Lana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Trentino – Alto Adige/Südtirol, Italy
Is Airbnb profitable in Lana in 2025? Explore comprehensive Airbnb analytics for Lana, Trentino – Alto Adige/Südtirol, Italy to uncover income potential. This 2025 STR market report for Lana, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 93 active listings.
Whether you're considering an Airbnb investment in Lana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lana Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lana (2025)
Understanding the monthly revenue variations for Airbnb listings in Lana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lana is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,751+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,106 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,972 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,178, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lana
Lana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lana:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lana
Average Daily Rate (ADR) Airbnb Trends in Lana (2025)
Effective short term rental pricing strategy in Lana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lana typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $745+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $336 or more.
- Typical properties (Median) charge around $193 per night.
- Entry-level properties (Bottom 25%) earn around $127 per night.
Average Daily Rate (ADR) Trend by Month in Lana
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Airbnb Seasonality Analysis & Trends in Lana (2025)
Peak Season (August, September, July)
- Revenue averages $3,804 per month
- Occupancy rates average 56.3%
- Daily rates average $388
Shoulder Season
- Revenue averages $2,191 per month
- Occupancy maintains around 37.3%
- Daily rates hold near $335
Low Season (January, February, November)
- Revenue drops to average $1,555 per month
- Occupancy decreases to average 25.8%
- Daily rates adjust to average $322
Seasonality Insights for Lana
- The Airbnb seasonality in Lana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lana's highest earning potential, with monthly revenues capable of climbing to $4,453, occupancy reaching a high of 59.5%, and ADRs peaking at $401.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,502, occupancy could drop to 23.7%, and ADRs may adjust down to $313.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lana (2025)
Exploring the top neighborhoods for short-term rentals in Lana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bolzano | The capital of South Tyrol, Bolzano is rich in history and culture, offering a unique blend of Italian and Austrian influences. It's a popular destination for tourists exploring the Dolomites and nearby wine regions. | Ötzi the Iceman Museum, Walther Square, Runkelstein Castle, Bolzano Cathedral, South Tyrol Museum of Archaeology |
| Merano | Known for its thermal baths and beautiful gardens, Merano attracts visitors seeking relaxation and wellness. The picturesque town is also surrounded by stunning alpine scenery and hiking trails. | Merano Thermal Baths, Trauttmansdorff Castle, The Gardens of Trauttmansdorff Castle, Merano's historical center, Partschins Waterfall |
| Val Gardena | A popular ski resort in the Dolomites, Val Gardena is attractive for winter sports enthusiasts and summer hikers alike. Its charming villages and breathtaking landscapes make it a year-round destination. | Sella Ronda Ski Circuit, Seceda Mountain, Gardena Valley, Alpe di Siusi, Val Gardena Museum |
| Aureo | Aureo is a unique valley in the Trentino-Alto Adige region, famous for its outdoor activities and stunning natural landscapes. It attracts nature lovers and those looking for adventurous experiences. | Lake Aureo, Hiking trails, Mountain biking routes, Parks and Natural Reserves, Climbing routes |
| Trento | The historical capital of Trentino, Trento is known for its rich history, stunning architecture, and being a gateway to the Dolomites. It's an excellent base for exploring the region. | Trento Cathedral, Castello del Buonconsiglio, MUSE – Museo delle Scienze, Piazza Duomo, Eagle's Nest |
| Lago di Garda | The area around Lake Garda is a prime tourist destination, known for its beautiful lakeside towns, outdoor activities, and mild climate. It's perfect for visitors seeking relaxation and adventure. | Sirmione, Malcesine, Limone sul Garda, Water sports, Hiking in the surrounding mountains |
| Bressanone | Bressanone is one of the oldest towns in South Tyrol, featuring a charming medieval center and beautiful baroque architecture. It's a lovely destination for cultural tourism and outdoor activities. | Bressanone Cathedral, Brixen Novacella Abbey, Plose Mountain, Historical center, Fountains and squares |
| Canazei | Located in the heart of the Dolomites, Canazei is an ideal destination for skiing in winter and hiking in summer. It offers stunning views and a vibrant alpine atmosphere. | Dolomiti Superski area, Fassa Valley, Pordoi Pass, Ski lifts and cable cars, Local alpine cuisine |
Understanding Airbnb License Requirements & STR Laws in Lana (2025)
Yes, Lana, Trentino – Alto Adige/Südtirol, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lana to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 74% licensed listings)
Top Performing Airbnb Properties in Lana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment Judith - Gallhof
Entire Place • 1 bedroom
Luxurious temporary apartment in South Tyrol
Entire Place • 2 bedrooms
Historic Center • Rooftop • Merano South Tyrol
Entire Place • 2 bedrooms
Erlengut Apt Meran
Entire Place • 1 bedroom
Landhaus Breitenberg - Apartment No. No. 2
Private Room • 2 bedrooms
sunny apartment sunlight
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Holidu | 5 | $134,557 | 101 | 4.94/5.0 |
| Holidu | 7 | $120,618 | 110 | 4.93/5.0 |
| MUSE.Holiday | 5 | $95,517 | 30 | 4.39/5.0 |
| Sonia | 3 | $77,281 | 53 | 4.99/5.0 |
| Johannes | 4 | $75,592 | 111 | 4.99/5.0 |
| Tobias | 2 | $73,105 | 83 | 4.91/5.0 |
| Brigitte | 3 | $65,203 | 320 | 4.92/5.0 |
| Katharina | 2 | $65,181 | 28 | 4.95/5.0 |
| Anna | 1 | $58,062 | 97 | 4.97/5.0 |
| Martin | 3 | $55,727 | 122 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lana.
