Borno Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lombardy, Italy

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Borno in 2025? Explore comprehensive Airbnb analytics for Borno, Lombardy, Italy to uncover income potential. This 2025 STR market report for Borno, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 23 active listings.

Whether you're considering an Airbnb investment in Borno, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Borno Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Borno Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$121
The average rental revenue earned for an occupied room per day in Borno.
Occupancy Rate(?)
31.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$8,859
Typical annual income for an Airbnb listing in Borno. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
114.0%
Strong growth (114.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Borno.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Borno.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
23
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Borno (2025)

Understanding the monthly revenue variations for Airbnb listings in Borno is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Borno is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Borno across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,312+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,523 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $909 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $563, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Borno

Borno Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Borno STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Borno:

  • Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 28%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Borno

Average Daily Rate (ADR) Airbnb Trends in Borno (2025)

Effective short term rental pricing strategy in Borno involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Borno typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $185+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $129 or more.
  • Typical properties (Median) charge around $102 per night.
  • Entry-level properties (Bottom 25%) earn around $81 per night.

Average Daily Rate (ADR) Trend by Month in Borno

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Airbnb Seasonality Analysis & Trends in Borno (2025)

Peak Season (August, July, February)
  • Revenue averages $1,946 per month
  • Occupancy rates average 48.4%
  • Daily rates average $121
Shoulder Season
  • Revenue averages $1,236 per month
  • Occupancy maintains around 27.5%
  • Daily rates hold near $119
Low Season (May, June, November)
  • Revenue drops to average $643 per month
  • Occupancy decreases to average 18.2%
  • Daily rates adjust to average $114

Seasonality Insights for Borno

  • The Airbnb seasonality in Borno shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Borno's highest earning potential, with monthly revenues capable of climbing to $2,519, occupancy reaching a high of 62.7%, and ADRs peaking at $139.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $426, occupancy could drop to 16.7%, and ADRs may adjust down to $103.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Borno.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Borno seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Borno (2025)

Exploring the top neighborhoods for short-term rentals in Borno? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lago di Como
A stunning lake area known for its breathtaking scenery and luxurious villas. Popular with tourists seeking a relaxing getaway and outdoor activities.
Villa Carlotta, Bellagio, Varenna, Como town, Boat trips on the lake, Hiking trails
Sondrio
A charming town located in a scenic valley, ideal for outdoor enthusiasts and those interested in local wine production.
Valtellina vineyards, Castello Masegra, Parco della Grigna, Hiking routes, Local cuisine
Pavia
A historic city with a prestigious university and beautiful medieval architecture. A great destination for students and academics.
Certosa di Pavia, University of Pavia, Ponte Coperto, Historic center, Museo della Certosa
Bergamo
Known for its Città Alta, a beautiful medieval heart and panoramic views. Popular among tourists for its history and culture.
Città Alta, Piazza Vecchia, Basilica di Santa Maria Maggiore, Funicolare, Accademia Carrara
Lecco
A picturesque town by the lakeside, offering beautiful views and outdoor activities like hiking and sailing.
Lake Lecco, Resegone Mountain, Piani d'Erna, Historic center, Outdoor sports
Monza
Home to the famous Monza Formula 1 racetrack and beautiful parks. Great for motorsport fans and nature lovers alike.
Monza Park, Formula 1 Autodromo, Villa Reale, Royal Gardens, Historic monuments
Cremona
Famous for its violin making tradition and historic architecture. Ideal for culture seekers and music lovers.
Violin Museum, Cremona Cathedral, Torrazzo of Cremona, Historic center, Local festivals
Mantova
A UNESCO World Heritage site known for its Renaissance architecture and rich history. Attracts visitors interested in culture and history.
Palazzo Ducale, Piazza delle Erbe, Teatro Bibiena, Lakes of Mantova, Local cuisine

Understanding Airbnb License Requirements & STR Laws in Borno (2025)

With 26% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Borno. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Borno to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 26% licensed listings)

Top Performing Airbnb Properties in Borno (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Bornobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Bathroom surrounded by nature + Relax & Grill

Bathroom surrounded by nature + Relax & Grill

Entire Place • 2 bedrooms

$54,784
Revenue
45.7%
Occupancy
$334.06
Daily Rate
Entire Mountain House - Borno

Entire Mountain House - Borno

Entire Place • 3 bedrooms

$15,979
Revenue
39.3%
Occupancy
$123.68
Daily Rate
Chalet Relax Sport Adventure 6 Guests Pet Frendly

