Castellina Marittima Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Castellina Marittima in 2025? Explore comprehensive Airbnb analytics for Castellina Marittima, Tuscany, Italy to uncover income potential. This 2025 STR market report for Castellina Marittima, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Castellina Marittima, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Castellina Marittima Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Castellina Marittima Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Castellina Marittima (2025)
Understanding the monthly revenue variations for Airbnb listings in Castellina Marittima is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Castellina Marittima is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Castellina Marittima across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,096+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,467 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $830 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $372, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Castellina Marittima
Castellina Marittima Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Castellina Marittima STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Castellina Marittima:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Castellina Marittima
Average Daily Rate (ADR) Airbnb Trends in Castellina Marittima (2025)
Effective short term rental pricing strategy in Castellina Marittima involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Castellina Marittima typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $207+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $132 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Castellina Marittima
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Airbnb Seasonality Analysis & Trends in Castellina Marittima (2025)
Peak Season (July, August, September)
- Revenue averages $1,796 per month
- Occupancy rates average 40.3%
- Daily rates average $146
Shoulder Season
- Revenue averages $1,023 per month
- Occupancy maintains around 28.9%
- Daily rates hold near $125
Low Season (January, February, December)
- Revenue drops to average $400 per month
- Occupancy decreases to average 13.5%
- Daily rates adjust to average $125
Seasonality Insights for Castellina Marittima
- The Airbnb seasonality in Castellina Marittima shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Castellina Marittima's highest earning potential, with monthly revenues capable of climbing to $1,998, occupancy reaching a high of 43.5%, and ADRs peaking at $160.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $232, occupancy could drop to 9.8%, and ADRs may adjust down to $120.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Castellina Marittima.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Castellina Marittima seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Castellina Marittima (2025)
Exploring the top neighborhoods for short-term rentals in Castellina Marittima? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Castellina Centro | Historic heart of Castellina Marittima with charming narrow streets, local shops, and authentic Italian eateries. Ideal for guests looking to experience local culture and traditions. | Castellina Marittima Castle, Local wine tasting tours, Parks and scenic viewpoints, Traditional Tuscan restaurants |
| Parco Nazionale di Cornia | Stunning natural park offering beautiful hiking trails and scenic views. Perfect for nature lovers and those seeking outdoor adventures. | Hiking trails, Biodiversity and wildlife, Picnic areas, Viewpoints over the Tuscan hills |
| Torre di Castello | A picturesque area known for its historic tower and breathtaking views. Attracts history buffs and photographers looking for a unique backdrop. | Historic tower, Panoramic viewpoints, Local artisan shops |
| Cecina Beach | Nearby coastal area with beautiful beaches, popular among families and sun-seekers. Offers a mix of relaxation and beach activities. | Cecina Beach, Beachfront restaurants, Water sports activities |
| Volterra | Famous nearby medieval town with rich history and culture. Visitors come to explore its ancient Etruscan and Roman heritage. | Etruscan ruins, Roman Theatre, Volterra's main square, Art galleries |
| Sassetta | Charming village nestled in the hills, known for its tranquility and stunning nature. Great for guests looking for a peaceful escape. | Nature trails, Local olive oil farms, Scenic views |
| San Vincenzo | Popular coastal town known for its beautiful sea and vibrant beach life. Ideal for guests seeking beach holidays and entertainment. | San Vincenzo Beach, Walking paths along the coast, Beach clubs and nightlife |
| Bolgheri | Famous wine-producing region known for its vineyards and picturesque countryside. Attracts wine enthusiasts and those seeking gourmet experiences. | Bolgheri vineyards, Wine tasting experiences, Charming village atmosphere |
Understanding Airbnb License Requirements & STR Laws in Castellina Marittima (2025)
While Castellina Marittima, Tuscany, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Castellina Marittima to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Castellina Marittima (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Castellina Marittimabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful stone rustic
Entire Place • 5 bedrooms
Rent a double room in the Farmhouse: "I Tuppini"
Private Room • 1 bedroom
Rent Room in Tuscan Farmhouse "I Tuppini"
Private Room • 1 bedroom
Iris Residence "Casa vista mare-giardino-piscina"
Entire Place • 2 bedrooms
CASA BARDI Castellina - the view with the studio
Entire Place • 1 bedroom
Home Relax by Interhome
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Castellina Marittima (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Castellina Marittima based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mariacristina | 2 | $39,142 | 47 | 5.00/5.0 |
| Virgilio | 1 | $33,560 | 35 | 4.66/5.0 |
| Roberto | 2 | $20,934 | 45 | 4.87/5.0 |
| Federico | 4 | $20,894 | 27 | 4.78/5.0 |
| Dario | 1 | $13,665 | 23 | 5.00/5.0 |
| Irene | 3 | $12,899 | 9 | 5.00/5.0 |
| Iacopo | 1 | $12,738 | 54 | 4.98/5.0 |
| Jutta - Interhome | 1 | $12,706 | 7 | 5.00/5.0 |
| Holidu | 1 | $12,138 | 5 | 4.80/5.0 |
| Marilena E Paolo | 1 | $11,543 | 61 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Castellina Marittima.
