Airbnb Market Analytics, Statistics and Data in Sarzana, Liguria, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sarzana? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sarzana:
How much do Airbnb hosts make on average per month in Sarzana?
The short-term rental market in Sarzana shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,203 per month
- Strong performing properties (top 25%) make $2,298 or more
- Best-in-class properties (top 10%) achieve $4,345+ monthly
- Entry-level properties (bottom 25%) typically earn around $590
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sarzana
The market in Sarzana shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sarzana
Daily rates in Sarzana vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $111 per night
- Strong performing properties (top 25%) secure $164 or more
- Best-in-class properties (top 10%) pull in $304+ per night
- Entry-level properties (bottom 25%) earn around $86
Daily Rate Variations by Month
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Seasonality patterns in Sarzana
Peak Season (August, July, June)
- Revenue peaks at $3286.76 per month
- Occupancy rates reach 54.69%
- Daily rates average $197.96
Shoulder Season
- Revenue averages $2045.05 per month
- Occupancy maintains 33.83%
- Daily rates hold at $173.03
Low Season (November, December, January)
- Revenue drops to $931.88 per month
- Occupancy decreases to 21.55%
- Daily rates adjust to $154.24
Is it still profitable to do Airbnb in Sarzana in 2025?
Yes! Sarzana demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and solid monthly revenue averaging $2045 and The market's 139 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sarzana
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Storico | The historic center of Sarzana with its charming streets, medieval architecture, and cultural attractions. Perfect for guests interested in history and local cuisine. | Sarzana Cathedral, Fortezza Firmafede, Palazzo Malaspina, Piazza Matteotti, Local restaurants and shops |
| La Spezia | Nearby city offering beautiful ports and easy access to the Cinque Terre. Ideal for tourists wanting to explore both Sarzana and the coastal attractions. | Cinque Terre National Park, La Spezia Ferry Terminal, Museo Tecnico Navale, Castello di San Giorgio |
| Marinasca | A scenic area with stunning views and proximity to the sea, attracting those looking for a relaxing getaway close to nature and beaches. | Marinasca Beach, Hiking trails, Local vineyards, Scenic viewpoints |
| Punto Montalto | A tranquil residential area perfect for families and groups seeking quiet accommodations while being near the city's attractions. | Nature reserves, Parks and gardens, Local markets |
| Sarzana Countryside | Beautiful countryside offering a rustic experience with vineyard tours and nature exploration, ideal for guests looking for relaxation. | Wine tasting tours, Hiking trails, Local farms |
| Viale XX Settembre | A lively street with shops, restaurants, and cafes, attracting tourists who enjoy city life with an Italian twist. | Shopping boutiques, Cafes, Gelato shops, Street performances |
| Lerici | A picturesque coastal town just a short drive from Sarzana, known for its beautiful beaches and charming old town. | Lerici Beach, Castello di Lerici, Local seafood restaurants, Scenic boat rides |
| Tellaro | A stunning seaside village that attracts travelers looking for unique, picturesque accommodations overlooking the sea. | Tellaro Beach, Charming narrow streets, Coastal hiking trails |
Do you need a license for Airbnb in Sarzana?
Yes, Sarzana requires a license for operating an Airbnb. Current market data shows 60% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Sarzana
Villa Luxury Sarzana
Entire Place • 2 bedrooms
Oasis of Peace Sarzana: Whole House
Entire Place • 3 bedrooms
Art Villa Armonia
Entire Place • 6 bedrooms
HEATED POOL,Sauna,JACUZZI,Gym,BeachVolley,BBQ, A/C
Entire Place • 3 bedrooms
Oasis of Peace Sarzana: Garden&Patio
Entire Place • 1 bedroom
Awesome apartment in Marinella di Sarzana
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Sarzana
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elisabetta | 3 | $226,369 | 74 | 4.95/5.0 |
| 28208597 | 1 | $203,372 | 18 | 4.94/5.0 |
| Massimo | 5 | $170,000 | 44 | 4.45/5.0 |
| Enrico | 1 | $102,285 | 57 | 4.91/5.0 |
| Damiano | 1 | $65,956 | 23 | 4.96/5.0 |
| Novasol | 1 | $64,045 | 4 | 3.50/5.0 |
| Clementina | 1 | $60,194 | 20 | 4.65/5.0 |
| 248649731 | 1 | $45,577 | 1 | 0.00/5.0 |
| Giacomo | 2 | $44,408 | 87 | 4.87/5.0 |
| Lorella | 4 | $39,639 | 34 | 4.73/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sarzana
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.1%), with apartment & condo and house properties comprising 90.6% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (4.3% combined)
Room Capacity Distribution
Analysis of 139 properties in Sarzana shows that 1 bedroom properties are most prevalent, making up 51.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 81.3% of all listings.
Key Insights
- Most common: 1 bedroom (51.1%)
- Least common: 4 bedrooms (3.6%)
- Market concentration: 81.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 139 properties in Sarzana reveals that 4 guests properties dominate the market, representing 36% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 5 guests make up 49.6% of the market.
Key Insights
- Most common capacity: 4 guests (36% of market)
- Least common capacity: 7 guests (2.2% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 49.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 139 properties in Sarzana, the most common availability pattern is 271-366 days (59.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (38.1% of properties).
Key Insights
- Most common availability window: 271-366 days (59.7%)
- Most common booking duration: 31-90 days (38.1%)
- Properties with high availability (180+ days): 87.8%
- Properties with long-term bookings (180+ days): 12.2%
Minimum Stay Distributions
1 Night
40 listings
32.8% of total
2 Nights
43 listings
35.2% of total
3 Nights
17 listings
13.9% of total
4-6 Nights
14 listings
11.5% of total
7-29 Nights
5 listings
4.1% of total
30+ Nights
3 listings
2.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 68.0%
- Mid-length stays (4-6 nights) represent 11.5% of listings
- Monthly+ stays (2.5%) suggest a stable extended-stay market
- High market flexibility with 81.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
9 listings
8% of total
Flexible
33 listings
29.5% of total
Moderate
43 listings
38.4% of total
Strict
27 listings
24.1% of total
Key Insights
- Moderate is the preferred policy at 38.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 67.9% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 8.0% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Dec, averaging 79 days
- Shortest booking windows are in Nov, Apr, Mar, averaging 48 days
- Summer shows the longest average booking window at 78 days, while Spring has the shortest at 52 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 78 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Mar when lead times are shortest
Popular Airbnb Amenities in Sarzana
Below is the distribution of amenities across listings in Sarzana:
Traveler Demographics
Key Insights
- Domestic travelers make up 32.7% of total guests, indicating a moderate local market presence.
- Primary international markets: France (27.1%) and Germany (16.4%)
- English is the top language at 40.8%, followed by Italian (19%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for Milan and Turin markets
- Develop localized content for France and Germany
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sarzana. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Laglio | 65 | $4,569 | $444.62 | 46% |
| Brenzone sul Garda | 21 | $4,325 | $349.88 | 51% |
| Portofino | 75 | $4,019 | $518.99 | 42% |
| Bellagio | 383 | $3,767 | $342.14 | 53% |
| Sala Comacina | 70 | $3,735 | $419.35 | 49% |
| Brienno | 41 | $3,581 | $341.62 | 45% |
| Oliveto Lario | 111 | $3,570 | $357.74 | 51% |
| Faggeto Lario | 96 | $3,557 | $341.81 | 45% |
| Carate Urio | 74 | $3,479 | $335.09 | 44% |
| Cossano Belbo | 12 | $3,196 | $241.13 | 39% |
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