Airbnb Market Analytics, Statistics and Data in Lierna, Lombardy, Italy

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lierna? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lierna:

Average Daily Rate

$214

Occupancy Rate

50.56%

Annual Revenue

$28,188

Revenue Growth YoY

-12.50%

Best Month

August

Worst Month

February

Regulation

High

Active Listings

122

How much do Airbnb hosts make on average per month in Lierna?

The short-term rental market in Lierna shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,302 per month
Strong performing properties (top 25%) make $4,146 or more
Best-in-class properties (top 10%) achieve $7,340+ monthly
Entry-level properties (bottom 25%) typically earn around $1,269

Revenue Variations by Month

Occupancy Rates Throughout the Year in Lierna

The market in Lierna shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 46% occupancy rates
Strong performing properties (top 25%) achieve 64% or higher
Best-in-class properties (top 10%) reach 78%+occupancy
Entry-level properties (bottom 25%) average around 27%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Lierna

Daily rates in Lierna vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $154 per night
Strong performing properties (top 25%) secure $220 or more
Best-in-class properties (top 10%) pull in $350+ per night
Entry-level properties (bottom 25%) earn around $112

Daily Rate Variations by Month

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Seasonality patterns in Lierna

Peak Season (August, July, June)

Revenue peaks at $5756.21 per month
Occupancy rates reach 76.28%
Daily rates average $232.89

Shoulder Season

Revenue averages $3366.45 per month
Occupancy maintains 46.11%
Daily rates hold at $207.98

Low Season (January, November, February)

Revenue drops to $1795.11 per month
Occupancy decreases to 23.37%
Daily rates adjust to $190.82

Is it still profitable to do Airbnb in Lierna in 2025?

Yes! Lierna demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $3366 and The market's 122 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Lierna

Area	Why Choose This Area	Key Attractions
Lake Como Waterfront	Stunning views and charming small towns make this area a prime location for tourists seeking scenic beauty and relaxation by the lake.	Varenna, Bellagio, Menaggio, Villa Carlotta, Castello di Vezio
Lierna Town Center	A quaint and picturesque town center that offers traditional Italian charm and easy access to local shops and restaurants, appealing to visitors looking for an authentic experience.	Lierna Beach, Local restaurants, Church of San Vittore, Hiking trails nearby
Piazza del Comune	The main square of Lierna that serves as a social hub, surrounded by cafes and shops, perfect for travelers wanting to immerse themselves in local culture.	Local shops, Cafes, Historic architecture
Varenna-Lierna Hiking Trails	This area features beautiful hiking trails that offer panoramic views of Lake Como, attracting outdoor enthusiasts.	Sentiero del Viandante, Hiking trails and nature paths, Scenic lookout points
Museo Ornitologico	A unique museum dedicated to birds that draws in bird enthusiasts and families looking for educational activities.	Ornithological Museum, Workshops, Nature walks
Beachfront Properties	Lierna's beachfront properties offer direct access to the lake and beach, which is highly desirable for families and sun-seekers during the summer months.	Swimming, Boat rentals, Picnic areas
Nearby Historical Villas	Villa Monastero and Villa Melzi are nearby, attracting tourists interested in history and architecture.	Villa Monastero, Villa Melzi, Gardens and parks
Local Wine Tours	The region is known for its wines, attracting tourists looking to enjoy wine tastings and vineyard tours in the scenic countryside.	Wine tasting tours, Vineyard visits, Local wineries

Do you need a license for Airbnb in Lierna?

$290.90

Daily Rate

Top Performing Professional Hosts in Lierna

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Joshua	10	$598,468	302	4.74/5.0
Carlotta	1	$200,557	63	5.00/5.0
Varennaholidays Srl	8	$177,352	55	1.69/5.0
Andrea	3	$154,477	218	3.15/5.0
Giulia	2	$127,903	254	4.93/5.0
Fai Bei Sogni Case Vacanza	3	$89,709	138	4.96/5.0
Maurizia	4	$82,419	204	4.86/5.0
Alessandra	1	$70,113	267	4.99/5.0
129742203	1	$69,560	0	0.00/5.0
Lisa - Interhome Group	2	$64,806	13	2.35/5.0

Additional analytics on vacation rental, real estate, short term rental data in Lierna

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (93.4%), with apartment & condo and house properties comprising 96.8% of inventory
Untapped potential in boutique & hotels segments (3.3% combined)

Room Capacity Distribution

Analysis of 122 properties in Lierna shows that 2 bedrooms properties are most prevalent, making up 38.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 76.2% of all listings.

Key Insights

Most common: 2 bedrooms (38.5%)
Least common: 5+ bedrooms (2.5%)
Market concentration: 76.2% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 122 properties in Lierna reveals that 4 guests properties dominate the market, representing 37.7% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 54.9% of the market.

Key Insights

Most common capacity: 4 guests (37.7% of market)
Least common capacity: 7 guests (1.6% of market)
Average guest capacity: 4.5 guests per property
Market concentration: 54.9% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 122 properties in Lierna, the most common availability pattern is 181-270 days (46.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (46.7% of properties).

Key Insights

Most common availability window: 181-270 days (46.7%)
Most common booking duration: 91-180 days (46.7%)
Properties with high availability (180+ days): 79.5%
Properties with long-term bookings (180+ days): 22.1%

Minimum Stay Distributions

1 Night (10.8%)

1 Night

12 listings

10.8% of total

2 Nights (28.8%)

2 Nights

32 listings

28.8% of total

3 Nights (36.9%)

3 Nights

41 listings

36.9% of total

4-6 Nights (15.3%)

4-6 Nights

17 listings

15.3% of total

30+ Nights (8.1%)

30+ Nights

9 listings

8.1% of total

Key Insights

Short stays (1-2 nights) dominate the market at 39.6%
Mid-length stays (4-6 nights) represent 15.3% of listings
Monthly+ stays (8.1%) suggest a stable extended-stay market
High market flexibility with 76.5% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (1%)

Super Strict 30 Days

1 listings

1% of total

Flexible (11.1%)

Flexible

11 listings

11.1% of total

Moderate (58.6%)

Moderate

58 listings

58.6% of total

Strict (29.3%)

Strict

29 listings

29.3% of total

Key Insights

Moderate is the preferred policy at 58.6% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 69.7% of the market
Strong market consensus around Moderate policies
Super Strict 30 Days policies are least common at 1.0% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Jun, Aug, averaging 99 days
Shortest booking windows are in Oct, Jan, Dec, averaging 48 days
Summer shows the longest average booking window at 99 days, while Winter has the shortest at 53 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 99 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Oct-Dec when lead times are shortest

Popular Airbnb Amenities in Lierna

Below is the distribution of amenities across listings in Lierna:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 3.8% of total guests, indicating a mostly international-driven market.
Primary international markets: United Kingdom (22%) and Germany (21.8%)
English is the top language at 56.1%, followed by German (14.9%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%

Recommendations

Target marketing campaigns for England and London markets
Develop localized content for United Kingdom and Germany
Prioritize English and German language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Lierna. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Grindelwald	479	$4,897	$340.21	57%
Alpnach	11	$4,805	$237.14	51%
Laglio	65	$4,569	$444.62	46%
Brienz (BE)	139	$4,412	$273.02	55%
Brenzone sul Garda	21	$4,325	$349.88	51%
Portofino	75	$4,019	$518.99	42%
Bellagio	383	$3,767	$342.14	53%
Sala Comacina	70	$3,735	$419.35	49%
Meiringen	61	$3,665	$255.05	53%
Brienno	41	$3,581	$341.62	45%

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