Airbnb Market Analytics, Statistics and Data in Fermo, Marche, Italy

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Fermo? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Fermo:

Average Daily Rate

$135

Occupancy Rate

30.93%

Annual Revenue

$7,672

Revenue Growth YoY

-12.41%

Best Month

August

Worst Month

December

Regulation

Moderate

Active Listings

165

How much do Airbnb hosts make on average per month in Fermo?

The short-term rental market in Fermo shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $796 per month
Strong performing properties (top 25%) make $1,530 or more
Best-in-class properties (top 10%) achieve $2,786+ monthly
Entry-level properties (bottom 25%) typically earn around $390

Revenue Variations by Month

Occupancy Rates Throughout the Year in Fermo

The market in Fermo shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 22% occupancy rates
Strong performing properties (top 25%) achieve 38% or higher
Best-in-class properties (top 10%) reach 59%+occupancy
Entry-level properties (bottom 25%) average around 11%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Fermo

Daily rates in Fermo vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $102 per night
Strong performing properties (top 25%) secure $142 or more
Best-in-class properties (top 10%) pull in $243+ per night
Entry-level properties (bottom 25%) earn around $76

Daily Rate Variations by Month

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Seasonality patterns in Fermo

Peak Season (August, July, June)

Revenue peaks at $2539.66 per month
Occupancy rates reach 52.46%
Daily rates average $172.66

Shoulder Season

Revenue averages $1227.73 per month
Occupancy maintains 27.71%
Daily rates hold at $144.77

Low Season (February, January, December)

Revenue drops to $578.62 per month
Occupancy decreases to 15.27%
Daily rates adjust to $119.16

Is it still profitable to do Airbnb in Fermo in 2025?

Yes! Fermo demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 28% and monthly revenue averaging $1228 and The market's 165 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Fermo

Area	Why Choose This Area	Key Attractions
Fermo Centro	Historic center of Fermo, rich in culture and history. Attracts tourists for its beautiful architecture and local cuisine.	Fermo Cathedral, Piazza del Popolo, Museo dell'Annunziata, Teatro dell'Aquila, Il Girfalco
Lido di Fermo	Popular seaside area with beaches and summer activities. Ideal for families and beachgoers looking for summer vacations.	Fermo Beach, Lido di Fermo restaurants, water sports activities, local markets, beach clubs
Campiglione di Fermo	A tranquil suburban area offering a peaceful stay close to nature and hiking trails, perfect for eco-tourism.	Natural parks, Scenic hiking trails, Local wineries, Agriturismo experiences, Historic villages nearby
Torresina	Quiet neighborhood with proximity to Fermo city center, attractive for families and longer stays.	Parks and playgrounds, Local cafes, Family-friendly environment, Cultural events nearby, Proximity to shopping areas
San Marco	A blend of urban and rural living, popular for those wanting a more traditional Italian experience.	San Marco Church, Market square, Local farms, Culinary tours, Artisan workshops
Belvedere Ostrense	Lovely hilltop town near Fermo, ideal for those seeking panoramic views and countryside charm.	Hilltop views, Historical sites, Local festivals, Agritourism, Hiking paths
Porto San Giorgio	Nearby coastal town famous for its fishing heritage and beautiful beaches, great for beach and seafood lovers.	Beaches, Fishing harbor, Seafood restaurants, Promenade, Water sports
Montottone	Picturesque small village with a rich historical background, appealing for those interested in authenticity and local culture.	Historical landmarks, Local festivals, Artisan shops, Cultural heritage tours, Quiet countryside

Do you need a license for Airbnb in Fermo?

