Varazze Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Varazze in 2025? Explore comprehensive Airbnb analytics for Varazze, Liguria, Italy to uncover income potential. This 2025 STR market report for Varazze, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 239 active listings.
Whether you're considering an Airbnb investment in Varazze, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Varazze Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Varazze Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Varazze (2025)
Understanding the monthly revenue variations for Airbnb listings in Varazze is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Varazze is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Varazze across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,330+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,135 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,225 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $666, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Varazze
Varazze Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Varazze STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Varazze:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Varazze
Average Daily Rate (ADR) Airbnb Trends in Varazze (2025)
Effective short term rental pricing strategy in Varazze involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Varazze typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $262+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $179 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Varazze
Get Live Varazze Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Varazze (2025)
Peak Season (August, July, September)
- Revenue averages $2,844 per month
- Occupancy rates average 53.0%
- Daily rates average $157
Shoulder Season
- Revenue averages $1,358 per month
- Occupancy maintains around 29.2%
- Daily rates hold near $159
Low Season (January, February, December)
- Revenue drops to average $863 per month
- Occupancy decreases to average 20.1%
- Daily rates adjust to average $157
Seasonality Insights for Varazze
- The Airbnb seasonality in Varazze shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Varazze's highest earning potential, with monthly revenues capable of climbing to $3,715, occupancy reaching a high of 64.1%, and ADRs peaking at $178.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $817, occupancy could drop to 17.3%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Varazze.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Varazze seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Varazze (2025)
Exploring the top neighborhoods for short-term rentals in Varazze? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Varazze Beach | A beautiful beach area known for its sandy shores and vibrant atmosphere. Popular with tourists and families, making it an ideal location for beachside accommodations. | Varazze Beach, Piazza Bovani, Grotte di Borgio Verezzi, Varazze Marina, Walk of Varazze, Cappella di San Nazario |
| Centro Storico | The historic center of Varazze features charming streets, local shops, and authentic Italian restaurants. Perfect for visitors wanting to immerse themselves in the culture and history of the town. | Church of Sant'Ambrogio, Palazzo Beato Jacques, Via Matteotti, local gelaterias, Museo del Mare |
| Piani di Invrea | A quieter area located slightly inland, offering beautiful views and a tranquil setting, appealing to those looking for a serene getaway close to nature and the beach. | Parco di Sculture di Rocca, hiking trails, views of the Ligurian coast, natural parks |
| Spotorno | Close to Varazze, Spotorno is another popular beach destination with a laid-back vibe, making it suitable for families and beach lovers seeking a relaxed atmosphere. | Spotorno Beach, Santa Caterina's Sanctuary, natural swimming pools, Ponte di Spotorno |
| Molo di Varazze | The marina area offers a mix of port activities and beachfront relaxation, attracting tourists interested in sailing, water sports, and dining by the sea. | Varazze Marina, restaurants and bars, sailing tours, beachfront promenades |
| Castello di Varazze | A historic castle area that provides scenic views and a hint of history, drawing visitors interested in heritage and culture. | Castello di Varazze, stunning views of the coast, medieval architecture |
| Scoglieri | This rocky area is ideal for those who enjoy snorkeling and exploring the natural beauty of the Ligurian coastline, appealing to adventure seekers and nature enthusiasts. | rugged coastline, snorkeling spots, natural rock formations |
| Borgo di Varazze | A picturesque village atmosphere with rustic charm, attracting those looking for a quaint and pleasant environment for their stay, showcasing traditional Ligurian lifestyle. | local markets, picturesque alleys, traditional Ligurian cuisine, vintage shops |
Understanding Airbnb License Requirements & STR Laws in Varazze (2025)
Yes, Varazze, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Varazze to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 50% licensed listings)
Top Performing Airbnb Properties in Varazze (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Varazzebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[90 mt From the Sea] Garden & Box -Ingr. Independent](https://a0.muscache.com/im/pictures/miso/Hosting-772505830204182634/original/33f7521f-764f-4b9e-a2ed-22c86bec7e57.jpeg?im_w=480&im_format=avif)
[90 mt From the Sea] Garden & Box -Ingr. Independent
Entire Place • 2 bedrooms
![[50 mt from the sea] Centro Storico-Private Parking](https://a0.muscache.com/im/pictures/miso/Hosting-661988800167710861/original/49b90b73-b53f-4593-bc8e-396709f882ee.jpeg?im_w=480&im_format=avif)
[50 mt from the sea] Centro Storico-Private Parking
Entire Place • 2 bedrooms
Cokkinis villa with beautiful sea view
Entire Place • 3 bedrooms
![[The Sea Window] with Terrace & Private Box](https://a0.muscache.com/im/pictures/miso/Hosting-1165874175857093644/original/6b5b61ec-f2c1-4621-960c-18416bc0fcb6.jpeg?im_w=480&im_format=avif)
[The Sea Window] with Terrace & Private Box
Entire Place • 2 bedrooms
Silence and relaxation facing the sea in Varazze
Entire Place • 1 bedroom
![[Terrace Sul Mare] & Private Parking](https://a0.muscache.com/im/pictures/miso/Hosting-903655350388486108/original/81cb9420-76e4-4c18-89d8-ff88b19d7170.jpeg?im_w=480&im_format=avif)
[Terrace Sul Mare] & Private Parking
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Varazze (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Varazze based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alessandro | 8 | $277,669 | 331 | 4.94/5.0 |
| Stefano | 5 | $77,381 | 257 | 4.83/5.0 |
| Mariateresa Maurizio | 3 | $66,699 | 271 | 4.92/5.0 |
| Salvatore | 2 | $64,810 | 17 | 4.95/5.0 |
| Novasol | 2 | $61,876 | 21 | 4.14/5.0 |
| Alessandra - Interhome Group | 2 | $61,111 | 12 | 5.00/5.0 |
| Franco And Paola | 1 | $45,988 | 5 | 5.00/5.0 |
| Dalia Gioia | 1 | $42,175 | 26 | 4.92/5.0 |
| Massimiliano | 3 | $41,190 | 51 | 4.90/5.0 |
| Gian | 4 | $37,170 | 140 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Varazze.
