Zoagli Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Zoagli in 2025? Explore comprehensive Airbnb analytics for Zoagli, Liguria, Italy to uncover income potential. This 2025 STR market report for Zoagli, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 127 active listings.
Whether you're considering an Airbnb investment in Zoagli, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zoagli Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Zoagli Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Zoagli (2025)
Understanding the monthly revenue variations for Airbnb listings in Zoagli is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zoagli is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zoagli across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,228+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,869 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,119 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,065, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zoagli
Zoagli Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Zoagli STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zoagli:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zoagli
Average Daily Rate (ADR) Airbnb Trends in Zoagli (2025)
Effective short term rental pricing strategy in Zoagli involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zoagli typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $483+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $273 or more.
- Typical properties (Median) charge around $176 per night.
- Entry-level properties (Bottom 25%) earn around $130 per night.
Average Daily Rate (ADR) Trend by Month in Zoagli
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Airbnb Seasonality Analysis & Trends in Zoagli (2025)
Peak Season (August, July, September)
- Revenue averages $5,340 per month
- Occupancy rates average 60.5%
- Daily rates average $279
Shoulder Season
- Revenue averages $2,651 per month
- Occupancy maintains around 37.7%
- Daily rates hold near $250
Low Season (January, February, December)
- Revenue drops to average $1,207 per month
- Occupancy decreases to average 22.2%
- Daily rates adjust to average $219
Seasonality Insights for Zoagli
- The Airbnb seasonality in Zoagli shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Zoagli's highest earning potential, with monthly revenues capable of climbing to $6,530, occupancy reaching a high of 73.0%, and ADRs peaking at $316.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $831, occupancy could drop to 18.5%, and ADRs may adjust down to $215.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zoagli.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Zoagli seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Zoagli (2025)
Exploring the top neighborhoods for short-term rentals in Zoagli? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historical Center of Zoagli | Charming area with picturesque streets, offering a taste of traditional Italian life. A popular spot for tourists due to its proximity to the beach and local eateries. | Church of San Martino, Zoagli Beach, Punta Chiappa, Villa Tigullio, Zoagli Promenade |
| Beachfront Zoagli | Ideal location directly on the coast, perfect for sun-seeking tourists. Offers stunning views of the Ligurian Sea and easy access to water activities. | Zoagli Beach, Scoglio dei Pescatori, Italian Riviera, Marina di Zoagli, Lungomare |
| Local Vineyards | Nestled among the vines, this area offers a serene experience with wine tasting and beautiful landscapes. Attracts visitors looking to explore local wines and nature. | Cantine di Liguria, Wine Tours, Scenic Hikes, Local Restaurants, Historic Vineyards |
| Hiking Trails | Surrounded by natural beauty and hiking opportunities, this area appeals to outdoor enthusiasts and nature lovers, providing a unique experience near the sea and mountains. | Sentiero dei Baci, Parco Regionale di Portofino, Monte di Portofino, Scenic Views, Bird Watching |
| Nearby Portofino | Famous for its luxury and stunning scenery, attracting tourists who want to access the glamorous side of the Italian Riviera while staying in a quieter location. | Portofino Village, Castello Brown, San Fruttuoso, Parks and Natural Reserves, High-End Shopping |
| Sestri Levante | A well-known destination with beautiful bays and a vibrant town center. It attracts families and couples looking for both relaxation and fun. | Baia del Silenzio, Historical Old Town, Beaches, Local Restaurants, Cultural Events |
| Riviera di Levante | A beautiful coastal stretch attracting tourists for its stunning beaches and charming villages. Offers a relaxed atmosphere for visitors. | Beach Access, Fishing Villages, Cultural Sites, Local Markets, Scenic Coastline |
| Local Cuisine Experience | This area focuses on culinary delights, drawing food enthusiasts looking to sample authentic Italian dishes and local specialties. | Cooking Classes, Restaurants featuring Ligurian Cuisine, Food Markets, Wine and Olive Oil Tours, Gastronomic Festivals |
Understanding Airbnb License Requirements & STR Laws in Zoagli (2025)
While Zoagli, Liguria, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zoagli to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Zoagli (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zoaglibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Portofino Sea View Villa • Garden • Free Parking
Entire Place • 4 bedrooms
Villa Bianca Zoagli CITRA 010067-LT-0048.
