Airbnb Market Analytics, Statistics and Data in Messina, Sicily, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Messina? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Messina:
How much do Airbnb hosts make on average per month in Messina?
The short-term rental market in Messina shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $738 per month
- Strong performing properties (top 25%) make $1,348 or more
- Best-in-class properties (top 10%) achieve $2,226+ monthly
- Entry-level properties (bottom 25%) typically earn around $337
Revenue Variations by Month
Occupancy Rates Throughout the Year in Messina
The market in Messina shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 67%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Messina
Daily rates in Messina vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $81 per night
- Strong performing properties (top 25%) secure $113 or more
- Best-in-class properties (top 10%) pull in $165+ per night
- Entry-level properties (bottom 25%) earn around $59
Daily Rate Variations by Month
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Seasonality patterns in Messina
Peak Season (August, July, May)
- Revenue peaks at $1750.05 per month
- Occupancy rates reach 47.73%
- Daily rates average $110.13
Shoulder Season
- Revenue averages $1069.98 per month
- Occupancy maintains 32.38%
- Daily rates hold at $101.95
Low Season (February, December, January)
- Revenue drops to $553.73 per month
- Occupancy decreases to 21.87%
- Daily rates adjust to $97.11
Is it still profitable to do Airbnb in Messina in 2025?
Yes! Messina demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and monthly revenue averaging $1070 and With 335 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Messina
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Taormina | A picturesque hilltop town renowned for its stunning views, ancient Greek theater, and Mediterranean charm. Perfect for tourists seeking culture, history, and breathtaking scenery. | Greek Theatre, Isola Bella, Corso Umberto, Taormina Cathedral, Mount Etna excursions |
| Messina | The capital of the province, with rich history and beautiful architecture. A strategic location for travelers looking to explore Sicily's northeast coast and beyond. | Messina Cathedral, Fountain of Orion, Torre di Gallo, Church of the Annunziata dei Catalani, Regional Museum of Messina |
| Lipari | The largest of the Aeolian Islands, it offers beautiful landscapes, beaches, and vibrant nightlife. A great spot for tourists interested in island hopping and exploring volcanic activity. | Lipari Castle, Pumice Quarry, Marina Corta, Beaches of Canneto, Aeolian Archaeological Museum |
| Stromboli | Volcanic island famous for its active volcano, Stromboli. Attracts adventure seekers and nature lovers who want to experience natural phenomena. | Stromboli Volcano, Sciara del Fuoco, Stromboli's beaches, Historic village of Ginostra, Hiking trails |
| Milazzo | A coastal town that serves as a gateway to the Aeolian Islands. It features beautiful beaches and a charming old town, appealing to both beachgoers and culture enthusiasts. | Milazzo Castle, Port of Milazzo, Baia del Tono, Promenade of Milazzo, Church of Santo Stefano |
| Capo d'Orlando | A popular summer resort known for its beaches and mild climate. It's ideal for tourists looking for relaxation and sun-filled vacations. | Capo d'Orlando Beach, San Gregorio Beach, Hiking in the Nebrodi Mountains, Capo d'Orlando Observatory, Ficarra |
| Giardini Naxos | A beautiful seaside resort just south of Taormina. Known for its stunning beaches and vibrant nightlife, it's a favorite among tourists. | Giardini Naxos Beach, Ancient Naxos ruins, Archaeological Museum, Seafood restaurants, Nightclubs |
| Savoca | A quaint medieval village known for its historical significance and beautiful settings, famous for being a filming location for The Godfather. Appeals to fans of film and history. | Bar Vitelli, Savoca Church, Ancient ruins, Panoramic views, Cultural heritage sites |
Do you need a license for Airbnb in Messina?
