Magenta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lombardy, Italy
Is Airbnb profitable in Magenta in 2025? Explore comprehensive Airbnb analytics for Magenta, Lombardy, Italy to uncover income potential. This 2025 STR market report for Magenta, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Magenta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Magenta Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Magenta Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Magenta (2025)
Understanding the monthly revenue variations for Airbnb listings in Magenta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Magenta is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Magenta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,241+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,553 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,032 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $529, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Magenta
Magenta Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Magenta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Magenta:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Magenta
Average Daily Rate (ADR) Airbnb Trends in Magenta (2025)
Effective short term rental pricing strategy in Magenta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Magenta typically peaks in April and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $138+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $101 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $57 per night.
Average Daily Rate (ADR) Trend by Month in Magenta
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Airbnb Seasonality Analysis & Trends in Magenta (2025)
Peak Season (April, May, October)
- Revenue averages $1,543 per month
- Occupancy rates average 49.5%
- Daily rates average $91
Shoulder Season
- Revenue averages $1,142 per month
- Occupancy maintains around 43.3%
- Daily rates hold near $84
Low Season (January, June, July)
- Revenue drops to average $853 per month
- Occupancy decreases to average 35.5%
- Daily rates adjust to average $82
Seasonality Insights for Magenta
- The Airbnb seasonality in Magenta shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Magenta's highest earning potential, with monthly revenues capable of climbing to $1,718, occupancy reaching a high of 57.5%, and ADRs peaking at $100.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $835, occupancy could drop to 31.2%, and ADRs may adjust down to $80.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Magenta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Magenta seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Magenta (2025)
Exploring the top neighborhoods for short-term rentals in Magenta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Magenta Centro | The historic center of Magenta offers charm and convenience. It's a great base for visitors wanting to explore local history and culture, as well as easy access to public transport. | Magenta Cathedral, Palazzo Comunale, Piazza della Libertà, Local cafes and restaurants, Shopping streets |
| Parco del Ticino | This natural park is a beautiful area for those looking to enjoy outdoor activities such as hiking and cycling. It attracts nature lovers and families wanting a peaceful retreat. | Ticino River, Nature trails, Picnic areas, Birdwatching spots, Scenic views |
| Castello di Magenta | The castle offers a glimpse into the history of the region, appealing to tourists interested in heritage and architecture. The surrounding area is perfect for exploring. | Castello di Magenta, Historical exhibitions, Surrounding gardens, The surrounding park area |
| Via Garibaldi | This street is known for its shopping and dining experiences. Tourists enjoy visiting local shops, restaurants and finding unique souvenirs. | Shopping boutiques, Restaurants and trattorias, Cafes, Local art galleries |
| Fiera di Milano | Close to the trade fair area, it attracts business travelers and exhibitors. Hosting Airbnb in this area can cater to visiting professionals during events. | Milano Exhibition Center, Conference facilities, Nearby hotels |
| Magenta Train Station | As a transport hub, it provides easy access for travelers coming into the area. Ideal for guests seeking convenience in transportation and proximity to Milan. | Direct train services to Milan, Cafes, Transportation amenities |
| Local Vineyards | The surrounding vineyards offer unique experiences for wine lovers. Visitors can enjoy tours and tastings, making it an attractive area for Airbnb hosts. | Wine tasting tours, Scenic vineyard views, Local produce markets |
| Cultural Events Venues | Magenta hosts various cultural events throughout the year, appealing to tourists interested in local festivities and art. Ideal for hosting during events. | Local music festivals, Art exhibitions, Food fairs, Cultural performances |
Understanding Airbnb License Requirements & STR Laws in Magenta (2025)
Yes, Magenta, Lombardy, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Magenta to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 52% licensed listings)
Top Performing Airbnb Properties in Magenta (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Magentabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Magenta BnB
Private Room • 3 bedrooms
Downtown Magenta - Magenta Centro
Entire Place • 1 bedroom
Magenta B&B Sunrise Room
Private Room • N/A
Magenta Beb Rose window Room
Private Room • N/A
Apartment Mino
Entire Place • 1 bedroom
Magenta Centro Storico. "i13-B"
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Magenta (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Magenta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maurizio | 5 | $72,376 | 176 | 4.84/5.0 |
| Aurora | 2 | $24,658 | 33 | 4.84/5.0 |
| Lorenzo | 1 | $19,015 | 33 | 4.94/5.0 |
| Dario | 3 | $17,040 | 31 | 4.95/5.0 |
| Massimo | 1 | $13,504 | 9 | 4.78/5.0 |
| Nora | 1 | $11,605 | 6 | 5.00/5.0 |
| Annalisa | 1 | $11,317 | 18 | 4.72/5.0 |
| Maria | 1 | $5,478 | 75 | 4.77/5.0 |
| Emiliano | 1 | $5,192 | 47 | 4.62/5.0 |
| Ilaria | 1 | $4,527 | 12 | 4.42/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Magenta.