Entire Place • 5 bedrooms
Villa dei Tessitori, sea view
Entire Place • 6 bedrooms
Seaview Villa swimming pool & private beach
Entire Place • 4 bedrooms
![The Terrace Overlooking the Sea[1 private parking]](https://a0.muscache.com/im/pictures/miso/Hosting-43578924/original/50207d46-e51f-4d6e-9d9b-307c0d3381f0.jpeg?im_w=480&im_format=avif)
The Terrace Overlooking the Sea[1 private parking]
Entire Place • 1 bedroom
Villa Maria Luisa, with beach access, and tennis
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Zoagli (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Zoagli based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Valentina | 4 | $169,695 | 66 | 4.60/5.0 |
| Luca | 2 | $120,754 | 329 | 4.92/5.0 |
| House4You | 1 | $103,431 | 38 | 4.79/5.0 |
| Paolo | 1 | $101,723 | 73 | 4.96/5.0 |
| Lorraine | 3 | $95,093 | 275 | 4.83/5.0 |
| G Rent Spa | 1 | $92,628 | 4 | 5.00/5.0 |
| Luca | 2 | $77,959 | 173 | 4.70/5.0 |
| Anastasiia | 1 | $75,503 | 13 | 4.38/5.0 |
| Bianca | 3 | $74,106 | 80 | 4.52/5.0 |
| Valentina | 2 | $68,587 | 33 | 4.13/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zoagli.
Dive Deeper: Advanced Zoagli STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zoagli. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZoagli Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zoagli
- The Zoagli Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.9% of the 127 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Zoagli, Apartment/Condo properties are the most common (55.1%), reflecting the local real estate landscape.
- Houses represent a significant 37% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 7.8%) offer potential for unique stay experiences.
Zoagli Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zoagli
- The dominant room capacity in Zoagli is 2 bedrooms listings, making up 33.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 57.5% of the active Airbnb listings in Zoagli, indicating a high concentration in these sizes.
- A significant 35.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zoagli.
Zoagli Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zoagli
- The most common guest capacity trend in Zoagli vacation rentals is listings accommodating 4 guests (26.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Zoagli STR market, accounting for 48.1% of listings.
- 40.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zoagli.
- On average, properties in Zoagli are equipped to host 4.7 guests.
Zoagli Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zoagli
- The most common availability pattern in Zoagli falls within the 271-366 days range, representing 58.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Zoagli (42.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Zoagli Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
8.9% of total
2 Nights
17 listings
13.7% of total
3 Nights
10 listings
8.1% of total
4-6 Nights
22 listings
17.7% of total
7-29 Nights
15 listings
12.1% of total
30+ Nights
49 listings
39.5% of total
Key Insights
- The most prevalent minimum stay requirement in Zoagli is 30+ Nights, adopted by 39.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (39.5%) caters to monthly stays (30+ nights) in Zoagli, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 39.5% of Zoagli hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 39.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zoagli.
Zoagli Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
4% of total
Super Strict 60 Days
10 listings
8% of total
Flexible
22 listings
17.6% of total
Moderate
60 listings
48% of total
Strict
28 listings
22.4% of total
Cancellation Policy Insights for Zoagli
- The prevailing Airbnb cancellation policy trend in Zoagli is Moderate, used by 48% of listings.
- There's a relatively balanced mix between guest-friendly (65.6%) and stricter (22.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 48% market standard in Zoagli.
- Regularly review your cancellation policy against competitors and market demand shifts in Zoagli.
Zoagli STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Zoagli
- The overall average booking lead time for vacation rentals in Zoagli is 50 days.
- Guests book furthest in advance for stays during July (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Zoagli.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Zoagli averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Zoagli (2025)
Amenity Prevalence
Amenity Insights for Zoagli
- Popular amenities like Heating, Kitchen, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zoagli to stay competitive.
Zoagli Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Zoagli
- The typical guest profile for Airbnb in Zoagli consists of predominantly international visitors (86%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 13.8% of guests.
- Key international markets include Germany (21.7%) and Italy (13.8%).
- Top languages spoken are English (39.7%) followed by German (18.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Zoagli Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 62 | $4,308 | $523.82 | 42% |
| Cossano Belbo | 12 | $4,172 | $324.75 | 40% |
| Sala Comacina | 71 | $3,968 | $436.18 | 46% |
| Ranco | 13 | $3,656 | $435.67 | 38% |
| Brenzone sul Garda | 21 | $3,526 | $327.85 | 43% |
| Carate Urio | 71 | $3,457 | $371.25 | 42% |
| Portofino | 74 | $3,321 | $499.07 | 39% |
| Oliveto Lario | 107 | $3,198 | $375.95 | 48% |
| Bellagio | 439 | $3,138 | $308.12 | 48% |
| Castelfranco di Sotto | 50 | $3,092 | $330.87 | 35% |