Airbnb Market Analytics, Statistics and Data in Varazze, Liguria, Italy

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Varazze? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Varazze:

Average Daily Rate

$173

Occupancy Rate

35.62%

Annual Revenue

$15,498

Revenue Growth YoY

25.09%

Best Month

August

Worst Month

January

Regulation

High

Active Listings

205

How much do Airbnb hosts make on average per month in Varazze?

The short-term rental market in Varazze shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,419 per month
Strong performing properties (top 25%) make $2,876 or more
Best-in-class properties (top 10%) achieve $5,253+ monthly
Entry-level properties (bottom 25%) typically earn around $691

Revenue Variations by Month

Occupancy Rates Throughout the Year in Varazze

The market in Varazze shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 29% occupancy rates
Strong performing properties (top 25%) achieve 48% or higher
Best-in-class properties (top 10%) reach 70%+occupancy
Entry-level properties (bottom 25%) average around 15%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Varazze

Daily rates in Varazze vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $130 per night
Strong performing properties (top 25%) secure $184 or more
Best-in-class properties (top 10%) pull in $284+ per night
Entry-level properties (bottom 25%) earn around $95

Daily Rate Variations by Month

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Seasonality patterns in Varazze

Peak Season (August, July, June)

Revenue peaks at $4028.06 per month
Occupancy rates reach 62.89%
Daily rates average $187.76

Shoulder Season

Revenue averages $2202.79 per month
Occupancy maintains 33.76%
Daily rates hold at $164.78

Low Season (November, December, January)

Revenue drops to $838.56 per month
Occupancy decreases to 17.57%
Daily rates adjust to $148.98

Is it still profitable to do Airbnb in Varazze in 2025?

Yes! Varazze demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and solid monthly revenue averaging $2203 and With 205 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Varazze

Area	Why Choose This Area	Key Attractions
Piazza Bianchi	Located in the heart of Varazze, this area is popular for its bustling atmosphere, cafes, and shops. It's a favorite spot for visitors looking to experience local culture and cuisine.	Piazza Bianchi, Local cafes, Shops, Restaurants
Varazze Beach	Known for its stunning coastline and sandy beaches, Varazze Beach is a prime location for tourists seeking sun and relaxation. It's ideal for those who love water sports and beach activities.	Varazze Beach, Marina di Varazze, Water sports activities, Beach clubs
Old Town Varazze	The charming historic center of Varazze offers picturesque streets, historical architecture, and a taste of the local lifestyle. Perfect for guests who appreciate history and culture.	Chiesa di Sant'Ambrogio, Historic streets, Local markets, Cultural sites
La Madonna della Guardia	This area offers panoramic views and is ideal for guests seeking tranquility and nature. It attracts visitors interested in hiking and outdoor activities.	Hiking trails, Scenic viewpoints, Nature walks
Varazze Marina	A vibrant spot for boating enthusiasts and visitors who enjoy dining by the waterfront. Ideal for guests looking for a lively atmosphere and seafood cuisine.	Varazze Marina, Boat rentals, Waterfront restaurants, Nightlife
San Domenico	A quiet residential area with easy access to both the beach and hilltop paths, appealing to families and long-term stay visitors looking for comfort.	Residential parks, Quiet streets, Proximity to beach and hills
Cimitero degli Inglesi	A historic and peaceful area known for its tranquil garden and views, perfect for those who enjoy nature and quiet walks.	Gardens, Historical significance, Views of the coast
Piedmont Coast	A stunning coastal stretch that provides stunning views of the sea and allows for various outdoor activities, attracting adventurous tourists.	Coastal hikes, Natural parks, Beach access

Do you need a license for Airbnb in Varazze?