Chalet Relax Sport Adventure 6 Guests Pet Frendly

Entire Place • 3 bedrooms

$15,747
Revenue
31.9%
Occupancy
$286.90
Daily Rate
Happy Guest Apartments - Alpin Chalet Borno

Happy Guest Apartments - Alpin Chalet Borno

Entire Place • 2 bedrooms

$14,947
Revenue
33.7%
Occupancy
$114.63
Daily Rate
Central Living Borno

Central Living Borno

Entire Place • 2 bedrooms

$11,999
Revenue
29.1%
Occupancy
$118.90
Daily Rate
Elegant antique "Casa Moren" with a view

Elegant antique "Casa Moren" with a view

Entire Place • 2 bedrooms

$11,345
Revenue
25.7%
Occupancy
$134.06
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Borno (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Borno based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Nicoló1$54,784624.79/5.0
Happy Guest Apartments2$23,822214.71/5.0
Mattia1$15,97935.00/5.0
Gerale Srl1$15,747115.00/5.0
Mara2$14,7400N/A/5.0
Valentina1$11,99964.67/5.0
Cristiana1$11,34564.67/5.0
Host #2852922631$8,2950N/A/5.0
Giuliano1$7,231115.00/5.0
Nadia1$6,693134.69/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Borno.

Dive Deeper: Advanced Borno STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Borno. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Borno Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Borno

  • The Borno Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 23 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Borno, Apartment/Condo properties are the most common (65.2%), reflecting the local real estate landscape.
  • Houses represent a significant 26.1% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique (combined 8.6%) offer potential for unique stay experiences.

Borno Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Borno

  • The dominant room capacity in Borno is 2 bedrooms listings, making up 56.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 82.6% of the active Airbnb listings in Borno, indicating a high concentration in these sizes.

Borno Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Borno

  • The most common guest capacity trend in Borno vacation rentals is listings accommodating 4 guests (34.8%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Borno STR market, accounting for 56.5% of listings.
  • 39.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Borno.
  • On average, properties in Borno are equipped to host 5.0 guests.

Borno Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Borno

  • The most common availability pattern in Borno falls within the 271-366 days range, representing 82.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Borno (56.5%), reflecting common guest stay durations or potential owner blocking patterns.

Borno Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (31.8%)

1 Night

7 listings

31.8% of total

2 Nights (18.2%)

2 Nights

4 listings

18.2% of total

7-29 Nights (31.8%)

7-29 Nights

7 listings

31.8% of total

30+ Nights (18.2%)

30+ Nights

4 listings

18.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Borno is 1 Night, adopted by 31.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (18.2%) caters to monthly stays (30+ nights) in Borno, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 31.8% of Borno hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 18.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Borno.

Borno Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (15%)

Flexible

3 listings

15% of total

Moderate (60%)

Moderate

12 listings

60% of total

Strict (25%)

Strict

5 listings

25% of total

Cancellation Policy Insights for Borno

  • The prevailing Airbnb cancellation policy trend in Borno is Moderate, used by 60% of listings.
  • The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Borno may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 60% market standard in Borno.
  • Regularly review your cancellation policy against competitors and market demand shifts in Borno.

Borno STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Borno

  • The overall average booking lead time for vacation rentals in Borno is 43 days.
  • Guests book furthest in advance for stays during June (average 57 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (45 days avg.) sees the longest lead times, while Fall (21 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Borno.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 45 days) to capture early planners.
  • Monitor your own booking lead times against these Borno averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Borno (2025)

Amenity Prevalence

Amenity Insights for Borno

  • Essential amenities in Borno that guests expect include: Kitchen, Heating, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Dishes and silverware, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Borno: Kitchen, Heating, TV.
  • Prioritize adding missing essentials: Kitchen, Heating, TV.
  • Consider adding popular differentiators like Dishes and silverware or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Borno to stay competitive.

Borno Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Borno

  • The typical guest profile for Airbnb in Borno consists of primarily domestic travelers (85%), often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Italian or English.
  • Domestic travelers account for 84.9% of guests.
  • Key international markets include Italy (84.9%) and United States (3.8%).
  • Top languages spoken are Italian (33.8%) followed by English (32.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Milan and Brescia.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Borno Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Urtijëi - St. Ulrich in Gröden - Ortisei155$4,276$654.5039%
Moos in Passeier - Moso in Passiria18$4,232$574.6828%
Sala Comacina69$4,017$390.2848%
Laglio63$3,984$459.6343%
Brenzone sul Garda20$3,425$328.4146%
Portofino72$3,339$483.3441%
Oliveto Lario100$3,303$334.9051%
Varenna215$3,265$280.3154%
Sankt Moritz229$3,206$412.3639%
Bellagio426$3,082$323.9149%

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