Airbnb Market Analytics, Statistics and Data in Ancona, Marche, Italy

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ancona? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ancona:

Average Daily Rate

$113

Occupancy Rate

38.67%

Annual Revenue

$9,410

Revenue Growth YoY

5.11%

Best Month

August

Worst Month

January

Regulation

High

Active Listings

294

How much do Airbnb hosts make on average per month in Ancona?

The short-term rental market in Ancona shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,000 per month
Strong performing properties (top 25%) make $1,748 or more
Best-in-class properties (top 10%) achieve $2,761+ monthly
Entry-level properties (bottom 25%) typically earn around $478

Revenue Variations by Month

Occupancy Rates Throughout the Year in Ancona

The market in Ancona shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 34% occupancy rates
Strong performing properties (top 25%) achieve 59% or higher
Best-in-class properties (top 10%) reach 77%+occupancy
Entry-level properties (bottom 25%) average around 16%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Ancona

Daily rates in Ancona vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $85 per night
Strong performing properties (top 25%) secure $116 or more
Best-in-class properties (top 10%) pull in $167+ per night
Entry-level properties (bottom 25%) earn around $65

Daily Rate Variations by Month

Get Live Ancona Market Intelligence 👇

🏠

Explore Real-time Analytics

Seasonality patterns in Ancona

Peak Season (August, July, June)

Revenue peaks at $2234.36 per month
Occupancy rates reach 56.86%
Daily rates average $123.92

Shoulder Season

Revenue averages $1325.15 per month
Occupancy maintains 38.27%
Daily rates hold at $113.19

Low Season (February, December, January)

Revenue drops to $752.09 per month
Occupancy decreases to 28.46%
Daily rates adjust to $101.84

Is it still profitable to do Airbnb in Ancona in 2025?

Yes! Ancona demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and monthly revenue averaging $1325 and With 294 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Ancona

Area	Why Choose This Area	Key Attractions
Centro Storico	The historic center of Ancona, filled with medieval architecture, museums, and a vibrant atmosphere. Perfect for tourists who want to experience the city's culture and history.	Ancona Cathedral, Arch of Trajan, Piazza del Plebiscito, The Mole Vanvitelliana, National Archaeological Museum of the Marche Region
Portonovo	A beautiful beach area located near the city that offers stunning landscapes and outdoor activities. Ideal for tourists seeking relaxation and nature.	Portonovo Beach, Conero Regional Park, Church of Santa Maria di Portonovo, Santuario di Loreto, Scoglitti di Portonovo
Gabbice Mare	A charming coastal town nearby Ancona known for its clean beaches and welcoming atmosphere. Great for travelers looking for a seaside escape.	Gabbice Mare Beach, Promenade, Local seafood restaurants, Beach clubs, Water sports activities
Parco del Conero	An area of natural beauty with hiking trails and stunning views of the Adriatic Sea. Perfect for nature lovers and those looking for adventure.	Monte Conero, Camerano Caves, Beaches of Sirolo, Hiking trails, Birdwatching spots
Falconara Marittima	Close to Ancona's airport, this area offers convenience for travelers. It combines beach access with local amenities.	Falconara Beach, Falconara Airport, La Spiaggia di Vela, Local markets, Restaurants along the coast
Senigallia	A nearby town known for its famous beach and historical center. Attracts families and tourists looking for cultural experiences and beach fun.	Senigallia Beach, Rocca Roveresca, Piazza del Duca, Rotonda a Mare, Local festivals
Sirolo	A picturesque hilltop town with breathtaking views and beautiful beaches. Popular for its charming atmosphere and outdoor activities.	Sirolo Beach, La Spiaggia dei Sassi Neri, Conero Golf Club, Town square, Local hiking trails
Osimo	A historic town located inland from Ancona, known for its medieval architecture and cultural heritage. Great for tourists interested in history and local life.	Osimo Cathedral, Roman Theatre, Piazza Giuseppe Leo, Palazzo Campana, Local crafts shops

Do you need a license for Airbnb in Ancona?

