Airbnb Market Analytics, Statistics and Data in Savona, Liguria, Italy

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Savona? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Savona:

Average Daily Rate

$136

Occupancy Rate

37.27%

Annual Revenue

$12,162

Revenue Growth YoY

3.46%

Best Month

August

Worst Month

December

Regulation

High

Active Listings

224

How much do Airbnb hosts make on average per month in Savona?

The short-term rental market in Savona shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,218 per month
Strong performing properties (top 25%) make $2,085 or more
Best-in-class properties (top 10%) achieve $3,491+ monthly
Entry-level properties (bottom 25%) typically earn around $632

Revenue Variations by Month

Occupancy Rates Throughout the Year in Savona

The market in Savona shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 31% occupancy rates
Strong performing properties (top 25%) achieve 50% or higher
Best-in-class properties (top 10%) reach 70%+occupancy
Entry-level properties (bottom 25%) average around 16%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Savona

Daily rates in Savona vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $108 per night
Strong performing properties (top 25%) secure $148 or more
Best-in-class properties (top 10%) pull in $204+ per night
Entry-level properties (bottom 25%) earn around $83

Daily Rate Variations by Month

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Seasonality patterns in Savona

Peak Season (August, July, June)

Revenue peaks at $3017.06 per month
Occupancy rates reach 63.42%
Daily rates average $140.97

Shoulder Season

Revenue averages $1694.29 per month
Occupancy maintains 35.49%
Daily rates hold at $130.23

Low Season (January, February, December)

Revenue drops to $960.38 per month
Occupancy decreases to 20.61%
Daily rates adjust to $122.16

Is it still profitable to do Airbnb in Savona in 2025?

Yes! Savona demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and solid monthly revenue averaging $1694 and With 224 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Savona

Area	Why Choose This Area	Key Attractions
Savona Centro	The historic center of Savona with charming streets, shops, and restaurants. A prime location for tourists wanting to explore the culture and history of the region.	Savona Cathedral, Priamar Fortress, Museo diocesano, Piazza Sordello, Via Paleocapa
Laigueglia	A beautiful seaside village known for its picturesque beaches and vibrant promenade. Ideal for families and beach lovers looking for a peaceful vacation spot.	Laigueglia Beach, Museo della Storia Locale, Torre di Avvistamento, Piazza della Vittoria, Crystal Clear Waters
Finale Ligure	A popular destination for outdoor enthusiasts, especially hikers and mountain bikers, with beautiful beaches and stunning cliffs.	Finalborgo, beaches of Finale, Cappella di San Pio, Varigotti, Hiking Trails
Alassio	Famous for its sandy beaches and the 'Muretto' of Alassio, a wall decorated with tiles by famous artists. Popular with tourists seeking luxury and leisure.	Muretto di Alassio, Alassio Beach, Budello di Alassio, Monte Bignone, Cappella di there Dean
Bardino	Known for its beautiful landscapes and proximity to both mountains and the sea, ideal for those looking for a more tranquil escape.	Bardino Beach, Monte Torre, Hiking Trails, Scenic Views, Charming Villages
Varazze	A vibrant coastal town with beautiful beaches and an inviting harbor. Great for tourists interested in both beach activities and local Italian cuisine.	Varazze Beach, Pine Forests, Santa Caterina, Torre di Carla, Marina di Varazze
Noli	Considered one of the most beautiful villages in Italy. Offers stunning views and a rich history, attracting tourists looking for culture and natural beauty.	Noli Beach, Castello di Noli, the historical center, Sunsets, Hiking Trails along the coast
Celle Ligure	A charming coastal town known for its artistic heritage and beautiful beaches. Perfect for families, artists, and those needing a peaceful retreat.	Celle Ligure Beach, Artistic Murals, Hiking Trails, Charming Streets, Local Festivals

Do you need a license for Airbnb in Savona?

