Airbnb Market Analytics, Statistics and Data in Pesaro, Marche, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pesaro? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pesaro:
How much do Airbnb hosts make on average per month in Pesaro?
The short-term rental market in Pesaro shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,376 per month
- Strong performing properties (top 25%) make $2,668 or more
- Best-in-class properties (top 10%) achieve $4,347+ monthly
- Entry-level properties (bottom 25%) typically earn around $639
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pesaro
The market in Pesaro shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pesaro
Daily rates in Pesaro vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $114 per night
- Strong performing properties (top 25%) secure $163 or more
- Best-in-class properties (top 10%) pull in $260+ per night
- Entry-level properties (bottom 25%) earn around $83
Daily Rate Variations by Month
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Seasonality patterns in Pesaro
Peak Season (August, July, June)
- Revenue peaks at $3331.52 per month
- Occupancy rates reach 59.01%
- Daily rates average $174.05
Shoulder Season
- Revenue averages $2021.86 per month
- Occupancy maintains 37.00%
- Daily rates hold at $155.38
Low Season (November, December, January)
- Revenue drops to $831.65 per month
- Occupancy decreases to 22.52%
- Daily rates adjust to $141.43
Is it still profitable to do Airbnb in Pesaro in 2025?
Yes! Pesaro demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and solid monthly revenue averaging $2022 and With 390 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pesaro
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Storico | The historic center of Pesaro, featuring beautiful architecture, cobblestone streets, and a rich cultural scene. Ideal for tourists wanting to explore the city's history and enjoy local cuisine. | Rossini Theatre, Piazza del Popolo, Pesaro Cathedral, Museo Nazionale Rossini, Palazzo Ducale |
| Porto di Pesaro | The port area offers waterfront access, with opportunities for beach lovers and those who enjoy seafood restaurants. This area is perfect for visitors looking for relaxation and maritime activities. | Pesaro Beach, Marina di Pesaro, Seafood Restaurants, Bike paths along the coast, Beach Clubs |
| Baia Flaminia | A seaside area known for its beaches and clear waters, Baia Flaminia attracts both families and young visitors looking for a summer getaway with lots of beachside activities. | Baia Flaminia Beach, Conero Regional Park, Beach Clubs, Water sports activities, Walking trails |
| Villa Caprile | This residential area close to the beach offers a quieter atmosphere while still being close to major attractions. Ideal for those seeking a peaceful stay but with easy access to the coast. | Fitness trails, Gardens, Proximity to Monte San Bartolo |
| Colle San Bartolo | A hilly area offering stunning views of the Adriatic Sea and beautiful landscapes. Great for nature lovers and those seeking outdoor activities away from urban crowds. | Monte San Bartolo Natural Park, Scenic overlooks, Hiking trails, Wine tasting in local vineyards, Historical sites |
| Fano | Located nearby, Fano is known for its beautiful old town and beaches. It attracts tourists seeking a mix of history and relaxation in a less touristy environment than Pesaro. | Fano Beach, Roman Arch, Piazza XX Settembre, Seafront promenade, Historical museums |
| Urbino | A UNESCO World Heritage site known for its Renaissance architecture and artistic heritage. A perfect day trip from Pesaro, attracting culture enthusiasts and history buffs. | Duke's Palace, Urbino University, Raffaello Sanzio's House, Galleria Nazionale delle Marche, Urbino Cathedral |
| Gradara | Famous for its medieval castle and romantic history, Gradara attracts visitors interested in history and scenic views, making it a popular attraction near Pesaro. | Gradara Castle, Historical Walking Tours, Theatrical performances, Local restaurants, Artisan shops |
Do you need a license for Airbnb in Pesaro?