Most likely, Messina requires a license for Airbnb operations. With 35% of current listings showing licensing information, we recommend checking Messina's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Messina
Villa in Sicily in front of Eolian Islands
Entire Place • 6 bedrooms
Sicily, Villa Amalia by the sea
Entire Place • 5 bedrooms
A little corner of Sicily
Entire Place • 3 bedrooms
Tenuta Spartà antique villa with swimming pool
Entire Place • 3 bedrooms
Casa Azzurra sul mare dello Stretto11
Entire Place • 2 bedrooms
Laura Four, Appartament
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Messina
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carlo | 9 | $107,578 | 290 | 4.79/5.0 |
| Maurizio | 1 | $80,931 | 51 | 4.84/5.0 |
| Pietro | 4 | $80,754 | 40 | 4.98/5.0 |
| Giuseppe | 5 | $62,499 | 54 | 4.96/5.0 |
| Simona | 5 | $60,255 | 269 | 4.92/5.0 |
| Alessandro | 2 | $58,909 | 32 | 4.88/5.0 |
| Gregorio | 1 | $58,782 | 10 | 4.70/5.0 |
| 417851638 | 4 | $51,619 | 92 | 4.51/5.0 |
| Bianca | 1 | $51,029 | 6 | 5.00/5.0 |
| Jonata | 3 | $50,736 | 79 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Messina
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (66.9%), with apartment & condo and house properties comprising 81.5% of inventory
- Strong specialty sector (17.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile segments (1.8% combined)
Room Capacity Distribution
Analysis of 335 properties in Messina shows that 1 bedroom properties are most prevalent, making up 47.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 74.9% of all listings.
Key Insights
- Most common: 1 bedroom (47.5%)
- Least common: 5+ bedrooms (1.8%)
- Market concentration: 74.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 335 properties in Messina reveals that 4 guests properties dominate the market, representing 26.6% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 48.4% of the market.
Key Insights
- Most common capacity: 4 guests (26.6% of market)
- Least common capacity: 1 guest (1.5% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 48.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 335 properties in Messina, the most common availability pattern is 271-366 days (70.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (37.3% of properties).
Key Insights
- Most common availability window: 271-366 days (70.7%)
- Most common booking duration: 31-90 days (37.3%)
- Properties with high availability (180+ days): 89.6%
- Properties with long-term bookings (180+ days): 11.6%
Minimum Stay Distributions
1 Night
156 listings
56.9% of total
2 Nights
47 listings
17.2% of total
3 Nights
27 listings
9.9% of total
4-6 Nights
28 listings
10.2% of total
7-29 Nights
6 listings
2.2% of total
30+ Nights
10 listings
3.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.1%
- Mid-length stays (4-6 nights) represent 10.2% of listings
- Monthly+ stays (3.6%) suggest a stable extended-stay market
- High market flexibility with 84.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.4% of total
Flexible
96 listings
42.7% of total
Moderate
86 listings
38.2% of total
Strict
42 listings
18.7% of total
Key Insights
- Flexible is the preferred policy at 42.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 80.9% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.4% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Aug, Jul, averaging 68 days
- Shortest booking windows are in Feb, Nov, Jan, averaging 38 days
- Summer shows the longest average booking window at 64 days, while Winter has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 64 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Messina
Below is the distribution of amenities across listings in Messina:
Traveler Demographics
Key Insights
- Domestic travelers make up 28% of total guests, indicating a moderate local market presence.
- Primary international markets: France (16.9%) and Germany (16.7%)
- English is the top language at 45.3%, followed by Italian (17.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.0%
Recommendations
- Target marketing campaigns for Rome and Berlin markets
- Develop localized content for France and Germany
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Messina. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Taormina | 1,033 | $2,401 | $222.35 | 46% |
| Graniti | 21 | $2,286 | $167.77 | 50% |
| Torregrotta | 18 | $2,054 | $259.64 | 34% |
| Viagrande | 38 | $1,972 | $297.67 | 36% |
| Gaggi | 17 | $1,969 | $196.67 | 41% |
| Santa Venerina | 55 | $1,916 | $243.52 | 40% |
| Cefalù | 1,083 | $1,792 | $190.10 | 46% |
| San Marco d'Alunzio | 13 | $1,687 | $182.14 | 35% |
| Acquedolci | 30 | $1,683 | $199.00 | 40% |
| Castelmola | 61 | $1,680 | $195.13 | 45% |
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