$219.15

Daily Rate

Top Performing Professional Hosts in Varazze

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Alessandro	8	$395,493	327	4.94/5.0
Novasol	2	$188,199	20	4.16/5.0
447796554	1	$89,472	6	4.50/5.0
Alessandra - Interhome Group	2	$78,873	11	2.50/5.0
Sabrina	2	$77,418	38	4.71/5.0
Stefano	6	$73,396	331	4.80/5.0
Mariateresa Maurizio	3	$69,495	267	4.92/5.0
Laura	1	$63,820	52	4.88/5.0
Laura	1	$61,714	27	4.89/5.0
Claudio	1	$60,504	20	4.90/5.0

Additional analytics on vacation rental, real estate, short term rental data in Varazze

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (95.6%), with apartment & condo and house properties comprising 98.5% of inventory
Untapped potential in boutique & hotels, outdoor & mobile, others segments (1.5% combined)

Room Capacity Distribution

Analysis of 205 properties in Varazze shows that 2 bedrooms properties are most prevalent, making up 43.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 85.9% of all listings.

Key Insights

Most common: 2 bedrooms (43.4%)
Least common: 5+ bedrooms (1%)
Market concentration: 85.9% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 205 properties in Varazze reveals that 4 guests properties dominate the market, representing 36.6% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 64.4% of the market.

Key Insights

Most common capacity: 4 guests (36.6% of market)
Least common capacity: 7 guests (3.4% of market)
Average guest capacity: 4.7 guests per property
Market concentration: 64.4% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 205 properties in Varazze, the most common availability pattern is 271-366 days (62% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (30.7% of properties).

Key Insights

Most common availability window: 271-366 days (62%)
Most common booking duration: 1-30 days (30.7%)
Properties with high availability (180+ days): 87.3%
Properties with long-term bookings (180+ days): 13.2%

Minimum Stay Distributions

1 Night (15.9%)

1 Night

29 listings

15.9% of total

2 Nights (36.3%)

2 Nights

66 listings

36.3% of total

3 Nights (10.4%)

3 Nights

19 listings

10.4% of total

4-6 Nights (17.6%)

4-6 Nights

32 listings

17.6% of total

7-29 Nights (3.8%)

7-29 Nights

7 listings

3.8% of total

30+ Nights (15.9%)

30+ Nights

29 listings

15.9% of total

Key Insights

Short stays (1-2 nights) dominate the market at 52.2%
Mid-length stays (4-6 nights) represent 17.6% of listings
Monthly+ stays (15.9%) suggest a stable extended-stay market
High market flexibility with 62.6% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 60 Days (2%)

Super Strict 60 Days

3 listings

2% of total

Super Strict 30 Days (1.3%)

Super Strict 30 Days

2 listings

1.3% of total

Flexible (21.1%)

Flexible

32 listings

21.1% of total

Moderate (38.2%)

Moderate

58 listings

38.2% of total

Strict (37.5%)

Strict

57 listings

37.5% of total

Key Insights

Moderate is the preferred policy at 38.2% of listings
The market shows a balanced distribution between guest-friendly (59.3%) and strict (37.5%) policies
Strong market consensus around Moderate policies
Super Strict 30 Days policies are least common at 1.3% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Aug, Jun, averaging 80 days
Shortest booking windows are in Dec, Jan, Nov, averaging 31 days
Summer shows the longest average booking window at 80 days, while Winter has the shortest at 37 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 80 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Dec-Nov when lead times are shortest

Popular Airbnb Amenities in Varazze

Below is the distribution of amenities across listings in Varazze:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 50.6% of total guests, indicating a significant local market share.
Primary international markets: Switzerland (18.5%) and Germany (11.1%)
English is the top language at 36.7%, followed by Italian (25%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.7%

Recommendations

Target marketing campaigns for Milan and Turin markets
Develop localized content for Switzerland and Germany
Prioritize English and Italian language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Varazze. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Monteu Roero	14	$5,880	$652.02	34%
Laglio	65	$4,569	$444.62	46%
Portofino	75	$4,019	$518.99	42%
Bellagio	383	$3,767	$342.14	53%
Saint-Jean-Cap-Ferrat	104	$3,741	$449.38	45%
Sala Comacina	70	$3,735	$419.35	49%
Brienno	41	$3,581	$341.62	45%
Oliveto Lario	111	$3,570	$357.74	51%
Faggeto Lario	96	$3,557	$341.81	45%
Carate Urio	74	$3,479	$335.09	44%

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