Airbnb Market Analytics, Statistics and Data in Salò, Lombardy, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Salò? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Salò:
How much do Airbnb hosts make on average per month in Salò?
The short-term rental market in Salò shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,875 per month
- Strong performing properties (top 25%) make $3,468 or more
- Best-in-class properties (top 10%) achieve $6,707+ monthly
- Entry-level properties (bottom 25%) typically earn around $871
Revenue Variations by Month
Occupancy Rates Throughout the Year in Salò
The market in Salò shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Salò
Daily rates in Salò vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $150 per night
- Strong performing properties (top 25%) secure $235 or more
- Best-in-class properties (top 10%) pull in $545+ per night
- Entry-level properties (bottom 25%) earn around $111
Daily Rate Variations by Month
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Seasonality patterns in Salò
Peak Season (August, July, June)
- Revenue peaks at $5750.68 per month
- Occupancy rates reach 63.66%
- Daily rates average $290.31
Shoulder Season
- Revenue averages $3116.56 per month
- Occupancy maintains 37.85%
- Daily rates hold at $255.10
Low Season (January, February, December)
- Revenue drops to $1609.14 per month
- Occupancy decreases to 20.90%
- Daily rates adjust to $222.17
Is it still profitable to do Airbnb in Salò in 2025?
Yes! Salò demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and strong monthly revenue averaging $3117 and With 260 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Salò
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Center | The charming old town of Salò is known for its beautiful architecture, lakeside promenade, and quaint streets. It's a favorite among tourists who seek culture and history while enjoying the stunning views of Lake Garda. | Piazza della Vittoria, Duomo di Salò, Palazzo della Magnifica Patria, Lakeside promenade, Salò's beaches |
| Lakefront Properties | Properties along the lakefront provide direct access to the pebble beaches and various water sports, making them highly desirable for families and tourists in the summer months. | Lake Garda, Water sports, Boat rentals, Beach clubs, Scenic walking paths |
| Gardone Riviera | Just south of Salò, Gardone Riviera is known for its lush gardens and beautiful villas, like the famous Vittoriale degli Italiani, appealing to tourists looking for upscale accommodations and leisure. | Vittoriale degli Italiani, Heller Garden, Botanical Garden, Lakeside cafes |
| San Felice del Benaco | Nearby San Felice del Benaco offers a quieter atmosphere with beautiful beaches and local markets, attracting families and visitors looking for a peaceful retreat close to Salò. | Local markets, Beaches, San Felice's church, Lakeside views |
| Porto di Salò | The marina area, Porto di Salò, attracts yacht enthusiasts and those looking to explore the lake via boat. This area has vibrant cafés and restaurants, perfect for evening outings. | Salò Marina, Restaurants and bars, Boat excursions, Fishing opportunities |
| Local Vineyards | The countryside surrounding Salò is dotted with vineyards that produce renowned local wines. Tourists interested in wine tasting and agritourism will find this area attractive. | Wine tasting tours, Vineyard tours, Local wineries |
| Mount Baldo | Just a short drive from Salò, Mount Baldo offers hiking and panoramic views of Lake Garda. It attracts active tourists and nature lovers seeking outdoor adventures. | Hiking trails, Cable car to the summit, Scenic viewpoints |
| Cultural Festivals | Salò hosts numerous festivals and events throughout the year, attracting those interested in local culture and traditions, making it ideal for seasonal rentals. | Music festivals, Art exhibitions, Food festivals |
Do you need a license for Airbnb in Salò?
