Airbnb Market Analytics, Statistics and Data in Asti, Piedmont, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Asti? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Asti:
How much do Airbnb hosts make on average per month in Asti?
The short-term rental market in Asti shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,068 per month
- Strong performing properties (top 25%) make $1,826 or more
- Best-in-class properties (top 10%) achieve $2,754+ monthly
- Entry-level properties (bottom 25%) typically earn around $503
Revenue Variations by Month
Occupancy Rates Throughout the Year in Asti
The market in Asti shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Asti
Daily rates in Asti vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $88 per night
- Strong performing properties (top 25%) secure $116 or more
- Best-in-class properties (top 10%) pull in $172+ per night
- Entry-level properties (bottom 25%) earn around $65
Daily Rate Variations by Month
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Seasonality patterns in Asti
Peak Season (May, June, August)
- Revenue peaks at $2122.57 per month
- Occupancy rates reach 43.58%
- Daily rates average $124.67
Shoulder Season
- Revenue averages $1526.10 per month
- Occupancy maintains 37.20%
- Daily rates hold at $114.06
Low Season (December, February, January)
- Revenue drops to $775.78 per month
- Occupancy decreases to 26.65%
- Daily rates adjust to $107.48
Is it still profitable to do Airbnb in Asti in 2025?
Yes! Asti demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and monthly revenue averaging $1526 and With 208 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Asti
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Storico | The historic center of Asti offers charming medieval architecture and is a hub for festivals and events. It's perfect for tourists wanting to explore the city's rich history and culture. | Piazza Alfieri, Asti Cathedral, Palazzo Montaldo, Museo Paleontologico, Teatro Alfieri, Palazzo degli Anziani |
| San Damiano d'Asti | A quieter residential area with a quaint atmosphere, ideal for families and those seeking relaxation while still being close to Asti's amenities. | San Damiano d'Asti Church, Local markets, Nearby vineyards, Parks and green spaces |
| Moncalvo | Known as the smallest town in Italy, Moncalvo offers a unique experience for visitors looking for tranquility and authenticity in a small-town setting. | Moncalvo Castle, Sacred Mountain of Crea, Local festivals, Quiet countryside |
| Castagnole Monferrato | A picturesque village surrounded by vineyards. It's perfect for wine tourism and enjoying the beautiful Piedmont countryside. | Vineyards and wineries, Castagnole Monferrato Castle, Local wine festivals, Nature walks |
| Nizza Monferrato | A charming town with a rich winemaking tradition. Nizza is ideal for wine lovers and those wanting to sample the local cuisine and wines. | Wine cellars, Historic town center, Regional food markets, Cultural events |
| Vigliano Biellese | Located near Asti, this area is perfect for those seeking outdoor activities and scenic landscapes, with easy access to nature and hiking trails. | Nature reserves, Hiking trails, Scenic views, Local flora and fauna |
| Toccalmatto | A small village that offers a taste of local life in Piedmont with access to rustic charm and pastoral scenery, catering to those looking to escape the city. | Local farms, Traditional cuisine, Cultural heritage sites |
| Agliano Terme | Famous for its spas and thermal baths, Agliano Terme attracts visitors seeking wellness and relaxation in a serene environment. | Thermal baths, Spa facilities, Nature parks, Wine tasting tours |
Do you need a license for Airbnb in Asti?
