Airbnb Market Analytics, Statistics and Data in Mascali, Sicily, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mascali? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mascali:
How much do Airbnb hosts make on average per month in Mascali?
The short-term rental market in Mascali shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,028 per month
- Strong performing properties (top 25%) make $2,091 or more
- Best-in-class properties (top 10%) achieve $3,965+ monthly
- Entry-level properties (bottom 25%) typically earn around $417
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mascali
The market in Mascali shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mascali
Daily rates in Mascali vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $92 per night
- Strong performing properties (top 25%) secure $127 or more
- Best-in-class properties (top 10%) pull in $222+ per night
- Entry-level properties (bottom 25%) earn around $69
Daily Rate Variations by Month
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Seasonality patterns in Mascali
Peak Season (August, July, October)
- Revenue peaks at $2715.58 per month
- Occupancy rates reach 50.06%
- Daily rates average $144.18
Shoulder Season
- Revenue averages $1774.75 per month
- Occupancy maintains 35.79%
- Daily rates hold at $130.73
Low Season (February, December, January)
- Revenue drops to $795.72 per month
- Occupancy decreases to 21.87%
- Daily rates adjust to $123.89
Is it still profitable to do Airbnb in Mascali in 2025?
Yes! Mascali demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and solid monthly revenue averaging $1775 and With 267 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mascali
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mascali Town Center | The heart of Mascali, offering a mix of local culture, shops, and restaurants. It's a convenient location for tourists seeking authentic Sicilian experiences while being close to the beach and other attractions. | Mascali Church, Piazza San Francesco, local markets, Gelateria di Mascali, restaurants with Sicilian cuisine |
| Marina di Mascali | A coastal area with beautiful beaches and water activities, perfect for tourists looking to enjoy the sea and sun. It's a popular spot for family vacations and summer getaways. | Marina beach, various beach clubs, water sports, fishing opportunities, restaurants with sea-view |
| Etna Park | A unique location for nature lovers and adventure seekers, offering access to hiking, outdoor activities, and stunning views of Mount Etna. Great for tourists looking for a mix of relaxation and adrenaline. | Mount Etna trails, Etna wine tours, natural parks, local flora and fauna, guided tours |
| Santa Venerina | A charming nearby village known for its traditional Sicilian architecture and scenic views. It's appealing for those who want a quieter, authentic experience while still being close to major attractions. | Chiesa Madre di Santa Venerina, vineyards, local festivals, historic buildings, nature walks |
| Fiumefreddo di Sicilia | Strategically located, this area provides easy access to both beaches and the foothills of Mount Etna. It is popular among tourists for both relaxation and excursions. | Fiumefreddo beach, golf course, ancient ruins, nature reserves, local agriturismo |
| Acireale | Known for its Baroque architecture and beautiful coastal views. Acireale offers cultural experiences and is ideal for those looking to explore Sicilian history and art while enjoying beach activities. | Acireale Cathedral, Piazza del Duomo, Carnival of Acireale, natural thermal baths, seaside promenade |
| Taormina | Famous for its stunning views, ancient ruins, and vibrant cultural scene. Although a bit farther away, it's a top destination in Sicily, attracting tourists interested in luxury and historic experiences. | Greek Theatre, corso Umberto, Isola Bella, Taormina beaches, historical villas |
| Zafferana Etnea | A picturesque town located on the slopes of Mount Etna, known for its panoramic views and local wine production. It attracts tourists interested in wine tasting and outdoor excursions. | wine tasting tours, Scenic viewpoints, local festivals, cultural heritage sites, hiking trails |
Do you need a license for Airbnb in Mascali?
