Airbnb Market Analytics, Statistics and Data in Santa Margherita Ligure, Liguria, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santa Margherita Ligure? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santa Margherita Ligure:
How much do Airbnb hosts make on average per month in Santa Margherita Ligure?
The short-term rental market in Santa Margherita Ligure shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,246 per month
- Strong performing properties (top 25%) make $4,419 or more
- Best-in-class properties (top 10%) achieve $7,607+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,173
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santa Margherita Ligure
The market in Santa Margherita Ligure shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santa Margherita Ligure
Daily rates in Santa Margherita Ligure vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $189 per night
- Strong performing properties (top 25%) secure $293 or more
- Best-in-class properties (top 10%) pull in $462+ per night
- Entry-level properties (bottom 25%) earn around $132
Daily Rate Variations by Month
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Seasonality patterns in Santa Margherita Ligure
Peak Season (July, August, June)
- Revenue peaks at $6503.05 per month
- Occupancy rates reach 66.11%
- Daily rates average $303.01
Shoulder Season
- Revenue averages $3476.46 per month
- Occupancy maintains 36.44%
- Daily rates hold at $268.58
Low Season (November, January, December)
- Revenue drops to $1231.12 per month
- Occupancy decreases to 17.51%
- Daily rates adjust to $243.13
Is it still profitable to do Airbnb in Santa Margherita Ligure in 2025?
Yes! Santa Margherita Ligure demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and strong monthly revenue averaging $3476 and With 394 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santa Margherita Ligure
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Storico | The historic center of Santa Margherita Ligure is filled with charming streets, authentic Italian culture, and picturesque views of the marina. It attracts tourists who want to experience the local lifestyle and history. | Church of St. Martin, Piazza Mazzini, Castello di Santa Margherita, Marina di Santa Margherita, Villa Durazzo |
| Paraggi | A beautiful beach area known for its crystal-clear waters and scenic coastline. Perfect for guests looking for a relaxing getaway by the beach with access to water sports and nature. | Paraggi Beach, Walking paths along the coast, Marine protected area, Scenic viewpoints |
| San Michele di Pagana | A quaint area with stunning views over the Gulf of Tigullio, popular for its tranquil environment and small beaches. It's great for families and couples seeking solitude and natural beauty. | San Michele di Pagana Beach, Coastal hiking trails, Local restaurants with sea views |
| Portofino | Nearby Portofino is an iconic and luxurious destination known for its colorful harbor and high-end boutiques. Guests often wish to explore this famed seaside village while staying in Santa Margherita. | Portofino Harbor, Castello Brown, Church of San Giorgio, Punta della Chiappa |
| Rapallo | Close to Santa Margherita, Rapallo is a vibrant town with an accessible promenade, shopping, and dining options. It draws tourists who enjoy a lively atmosphere and beach access. | Rapallo Castle, Tamaris Beach, Lungomare Vittorio Veneto, Santa Maria del Tipo Church |
| Passeggiata di Santa Margherita | This scenic promenade along the coastline is perfect for evening strolls, with beautiful views of the sea and access to various cafes and restaurants. Ideal for tourists looking for leisure and dining experiences. | Cafes and gelaterias, Sunset viewpoints, Access to beaches |
| Mount Portofino National Park | Nature lovers will enjoy the hiking trails and breathtaking views in the national park that stretches from Santa Margherita to Portofino. It's perfect for adventure seekers and those looking to explore. | Hiking trails, Nature viewpoints, Wildlife watching |
| Golf Club Rapallo | For golf enthusiasts, this club offers a fantastic experience with beautiful scenery and challenging courses. It attracts guests who are looking for leisure and outdoor activities. | 18-hole golf course, Clubhouse amenities, Stunning landscapes |
Do you need a license for Airbnb in Santa Margherita Ligure?
