Numana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Marche, Italy
Is Airbnb profitable in Numana in 2025? Explore comprehensive Airbnb analytics for Numana, Marche, Italy to uncover income potential. This 2025 STR market report for Numana, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 423 active listings.
Whether you're considering an Airbnb investment in Numana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Numana Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Numana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Numana (2025)
Understanding the monthly revenue variations for Airbnb listings in Numana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Numana is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Numana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,499+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,583 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $900 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $459, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Numana
Numana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Numana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Numana:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Numana
Average Daily Rate (ADR) Airbnb Trends in Numana (2025)
Effective short term rental pricing strategy in Numana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Numana typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $309+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
- Typical properties (Median) charge around $138 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Numana
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Airbnb Seasonality Analysis & Trends in Numana (2025)
Peak Season (August, July, March)
- Revenue averages $2,089 per month
- Occupancy rates average 44.2%
- Daily rates average $183
Shoulder Season
- Revenue averages $969 per month
- Occupancy maintains around 25.2%
- Daily rates hold near $173
Low Season (January, February, December)
- Revenue drops to average $637 per month
- Occupancy decreases to average 18.1%
- Daily rates adjust to average $166
Seasonality Insights for Numana
- The Airbnb seasonality in Numana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Numana's highest earning potential, with monthly revenues capable of climbing to $2,676, occupancy reaching a high of 50.1%, and ADRs peaking at $200.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $580, occupancy could drop to 16.4%, and ADRs may adjust down to $146.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Numana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Numana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Numana (2025)
Exploring the top neighborhoods for short-term rentals in Numana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Spiaggia di Numana | The main beach area in Numana, known for its beautiful sandy shores and clear waters. It's a popular spot for families and tourists, making it ideal for short-term rentals. | Numana Beach, Conero Regional Park, Loreto Sanctuary, Cabin of the Pilgrim, Numana Marina |
| Centro Storico di Numana | The historic center of Numana, filled with charming streets, local shops, and restaurants. This area attracts tourists who appreciate history and culture. | Church of San Giovanni Battista, Piazza del Santuario, Historic buildings, Local eateries, Artisan shops |
| Marcelli di Numana | A seaside area just north of Numana, known for its vibrant beach life and family-friendly atmosphere. It's ideal for attracting vacationers during the summer. | Marcelli Beach, Local sports facilities, Seaside promenades, Cafes and gelaterias, Family attractions |
| Numana Hills | Offering stunning views of the Adriatic Sea and surrounding landscapes, Numana Hills is attractive for those seeking tranquility and nature, perfect for eco-tourism and relaxation. | Conero Mountain hikes, Panoramic viewpoints, Nature trails, Meditative retreats, Wine tasting |
| Porto di Numana | The harbor area hosts boat trips and seafood restaurants and appeals to tourists looking for water sports and aquatic adventures. | Boat rentals, Fishing tours, Seafood markets, Maritime events, Waterfront dining |
| Numana's Walking Trails | Known for scenic walking and biking paths along the coast, attracting outdoor enthusiasts and families looking for active vacations. | Coastal paths, Nature preserves, Cycling routes, Beach access, Conero Regional Park trails |
| Nearby Loreto | The nearby town of Loreto is famous for its religious significance and attracts tourists interested in cultural and historical experiences, providing additional rental opportunities. | Basilica della Santa Casa, Historical museums, Cultural festivals, Local markets, Beautiful architecture |
| Conero Regional Park | A stunning natural park offering a range of outdoor activities such as hiking, birdwatching, and beach access, attracting nature lovers and adventure seekers. | Hiking routes, Scenic viewpoints, Protected beaches, Flora and fauna, Guided tours |
Understanding Airbnb License Requirements & STR Laws in Numana (2025)
Yes, Numana, Marche, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Numana to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 31% licensed listings)
Top Performing Airbnb Properties in Numana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Numanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful AUREA VILLA with Private Pool and Park
Entire Place • 5 bedrooms
Lovely apartment overlooking the sea in Numana
Entire Place • 2 bedrooms
OASIS OF PEACE RELAXATION AND UNIQUE SUNSET VIEWS NEAR THE SEA
Entire Place • 3 bedrooms
THE TERRACE OVERLOOKING THE SEA -NUMANA-
Entire Place • 3 bedrooms
Lovely stunnig villa in the Parco del Conero
Entire Place • 3 bedrooms
Vm2 - Viride Mare Trilocale Taunus 101
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Numana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Numana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fued La Tua Casa In Vacanza | 133 | $678,156 | 169 | 4.29/5.0 |
| Gardano | 10 | $118,115 | 14 | 5.00/5.0 |
| Piero | 17 | $110,719 | 255 | 4.42/5.0 |
| Filippo E Chiara | 25 | $76,883 | 30 | 3.99/5.0 |
| Domus Conero | 16 | $61,004 | 10 | 4.17/5.0 |
| Rosalba | 7 | $58,804 | 182 | 4.77/5.0 |
| Anna E Cinzia Valente | 2 | $53,211 | 54 | 4.92/5.0 |
| Liliana | 4 | $47,015 | 41 | 4.88/5.0 |
| Elisa | 1 | $45,843 | 63 | 4.94/5.0 |
| Mauro | 13 | $44,548 | 15 | 4.42/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Numana.
