Airbnb Market Analytics, Statistics and Data in Sassari, Sardinia, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sassari? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sassari:
How much do Airbnb hosts make on average per month in Sassari?
The short-term rental market in Sassari shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $969 per month
- Strong performing properties (top 25%) make $1,878 or more
- Best-in-class properties (top 10%) achieve $3,060+ monthly
- Entry-level properties (bottom 25%) typically earn around $425
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sassari
The market in Sassari shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sassari
Daily rates in Sassari vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $81 per night
- Strong performing properties (top 25%) secure $114 or more
- Best-in-class properties (top 10%) pull in $187+ per night
- Entry-level properties (bottom 25%) earn around $62
Daily Rate Variations by Month
Get Live Sassari Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Sassari
Peak Season (August, July, June)
- Revenue peaks at $2516.46 per month
- Occupancy rates reach 61.34%
- Daily rates average $121.92
Shoulder Season
- Revenue averages $1380.80 per month
- Occupancy maintains 36.78%
- Daily rates hold at $108.38
Low Season (February, December, January)
- Revenue drops to $558.47 per month
- Occupancy decreases to 21.65%
- Daily rates adjust to $99.79
Is it still profitable to do Airbnb in Sassari in 2025?
Yes! Sassari demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and monthly revenue averaging $1381 and With 400 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sassari
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Alghero | A picturesque coastal town known for its historic old town, stunning beaches, and Catalan influences. Perfect for tourists seeking a mix of history, culture, and beautiful seaside experiences. | Alghero Old Town, Maria Pia Beach, Capo Caccia, Neptune's Grotto, Torre di Sulis |
| Castelsardo | A beautiful medieval town perched on a hilltop, famous for its castle and stunning views. Offers a unique blend of history and local artisan crafts, attracting visitors interested in Sardinian culture. | Castello dei Doria, Elephant Rock, Port of Castelsardo, Museo dell'Intreccio Mediterraneo |
| Sassari City Center | The lively heart of Sassari, known for its vibrant street life, shops, and local cuisine. Ideal for travelers looking for an authentic Sardinian urban experience. | Palazzo Ducale, Cattedrale di Sassari, Piazza d'Italia, Museo Sanna |
| Bosa | A charming coastal town famous for its colorful houses and the Temo River. Attracts visitors with its scenic beauty and cultural festivals throughout the year. | Castello Malaspina, Bosa Marina Beach, Temo River, Sardinian Craftsmanship Museum |
| Costa Smeralda | A luxurious coastal region known for its stunning beaches, upscale resorts, and vibrant nightlife. Highly sought after by tourists looking for a glamorous holiday experience. | Porto Cervo, Liscia Ruja Beach, Capriccioli Beach, Baja Sardinia, Costa Smeralda Golf Club |
| La Maddalena Archipelago | A stunning group of islands with crystal-clear waters and unspoiled nature. Ideal for eco-tourism and beach lovers seeking a serene getaway. | Caprera Island, Spiaggia Rosa, La Maddalena National Park, Cala Corsara |
| Sassari Hinterland | The inland area surrounding Sassari is rich in natural beauty and traditional Sardinian villages, attracting those interested in rural tourism and authentic experiences. | Villages of Tula and Bultei, Mount Limbara, Sassari’s rural festivals, Agriturismi experiences |
| Stintino | A small picturesque town known for its unspoiled beaches, especially La Pelosetta. A great spot for beach lovers and families looking for a tranquil holiday. | La Pelosa Beach, Stintino Village, Punta Negra, Asinara National Park |
Do you need a license for Airbnb in Sassari?
