Airbnb Market Analytics, Statistics and Data in Rho, Lombardy, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rho? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rho:
How much do Airbnb hosts make on average per month in Rho?
The short-term rental market in Rho shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,223 per month
- Strong performing properties (top 25%) make $2,113 or more
- Best-in-class properties (top 10%) achieve $2,963+ monthly
- Entry-level properties (bottom 25%) typically earn around $567
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rho
The market in Rho shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rho
Daily rates in Rho vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $99 per night
- Strong performing properties (top 25%) secure $130 or more
- Best-in-class properties (top 10%) pull in $180+ per night
- Entry-level properties (bottom 25%) earn around $78
Daily Rate Variations by Month
Get Live Rho Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Rho
Peak Season (June, May, October)
- Revenue peaks at $1816.14 per month
- Occupancy rates reach 44.11%
- Daily rates average $126.80
Shoulder Season
- Revenue averages $1531.23 per month
- Occupancy maintains 36.00%
- Daily rates hold at $117.25
Low Season (February, August, January)
- Revenue drops to $915.96 per month
- Occupancy decreases to 23.88%
- Daily rates adjust to $111.81
Is it still profitable to do Airbnb in Rho in 2025?
Yes! Rho demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 36% and monthly revenue averaging $1531 and The market's 192 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rho
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Rho City Center | Rho's vibrant heart, known for its historical architecture and cultural activities. It attracts tourists visiting local attractions and events, making it ideal for Airbnb hosting. | Rho Municipal Museum, Piazza Visconti, Palazzo Podestarile, Rho's Saturday Market, Fiera Milano Exhibition Center |
| Near Fiera Milano | A strategic location for visitors attending exhibitions and trade fairs at the Fiera Milano exhibition center. Perfect for business travelers and event attendees. | Fiera Milano Exhibition Center, MiCo Milano Congressi, Shopping in Arese, Parks and Green Spaces nearby |
| Parco Avventure | An outdoor recreational area ideal for families and nature lovers. Visitors enjoy outdoor activities and the nearby adventure park, making it a popular choice. | Parco Avventure, Outdoor sporting activities, Picnic areas, Nature trails |
| Rho's Historical District | Rich in history with charming streets and historical buildings. This area appeals to those interested in culture and history, suitable for cultural tourists. | Castello di Rho, Chiesa di San Pietro, Rho's Historical Center, Cultural festivals |
| Via Sauro and Surroundings | Known for local dining and a vibrant atmosphere, this area attracts food enthusiasts and offers a cozy and authentic Italian experience. | Local restaurants, Coffee shops, Shopping boutiques, Cultural events |
| Rescaldina | Close to Rho, Rescaldina offers a quieter residential atmosphere while providing easy access to Rho's attractions. Great for families and longer stays. | Parks, Community events, Local markets, Quiet neighborhoods |
| Area near Trenord Station | Convenient access to public transport, making it easy for guests to travel to Milan and surrounding areas. Ideal for commuters and tourists. | Train services to Milan, Local shops, Restaurants, Accessibility to the entire Lombardy region |
| Greco and Surroundings | A growing area with a mix of modern living and traditional charm, attracting young professionals and families looking for a balance of city and suburban life. | Local parks, Shopping options, Community activities, Quick access to Rho and Milan |
Do you need a license for Airbnb in Rho?
