Airbnb Market Analytics, Statistics and Data in Varenna, Lombardy, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Varenna? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Varenna:
How much do Airbnb hosts make on average per month in Varenna?
The short-term rental market in Varenna shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,808 per month
- Strong performing properties (top 25%) make $5,961 or more
- Best-in-class properties (top 10%) achieve $8,884+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,303
Revenue Variations by Month
Occupancy Rates Throughout the Year in Varenna
The market in Varenna shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 55% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 34%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Varenna
Daily rates in Varenna vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $215 per night
- Strong performing properties (top 25%) secure $314 or more
- Best-in-class properties (top 10%) pull in $453+ per night
- Entry-level properties (bottom 25%) earn around $163
Daily Rate Variations by Month
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Seasonality patterns in Varenna
Peak Season (August, September, June)
- Revenue peaks at $6636.49 per month
- Occupancy rates reach 75.53%
- Daily rates average $304.25
Shoulder Season
- Revenue averages $4636.83 per month
- Occupancy maintains 52.85%
- Daily rates hold at $279.27
Low Season (February, December, January)
- Revenue drops to $1973.89 per month
- Occupancy decreases to 27.21%
- Daily rates adjust to $249.88
Is it still profitable to do Airbnb in Varenna in 2025?
Yes! Varenna demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 53% and strong monthly revenue averaging $4637 and With 221 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Varenna
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Varenna Old Town | Charming historic area with narrow streets and picturesque views of Lake Como. Perfect for tourists looking to experience traditional Italian culture and scenic beauty. | Villa Monastero, Church of San Giorgio, Varenna waterfront, Castello di Vezio, Piazza San Giorgio |
| Lakefront Promenade | Beautiful lakeside path offering stunning views and easy access to the lake. Ideal for visitors wanting a relaxing stroll and access to waterfront cafes and activities. | Lakeside promenade, Boat rentals, Swimming spots, Varenna ferry dock, Parco nazionale delle Cinque Terre |
| Val d'Era | Peaceful valley area with lush greenery and hiking opportunities. Attracts nature lovers and those seeking tranquility away from the bustling town. | Hiking trails, Scenic viewpoints, Local wineries, Nature reserves, Countryside views |
| Castello di Vezio | Historical castle located above Varenna, offering panoramic views of the lake. A great spot for tourists interested in history and photography. | Castello di Vezio, Archaeological Museum, Viewpoint terrace, Local guided tours, Wildlife spotting |
| Fiumelatte | Small village near Varenna known for its unique river, offering a picturesque setting and a peaceful escape. Attracts those looking for a quiet retreat. | Fiumelatte River, Cafes with lake views, Hiking paths, Fishing spots, Scenic picnic areas |
| Varenna Beaches | The small public beaches around Varenna are perfect for summer visitors looking to relax by the water and enjoy the sun. | Public beach access, Swimming areas, Sunbathing spots, Beachside cafes, Kayaking and paddle boarding |
| Nearby Hiking Trails | Varenna is a gateway to numerous hiking trails in the surrounding mountains, appealing to outdoor enthusiasts and hikers. | Hiking trails to Bellagio, High Route of the Greenway, Mount Riva, Nature experiences, Bird watching |
| Local Markets | Experience local Italian culture through markets offering fresh produce, artisan goods, and local specialties, attracting culinary tourists. | Weekly farmers market, Handcrafted goods, Local delicacies, Cooking classes, Wine tasting events |
Do you need a license for Airbnb in Varenna?