$194.37

Daily Rate

Top Performing Professional Hosts in Savona

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Giovanni	9	$245,907	83	2.85/5.0
Livio	3	$87,184	14	3.33/5.0
Lennie	6	$79,772	238	4.81/5.0
Edmond	1	$78,609	31	4.97/5.0
Wonderful Italy Liguria	5	$75,503	10	1.84/5.0
Mauro	1	$55,360	10	4.80/5.0
Vale	1	$52,985	9	4.89/5.0
Isolina	6	$47,671	292	4.83/5.0
429698201	1	$46,570	49	4.67/5.0
Massimiliano	2	$43,888	72	4.89/5.0

Additional analytics on vacation rental, real estate, short term rental data in Savona

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (93.3%), with apartment & condo and house properties comprising 97.8% of inventory
Untapped potential in boutique & hotels segments (2.2% combined)

Room Capacity Distribution

Analysis of 224 properties in Savona shows that 1 bedroom properties are most prevalent, making up 43.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 83.0% of all listings.

Key Insights

Most common: 1 bedroom (43.3%)
Least common: 3 bedrooms (8%)
Market concentration: 83.0% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 224 properties in Savona reveals that 4 guests properties dominate the market, representing 39.3% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 57.1% of the market.

Key Insights

Most common capacity: 4 guests (39.3% of market)
Least common capacity: 1 guest (0.4% of market)
Average guest capacity: 4.0 guests per property
Market concentration: 57.1% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 224 properties in Savona, the most common availability pattern is 271-366 days (59.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.9% of properties).

Key Insights

Most common availability window: 271-366 days (59.8%)
Most common booking duration: 31-90 days (33.9%)
Properties with high availability (180+ days): 87.5%
Properties with long-term bookings (180+ days): 14.7%

Minimum Stay Distributions

1 Night (31%)

1 Night

62 listings

31% of total

2 Nights (37%)

2 Nights

74 listings

37% of total

3 Nights (14.5%)

3 Nights

29 listings

14.5% of total

4-6 Nights (8%)

4-6 Nights

16 listings

8% of total

7-29 Nights (2.5%)

7-29 Nights

5 listings

2.5% of total

30+ Nights (7%)

30+ Nights

14 listings

7% of total

Key Insights

Short stays (1-2 nights) dominate the market at 68.0%
Mid-length stays (4-6 nights) represent 8% of listings
Monthly+ stays (7%) suggest a stable extended-stay market
High market flexibility with 82.5% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (5%)

Super Strict 30 Days

8 listings

5% of total

Flexible (32.5%)

Flexible

52 listings

32.5% of total

Moderate (40%)

Moderate

64 listings

40% of total

Strict (22.5%)

Strict

36 listings

22.5% of total

Key Insights

Moderate is the preferred policy at 40.0% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 72.5% of the market
Strong market consensus around Moderate policies
Super Strict 30 Days policies are least common at 5.0% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Jun, Aug, averaging 69 days
Shortest booking windows are in Feb, Jan, Dec, averaging 23 days
Summer shows the longest average booking window at 69 days, while Winter has the shortest at 23 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 69 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Feb-Dec when lead times are shortest

Popular Airbnb Amenities in Savona

Below is the distribution of amenities across listings in Savona:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 36.9% of total guests, indicating a moderate local market presence.
Primary international markets: France (18.5%) and Germany (15.6%)
English is the top language at 40%, followed by Italian (21.4%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%

Recommendations

Target marketing campaigns for Turin and Milan markets
Develop localized content for France and Germany
Prioritize English and Italian language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Savona. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Monteu Roero	14	$5,880	$652.02	34%
Laglio	65	$4,569	$444.62	46%
Portofino	75	$4,019	$518.99	42%
Bellagio	383	$3,767	$342.14	53%
Saint-Jean-Cap-Ferrat	104	$3,741	$449.38	45%
Sala Comacina	70	$3,735	$419.35	49%
Brienno	41	$3,581	$341.62	45%
Oliveto Lario	111	$3,570	$357.74	51%
Faggeto Lario	96	$3,557	$341.81	45%
Carate Urio	74	$3,479	$335.09	44%

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