Yes, Rho requires a license for operating an Airbnb. Current market data shows 66% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Rho
B&b Amelie
Entire Place • 3 bedrooms
Exclusive Guest House Gobetti {Fiera Milano}
Entire Place • 2 bedrooms
FIERA RHO/MY OLD TOWN SWEET AWAKENING 2
Entire Place • 1 bedroom
serene residence
Entire Place • 2 bedrooms
Bnbook Appartamento Sempione with 4 bedrooms
Entire Place • 4 bedrooms
![Corte 54 [Fiera; Rho; Milan]](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTExMzc4MTkyMjg1MzIwOTU1NQ%3D%3D/original/ae723d0e-6a16-4bfa-8f18-dbf5974209d8.jpeg)
Corte 54 [Fiera; Rho; Milan]
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Rho
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sara | 44 | $454,973 | 513 | 3.50/5.0 |
| Cinzia | 4 | $101,323 | 48 | 4.92/5.0 |
| Delilah & Pietro | 5 | $85,808 | 177 | 4.25/5.0 |
| Fabrizio | 4 | $81,627 | 95 | 4.71/5.0 |
| Daniela E Danilo | 2 | $69,632 | 174 | 4.90/5.0 |
| Reloft | 3 | $68,287 | 24 | 4.59/5.0 |
| Antonio | 2 | $63,157 | 60 | 4.92/5.0 |
| Daniele | 2 | $49,504 | 60 | 4.76/5.0 |
| Lorenzo | 1 | $47,013 | 6 | 4.50/5.0 |
| Sabrina E Pierfrancesco | 2 | $40,469 | 221 | 4.87/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rho
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.3%), with apartment & condo and house properties comprising 91.7% of inventory
- Untapped potential in others segments (1.0% combined)
Room Capacity Distribution
Analysis of 192 properties in Rho shows that 1 bedroom properties are most prevalent, making up 56.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.0% of all listings.
Key Insights
- Most common: 1 bedroom (56.3%)
- Least common: 4 bedrooms (0.5%)
- Market concentration: 76.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 192 properties in Rho reveals that 4 guests properties dominate the market, representing 28.1% of all listings. The average property accommodates 3.2 guests, with a clear trend towards smaller guest capacities. Properties accommodating 4 guests and 2 guests make up 53.1% of the market.
Key Insights
- Most common capacity: 4 guests (28.1% of market)
- Least common capacity: 8+ guests (1% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 53.1% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 192 properties in Rho, the most common availability pattern is 271-366 days (49% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.2% of properties).
Key Insights
- Most common availability window: 271-366 days (49%)
- Most common booking duration: 91-180 days (29.2%)
- Properties with high availability (180+ days): 78.1%
- Properties with long-term bookings (180+ days): 22.9%
Minimum Stay Distributions
1 Night
52 listings
30.6% of total
2 Nights
79 listings
46.5% of total
3 Nights
16 listings
9.4% of total
4-6 Nights
16 listings
9.4% of total
7-29 Nights
2 listings
1.2% of total
30+ Nights
5 listings
2.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.1%
- Mid-length stays (4-6 nights) represent 9.4% of listings
- Monthly+ stays (2.9%) suggest a stable extended-stay market
- High market flexibility with 86.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.6% of total
Flexible
58 listings
35.2% of total
Moderate
95 listings
57.6% of total
Strict
11 listings
6.7% of total
Key Insights
- Moderate is the preferred policy at 57.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 92.8% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.6% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Aug, Oct, averaging 76 days
- Shortest booking windows are in Jan, May, Jul, averaging 40 days
- Spring shows the longest average booking window at 62 days, while Winter has the shortest at 48 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 62 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Jul when lead times are shortest
Popular Airbnb Amenities in Rho
Below is the distribution of amenities across listings in Rho:
Traveler Demographics
Key Insights
- Domestic travelers make up 31.4% of total guests, indicating a moderate local market presence.
- Primary international markets: France (24.6%) and Germany (13.5%)
- English is the top language at 44.1%, followed by Italian (18.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Milan and London markets
- Develop localized content for France and Germany
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rho. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grindelwald | 479 | $4,897 | $340.21 | 57% |
| Alpnach | 11 | $4,805 | $237.14 | 51% |
| Laglio | 65 | $4,569 | $444.62 | 46% |
| Brienz (BE) | 139 | $4,412 | $273.02 | 55% |
| Brenzone sul Garda | 21 | $4,325 | $349.88 | 51% |
| Portofino | 75 | $4,019 | $518.99 | 42% |
| Bellagio | 383 | $3,767 | $342.14 | 53% |
| Sala Comacina | 70 | $3,735 | $419.35 | 49% |
| Meiringen | 61 | $3,665 | $255.05 | 53% |
| Brienno | 41 | $3,581 | $341.62 | 45% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights