Grugliasco Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Piedmont, Italy

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Grugliasco in 2025? Explore comprehensive Airbnb analytics for Grugliasco, Piedmont, Italy to uncover income potential. This 2025 STR market report for Grugliasco, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 18 active listings.

Whether you're considering an Airbnb investment in Grugliasco, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Grugliasco Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Grugliasco Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$82
The average rental revenue earned for an occupied room per day in Grugliasco.
Occupancy Rate(?)
44.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,148
Typical annual income for an Airbnb listing in Grugliasco. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
110.4%
Strong growth (110.4%) vs. last year.
Peak Revenue Month(?)
October
The month with the highest average earnings, indicating peak season in Grugliasco.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Grugliasco.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
18
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Grugliasco (2025)

Understanding the monthly revenue variations for Airbnb listings in Grugliasco is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grugliasco is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grugliasco across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,164+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,826 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,252 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $736, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Grugliasco

Grugliasco Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Grugliasco STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grugliasco:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 45%.
  • Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Grugliasco

Average Daily Rate (ADR) Airbnb Trends in Grugliasco (2025)

Effective short term rental pricing strategy in Grugliasco involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grugliasco typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $134+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $90 or more.
  • Typical properties (Median) charge around $67 per night.
  • Entry-level properties (Bottom 25%) earn around $54 per night.

Average Daily Rate (ADR) Trend by Month in Grugliasco

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Airbnb Seasonality Analysis & Trends in Grugliasco (2025)

Peak Season (October, April, August)
  • Revenue averages $1,586 per month
  • Occupancy rates average 60.4%
  • Daily rates average $76
Shoulder Season
  • Revenue averages $1,307 per month
  • Occupancy maintains around 46.7%
  • Daily rates hold near $77
Low Season (January, September, November)
  • Revenue drops to average $1,096 per month
  • Occupancy decreases to average 46.0%
  • Daily rates adjust to average $77

Seasonality Insights for Grugliasco

  • The Airbnb seasonality in Grugliasco shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Grugliasco's highest earning potential, with monthly revenues capable of climbing to $1,708, occupancy reaching a high of 66.1%, and ADRs peaking at $80.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,045, occupancy could drop to 41.9%, and ADRs may adjust down to $74.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grugliasco.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Grugliasco seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Grugliasco (2025)

Exploring the top neighborhoods for short-term rentals in Grugliasco? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historic center of Grugliasco, filled with charming streets and historical architecture. This area is attractive to tourists interested in culture and history with easy access to local amenities.
Grugliasco Castle, Parrocchia di San Giovanni Evangelista, Palazzo Comunale, Piazza Matteotti, Museo di Storia Naturale
Parco Ruffini
A beautiful park area ideal for families and nature lovers, offering recreational activities and green spaces. Beneficial for hosts targeting families or visitors seeking relaxation amid nature.
Parco Ruffini, Sport facilities, Nearby Gelato shops, Walking and biking trails, Picnic spots
Santo Stefano
A residential area with good connectivity and amenities. Successful for Airbnb due to reasonable travel times to the city center, making it ideal for business travelers and tourists.
Shopping centers, Local eateries, Community parks, Public transport access
Corso Francia
A busy thoroughfare with shops, restaurants, and nightlife. This lively area can attract young tourists and anyone looking for a vibrant atmosphere.
Restaurants and Bars, Shops, Trottoria D'Italia, Public transport connections, Cultural events
Grugliasco Nord
A quieter residential area that offers more affordable housing options. Favors guests looking for extended stays or a more local experience away from the city hustle.
Local markets, Community spaces, Parks, Family-friendly venues
Università degli Studi di Torino (nearby)
Proximity to university attracts students for transitions or family visits. A potential hotspot for short-term rentals catering to university-related activities.
University Campus, Student amenities, Bookstores, Cafes
Villaggio Leumann
A picturesque neighborhood known for its historical architecture and pleasant ambiance. Great for tourists interested in unique and charming local experiences.
Leumann House, Historic buildings, Artisan shops, Stroll-friendly streets
Piazza Carducci
A bustling square at the heart of community life in Grugliasco, surrounded by shops and cafes. Very appealing to visitors wishing to experience local culture and dining.
Open-air markets, Local cafes, Community events, Public transportation access

Understanding Airbnb License Requirements & STR Laws in Grugliasco (2025)

While Grugliasco, Piedmont, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Grugliasco to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Grugliasco (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Grugliascobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

La Casa DiLù | TriLocale | Terrace

La Casa DiLù | TriLocale | Terrace

Entire Place • 2 bedrooms

$25,706
Revenue
62.3%
Occupancy
$110.80
Daily Rate
Comfortable three-room apartment in Grugliasco

Comfortable three-room apartment in Grugliasco

Entire Place • 2 bedrooms

$21,278
Revenue
75.3%
Occupancy
$75.94
Daily Rate
Gru House Family - 85m2 it001120C2BQC87LNO

