Airbnb Market Analytics, Statistics and Data in Alba, Piedmont, Italy

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Alba? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Alba:

Average Daily Rate

$168

Occupancy Rate

33.25%

Annual Revenue

$16,290

Revenue Growth YoY

2.03%

Best Month

October

Worst Month

January

Regulation

High

Active Listings

220

How much do Airbnb hosts make on average per month in Alba?

The short-term rental market in Alba shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,316 per month
Strong performing properties (top 25%) make $2,293 or more
Best-in-class properties (top 10%) achieve $4,009+ monthly
Entry-level properties (bottom 25%) typically earn around $689

Revenue Variations by Month

Occupancy Rates Throughout the Year in Alba

The market in Alba shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 29% occupancy rates
Strong performing properties (top 25%) achieve 50% or higher
Best-in-class properties (top 10%) reach 71%+occupancy
Entry-level properties (bottom 25%) average around 15%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Alba

Daily rates in Alba vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $119 per night
Strong performing properties (top 25%) secure $166 or more
Best-in-class properties (top 10%) pull in $284+ per night
Entry-level properties (bottom 25%) earn around $93

Daily Rate Variations by Month

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Seasonality patterns in Alba

Peak Season (October, May, June)

Revenue peaks at $2593.90 per month
Occupancy rates reach 46.27%
Daily rates average $183.48

Shoulder Season

Revenue averages $1954.35 per month
Occupancy maintains 34.12%
Daily rates hold at $161.80

Low Season (February, December, January)

Revenue drops to $971.95 per month
Occupancy decreases to 20.83%
Daily rates adjust to $147.24

Is it still profitable to do Airbnb in Alba in 2025?

Yes! Alba demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and solid monthly revenue averaging $1954 and With 220 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Alba

Area	Why Choose This Area	Key Attractions
Alba Centro Storico	The historical center of Alba boasts charming medieval architecture and is the heart of the town's cultural and culinary experiences. It's ideal for tourists wanting to explore the rich history and enjoy local wines and cuisine.	Alba Cathedral, Piazza Risorgimento, Wine Cellars, Truffle Market, Palio degli Asini, Church of San Domenico
Langhe Region	Famous for its stunning landscapes, rolling hills, and vineyards, this area attracts wine lovers and nature enthusiasts. It's perfect for hosting guests looking to indulge in wine tours and beautiful outdoor experiences.	Vineyards and wineries, Barolo Castle, La Morra lookout point, Truffle hunting tours, Local festivals
Barbaresco	Known for its prestigious Barbaresco wine, this picturesque village offers guests a chance to experience wine tastings and beautiful vineyards, ideal for couples and wine tourists.	Barbaresco Tower, Wineries, Wine Tasting Events, Rooftop Views, Culinary Delights
Neive	A charming medieval village near Alba, known for its wine production. It provides a peaceful retreat for travelers looking for romantic getaways and culinary experiences.	Historic center, Wineries, Local restaurants, Scenic views, Truffle hunting
Serralunga d'Alba	Home to the Serralunga Castle and surrounded by beautiful vineyards, this location offers a mix of history and nature, appealing to tourists interested in culture and outdoor activities.	Serralunga Castle, Vineyard Tours, Scenic Walks, Wine Festivals, Local Cuisine
Cherasco	This quaint town is famous for its historical architecture and charm, providing a unique blend of history, culture, and gastronomy, making it an attractive location for visitors.	Palazzo Jussuff, Historic Antiques Market, Local Trattorias, Bicycle Tours, Church of San Pietro
Grinzane Cavour	Known for its impressive castle and wine production, it's a great location for wine tourists and history buffs, with opportunities for educational tours and tastings.	Grinzane Cavour Castle, Wine Cellar Tours, Truffle Festivals, Scenic Views, Local Gastronomy
Castagnole Lanze	This small town near Alba is known for its peaceful environment and strong local traditions, making it an ideal spot for those seeking an authentic Italian experience away from the hustle.	Vineyards, Local Markets, Festivals, Cooking Classes, Nature Trails

Do you need a license for Airbnb in Alba?

