Airbnb Market Analytics, Statistics and Data in Urbino, Marche, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Urbino? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Urbino:
How much do Airbnb hosts make on average per month in Urbino?
The short-term rental market in Urbino shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $937 per month
- Strong performing properties (top 25%) make $1,622 or more
- Best-in-class properties (top 10%) achieve $2,595+ monthly
- Entry-level properties (bottom 25%) typically earn around $410
Revenue Variations by Month
Occupancy Rates Throughout the Year in Urbino
The market in Urbino shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Urbino
Daily rates in Urbino vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $83 per night
- Strong performing properties (top 25%) secure $130 or more
- Best-in-class properties (top 10%) pull in $206+ per night
- Entry-level properties (bottom 25%) earn around $60
Daily Rate Variations by Month
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Seasonality patterns in Urbino
Peak Season (August, July, June)
- Revenue peaks at $1721.10 per month
- Occupancy rates reach 45.49%
- Daily rates average $113.75
Shoulder Season
- Revenue averages $1223.05 per month
- Occupancy maintains 35.55%
- Daily rates hold at $109.55
Low Season (February, December, January)
- Revenue drops to $737.49 per month
- Occupancy decreases to 21.48%
- Daily rates adjust to $107.16
Is it still profitable to do Airbnb in Urbino in 2025?
Yes! Urbino demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and monthly revenue averaging $1223 and The market's 137 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Urbino
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Storico | The historic center of Urbino is a UNESCO World Heritage site, boasting Renaissance architecture and cultural significance. It's a major attraction for tourists and students. | Palazzo Ducale, Urbino Cathedral, Casa Natale di Raffaello, Oratorio di San Giovanni, Fortress of Albornoz |
| Via Raffaello | This street is named after the famous painter Raphael, who was born in Urbino. It's popular due to its proximity to art museums and local cafes. | Museo Nazionale della Città di Urbino, Raffaello's Birthplace, Art galleries, Local artisan shops |
| Piazza della Repubblica | A central square in Urbino that hosts various events and markets. It's a vibrant area attracting both locals and tourists. | Piazza della Libertà, Cafés and restaurants, Local festivals and markets |
| Gola del Furlo | A natural park located near Urbino, popular for hiking and outdoor activities. It attracts nature lovers and tourists looking for adventurous activities. | Natural trails, Scenic views, Wildlife observation |
| Urbino University | Home to one of the oldest universities in Italy, this area attracts students and academics year-round. It's vibrant with young energy and cultural activities. | University museums, Library of Urbino, Student-led events and activities |
| Campomaggio | A residential area with a mix of locals and visitors, providing a more authentic experience of Urbino life while being close to tourist sights. | Local markets, Community events, Authentic dining experiences |
| San Marino | Though technically outside Urbino, San Marino is a tiny republic close by, attracting many tourists who visit both cities. A great investment for those looking to cater to cross-border tourism. | Guaita, Cesta, State Museum, Basilica di San Marino |
| Montefeltro Region | Surrounding Urbino, this region is known for its breathtaking landscapes and medieval villages. It's popular among those seeking rural retreats and scenic views. | Castles and fortresses, Hiking trails, Agritourism activities |
Do you need a license for Airbnb in Urbino?
Yes, Urbino requires a license for operating an Airbnb. Current market data shows 53% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Urbino
Calbertone family and bike holidays Urbino
Entire Place • 4 bedrooms
Urbino Apartments - Palazzo Paltroni Studio
Entire Place • 1 bedroom
Boutique Apartment Urbino near Ducal Palace
Entire Place • 2 bedrooms
The Heaven of Raphael 2
Entire Place • 2 bedrooms
Urbino Apartments - Torricini View
Entire Place • 1 bedroom
Apartment under the Torricini
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Urbino
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adalberto | 13 | $196,839 | 961 | 4.80/5.0 |
| Francesca | 4 | $103,020 | 66 | 4.75/5.0 |
| Marianna | 3 | $98,805 | 119 | 4.92/5.0 |
| Maria | 3 | $62,071 | 45 | 4.96/5.0 |
| Angelo | 1 | $59,420 | 70 | 4.97/5.0 |
| 102583697 | 3 | $53,571 | 99 | 4.91/5.0 |
| Maria | 3 | $45,189 | 155 | 4.96/5.0 |
| Welcome To Emilia Romagna & Ma | 3 | $39,327 | 21 | 3.93/5.0 |
| Filippo | 1 | $31,603 | 29 | 4.76/5.0 |
| Daniele | 2 | $28,725 | 7 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Urbino
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (67.2%), with apartment & condo and house properties comprising 83.2% of inventory
- Strong specialty sector (16.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (0.7% combined)
Room Capacity Distribution
Analysis of 137 properties in Urbino shows that 1 bedroom properties are most prevalent, making up 44.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.0% of all listings.
Key Insights
- Most common: 1 bedroom (44.5%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 65.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 137 properties in Urbino reveals that 2 guests properties dominate the market, representing 25.5% of all listings. The average property accommodates 2.8 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 46.0% of the market.
Key Insights
- Most common capacity: 2 guests (25.5% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 2.8 guests per property
- Market concentration: 46.0% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 137 properties in Urbino, the most common availability pattern is 271-366 days (52.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.1% of properties).
Key Insights
- Most common availability window: 271-366 days (52.6%)
- Most common booking duration: 91-180 days (32.1%)
- Properties with high availability (180+ days): 83.9%
- Properties with long-term bookings (180+ days): 16.8%
Minimum Stay Distributions
1 Night
58 listings
47.5% of total
2 Nights
42 listings
34.4% of total
3 Nights
9 listings
7.4% of total
4-6 Nights
6 listings
4.9% of total
7-29 Nights
2 listings
1.6% of total
30+ Nights
5 listings
4.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 81.9%
- Mid-length stays (4-6 nights) represent 4.9% of listings
- Monthly+ stays (4.1%) suggest a stable extended-stay market
- High market flexibility with 89.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.8% of total
Super Strict 60 Days
1 listings
0.8% of total
Flexible
63 listings
53.4% of total
Moderate
40 listings
33.9% of total
Strict
13 listings
11% of total
Key Insights
- Flexible is the preferred policy at 53.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 87.3% of the market
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 0.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Sep, Jul, Jun, averaging 70 days
- Shortest booking windows are in Oct, Feb, Nov, averaging 38 days
- Summer shows the longest average booking window at 68 days, while Fall has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 68 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Nov when lead times are shortest
Popular Airbnb Amenities in Urbino
Below is the distribution of amenities across listings in Urbino:
Traveler Demographics
Key Insights
- Domestic travelers make up 53.1% of total guests, indicating a significant local market share.
- Primary international markets: Germany (8.9%) and United States (8.9%)
- English is the top language at 39.4%, followed by Italian (28.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.2%
Recommendations
- Target marketing campaigns for Milan and Rome markets
- Develop localized content for Germany and United States
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Urbino. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Tignano | 12 | $3,464 | $504.45 | 34% |
| Parrano | 19 | $2,951 | $341.44 | 34% |
| Buonconvento | 70 | $2,882 | $528.86 | 40% |
| Monte Castello di Vibio | 24 | $2,872 | $787.06 | 36% |
| Guardea | 15 | $2,863 | $327.45 | 36% |
| Florence | 9,738 | $2,845 | $205.30 | 53% |
| Marcialla | 24 | $2,839 | $257.39 | 55% |
| Impruneta | 144 | $2,795 | $254.59 | 44% |
| Nonantola | 16 | $2,691 | $169.23 | 37% |
| Collazzone | 37 | $2,521 | $396.83 | 31% |
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