Dive Deeper: Advanced Castellina Marittima STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Castellina Marittima. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCastellina Marittima Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Castellina Marittima
- The Castellina Marittima Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.6% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Castellina Marittima, House properties are the most common (52.8%), reflecting the local real estate landscape.
- Houses represent a significant 52.8% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Castellina Marittima Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Castellina Marittima
- The dominant room capacity in Castellina Marittima is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.8% of the active Airbnb listings in Castellina Marittima, indicating a high concentration in these sizes.
Castellina Marittima Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Castellina Marittima
- The most common guest capacity trend in Castellina Marittima vacation rentals is listings accommodating 4 guests (47.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Castellina Marittima STR market, accounting for 58.3% of listings.
- 19.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Castellina Marittima.
- On average, properties in Castellina Marittima are equipped to host 4.1 guests.
Castellina Marittima Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Castellina Marittima
- The most common availability pattern in Castellina Marittima falls within the 271-366 days range, representing 72.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Castellina Marittima (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Castellina Marittima Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
16.7% of total
2 Nights
3 listings
8.3% of total
3 Nights
4 listings
11.1% of total
4-6 Nights
8 listings
22.2% of total
7-29 Nights
6 listings
16.7% of total
30+ Nights
9 listings
25% of total
Key Insights
- The most prevalent minimum stay requirement in Castellina Marittima is 30+ Nights, adopted by 25% of listings. This highlights the market's preference for longer commitments.
- A significant segment (25%) caters to monthly stays (30+ nights) in Castellina Marittima, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 25% of Castellina Marittima hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Castellina Marittima.
Castellina Marittima Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.8% of total
Super Strict 60 Days
1 listings
2.8% of total
Flexible
4 listings
11.1% of total
Moderate
19 listings
52.8% of total
Strict
11 listings
30.6% of total
Cancellation Policy Insights for Castellina Marittima
- The prevailing Airbnb cancellation policy trend in Castellina Marittima is Moderate, used by 52.8% of listings.
- There's a relatively balanced mix between guest-friendly (63.9%) and stricter (30.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52.8% market standard in Castellina Marittima.
- With 30.6% using Strict terms, this is a viable option in Castellina Marittima, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Castellina Marittima.
Castellina Marittima STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Castellina Marittima
- The overall average booking lead time for vacation rentals in Castellina Marittima is 72 days.
- Guests book furthest in advance for stays during May (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (89 days avg.) sees the longest lead times, while Winter (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Castellina Marittima.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Castellina Marittima averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Castellina Marittima (2025)
Amenity Prevalence
Amenity Insights for Castellina Marittima
- Popular amenities like Free parking on premises, Hangers, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Free parking on premises or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Castellina Marittima to stay competitive.
Castellina Marittima Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Castellina Marittima
- The typical guest profile for Airbnb in Castellina Marittima consists of predominantly international visitors (77%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 23.4% of guests.
- Key international markets include Germany (31.3%) and Italy (23.4%).
- Top languages spoken are English (37.2%) followed by German (20.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Castellina Marittima Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Portofino | 73 | $3,687 | $506.89 | 40% |
| Marciano della Chiana | 17 | $3,650 | $501.78 | 35% |
| Tignano | 11 | $3,518 | $362.03 | 41% |
| Castelfranco di Sotto | 51 | $3,399 | $347.46 | 34% |
| Monterosso al Mare | 361 | $2,869 | $253.65 | 53% |
| Allerona | 10 | $2,844 | $461.35 | 40% |
| Florence | 10,138 | $2,730 | $218.48 | 51% |
| Marcialla | 27 | $2,721 | $252.52 | 50% |
| Impruneta | 144 | $2,675 | $285.03 | 39% |
| Monte San Savino | 96 | $2,667 | $346.69 | 37% |