Gru House Family - 85m2 it001120C2BQC87LNO

Entire Place • 2 bedrooms

$19,485
Revenue
53.8%
Occupancy
$111.87
Daily Rate
Thany bilocal 65m2

Thany bilocal 65m2

Entire Place • 1 bedroom

$17,906
Revenue
60.9%
Occupancy
$79.16
Daily Rate
GRU HOME Cozy home very central,refined,5 beds,box

GRU HOME Cozy home very central,refined,5 beds,box

Entire Place • 2 bedrooms

$16,112
Revenue
51.5%
Occupancy
$85.77
Daily Rate
Exclusive Apartment near Turin [Wi-Fi + A/C]

Exclusive Apartment near Turin [Wi-Fi + A/C]

Entire Place • 2 bedrooms

$15,873
Revenue
44.9%
Occupancy
$174.02
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Grugliasco (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Grugliasco based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Vincenzo1$25,706264.92/5.0
Carla1$21,2781594.89/5.0
Annapaola1$19,48555.00/5.0
Thanh1$17,9062344.82/5.0
Sergio1$16,112304.80/5.0
Cristian1$15,873724.88/5.0
Leandro1$12,638134.92/5.0
Gloriana1$11,537704.90/5.0
Valter1$11,204175.00/5.0
Marco1$10,619604.98/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grugliasco.

Dive Deeper: Advanced Grugliasco STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grugliasco. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Grugliasco Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Grugliasco

  • The Grugliasco Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Grugliasco, Apartment/Condo properties are the most common (94.4%), reflecting the local real estate landscape.

Grugliasco Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Grugliasco

  • The dominant room capacity in Grugliasco is 1 bedroom listings, making up 55.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 94.5% of the active Airbnb listings in Grugliasco, indicating a high concentration in these sizes.
  • With over half the market (55.6%) consisting of studios or 1-bedroom units, Grugliasco is particularly well-suited for individuals or couples.

Grugliasco Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Grugliasco

  • The most common guest capacity trend in Grugliasco vacation rentals is listings accommodating 5 guests (27.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 5 guests and 4 guests dominate the Grugliasco STR market, accounting for 55.6% of listings.
  • 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grugliasco.
  • On average, properties in Grugliasco are equipped to host 4.0 guests.

Grugliasco Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Grugliasco

  • The most common availability pattern in Grugliasco falls within the 181-270 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 72.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Grugliasco (50%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 27.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Grugliasco Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (27.8%)

1 Night

5 listings

27.8% of total

2 Nights (16.7%)

2 Nights

3 listings

16.7% of total

3 Nights (5.6%)

3 Nights

1 listings

5.6% of total

7-29 Nights (16.7%)

7-29 Nights

3 listings

16.7% of total

30+ Nights (33.3%)

30+ Nights

6 listings

33.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Grugliasco is 30+ Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (33.3%) caters to monthly stays (30+ nights) in Grugliasco, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 33.3% of Grugliasco hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grugliasco.

Grugliasco Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (52.9%)

Flexible

9 listings

52.9% of total

Moderate (41.2%)

Moderate

7 listings

41.2% of total

Strict (5.9%)

Strict

1 listings

5.9% of total

Cancellation Policy Insights for Grugliasco

  • The prevailing Airbnb cancellation policy trend in Grugliasco is Flexible, used by 52.9% of listings.
  • The market strongly favors guest-friendly terms, with 94.1% of listings offering Flexible or Moderate policies. This suggests guests in Grugliasco may expect booking flexibility.
  • Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 52.9% market standard in Grugliasco.
  • Given the high prevalence of Flexible policies (52.9%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Grugliasco.

Grugliasco STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Grugliasco

  • The overall average booking lead time for vacation rentals in Grugliasco is 30 days.
  • Guests book furthest in advance for stays during July (average 49 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 19 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (36 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Grugliasco.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 36 days) to capture early planners.
  • Monitor your own booking lead times against these Grugliasco averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Grugliasco (2025)

Amenity Prevalence

Amenity Insights for Grugliasco

  • Essential amenities in Grugliasco that guests expect include: Heating, Kitchen, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Hair dryer, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Grugliasco: Heating, Kitchen, TV.
  • Consider adding popular differentiators like Hot water or Hair dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Grugliasco to stay competitive.

Grugliasco Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Grugliasco

  • The typical guest profile for Airbnb in Grugliasco consists of a mix of domestic (41%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 40.9% of guests.
  • Key international markets include Italy (40.9%) and France (31.4%).
  • Top languages spoken are English (36.1%) followed by Italian (22.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Grugliasco Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lauterbrunnen548$6,108$527.7751%
La Rivière-Enverse17$5,990$662.9739%
Les Clefs36$5,616$301.1144%
Monteu Roero11$5,536$414.1944%
Grindelwald509$5,042$370.4656%
Zermatt809$4,869$486.6447%
Matten bei Interlaken63$4,849$321.6358%
Interlaken314$4,651$384.6654%
Habkern15$4,623$334.6146%
Oberhofen am Thunersee27$4,447$300.9655%

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