Yes, Santa Margherita Ligure requires a license for operating an Airbnb. Current market data shows 67% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Santa Margherita Ligure
Villa Milva •Paraggi•Portofino•
Entire Place • 3 bedrooms
Livin' Portofino GOLD
Entire Place • 3 bedrooms
Livin' Portofino LUX
Entire Place • 2 bedrooms
Luxury villa with fantastic view and huge pool
Entire Place • 5 bedrooms
Loft Cristina - The beachfront square
Entire Place • 3 bedrooms
Everything On The Riviera by "At Home" Pool&Grden
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Santa Margherita Ligure
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wonderful Italy Liguria | 25 | $1,217,085 | 246 | 4.11/5.0 |
| Bianca | 22 | $820,770 | 342 | 4.37/5.0 |
| Andrea | 29 | $578,725 | 209 | 2.59/5.0 |
| Eliana | 3 | $513,553 | 99 | 4.87/5.0 |
| Elana | 6 | $473,774 | 94 | 4.91/5.0 |
| Valentina | 8 | $334,740 | 217 | 4.75/5.0 |
| Smart Short Rent | 5 | $325,093 | 97 | 4.81/5.0 |
| Simone | 3 | $303,381 | 24 | 4.39/5.0 |
| Valentina | 7 | $217,248 | 101 | 3.24/5.0 |
| Benedetto | 2 | $193,244 | 98 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santa Margherita Ligure
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.7%), with apartment & condo and house properties comprising 97.2% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (2.9% combined)
Room Capacity Distribution
Analysis of 394 properties in Santa Margherita Ligure shows that 2 bedrooms properties are most prevalent, making up 42.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 72.3% of all listings.
Key Insights
- Most common: 2 bedrooms (42.4%)
- Least common: 4 bedrooms (2.8%)
- Market concentration: 72.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 394 properties in Santa Margherita Ligure reveals that 4 guests properties dominate the market, representing 43.1% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 63.5% of the market.
Key Insights
- Most common capacity: 4 guests (43.1% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 63.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 394 properties in Santa Margherita Ligure, the most common availability pattern is 271-366 days (48.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.8% of properties).
Key Insights
- Most common availability window: 271-366 days (48.2%)
- Most common booking duration: 91-180 days (33.8%)
- Properties with high availability (180+ days): 84.0%
- Properties with long-term bookings (180+ days): 19.0%
Minimum Stay Distributions
1 Night
52 listings
14.7% of total
2 Nights
115 listings
32.5% of total
3 Nights
51 listings
14.4% of total
4-6 Nights
43 listings
12.1% of total
7-29 Nights
19 listings
5.4% of total
30+ Nights
74 listings
20.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 47.2%
- Mid-length stays (4-6 nights) represent 12.1% of listings
- Monthly+ stays (20.9%) suggest a stable extended-stay market
- High market flexibility with 61.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
4 listings
1.2% of total
Super Strict 30 Days
6 listings
1.8% of total
Flexible
60 listings
17.8% of total
Moderate
174 listings
51.5% of total
Strict
94 listings
27.8% of total
Key Insights
- Moderate is the preferred policy at 51.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 69.3% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 1.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 80 days
- Shortest booking windows are in Jan, Feb, Dec, averaging 37 days
- Summer shows the longest average booking window at 80 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 80 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Dec when lead times are shortest
Popular Airbnb Amenities in Santa Margherita Ligure
Below is the distribution of amenities across listings in Santa Margherita Ligure:
Traveler Demographics
Key Insights
- Domestic travelers make up 13.7% of total guests, indicating a mostly international-driven market.
- Primary international markets: Italy (22.2%) and France (15.5%)
- English is the top language at 52.4%, followed by French (14.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.1%
Recommendations
- Target marketing campaigns for Milan and London markets
- Develop localized content for Italy and France
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santa Margherita Ligure. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Laglio | 65 | $4,569 | $444.62 | 46% |
| Brenzone sul Garda | 21 | $4,325 | $349.88 | 51% |
| Portofino | 75 | $4,019 | $518.99 | 42% |
| Bellagio | 383 | $3,767 | $342.14 | 53% |
| Sala Comacina | 70 | $3,735 | $419.35 | 49% |
| Brienno | 41 | $3,581 | $341.62 | 45% |
| Oliveto Lario | 111 | $3,570 | $357.74 | 51% |
| Faggeto Lario | 96 | $3,557 | $341.81 | 45% |
| Carate Urio | 74 | $3,479 | $335.09 | 44% |
| Cossano Belbo | 12 | $3,196 | $241.13 | 39% |
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