$199.58

Daily Rate

Top Performing Professional Hosts in Fermo

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Giacomo	4	$84,947	86	4.63/5.0
Matteo	3	$60,294	57	3.27/5.0
Barbara - DH Villas	1	$57,320	10	4.80/5.0
Cecilia	11	$56,394	154	4.68/5.0
Matteo	2	$44,291	8	4.26/5.0
Marco	8	$39,734	55	3.50/5.0
Stefano	4	$38,793	5	1.10/5.0
Annalisa	1	$30,924	8	5.00/5.0
Lucia	2	$29,684	81	4.83/5.0
Roberto	3	$28,088	18	3.31/5.0

Additional analytics on vacation rental, real estate, short term rental data in Fermo

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (83%), with apartment & condo and house properties comprising 85.4% of inventory
Untapped potential in others, outdoor & mobile, unique stays segments (5.4% combined)

Room Capacity Distribution

Analysis of 165 properties in Fermo shows that 1 bedroom properties are most prevalent, making up 41.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.0% of all listings.

Key Insights

Most common: 1 bedroom (41.2%)
Least common: 5+ bedrooms (3%)
Market concentration: 77.0% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 165 properties in Fermo reveals that 4 guests properties dominate the market, representing 32.1% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 49.7% of the market.

Key Insights

Most common capacity: 4 guests (32.1% of market)
Least common capacity: 1 guest (0.6% of market)
Average guest capacity: 4.0 guests per property
Market concentration: 49.7% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 165 properties in Fermo, the most common availability pattern is 271-366 days (78.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (40% of properties).

Key Insights

Most common availability window: 271-366 days (78.2%)
Most common booking duration: 31-90 days (40%)
Properties with high availability (180+ days): 96.4%
Properties with long-term bookings (180+ days): 3.6%

Minimum Stay Distributions

1 Night (24.1%)

1 Night

33 listings

24.1% of total

2 Nights (32.1%)

2 Nights

44 listings

32.1% of total

3 Nights (19.7%)

3 Nights

27 listings

19.7% of total

4-6 Nights (14.6%)

4-6 Nights

20 listings

14.6% of total

7-29 Nights (8%)

7-29 Nights

11 listings

8% of total

30+ Nights (1.5%)

30+ Nights

2 listings

1.5% of total

Key Insights

Short stays (1-2 nights) dominate the market at 56.2%
Mid-length stays (4-6 nights) represent 14.6% of listings
Monthly+ stays (1.5%) suggest a stable extended-stay market
High market flexibility with 75.9% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (0.8%)

Super Strict 30 Days

1 listings

0.8% of total

Super Strict 60 Days (2.5%)

Super Strict 60 Days

3 listings

2.5% of total

Flexible (26.1%)

Flexible

31 listings

26.1% of total

Moderate (46.2%)

Moderate

55 listings

46.2% of total

Strict (24.4%)

Strict

29 listings

24.4% of total

Key Insights

Moderate is the preferred policy at 46.2% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 72.3% of the market
Strong market consensus around Moderate policies
Super Strict 30 Days policies are least common at 0.8% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in May, Aug, Sep, averaging 75 days
Shortest booking windows are in Mar, Feb, Nov, averaging 33 days
Summer shows the longest average booking window at 65 days, while Winter has the shortest at 39 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 65 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Mar-Nov when lead times are shortest

Popular Airbnb Amenities in Fermo

Below is the distribution of amenities across listings in Fermo:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 66.2% of total guests, indicating a significant local market share.
Primary international markets: Germany (10.8%) and Switzerland (4.5%)
English is the top language at 36.9%, followed by Italian (32.9%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.2%

Recommendations

Target marketing campaigns for Turin and Milan markets
Develop localized content for Germany and Switzerland
Prioritize English and Italian language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Fermo. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Parrano	19	$2,951	$341.44	34%
Monte Castello di Vibio	24	$2,872	$787.06	36%
Guardea	15	$2,863	$327.45	36%
Collazzone	37	$2,521	$396.83	31%
Lugnano in Teverina	22	$2,316	$284.65	34%
Monteleone d'Orvieto	37	$2,269	$323.88	35%
Mondaino	11	$2,238	$278.35	43%
Gualdo Tadino	16	$2,154	$376.37	37%
Palombara Sabina	17	$2,111	$347.03	35%
Deruta	16	$2,033	$242.83	34%

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