Dive Deeper: Advanced Numana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Numana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNumana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Numana
- The Numana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.4% of the 423 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Numana, Apartment/Condo properties are the most common (78.5%), reflecting the local real estate landscape.
- Houses represent a significant 15.6% portion, catering likely to families or larger groups.
- The presence of 5.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.5%) offer potential for unique stay experiences.
Numana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Numana
- The dominant room capacity in Numana is 2 bedrooms listings, making up 49.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 84.4% of the active Airbnb listings in Numana, indicating a high concentration in these sizes.
Numana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Numana
- The most common guest capacity trend in Numana vacation rentals is listings accommodating 4 guests (36.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Numana STR market, accounting for 58.9% of listings.
- 29.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Numana.
- On average, properties in Numana are equipped to host 4.4 guests.
Numana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Numana
- The most common availability pattern in Numana falls within the 271-366 days range, representing 87.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Numana (45.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Numana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
4.4% of total
2 Nights
44 listings
10.7% of total
3 Nights
51 listings
12.3% of total
4-6 Nights
52 listings
12.6% of total
7-29 Nights
91 listings
22% of total
30+ Nights
157 listings
38% of total
Key Insights
- The most prevalent minimum stay requirement in Numana is 30+ Nights, adopted by 38% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (15.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (38%) caters to monthly stays (30+ nights) in Numana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38% of Numana hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 38% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Numana.
Numana Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
1.6% of total
Super Strict 60 Days
1 listings
0.4% of total
Flexible
32 listings
12.5% of total
Moderate
137 listings
53.5% of total
Strict
82 listings
32% of total
Cancellation Policy Insights for Numana
- The prevailing Airbnb cancellation policy trend in Numana is Moderate, used by 53.5% of listings.
- There's a relatively balanced mix between guest-friendly (66.0%) and stricter (32.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 53.5% market standard in Numana.
- With 32% using Strict terms, this is a viable option in Numana, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Numana.
Numana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Numana
- The overall average booking lead time for vacation rentals in Numana is 42 days.
- Guests book furthest in advance for stays during August (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Numana.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Numana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Numana (2025)
Amenity Prevalence
Amenity Insights for Numana
- Essential amenities in Numana that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Washer, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Numana: TV, Kitchen.
- Prioritize adding missing essentials: TV, Kitchen.
- Consider adding popular differentiators like Hot water or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Numana to stay competitive.
Numana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Numana
- The typical guest profile for Airbnb in Numana consists of primarily domestic travelers (70%), often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 70.0% of guests.
- Key international markets include Italy (70%) and Germany (7.5%).
- Top languages spoken are English (35%) followed by Italian (30.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Milan and Rome.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Numana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Collazzone | 28 | $2,719 | $351.53 | 35% |
| Monteleone d'Orvieto | 31 | $2,493 | $314.53 | 32% |
| Collevecchio | 11 | $2,425 | $321.88 | 41% |
| Celleno | 14 | $2,350 | $405.41 | 30% |
| Lugnano in Teverina | 18 | $2,308 | $282.40 | 36% |
| Parrano | 18 | $2,293 | $312.94 | 30% |
| Monte Santa Maria Tiberina | 39 | $2,194 | $327.83 | 32% |
| Guardea | 15 | $2,088 | $342.70 | 36% |
| Palombara Sabina | 16 | $1,912 | $318.38 | 33% |
| Lisciano Niccone | 32 | $1,901 | $440.77 | 30% |