$403.78

Daily Rate

Top Performing Professional Hosts in Alba

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Langhe Holiday	23	$496,354	586	4.07/5.0
Dvc Apartments	9	$313,215	177	4.61/5.0
Claudio	7	$220,116	9	0.71/5.0
Giulio	1	$122,353	23	5.00/5.0
Fabrizio	1	$105,476	6	5.00/5.0
Luigi	1	$92,065	59	4.88/5.0
Giuseppina	3	$90,551	13	3.20/5.0
Emanuela	4	$87,083	73	3.63/5.0
Enrico	3	$75,238	15	3.33/5.0
Lorenza E Carla	2	$70,738	98	4.97/5.0

Additional analytics on vacation rental, real estate, short term rental data in Alba

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (93.2%), with apartment & condo and house properties comprising 95.9% of inventory
Untapped potential in boutique & hotels, others, outdoor & mobile segments (4.2% combined)

Room Capacity Distribution

Analysis of 220 properties in Alba shows that 1 bedroom properties are most prevalent, making up 50.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 82.3% of all listings.

Key Insights

Most common: 1 bedroom (50.5%)
Least common: 4 bedrooms (0.9%)
Market concentration: 82.3% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 220 properties in Alba reveals that 4 guests properties dominate the market, representing 34.5% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 50.9% of the market.

Key Insights

Most common capacity: 4 guests (34.5% of market)
Least common capacity: 7 guests (3.2% of market)
Average guest capacity: 4.1 guests per property
Market concentration: 50.9% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 220 properties in Alba, the most common availability pattern is 271-366 days (58.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (37.3% of properties).

Key Insights

Most common availability window: 271-366 days (58.2%)
Most common booking duration: 31-90 days (37.3%)
Properties with high availability (180+ days): 85.0%
Properties with long-term bookings (180+ days): 17.3%

Minimum Stay Distributions

1 Night (37.8%)

1 Night

73 listings

37.8% of total

2 Nights (51.8%)

2 Nights

100 listings

51.8% of total

3 Nights (3.6%)

3 Nights

7 listings

3.6% of total

4-6 Nights (1.6%)

4-6 Nights

3 listings

1.6% of total

30+ Nights (5.2%)

30+ Nights

10 listings

5.2% of total

Key Insights

Short stays (1-2 nights) dominate the market at 89.6%
Mid-length stays (4-6 nights) represent 1.6% of listings
Monthly+ stays (5.2%) suggest a stable extended-stay market
High market flexibility with 93.2% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (1.2%)

Super Strict 30 Days

2 listings

1.2% of total

Flexible (45.7%)

Flexible

79 listings

45.7% of total

Moderate (33.5%)

Moderate

58 listings

33.5% of total

Strict (19.7%)

Strict

34 listings

19.7% of total

Key Insights

Flexible is the preferred policy at 45.7% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 79.2% of the market
Strong market consensus around Flexible policies
Super Strict 30 Days policies are least common at 1.2% of listings

Recommendations

Consider starting with a Flexible policy to align with market preferences
Strong market preference for Flexible policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage
Strict policies are rare - carefully consider the impact on bookings before implementing

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jun, Jul, May, averaging 69 days
Shortest booking windows are in Dec, Jan, Feb, averaging 40 days
Summer shows the longest average booking window at 65 days, while Winter has the shortest at 40 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 65 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Dec-Feb when lead times are shortest

Popular Airbnb Amenities in Alba

Below is the distribution of amenities across listings in Alba:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 22.6% of total guests, indicating a moderate local market presence.
Primary international markets: United States (29.8%) and Switzerland (15.3%)
English is the top language at 47.5%, followed by Italian (17%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%

Recommendations

Target marketing campaigns for Milan and Turin markets
Develop localized content for United States and Switzerland
Prioritize English and Italian language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Alba. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Laglio	65	$4,569	$444.62	46%
Portofino	75	$4,019	$518.99	42%
Bellagio	383	$3,767	$342.14	53%
Saint-Jean-Cap-Ferrat	104	$3,741	$449.38	45%
Sala Comacina	70	$3,735	$419.35	49%
Brienno	41	$3,581	$341.62	45%
Oliveto Lario	111	$3,570	$357.74	51%
Faggeto Lario	96	$3,557	$341.81	45%
Carate Urio	74	$3,479	$335.09	44%
Monteu Roero	14	$5,880	$652.02	34%

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