Yes, Asti requires a license for operating an Airbnb. Current market data shows 64% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Asti
Villa Rosa | Estate
Entire Place • 7 bedrooms
Luxury Villa - Unesco Monferrato Langhe pool
Entire Place • 6 bedrooms
Casa del Rosmarino with pool
Entire Place • 4 bedrooms
Casa Rita, Charming House with pool, Asti
Entire Place • 6 bedrooms
Villa Omede'
Entire Place • 4 bedrooms
Nice home in Asti with jacuzzi
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Asti
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ilaria | 1 | $173,538 | 8 | 5.00/5.0 |
| Mattia | 3 | $132,240 | 176 | 4.89/5.0 |
| Fabrizio | 1 | $111,355 | 8 | 5.00/5.0 |
| Ilenia | 11 | $110,026 | 71 | 2.18/5.0 |
| Marcello | 3 | $98,770 | 82 | 4.90/5.0 |
| Marion - Interhome Group | 6 | $91,291 | 58 | 4.75/5.0 |
| Chiara | 7 | $89,528 | 119 | 4.65/5.0 |
| Welcome To Turin | 6 | $72,090 | 66 | 4.34/5.0 |
| Donatella | 3 | $64,626 | 42 | 4.94/5.0 |
| Ilaria | 1 | $61,659 | 6 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Asti
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.4%), with apartment & condo and house properties comprising 92.3% of inventory
- Untapped potential in unique stays, others, outdoor & mobile segments (2.5% combined)
Room Capacity Distribution
Analysis of 208 properties in Asti shows that 1 bedroom properties are most prevalent, making up 60.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 80.3% of all listings.
Key Insights
- Most common: 1 bedroom (60.1%)
- Least common: 5+ bedrooms (2.4%)
- Market concentration: 80.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 208 properties in Asti reveals that 4 guests properties dominate the market, representing 36.5% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 56.3% of the market.
Key Insights
- Most common capacity: 4 guests (36.5% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 56.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 208 properties in Asti, the most common availability pattern is 271-366 days (50.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.8% of properties).
Key Insights
- Most common availability window: 271-366 days (50.5%)
- Most common booking duration: 91-180 days (28.8%)
- Properties with high availability (180+ days): 79.8%
- Properties with long-term bookings (180+ days): 21.6%
Minimum Stay Distributions
1 Night
111 listings
59.4% of total
2 Nights
56 listings
29.9% of total
3 Nights
10 listings
5.3% of total
4-6 Nights
6 listings
3.2% of total
7-29 Nights
2 listings
1.1% of total
30+ Nights
2 listings
1.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 89.3%
- Mid-length stays (4-6 nights) represent 3.2% of listings
- Monthly+ stays (1.1%) suggest a stable extended-stay market
- High market flexibility with 94.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.6% of total
Super Strict 30 Days
7 listings
4.2% of total
Flexible
71 listings
42.8% of total
Moderate
75 listings
45.2% of total
Strict
12 listings
7.2% of total
Key Insights
- Moderate is the preferred policy at 45.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 88.0% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.6% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Apr, Jun, averaging 70 days
- Shortest booking windows are in Nov, Jan, Dec, averaging 34 days
- Summer shows the longest average booking window at 68 days, while Winter has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 68 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Dec when lead times are shortest
Popular Airbnb Amenities in Asti
Below is the distribution of amenities across listings in Asti:
Traveler Demographics
Key Insights
- Domestic travelers make up 28.9% of total guests, indicating a moderate local market presence.
- Primary international markets: France (30.3%) and Switzerland (10.4%)
- English is the top language at 41.7%, followed by Italian (20.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.5%
Recommendations
- Target marketing campaigns for Milan and Turin markets
- Develop localized content for France and Switzerland
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Asti. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Monteu Roero | 14 | $5,880 | $652.02 | 34% |
| Laglio | 65 | $4,569 | $444.62 | 46% |
| Portofino | 75 | $4,019 | $518.99 | 42% |
| Bellagio | 383 | $3,767 | $342.14 | 53% |
| Saint-Jean-Cap-Ferrat | 104 | $3,741 | $449.38 | 45% |
| Sala Comacina | 70 | $3,735 | $419.35 | 49% |
| Brienno | 41 | $3,581 | $341.62 | 45% |
| Oliveto Lario | 111 | $3,570 | $357.74 | 51% |
| Faggeto Lario | 96 | $3,557 | $341.81 | 45% |
| Carate Urio | 74 | $3,479 | $335.09 | 44% |
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