Yes, Varenna requires a license for operating an Airbnb. Current market data shows 80% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Varenna
Cà Livia 2 - cin:IT097084C2F3UPMRWU
Entire Place • 5 bedrooms
Varenna by Foot (no taxi-car needed)
Entire Place • 4 bedrooms
Villa Lucia Varenna
Entire Place • 3 bedrooms
Fiò & Giò -Whole building - Varenna, Lake of Como
Entire Place • 5 bedrooms
VARENNA ON THE LAKE
Entire Place • 2 bedrooms
Small natural house on the lake
Entire Place • 1 bedroom
Top Performing Professional Hosts in Varenna
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Varennaholidays Srl | 36 | $1,419,237 | 757 | 4.32/5.0 |
| Giorgio | 9 | $687,524 | 520 | 4.38/5.0 |
| Villa Monti S.R.L. | 6 | $556,037 | 499 | 4.97/5.0 |
| Lake Como Holiday | 15 | $542,236 | 263 | 3.73/5.0 |
| Andrea | 5 | $330,755 | 379 | 4.92/5.0 |
| Fulvia | 7 | $251,725 | 286 | 4.79/5.0 |
| Gabriella | 7 | $248,612 | 1181 | 4.55/5.0 |
| Joshua | 5 | $240,614 | 127 | 4.66/5.0 |
| Giuseppe | 1 | $235,140 | 63 | 5.00/5.0 |
| Debora | 5 | $233,732 | 524 | 4.73/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Varenna
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95%), with apartment & condo and house properties comprising 95.5% of inventory
- Untapped potential in boutique & hotels, others segments (4.5% combined)
Room Capacity Distribution
Analysis of 221 properties in Varenna shows that 1 bedroom properties are most prevalent, making up 51.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 81.9% of all listings.
Key Insights
- Most common: 1 bedroom (51.1%)
- Least common: 4 bedrooms (0.9%)
- Market concentration: 81.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 221 properties in Varenna reveals that 4 guests properties dominate the market, representing 43.9% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 65.2% of the market.
Key Insights
- Most common capacity: 4 guests (43.9% of market)
- Least common capacity: 7 guests (0.5% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 65.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 221 properties in Varenna, the most common availability pattern is 91-180 days (36.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (35.7% of properties).
Key Insights
- Most common availability window: 91-180 days (36.2%)
- Most common booking duration: 181-270 days (35.7%)
- Properties with high availability (180+ days): 58.4%
- Properties with long-term bookings (180+ days): 43.0%
Minimum Stay Distributions
1 Night
42 listings
20.4% of total
2 Nights
81 listings
39.3% of total
3 Nights
53 listings
25.7% of total
4-6 Nights
21 listings
10.2% of total
30+ Nights
9 listings
4.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 59.7%
- Mid-length stays (4-6 nights) represent 10.2% of listings
- Monthly+ stays (4.4%) suggest a stable extended-stay market
- High market flexibility with 85.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
6 listings
3% of total
Super Strict 30 Days
22 listings
10.9% of total
Flexible
21 listings
10.4% of total
Moderate
83 listings
41.3% of total
Strict
69 listings
34.3% of total
Key Insights
- Moderate is the preferred policy at 41.3% of listings
- The market shows a balanced distribution between guest-friendly (51.7%) and strict (34.3%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 3.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Sep, averaging 119 days
- Shortest booking windows are in Mar, Dec, Jan, averaging 64 days
- Summer shows the longest average booking window at 115 days, while Winter has the shortest at 67 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 115 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Varenna
Below is the distribution of amenities across listings in Varenna:
Traveler Demographics
Key Insights
- Domestic travelers make up 0.6% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (13.2%) and Australia (12.8%)
- English is the top language at 71.8%, followed by Spanish (10.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.6%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United Kingdom and Australia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Varenna. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grindelwald | 479 | $4,897 | $340.21 | 57% |
| Alpnach | 11 | $4,805 | $237.14 | 51% |
| Laglio | 65 | $4,569 | $444.62 | 46% |
| Brienz (BE) | 139 | $4,412 | $273.02 | 55% |
| Brenzone sul Garda | 21 | $4,325 | $349.88 | 51% |
| Vitznau | 29 | $4,189 | $331.34 | 51% |
| Bürserberg | 40 | $3,897 | $357.26 | 42% |
| Lucerne | 373 | $3,896 | $261.16 | 54% |
| Bellagio | 383 | $3,767 | $342.14 | 53% |
| Steeg | 22 | $3,740 | $544.69 | 34% |
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