Yes, Salò requires a license for operating an Airbnb. Current market data shows 74% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Salò
Villa Acquariva Garda Pool & Spa
Entire Place • 2 bedrooms
Villa Titynino
Entire Place • 6 bedrooms
Villa Ondina - with private beach-enclosed garden
Entire Place • 4 bedrooms
"La Commisseria" new house in nature -private pool
Entire Place • 6 bedrooms
Deluxe XL Apartment with Lake View
Entire Place • 3 bedrooms
Mgh Luxury - Villa Caterina
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Salò
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Laura | 6 | $650,560 | 154 | 4.91/5.0 |
| Selene | 3 | $277,127 | 132 | 4.98/5.0 |
| Enrico | 1 | $240,284 | 9 | 5.00/5.0 |
| Wonderful Italy Garda | 6 | $213,298 | 57 | 4.23/5.0 |
| Roberto | 8 | $187,366 | 397 | 4.80/5.0 |
| Booking Garda Lake | 7 | $182,195 | 37 | 4.13/5.0 |
| Massimo | 4 | $171,237 | 244 | 4.88/5.0 |
| Edoardo | 2 | $165,420 | 68 | 2.50/5.0 |
| Holiday | 6 | $164,889 | 16 | 1.54/5.0 |
| Riccardo | 1 | $141,540 | 30 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Salò
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.4%), with apartment & condo and house properties comprising 93.4% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (6.6% combined)
Room Capacity Distribution
Analysis of 260 properties in Salò shows that 1 bedroom properties are most prevalent, making up 38.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 75.4% of all listings.
Key Insights
- Most common: 1 bedroom (38.8%)
- Least common: 4 bedrooms (3.5%)
- Market concentration: 75.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 260 properties in Salò reveals that 4 guests properties dominate the market, representing 33.1% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 47.7% of the market.
Key Insights
- Most common capacity: 4 guests (33.1% of market)
- Least common capacity: 7 guests (3.5% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 47.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 260 properties in Salò, the most common availability pattern is 271-366 days (50% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.1% of properties).
Key Insights
- Most common availability window: 271-366 days (50%)
- Most common booking duration: 91-180 days (33.1%)
- Properties with high availability (180+ days): 84.2%
- Properties with long-term bookings (180+ days): 18.5%
Minimum Stay Distributions
1 Night
48 listings
21.2% of total
2 Nights
49 listings
21.7% of total
3 Nights
52 listings
23% of total
4-6 Nights
51 listings
22.6% of total
7-29 Nights
18 listings
8% of total
30+ Nights
8 listings
3.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 42.9%
- Mid-length stays (4-6 nights) represent 22.6% of listings
- Monthly+ stays (3.5%) suggest a stable extended-stay market
- High market flexibility with 65.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
12 listings
5.3% of total
Super Strict 30 Days
18 listings
7.9% of total
Flexible
22 listings
9.6% of total
Moderate
91 listings
39.9% of total
Strict
85 listings
37.3% of total
Key Insights
- Moderate is the preferred policy at 39.9% of listings
- The market shows a balanced distribution between guest-friendly (49.5%) and strict (37.3%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 5.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 103 days
- Shortest booking windows are in Mar, Dec, Jan, averaging 55 days
- Summer shows the longest average booking window at 100 days, while Winter has the shortest at 60 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 100 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Salò
Below is the distribution of amenities across listings in Salò:
Traveler Demographics
Key Insights
- Domestic travelers make up 7.3% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (13.9%) and France (11.8%)
- English is the top language at 47%, followed by German (26.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for Munich and Berlin markets
- Develop localized content for United Kingdom and France
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Salò. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Urtijëi - St. Ulrich in Gröden - Ortisei | 165 | $4,895 | $628.37 | 40% |
| Laglio | 65 | $4,569 | $444.62 | 46% |
| Brenzone sul Garda | 21 | $4,325 | $349.88 | 51% |
| Moos in Passeier - Moso in Passiria | 13 | $4,259 | $550.43 | 24% |
| Romano d'Ezzelino | 10 | $4,052 | $217.21 | 47% |
| Portofino | 75 | $4,019 | $518.99 | 42% |
| Bellagio | 383 | $3,767 | $342.14 | 53% |
| Sala Comacina | 70 | $3,735 | $419.35 | 49% |
| Brienno | 41 | $3,581 | $341.62 | 45% |
| Oliveto Lario | 111 | $3,570 | $357.74 | 51% |
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