$167.67

Daily Rate

Top Performing Professional Hosts in Ancona

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Fued La Tua Casa In Vacanza	16	$197,510	36	1.99/5.0
Villa Vetta Marina	5	$93,501	9	2.80/5.0
Conero Apartments	6	$81,431	47	3.15/5.0
Vincenzo	2	$78,722	55	4.78/5.0
Moira	3	$61,792	82	4.95/5.0
Michela	3	$48,117	4	1.67/5.0
Francesco	4	$46,004	109	4.92/5.0
145548114	1	$43,227	30	4.60/5.0
Federico	4	$42,708	214	4.77/5.0
Mauro	3	$41,669	69	4.93/5.0

Additional analytics on vacation rental, real estate, short term rental data in Ancona

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (71.8%), with apartment & condo and house properties comprising 86.4% of inventory
Untapped potential in outdoor & mobile, others segments (3.1% combined)

Room Capacity Distribution

Analysis of 294 properties in Ancona shows that 1 bedroom properties are most prevalent, making up 47.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.4% of all listings.

Key Insights

Most common: 1 bedroom (47.6%)
Least common: 5+ bedrooms (1.4%)
Market concentration: 72.4% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 294 properties in Ancona reveals that 4 guests properties dominate the market, representing 29.3% of all listings. The average property accommodates 3.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 50.3% of the market.

Key Insights

Most common capacity: 4 guests (29.3% of market)
Least common capacity: 7 guests (1% of market)
Average guest capacity: 3.1 guests per property
Market concentration: 50.3% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 294 properties in Ancona, the most common availability pattern is 271-366 days (60.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.3% of properties).

Key Insights

Most common availability window: 271-366 days (60.9%)
Most common booking duration: 31-90 days (32.3%)
Properties with high availability (180+ days): 84.4%
Properties with long-term bookings (180+ days): 17.0%

Minimum Stay Distributions

1 Night (36.4%)

1 Night

92 listings

36.4% of total

2 Nights (34.8%)

2 Nights

88 listings

34.8% of total

3 Nights (15.4%)

3 Nights

39 listings

15.4% of total

4-6 Nights (5.9%)

4-6 Nights

15 listings

5.9% of total

7-29 Nights (4.3%)

7-29 Nights

11 listings

4.3% of total

30+ Nights (3.2%)

30+ Nights

8 listings

3.2% of total

Key Insights

Short stays (1-2 nights) dominate the market at 71.2%
Mid-length stays (4-6 nights) represent 5.9% of listings
Monthly+ stays (3.2%) suggest a stable extended-stay market
High market flexibility with 86.6% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (1.3%)

Super Strict 30 Days

3 listings

1.3% of total

Flexible (33.3%)

Flexible

76 listings

33.3% of total

Moderate (40.8%)

Moderate

93 listings

40.8% of total

Strict (24.6%)

Strict

56 listings

24.6% of total

Key Insights

Moderate is the preferred policy at 40.8% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 74.1% of the market
Strong market consensus around Moderate policies
Super Strict 30 Days policies are least common at 1.3% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Aug, May, averaging 51 days
Shortest booking windows are in Mar, Jan, Dec, averaging 25 days
Summer shows the longest average booking window at 49 days, while Winter has the shortest at 27 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 49 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Mar-Dec when lead times are shortest

Popular Airbnb Amenities in Ancona

Below is the distribution of amenities across listings in Ancona:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 41.8% of total guests, indicating a significant local market share.
Primary international markets: Germany (15.3%) and France (10.8%)
English is the top language at 42.9%, followed by Italian (23.7%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.7%

Recommendations

Target marketing campaigns for Rome and Milan markets
Develop localized content for Germany and France
Prioritize English and Italian language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Ancona. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Parrano	19	$2,951	$341.44	34%
Monte Castello di Vibio	24	$2,872	$787.06	36%
Guardea	15	$2,863	$327.45	36%
Collazzone	37	$2,521	$396.83	31%
Lugnano in Teverina	22	$2,316	$284.65	34%
Monteleone d'Orvieto	37	$2,269	$323.88	35%
Mondaino	11	$2,238	$278.35	43%
Gualdo Tadino	16	$2,154	$376.37	37%
Palombara Sabina	17	$2,111	$347.03	35%
Deruta	16	$2,033	$242.83	34%

How is your STR performing?

Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!

Discover Insights