Most likely, Mascali requires a license for Airbnb operations. With 41% of current listings showing licensing information, we recommend checking Mascali's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Mascali
Mediterranean Charm Villa with Pool by the Sea
Entire Place • 6 bedrooms
Bellavista Etna 320 SQM VILLA,POOL + JACUZZI
Entire Place • 6 bedrooms
Panoramic Etna villa with sea view pool
Entire Place • 1 bedroom
Gianos Villa
Entire Place • 6 bedrooms
Villa infinity pool zeezicht Taormina Etna*****
Entire Place • 3 bedrooms
Villa Trinacria - Taormina, Sea and Etna - SunTrip
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Mascali
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Studio In | 11 | $262,553 | 97 | 2.94/5.0 |
| Salvo | 2 | $229,828 | 169 | 4.84/5.0 |
| Salvatore | 5 | $174,587 | 153 | 4.98/5.0 |
| Alberto Vincenzo | 1 | $113,120 | 169 | 4.93/5.0 |
| Camillo | 1 | $98,267 | 132 | 4.97/5.0 |
| Antonio | 1 | $96,307 | 3 | 5.00/5.0 |
| Cinzia | 6 | $93,032 | 320 | 4.82/5.0 |
| Sandra | 1 | $92,292 | 52 | 4.96/5.0 |
| Sicily Pool Chalet | 2 | $87,840 | 21 | 2.45/5.0 |
| Giuseppe | 3 | $85,388 | 219 | 4.73/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mascali
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.1%), with apartment & condo and house properties comprising 90.6% of inventory
- Untapped potential in boutique & hotels, others segments (3.8% combined)
Room Capacity Distribution
Analysis of 267 properties in Mascali shows that 1 bedroom properties are most prevalent, making up 43.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.4% of all listings.
Key Insights
- Most common: 1 bedroom (43.1%)
- Least common: 4 bedrooms (3%)
- Market concentration: 76.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 267 properties in Mascali reveals that 4 guests properties dominate the market, representing 31.5% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 5 guests make up 50.9% of the market.
Key Insights
- Most common capacity: 4 guests (31.5% of market)
- Least common capacity: 7 guests (5.2% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 50.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 267 properties in Mascali, the most common availability pattern is 271-366 days (69.7% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (36.3% of properties).
Key Insights
- Most common availability window: 271-366 days (69.7%)
- Most common booking duration: 1-30 days (36.3%)
- Properties with high availability (180+ days): 87.6%
- Properties with long-term bookings (180+ days): 13.1%
Minimum Stay Distributions
1 Night
33 listings
14.9% of total
2 Nights
57 listings
25.8% of total
3 Nights
63 listings
28.5% of total
4-6 Nights
50 listings
22.6% of total
7-29 Nights
10 listings
4.5% of total
30+ Nights
8 listings
3.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 40.7%
- Mid-length stays (4-6 nights) represent 22.6% of listings
- Monthly+ stays (3.6%) suggest a stable extended-stay market
- High market flexibility with 69.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
13 listings
6.8% of total
Super Strict 60 Days
1 listings
0.5% of total
Flexible
47 listings
24.6% of total
Moderate
92 listings
48.2% of total
Strict
38 listings
19.9% of total
Key Insights
- Moderate is the preferred policy at 48.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 72.8% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Aug, averaging 81 days
- Shortest booking windows are in Feb, Mar, Jan, averaging 46 days
- Summer shows the longest average booking window at 74 days, while Winter has the shortest at 48 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 74 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Mascali
Below is the distribution of amenities across listings in Mascali:
Traveler Demographics
Key Insights
- Domestic travelers make up 11.1% of total guests, indicating a mostly international-driven market.
- Primary international markets: Germany (26.2%) and Italy (17.7%)
- English is the top language at 45.7%, followed by French (18.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.1%
Recommendations
- Target marketing campaigns for Berlin and Paris markets
- Develop localized content for Germany and Italy
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mascali. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Għasri | 54 | $2,410 | $234.32 | 40% |
| Taormina | 1,033 | $2,401 | $222.35 | 46% |
| Graniti | 21 | $2,286 | $167.77 | 50% |
| Torregrotta | 18 | $2,054 | $259.64 | 34% |
| Viagrande | 38 | $1,972 | $297.67 | 36% |
| Gaggi | 17 | $1,969 | $196.67 | 41% |
| Santa Venerina | 55 | $1,916 | $243.52 | 40% |
| Cefalù | 1,083 | $1,792 | $190.10 | 46% |
| San Marco d'Alunzio | 13 | $1,687 | $182.14 | 35% |
| Acquedolci | 30 | $1,683 | $199.00 | 40% |
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