Airbnb Market Analytics, Statistics and Data in Varese, Lombardy, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Varese? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Varese:
How much do Airbnb hosts make on average per month in Varese?
The short-term rental market in Varese shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,262 per month
- Strong performing properties (top 25%) make $2,112 or more
- Best-in-class properties (top 10%) achieve $3,120+ monthly
- Entry-level properties (bottom 25%) typically earn around $665
Revenue Variations by Month
Occupancy Rates Throughout the Year in Varese
The market in Varese shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Varese
Daily rates in Varese vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $88 per night
- Strong performing properties (top 25%) secure $122 or more
- Best-in-class properties (top 10%) pull in $169+ per night
- Entry-level properties (bottom 25%) earn around $71
Daily Rate Variations by Month
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Seasonality patterns in Varese
Peak Season (April, May, June)
- Revenue peaks at $2109.99 per month
- Occupancy rates reach 55.54%
- Daily rates average $133.24
Shoulder Season
- Revenue averages $1687.99 per month
- Occupancy maintains 43.49%
- Daily rates hold at $125.76
Low Season (November, December, January)
- Revenue drops to $1117.59 per month
- Occupancy decreases to 29.50%
- Daily rates adjust to $118.29
Is it still profitable to do Airbnb in Varese in 2025?
Yes! Varese demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $1688 and The market's 142 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Varese
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | Varese's historic center, full of beautiful architecture, shops, and local cafes. Ideal for guests looking to explore the charm of the city. | Villa Recalcati, Corso Matteotti, Piazza della Motta, Varese Cathedral, Palazzo Estense |
| Sacromonte | A tranquil area known for its religious significance and the stunning Sacro Monte di Varese. Perfect for those seeking peace and spiritual experiences. | Sacro Monte di Varese, Chiesa di Santa Maria del Monte, Nature trails, Panoramic views of Varese, Cultural heritage sites |
| Varese Lido | A lakeside area that offers outdoor activities and leisure, appealing to nature lovers and families wanting a relaxing getaway. | Lake Varese, Beaches, Biking paths, Water sports, Restaurants by the lake |
| Bobbiate | A quiet residential area close to the city center, attracting families and those wanting a more suburban feel while still being near attractions. | Parco Berrini, Local markets, Family-friendly atmosphere, Parks, Historical sites |
| Sesto Calende | Just outside Varese, known for its scenic beauty and close proximity to Lake Maggiore, making it ideal for tourists. | Lake Maggiore, Sesto Calende railway station, Historical buildings, Parks, Nature walks |
| Gazzada Schianno | A charming town with a mix of suburban life and countryside, perfect for those looking for a more peaceful retreat with easy access to Varese. | Parco della Valletta, Local wineries, Trails, Quiet residential areas, Collegiate Church of Santa Maria |
| Malnate | A small town close to Varese, known for its local culture and proximity to nature, attracting visitors who appreciate a quiet environment. | Nature reserves, Local gastronomy, Community events, Scenic viewpoints, Hiking trails |
| Casciago | A quaint village known for its beautiful landscapes and tranquil environment, appealing to those who enjoy rural tourism. | Sanctuary of Santa Maria del Rivo, Countryside walks, Local festivities, Cultural heritage, Views of Varese |
Do you need a license for Airbnb in Varese?
Yes, Varese requires a license for operating an Airbnb. Current market data shows 61% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Varese
Varese Center - Elegant Apartment in the Center
Entire Place • 1 bedroom
VILLA NONARO
Entire Place • 8 bedrooms
Old historic residence with outbuilding in the park
Entire Place • 9 bedrooms
Varese Retreat: Your Home Away from Home
Entire Place • 3 bedrooms
Private wing in Liberty villa with park
Private Room • 4 bedrooms
Varese Lovely Stay
Entire Place • 1 bedroom
Top Performing Professional Hosts in Varese
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gabriele | 7 | $131,561 | 309 | 4.79/5.0 |
| Rita | 2 | $125,778 | 48 | 4.92/5.0 |
| BelSorrisoVarese - Dormire Fel | 14 | $112,172 | 67 | 1.35/5.0 |
| Francesca Ed Emiliano | 6 | $91,880 | 26 | 3.02/5.0 |
| Rebecca | 9 | $91,693 | 37 | 2.32/5.0 |
| Valentina | 4 | $90,101 | 528 | 4.98/5.0 |
| Alexa | 1 | $82,037 | 94 | 4.72/5.0 |
| Alice | 2 | $65,408 | 37 | 5.00/5.0 |
| Denise | 1 | $54,801 | 31 | 4.94/5.0 |
| Freehome | 4 | $40,617 | 10 | 2.46/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Varese
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.5%), with apartment & condo and house properties comprising 93.0% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (7.0% combined)
Room Capacity Distribution
Analysis of 142 properties in Varese shows that 1 bedroom properties are most prevalent, making up 62.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.8% of all listings.
Key Insights
- Most common: 1 bedroom (62.7%)
- Least common: 4 bedrooms (2.1%)
- Market concentration: 76.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 142 properties in Varese reveals that 2 guests properties dominate the market, representing 32.4% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 59.9% of the market.
Key Insights
- Most common capacity: 2 guests (32.4% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 59.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 142 properties in Varese, the most common availability pattern is 271-366 days (45.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.1% of properties).
Key Insights
- Most common availability window: 271-366 days (45.1%)
- Most common booking duration: 31-90 days (33.1%)
- Properties with high availability (180+ days): 71.1%
- Properties with long-term bookings (180+ days): 31.0%
Minimum Stay Distributions
1 Night
47 listings
35.3% of total
2 Nights
58 listings
43.6% of total
3 Nights
11 listings
8.3% of total
4-6 Nights
7 listings
5.3% of total
7-29 Nights
2 listings
1.5% of total
30+ Nights
8 listings
6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.9%
- Mid-length stays (4-6 nights) represent 5.3% of listings
- Monthly+ stays (6%) suggest a stable extended-stay market
- High market flexibility with 87.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.9% of total
Flexible
43 listings
39.4% of total
Moderate
57 listings
52.3% of total
Strict
8 listings
7.3% of total
Key Insights
- Moderate is the preferred policy at 52.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 91.7% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.9% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 65 days
- Shortest booking windows are in Jan, Nov, Mar, averaging 33 days
- Summer shows the longest average booking window at 65 days, while Fall has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 65 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Mar when lead times are shortest
Popular Airbnb Amenities in Varese
Below is the distribution of amenities across listings in Varese:
Traveler Demographics
Key Insights
- Domestic travelers make up 22.7% of total guests, indicating a moderate local market presence.
- Primary international markets: France (24.5%) and Germany (21.1%)
- English is the top language at 41.1%, followed by French (17.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.2%
Recommendations
- Target marketing campaigns for Varese and Milan markets
- Develop localized content for France and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Varese. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 517 | $7,184 | $550.44 | 54% |
| Matten bei Interlaken | 51 | $6,179 | $336.06 | 62% |
| Monteu Roero | 14 | $5,880 | $652.02 | 34% |
| Iseltwald | 14 | $5,849 | $364.85 | 57% |
| Habkern | 13 | $5,548 | $345.96 | 54% |
| Niederried bei Interlaken | 10 | $5,456 | $501.82 | 36% |
| Riggisberg | 10 | $5,433 | $313.22 | 56% |
| Interlaken | 290 | $5,217 | $323.90 | 56% |
| Oberhofen am Thunersee | 24 | $4,946 | $267.05 | 56% |
| Grindelwald | 479 | $4,897 | $340.21 | 57% |
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