Understanding Airbnb License Requirements & STR Laws in Massa Marittima (2025)
Yes, Massa Marittima, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Massa Marittima to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 61% licensed listings)
Top Performing Airbnb Properties in Massa Marittima (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Massa Marittimabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa degli Ulivi
Entire Place • 7 bedrooms
Villa Marsiliana by Interhome
Entire Place • 5 bedrooms
Loft SPA
Entire Place • 1 bedroom
Tuscany oasis of silence with pool & views
Entire Place • 7 bedrooms
Agriturismo Botri dei Lumachi (entire property)
Entire Place • 4 bedrooms
Il Bell'Arco
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Massa Marittima (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Massa Marittima based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sandra - Interhome | 13 | $111,537 | 47 | 4.68/5.0 |
| Leonardo | 3 | $103,895 | 20 | 4.66/5.0 |
| Christine | 5 | $93,634 | 54 | 4.95/5.0 |
| Agriturismo Valentini | 6 | $91,482 | 58 | 4.91/5.0 |
| Riccardo | 3 | $70,011 | 128 | 4.98/5.0 |
| Paola E Ambra | 3 | $54,502 | 44 | 4.88/5.0 |
| Giulio | 1 | $47,310 | 27 | 5.00/5.0 |
| Jonas | 1 | $46,575 | 6 | 4.67/5.0 |
| Rodolfo | 3 | $37,617 | 117 | 4.97/5.0 |
| Francesco | 2 | $37,500 | 31 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Massa Marittima.
Dive Deeper: Advanced Massa Marittima STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Massa Marittima. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMassa Marittima Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Massa Marittima
- The Massa Marittima Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 175 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Massa Marittima, Apartment/Condo properties are the most common (56%), reflecting the local real estate landscape.
- Houses represent a significant 24% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 5.1%) offer potential for unique stay experiences.
Massa Marittima Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Massa Marittima
- The dominant room capacity in Massa Marittima is 1 bedroom listings, making up 45.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.5% of the active Airbnb listings in Massa Marittima, indicating a high concentration in these sizes.
Massa Marittima Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Massa Marittima
- The most common guest capacity trend in Massa Marittima vacation rentals is listings accommodating 4 guests (40%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Massa Marittima STR market, accounting for 56.6% of listings.
- 20.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Massa Marittima.
- On average, properties in Massa Marittima are equipped to host 4.2 guests.
Massa Marittima Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Massa Marittima
- The most common availability pattern in Massa Marittima falls within the 271-366 days range, representing 75.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Massa Marittima (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Massa Marittima Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
8% of total
2 Nights
27 listings
15.4% of total
3 Nights
25 listings
14.3% of total
4-6 Nights
21 listings
12% of total
7-29 Nights
21 listings
12% of total
30+ Nights
67 listings
38.3% of total
Key Insights
- The most prevalent minimum stay requirement in Massa Marittima is 30+ Nights, adopted by 38.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.3%) caters to monthly stays (30+ nights) in Massa Marittima, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.3% of Massa Marittima hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 38.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Massa Marittima.
Massa Marittima Airbnb Cancellation Policy Trends Analysis (2025)
Limited
1 listings
0.6% of total
Super Strict 30 Days
17 listings
9.7% of total
Super Strict 60 Days
6 listings
3.4% of total
Flexible
29 listings
16.6% of total
Moderate
91 listings
52% of total
Firm
13 listings
7.4% of total
Strict
18 listings
10.3% of total
Cancellation Policy Insights for Massa Marittima
- The prevailing Airbnb cancellation policy trend in Massa Marittima is Moderate, used by 52% of listings.
- There's a relatively balanced mix between guest-friendly (68.6%) and stricter (17.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52% market standard in Massa Marittima.
- Using a Strict policy might deter some guests, as only 10.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Massa Marittima.
Massa Marittima STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Massa Marittima
- The overall average booking lead time for vacation rentals in Massa Marittima is 64 days.
- Guests book furthest in advance for stays during August (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Massa Marittima.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Massa Marittima averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Massa Marittima (2025)
Amenity Prevalence
Amenity Insights for Massa Marittima
- Popular amenities like Kitchen, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Massa Marittima to stay competitive.
Massa Marittima Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Massa Marittima
- The typical guest profile for Airbnb in Massa Marittima consists of predominantly international visitors (67%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 33.0% of guests.
- Key international markets include Italy (33%) and Germany (27.2%).
- Top languages spoken are English (37.4%) followed by Italian (17.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Massa Marittima Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Marciano della Chiana | 17 | $3,979 | $529.07 | 33% |
| Tignano | 11 | $3,945 | $370.34 | 43% |
| Portofino | 71 | $3,675 | $511.94 | 37% |
| Castelfranco di Sotto | 52 | $3,430 | $340.69 | 35% |
| Monterosso al Mare | 347 | $3,033 | $266.70 | 51% |
| Impruneta | 137 | $2,964 | $306.16 | 39% |
| Allerona | 11 | $2,960 | $466.08 | 38% |
| Marcialla | 28 | $2,949 | $265.94 | 51% |
| Florence | 9,807 | $2,865 | $231.12 | 49% |
| Lastra a Signa | 91 | $2,799 | $328.88 | 43% |