Dive Deeper: Advanced Lana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lana
- The Lana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 93 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lana, Apartment/Condo properties are the most common (76.3%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, unique stays, others, outdoor/unique (combined 10.8%) offer potential for unique stay experiences.
Lana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lana
- The dominant room capacity in Lana is 1 bedroom listings, making up 63.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 92.4% of the active Airbnb listings in Lana, indicating a high concentration in these sizes.
- With over half the market (63.4%) consisting of studios or 1-bedroom units, Lana is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (2.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Lana.
Lana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lana
- The most common guest capacity trend in Lana vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Lana STR market, accounting for 65.6% of listings.
- On average, properties in Lana are equipped to host 3.4 guests.
Lana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lana
- The most common availability pattern in Lana falls within the 271-366 days range, representing 53.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lana (38.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
22.6% of total
2 Nights
1 listings
1.1% of total
3 Nights
4 listings
4.3% of total
4-6 Nights
31 listings
33.3% of total
7-29 Nights
7 listings
7.5% of total
30+ Nights
29 listings
31.2% of total
Key Insights
- The most prevalent minimum stay requirement in Lana is 4-6 Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (31.2%) caters to monthly stays (30+ nights) in Lana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 33.3% of Lana hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lana.
Lana Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
17 listings
18.3% of total
Limited
2 listings
2.2% of total
Super Strict 60 Days
5 listings
5.4% of total
Flexible
6 listings
6.5% of total
Moderate
41 listings
44.1% of total
Firm
15 listings
16.1% of total
Strict
7 listings
7.5% of total
Cancellation Policy Insights for Lana
- The prevailing Airbnb cancellation policy trend in Lana is Moderate, used by 44.1% of listings.
- There's a relatively balanced mix between guest-friendly (50.6%) and stricter (23.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.1% market standard in Lana.
- Using a Strict policy might deter some guests, as only 7.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Lana.
Lana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lana
- The overall average booking lead time for vacation rentals in Lana is 78 days.
- Guests book furthest in advance for stays during August (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (61 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (78 days) as a baseline for your pricing and availability strategy in Lana.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Lana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lana (2025)
Amenity Prevalence
Amenity Insights for Lana
- Essential amenities in Lana that guests expect include: Wifi, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lana: Wifi, Free parking on premises, Heating.
- Prioritize adding missing essentials: Free parking on premises, Heating.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lana to stay competitive.
Lana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lana
- The typical guest profile for Airbnb in Lana consists of predominantly international visitors (83%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 17.0% of guests.
- Key international markets include Germany (47.6%) and Italy (17%).
- Top languages spoken are English (36.8%) followed by German (24.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Scheffau am Wilden Kaiser | 12 | $7,576 | $916.94 | 30% |
| Sankt Pankraz - San Pancrazio | 14 | $5,664 | $696.09 | 24% |
| Balderschwang | 10 | $5,422 | $312.27 | 60% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 173 | $4,980 | $718.12 | 40% |
| Bayrischzell | 40 | $4,251 | $411.48 | 33% |
| Moos in Passeier - Moso in Passiria | 19 | $4,142 | $575.75 | 25% |
| Going am Wilden Kaiser | 26 | $3,963 | $431.30 | 38% |
| Cortina d'Ampezzo | 286 | $3,909 | $430.26 | 41% |
| Kiens - Chienes | 17 | $3,898 | $380.85 | 49% |
| Krimml | 53 | $3,875 | $362.26 | 42% |