Dive Deeper: Advanced Magenta STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Magenta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMagenta Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Magenta
- The Magenta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 52.2% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 43.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Magenta, Apartment/Condo properties are the most common (43.5%), reflecting the local real estate landscape.
- Houses represent a significant 30.4% portion, catering likely to families or larger groups.
- The presence of 21.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.3%) offer potential for unique stay experiences.
Magenta Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Magenta
- The dominant room capacity in Magenta is 1 bedroom listings, making up 52.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.9% of the active Airbnb listings in Magenta, indicating a high concentration in these sizes.
- With over half the market (52.2%) consisting of studios or 1-bedroom units, Magenta is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Magenta.
Magenta Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Magenta
- The most common guest capacity trend in Magenta vacation rentals is listings accommodating 2 guests (26.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Magenta STR market, accounting for 43.5% of listings.
- On average, properties in Magenta are equipped to host 2.2 guests.
Magenta Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Magenta
- The most common availability pattern in Magenta falls within the 271-366 days range, representing 56.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Magenta (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Magenta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
50% of total
2 Nights
6 listings
27.3% of total
3 Nights
1 listings
4.5% of total
7-29 Nights
2 listings
9.1% of total
30+ Nights
2 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Magenta is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.3%) of the Magenta Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Magenta hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Magenta.
Magenta Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
71.4% of total
Moderate
4 listings
19% of total
Strict
2 listings
9.5% of total
Cancellation Policy Insights for Magenta
- The prevailing Airbnb cancellation policy trend in Magenta is Flexible, used by 71.4% of listings.
- The market strongly favors guest-friendly terms, with 90.4% of listings offering Flexible or Moderate policies. This suggests guests in Magenta may expect booking flexibility.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 71.4% market standard in Magenta.
- Given the high prevalence of Flexible policies (71.4%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Magenta.
Magenta STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Magenta
- The overall average booking lead time for vacation rentals in Magenta is 36 days.
- Guests book furthest in advance for stays during April (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (36 days avg.) sees the longest lead times, while Summer (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Magenta.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Magenta averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Magenta (2025)
Amenity Prevalence
Amenity Insights for Magenta
- Essential amenities in Magenta that guests expect include: Wifi, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Refrigerator, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Magenta: Wifi, TV, Heating.
- Prioritize adding missing essentials: TV, Heating.
- Consider adding popular differentiators like Hair dryer or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Magenta to stay competitive.
Magenta Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Magenta
- The typical guest profile for Airbnb in Magenta consists of predominantly international visitors (80%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 20.1% of guests.
- Key international markets include Italy (20.1%) and Germany (18.1%).
- Top languages spoken are English (38.7%) followed by French (13.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Magenta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 532 | $6,565 | $539.43 | 53% |
| Habkern | 13 | $5,060 | $351.78 | 46% |
| Zermatt | 745 | $4,917 | $483.84 | 47% |
| Grindelwald | 497 | $4,738 | $353.69 | 55% |
| Matten bei Interlaken | 57 | $4,695 | $307.57 | 58% |
| Interlaken | 303 | $4,480 | $314.40 | 54% |
| Iseltwald | 18 | $4,374 | $337.31 | 51% |
| Alpnach | 11 | $4,176 | $249.37 | 50% |
| Sala Comacina | 69 | $4,017 | $390.28 | 48% |
| Bönigen | 31 | $4,009 | $256.42 | 63% |