Airbnb Market Analytics, Statistics and Data in Meran - Merano, Trentino – Alto Adige/Südtirol, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Meran - Merano? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Meran - Merano:
How much do Airbnb hosts make on average per month in Meran - Merano?
The short-term rental market in Meran - Merano shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,237 per month
- Strong performing properties (top 25%) make $3,722 or more
- Best-in-class properties (top 10%) achieve $5,578+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,259
Revenue Variations by Month
Occupancy Rates Throughout the Year in Meran - Merano
The market in Meran - Merano shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Meran - Merano
Daily rates in Meran - Merano vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $170 per night
- Strong performing properties (top 25%) secure $253 or more
- Best-in-class properties (top 10%) pull in $459+ per night
- Entry-level properties (bottom 25%) earn around $123
Daily Rate Variations by Month
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Seasonality patterns in Meran - Merano
Peak Season (August, June, May)
- Revenue peaks at $3972.62 per month
- Occupancy rates reach 62.26%
- Daily rates average $253.91
Shoulder Season
- Revenue averages $2886.87 per month
- Occupancy maintains 45.72%
- Daily rates hold at $236.22
Low Season (November, February, January)
- Revenue drops to $1557.18 per month
- Occupancy decreases to 26.71%
- Daily rates adjust to $211.14
Is it still profitable to do Airbnb in Meran - Merano in 2025?
Yes! Meran - Merano demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $2887 and With 341 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Meran - Merano
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro di Merano | The heart of Merano, filled with historic architecture, shops, cafes, and beautiful promenades. A prime location for tourists looking to explore the city and enjoy its thermal baths and cultural attractions. | Kurhaus Meran, Therme Meran, Laubengasse, Piazza della Libertà, Merano Gardens |
| Ifinger Mountain | A picturesque area ideal for nature lovers and outdoor enthusiasts, offering skiing in winter and hiking in summer. Attracts guests looking for adventure and breathtaking views. | Ifinger Mountain, Hiking trails, Ski resorts, Cable cars, St. Caterina |
| Lagundo | A quaint village near Merano, known for its vineyards and orchards. Offers a quiet atmosphere and easy access to Merano's attractions, perfect for families and couples. | Lagundo Vineyards, Historical buildings, Outdoor parks, Cycle paths |
| Tirolo | A charming hillside village above Merano, known for its stunning views and rich history. Popular for retreaters and those seeking tranquility and nature. | Castel Tirolo, Tirolo Nature Park, Scenic viewpoints, Hiking paths |
| Pfandl | A beautiful area along the river, ideal for relaxation and picnics. Attracts visitors looking to enjoy nature within a short distance from the city. | Adige River, Picnic areas, Walking paths, Nature trails |
| Quellenstraße | Known for its famous thermal springs and wellness hotels, this area attracts health and wellness tourists. | Thermal baths, Health spas, Nature walks |
| Passirio River | A scenic river area that provides opportunities for walking, biking, and relaxation. Great for families and outdoor fans. | River walk, Biking trails, Scenic spots, Parks |
| South Tyrol Wine Road | An area renowned for its vineyards and wine culture, it attracts wine lovers and those interested in local cuisine. | Wine tastings, Vineyard tours, Local restaurants |
Do you need a license for Airbnb in Meran - Merano?