Most likely, Sassari requires a license for Airbnb operations. With 41% of current listings showing licensing information, we recommend checking Sassari's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Sassari
Domus 81 - Villa with pool in Sardinia
Entire Place • 6 bedrooms
Group Trip Near Alghero
Entire Place • 4 bedrooms
![Domus 81 [Unit 8] - Villa with swimming pool in Sardinia](https://a0.muscache.com/im/pictures/32aee8d1-f7f1-4856-a95d-dedab16bd5b8.jpg)
Domus 81 [Unit 8] - Villa with swimming pool in Sardinia
Entire Place • 3 bedrooms
Secluded house with amazing sea view and pool
Entire Place • 4 bedrooms
Casa Maestrale directly on the steep coast
Entire Place • 2 bedrooms
Rent Villa with pool surrounded by olive trees
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Sassari
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Monica | 2 | $162,829 | 38 | 4.76/5.0 |
| Francesco | 13 | $146,022 | 45 | 2.30/5.0 |
| Andrea | 3 | $101,967 | 66 | 4.93/5.0 |
| Sardinia Re | 5 | $92,414 | 18 | 1.91/5.0 |
| Francesco Giuseppe | 7 | $90,552 | 123 | 3.75/5.0 |
| Maurizio | 2 | $89,846 | 66 | 4.96/5.0 |
| Marco | 3 | $78,927 | 107 | 4.80/5.0 |
| Tiziano&Federica | 2 | $69,894 | 89 | 4.96/5.0 |
| Nello | 3 | $65,539 | 97 | 4.69/5.0 |
| Giorgio | 6 | $64,074 | 118 | 3.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sassari
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (73.8%), with apartment & condo and house properties comprising 86.6% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (3.1% combined)
Room Capacity Distribution
Analysis of 400 properties in Sassari shows that 1 bedroom properties are most prevalent, making up 47% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.8% of all listings.
Key Insights
- Most common: 1 bedroom (47%)
- Least common: 5+ bedrooms (0.5%)
- Market concentration: 70.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 400 properties in Sassari reveals that 2 guests properties dominate the market, representing 26.3% of all listings. The average property accommodates 3.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 52.0% of the market.
Key Insights
- Most common capacity: 2 guests (26.3% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 52.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 400 properties in Sassari, the most common availability pattern is 271-366 days (61.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.3% of properties).
Key Insights
- Most common availability window: 271-366 days (61.8%)
- Most common booking duration: 31-90 days (33.3%)
- Properties with high availability (180+ days): 88.3%
- Properties with long-term bookings (180+ days): 13.0%
Minimum Stay Distributions
1 Night
142 listings
40.1% of total
2 Nights
77 listings
21.8% of total
3 Nights
72 listings
20.3% of total
4-6 Nights
47 listings
13.3% of total
7-29 Nights
11 listings
3.1% of total
30+ Nights
5 listings
1.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.9%
- Mid-length stays (4-6 nights) represent 13.3% of listings
- Monthly+ stays (1.4%) suggest a stable extended-stay market
- High market flexibility with 82.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
5 listings
1.6% of total
Flexible
103 listings
33.1% of total
Moderate
139 listings
44.7% of total
Strict
64 listings
20.6% of total
Key Insights
- Moderate is the preferred policy at 44.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 77.8% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.6% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, May, averaging 74 days
- Shortest booking windows are in Nov, Jan, Dec, averaging 28 days
- Summer shows the longest average booking window at 74 days, while Winter has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 74 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Dec when lead times are shortest
Popular Airbnb Amenities in Sassari
Below is the distribution of amenities across listings in Sassari:
Traveler Demographics
Key Insights
- Domestic travelers make up 21.3% of total guests, indicating a moderate local market presence.
- Primary international markets: Italy (27.9%) and Germany (17.3%)
- English is the top language at 40.1%, followed by French (20.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.3%
Recommendations
- Target marketing campaigns for Barcelona and Paris markets
- Develop localized content for Italy and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sassari. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Porto Cervo | 228 | $2,934 | $496.11 | 39% |
| Poltu Quatu | 64 | $2,593 | $323.19 | 45% |
| Alzachèna/Arzachena | 422 | $2,078 | $401.06 | 41% |
| Maracalagonis | 295 | $2,035 | $309.80 | 44% |
| Figari | 208 | $1,934 | $201.33 | 48% |
| Bonifacio / Bunifaziu | 528 | $1,881 | $229.64 | 47% |
| Pietrosella | 251 | $1,870 | $274.37 | 44% |
| Zonza | 765 | $1,847 | $323.51 | 41% |
| Porto-Vecchio | 1,962 | $1,809 | $234.08 | 46% |
| Lecci | 591 | $1,750 | $268.13 | 44% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights