Aulla Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Aulla in 2025? Explore comprehensive Airbnb analytics for Aulla, Tuscany, Italy to uncover income potential. This 2025 STR market report for Aulla, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 60 active listings.
Whether you're considering an Airbnb investment in Aulla, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Aulla Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Aulla Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Aulla (2025)
Understanding the monthly revenue variations for Airbnb listings in Aulla is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Aulla is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Aulla across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,362+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,371 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $677 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $356, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Aulla
Aulla Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Aulla STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Aulla:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Aulla
Average Daily Rate (ADR) Airbnb Trends in Aulla (2025)
Effective short term rental pricing strategy in Aulla involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Aulla typically peaks in July and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $369+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
- Typical properties (Median) charge around $99 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Aulla
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Airbnb Seasonality Analysis & Trends in Aulla (2025)
Peak Season (August, October, July)
- Revenue averages $2,616 per month
- Occupancy rates average 37.4%
- Daily rates average $164
Shoulder Season
- Revenue averages $1,285 per month
- Occupancy maintains around 25.7%
- Daily rates hold near $167
Low Season (January, February, November)
- Revenue drops to average $471 per month
- Occupancy decreases to average 17.1%
- Daily rates adjust to average $148
Seasonality Insights for Aulla
- The Airbnb seasonality in Aulla shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Aulla's highest earning potential, with monthly revenues capable of climbing to $3,638, occupancy reaching a high of 57.6%, and ADRs peaking at $191.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $421, occupancy could drop to 12.9%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Aulla.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Aulla seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Aulla (2025)
Exploring the top neighborhoods for short-term rentals in Aulla? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro di Aulla | The historic center of Aulla is a charming area with cobblestone streets, ancient buildings, and a rich history. It's perfect for tourists looking to explore Tuscany's culture and heritage. | Castello di Aulla, Pieve di Sant'Andrea, Museo di Storia Naturale della Lunigiana, Parco della Memoria, Mercato di Aulla |
| Lunigiana | Aulla serves as a gateway to the Lunigiana region, known for its stunning landscapes, medieval villages, and excellent hiking trails. It's ideal for nature lovers and outdoor enthusiasts. | Castelli di Lunigiana, Parco Nazionale dell'Appennino Tosco-Emiliano, Verrucola Castle, Fivizzano, Museo della Storia della Lunigiana |
| Fivizzano | A picturesque town close to Aulla, Fivizzano is famous for its historical architecture and vibrant arts scene. It draws visitors interested in local culture and gastronomy. | Palazzo Fantoni, Piazza Medicea, Fiera di Pieve, art workshops, local food markets |
| Gragnola | A small village near Aulla, Gragnola is perfect for travelers seeking tranquility, nature, and beautiful views of the Apuan Alps. Great for those wanting a peaceful retreat. | Castello di Gragnola, local walking trails, natural parks, panoramic viewpoints |
| Villafranca in Lunigiana | A charming town known for its medieval structures and lush greenery. It's appealing for families and tourists interested in local history and traditions. | Castello di Villafranca, Grotte di Equi, local festivals, outdoor sports opportunities |
| Bagnone | Another lovely town nearby, Bagnone offers stunning nature, medieval streets, and a rich cultural history. Attracts visitors looking for an authentic Tuscan experience. | Castello di Bagnone, historic bridges, local eateries, nature walks |
| Mulazzo | Known for its scenic views and outdoor activities, Mulazzo is a hidden gem that's popular with tourists seeking a quiet getaway in nature. | Rocca di Mulazzo, village festivals, hiking trails, local vineyards |
| Lerici | Though a bit farther from Aulla, Lerici is a stunning coastal town on the Gulf of Poets, appealing to beach lovers and those wanting to enjoy the Italian Riviera lifestyle. | Lerici Castle, beaches, Promenade of Lerici, historic cafes |
Understanding Airbnb License Requirements & STR Laws in Aulla (2025)
While Aulla, Tuscany, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Aulla to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Aulla (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Aullabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
I Ginepri exclusive CountryHouse, 15 pax, w/pool
Entire Place • 7 bedrooms
Villa Lunivola, for max 12 pax and panoramic pool
Entire Place • 5 bedrooms
Casa Del'Orto a Beautiful Tuscan farmhouse
Entire Place • 4 bedrooms
Casa Graziella
Entire Place • 2 bedrooms
Podere dei Poeti 16 pax, large pool, Free Wifi
Entire Place • 8 bedrooms
Villa Saldina - Pool & Relax
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Aulla (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Aulla based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Claudia | 2 | $122,320 | 80 | 4.91/5.0 |
| Marius | 1 | $78,502 | 15 | 4.73/5.0 |
| Massimo | 3 | $42,780 | 17 | 4.70/5.0 |
| Elena | 3 | $29,190 | 5 | 5.00/5.0 |
| Deborah | 1 | $28,805 | 25 | 4.68/5.0 |
| Lorenza | 1 | $25,051 | 41 | 4.88/5.0 |
| Matteo | 2 | $24,356 | 12 | 4.83/5.0 |
| Pierpaolo | 2 | $17,103 | 29 | 4.83/5.0 |
| Le Persiane Azzurre | 2 | $15,884 | 139 | 4.77/5.0 |
| Francesca | 3 | $15,366 | 46 | 4.46/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Aulla.