Yes, Meran - Merano requires a license for operating an Airbnb. Current market data shows 70% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Meran - Merano
Mountanview Apartment near the centre + Garage
Entire Place • 4 bedrooms
Very large modern apartment in the center+parking
Entire Place • 4 bedrooms
Lauben 75
Entire Place • 2 bedrooms
Villa Sabine - Anny
Entire Place • 2 bedrooms
Kurhaus Apartment + parking
Entire Place • 2 bedrooms
Apartment Emilie + Parking Historic Center
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Meran - Merano
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Laura | 7 | $548,957 | 729 | 4.90/5.0 |
| Holidu | 9 | $437,861 | 28 | 3.24/5.0 |
| Suedtirol Vacation | 10 | $224,785 | 106 | 4.74/5.0 |
| Florian Sarah Birgit | 10 | $222,296 | 167 | 3.79/5.0 |
| Gabriel | 1 | $207,621 | 55 | 4.85/5.0 |
| Holidu | 12 | $204,440 | 34 | 3.23/5.0 |
| Jakob | 3 | $170,250 | 134 | 4.93/5.0 |
| Dorotea & Marco | 3 | $160,443 | 54 | 5.00/5.0 |
| Elke | 5 | $152,502 | 22 | 3.87/5.0 |
| Isabelle | 4 | $140,319 | 66 | 3.73/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Meran - Merano
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.5%), with apartment & condo and house properties comprising 93.9% of inventory
- Untapped potential in unique stays, boutique & hotels, others segments (6.2% combined)
Room Capacity Distribution
Analysis of 341 properties in Meran - Merano shows that 1 bedroom properties are most prevalent, making up 55.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 80.1% of all listings.
Key Insights
- Most common: 1 bedroom (55.4%)
- Least common: 4 bedrooms (0.9%)
- Market concentration: 80.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 341 properties in Meran - Merano reveals that 4 guests properties dominate the market, representing 38.4% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 63.6% of the market.
Key Insights
- Most common capacity: 4 guests (38.4% of market)
- Least common capacity: 7 guests (0.6% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 63.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 341 properties in Meran - Merano, the most common availability pattern is 271-366 days (39.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.7% of properties).
Key Insights
- Most common availability window: 271-366 days (39.3%)
- Most common booking duration: 91-180 days (28.7%)
- Properties with high availability (180+ days): 67.2%
- Properties with long-term bookings (180+ days): 34.0%
Minimum Stay Distributions
1 Night
71 listings
22.8% of total
2 Nights
87 listings
28% of total
3 Nights
69 listings
22.2% of total
4-6 Nights
34 listings
10.9% of total
7-29 Nights
4 listings
1.3% of total
30+ Nights
46 listings
14.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 50.8%
- Mid-length stays (4-6 nights) represent 10.9% of listings
- Monthly+ stays (14.8%) suggest a stable extended-stay market
- High market flexibility with 73.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
13 listings
4.3% of total
Super Strict 60 Days
5 listings
1.7% of total
Flexible
44 listings
14.7% of total
Moderate
193 listings
64.3% of total
Strict
45 listings
15% of total
Key Insights
- Moderate is the preferred policy at 64.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 79.0% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 1.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 103 days
- Shortest booking windows are in Jan, Mar, Feb, averaging 57 days
- Summer shows the longest average booking window at 101 days, while Winter has the shortest at 62 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 101 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Meran - Merano
Below is the distribution of amenities across listings in Meran - Merano:
Traveler Demographics
Key Insights
- Domestic travelers make up 19.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: Italy (22.5%) and Switzerland (9.7%)
- English is the top language at 41.8%, followed by German (30.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Munich and Berlin markets
- Develop localized content for Italy and Switzerland
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Meran - Merano. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Urtijëi - St. Ulrich in Gröden - Ortisei | 165 | $4,895 | $628.37 | 40% |
| Bayrischzell | 34 | $4,391 | $357.19 | 41% |
| Brenzone sul Garda | 21 | $4,325 | $349.88 | 51% |
| Moos in Passeier - Moso in Passiria | 13 | $4,259 | $550.43 | 24% |
| Romano d'Ezzelino | 10 | $4,052 | $217.21 | 47% |
| Steinberg am Rofan | 13 | $4,035 | $292.96 | 37% |
| Steeg | 22 | $3,740 | $544.69 | 34% |
| Venice | 6,505 | $3,478 | $235.66 | 53% |
| Reith bei Kitzbühel | 45 | $3,454 | $305.95 | 44% |
| Welsberg-Taisten - Monguelfo-Tesido | 21 | $3,448 | $315.52 | 47% |
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