Dive Deeper: Advanced Varazze STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Varazze. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVarazze Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Varazze
- The Varazze Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 239 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Varazze, Apartment/Condo properties are the most common (90.8%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique (combined 0.8%) offer potential for unique stay experiences.
Varazze Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Varazze
- The dominant room capacity in Varazze is 1 bedroom listings, making up 43.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.4% of the active Airbnb listings in Varazze, indicating a high concentration in these sizes.
Varazze Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Varazze
- The most common guest capacity trend in Varazze vacation rentals is listings accommodating 4 guests (39.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Varazze STR market, accounting for 64.8% of listings.
- 33.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Varazze.
- On average, properties in Varazze are equipped to host 4.6 guests.
Varazze Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Varazze
- The most common availability pattern in Varazze falls within the 271-366 days range, representing 69.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Varazze (39.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Varazze Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
12.2% of total
2 Nights
73 listings
31.7% of total
3 Nights
11 listings
4.8% of total
4-6 Nights
21 listings
9.1% of total
7-29 Nights
24 listings
10.4% of total
30+ Nights
73 listings
31.7% of total
Key Insights
- The most prevalent minimum stay requirement in Varazze is 2 Nights, adopted by 31.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (31.7%) caters to monthly stays (30+ nights) in Varazze, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.7% of Varazze hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.2% currently do.
- A 2-night minimum appears standard (31.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 31.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Varazze.
Varazze Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
2.1% of total
Super Strict 30 Days
3 listings
1.5% of total
Flexible
36 listings
18.5% of total
Moderate
83 listings
42.6% of total
Strict
69 listings
35.4% of total
Cancellation Policy Insights for Varazze
- The prevailing Airbnb cancellation policy trend in Varazze is Moderate, used by 42.6% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (35.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.6% market standard in Varazze.
- With 35.4% using Strict terms, this is a viable option in Varazze, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Varazze.
Varazze STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Varazze
- The overall average booking lead time for vacation rentals in Varazze is 38 days.
- Guests book furthest in advance for stays during June (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Varazze.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Varazze averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Varazze (2025)
Amenity Prevalence
Amenity Insights for Varazze
- Essential amenities in Varazze that guests expect include: Heating, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Hot water, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Varazze: Heating, TV, Kitchen.
- Prioritize adding missing essentials: Heating, TV, Kitchen.
- Consider adding popular differentiators like Washer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Varazze to stay competitive.
Varazze Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Varazze
- The typical guest profile for Airbnb in Varazze consists of a mix of domestic (52%) and international guests, often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 52.0% of guests.
- Key international markets include Italy (52%) and Switzerland (13.8%).
- Top languages spoken are English (33.9%) followed by Italian (21.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Varazze Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sala Comacina | 69 | $4,017 | $390.28 | 48% |
| Laglio | 63 | $3,984 | $459.63 | 43% |
| Monteu Roero | 19 | $3,583 | $655.58 | 32% |
| Saint-Jean-Cap-Ferrat | 113 | $3,445 | $460.05 | 44% |
| Cossano Belbo | 13 | $3,381 | $286.91 | 40% |
| Portofino | 72 | $3,339 | $483.34 | 41% |
| Oliveto Lario | 100 | $3,303 | $334.90 | 51% |
| Bellagio | 426 | $3,082 | $323.91 | 49% |
| Carate Urio | 74 | $2,952 | $332.52 | 44% |
| Brienno | 42 | $2,825 | $364.49 | 43% |