Dive Deeper: Advanced Aulla STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Aulla. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAulla Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Aulla
- The Aulla Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.3% of the 60 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Aulla, House properties are the most common (43.3%), reflecting the local real estate landscape.
- Houses represent a significant 43.3% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 5.0%) offer potential for unique stay experiences.
Aulla Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Aulla
- The dominant room capacity in Aulla is 2 bedrooms listings, making up 36.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.0% of the active Airbnb listings in Aulla, indicating a high concentration in these sizes.
- A significant 23.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Aulla.
Aulla Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Aulla
- The most common guest capacity trend in Aulla vacation rentals is listings accommodating 4 guests (21.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Aulla STR market, accounting for 41.7% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Aulla.
- On average, properties in Aulla are equipped to host 4.4 guests.
Aulla Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Aulla
- The most common availability pattern in Aulla falls within the 271-366 days range, representing 83.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Aulla (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Aulla Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
22.4% of total
2 Nights
10 listings
17.2% of total
3 Nights
5 listings
8.6% of total
4-6 Nights
10 listings
17.2% of total
7-29 Nights
7 listings
12.1% of total
30+ Nights
13 listings
22.4% of total
Key Insights
- The most prevalent minimum stay requirement in Aulla is 1 Night, adopted by 22.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.4%) caters to monthly stays (30+ nights) in Aulla, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 22.4% of Aulla hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Aulla.
Aulla Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.8% of total
Super Strict 60 Days
3 listings
5.3% of total
Flexible
18 listings
31.6% of total
Moderate
18 listings
31.6% of total
Strict
17 listings
29.8% of total
Cancellation Policy Insights for Aulla
- The prevailing Airbnb cancellation policy trend in Aulla is Flexible, used by 31.6% of listings.
- There's a relatively balanced mix between guest-friendly (63.2%) and stricter (29.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.6% market standard in Aulla.
- Regularly review your cancellation policy against competitors and market demand shifts in Aulla.
Aulla STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Aulla
- The overall average booking lead time for vacation rentals in Aulla is 54 days.
- Guests book furthest in advance for stays during July (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Aulla.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Aulla averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Aulla (2025)
Amenity Prevalence
Amenity Insights for Aulla
- Popular amenities like Essentials, Wifi, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Essentials or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Aulla to stay competitive.
Aulla Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Aulla
- The typical guest profile for Airbnb in Aulla consists of predominantly international visitors (80%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 20.0% of guests.
- Key international markets include France (28%) and Italy (20%).
- Top languages spoken are English (32.6%) followed by French (19.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Aulla Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 62 | $4,308 | $523.82 | 42% |
| Cossano Belbo | 12 | $4,172 | $324.75 | 40% |
| Sala Comacina | 71 | $3,968 | $436.18 | 46% |
| Ranco | 13 | $3,656 | $435.67 | 38% |
| Brenzone sul Garda | 21 | $3,526 | $327.85 | 43% |
| Carate Urio | 71 | $3,457 | $371.25 | 42% |
| Portofino | 74 | $3,321 | $499.07 | 39% |
| Oliveto Lario | 107 | $3,198 | $375.95 | 48% |
| Bellagio | 439 | $3,138 | $308.12 | 48% |
| Castelfranco di Sotto | 50 | $3,092 | $330.87 | 35% |