Most likely, Pesaro requires a license for Airbnb operations. With 47% of current listings showing licensing information, we recommend checking Pesaro's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Pesaro
Villa with Pool, Sunrise and Sunset by the Sea
Entire Place • 3 bedrooms
Estate in the heart of Italy
Entire Place • 6 bedrooms
Idyllic house, 400m2, pool, park, sea 5km away
Entire Place • 6 bedrooms
Villa Flora. Nature and peace close to the sea
Entire Place • 4 bedrooms
Luxury apartment in the center and near the sea
Entire Place • 3 bedrooms
Vaccaj Home culture music and sea Pesaro byYohome
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Pesaro
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Katia | 12 | $338,176 | 76 | 4.05/5.0 |
| Pesaro Living | 7 | $246,562 | 109 | 4.22/5.0 |
| Welcome To Emilia Romagna & Ma | 6 | $138,927 | 66 | 4.41/5.0 |
| Alberto Mami | 1 | $134,965 | 12 | 4.75/5.0 |
| Francesca | 7 | $112,924 | 123 | 4.24/5.0 |
| Barbara - DH Villas | 4 | $111,402 | 25 | 2.38/5.0 |
| Monica | 1 | $109,238 | 23 | 5.00/5.0 |
| Ives Und Fa | 1 | $105,381 | 7 | 4.71/5.0 |
| Vittorio | 8 | $81,559 | 34 | 1.78/5.0 |
| Giorgia | 4 | $79,681 | 7 | 1.05/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pesaro
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91%), with apartment & condo and house properties comprising 95.9% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (4.1% combined)
Room Capacity Distribution
Analysis of 390 properties in Pesaro shows that 2 bedrooms properties are most prevalent, making up 37.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 73.3% of all listings.
Key Insights
- Most common: 2 bedrooms (37.4%)
- Least common: 5+ bedrooms (3.8%)
- Market concentration: 73.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 390 properties in Pesaro reveals that 4 guests properties dominate the market, representing 29% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 43.8% of the market.
Key Insights
- Most common capacity: 4 guests (29% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 43.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 390 properties in Pesaro, the most common availability pattern is 271-366 days (59% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29% of properties).
Key Insights
- Most common availability window: 271-366 days (59%)
- Most common booking duration: 31-90 days (29%)
- Properties with high availability (180+ days): 86.2%
- Properties with long-term bookings (180+ days): 14.6%
Minimum Stay Distributions
1 Night
74 listings
23% of total
2 Nights
97 listings
30.1% of total
3 Nights
76 listings
23.6% of total
4-6 Nights
41 listings
12.7% of total
7-29 Nights
20 listings
6.2% of total
30+ Nights
14 listings
4.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 53.1%
- Mid-length stays (4-6 nights) represent 12.7% of listings
- Monthly+ stays (4.3%) suggest a stable extended-stay market
- High market flexibility with 76.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
10 listings
3.5% of total
Super Strict 30 Days
5 listings
1.7% of total
Flexible
72 listings
25.1% of total
Moderate
143 listings
49.8% of total
Strict
57 listings
19.9% of total
Key Insights
- Moderate is the preferred policy at 49.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 74.9% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 87 days
- Shortest booking windows are in Dec, Nov, Jan, averaging 34 days
- Summer shows the longest average booking window at 85 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 85 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Pesaro
Below is the distribution of amenities across listings in Pesaro:
Traveler Demographics
Key Insights
- Domestic travelers make up 52.6% of total guests, indicating a significant local market share.
- Primary international markets: Germany (12.7%) and France (7.4%)
- English is the top language at 38.9%, followed by Italian (28.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for Milan and Rome markets
- Develop localized content for Germany and France
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pesaro. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Tignano | 12 | $3,464 | $504.45 | 34% |
| Parrano | 19 | $2,951 | $341.44 | 34% |
| Buonconvento | 70 | $2,882 | $528.86 | 40% |
| Monte Castello di Vibio | 24 | $2,872 | $787.06 | 36% |
| Guardea | 15 | $2,863 | $327.45 | 36% |
| Florence | 9,738 | $2,845 | $205.30 | 53% |
| Marcialla | 24 | $2,839 | $257.39 | 55% |
| Impruneta | 144 | $2,795 | $254.59 | 44% |
| Nonantola | 16 | $2,691 | $169.23 | 37% |
| Collazzone | 37 | $2,521 | $396.83 | 31% |
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