Airbnb Market Analytics, Statistics and Data in Loano, Liguria, Italy

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Loano? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Loano:

Average Daily Rate

$161

Occupancy Rate

36.40%

Annual Revenue

$15,565

Revenue Growth YoY

20.21%

Best Month

August

Worst Month

January

Regulation

High

Active Listings

180

How much do Airbnb hosts make on average per month in Loano?

The short-term rental market in Loano shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,360 per month
Strong performing properties (top 25%) make $2,709 or more
Best-in-class properties (top 10%) achieve $4,409+ monthly
Entry-level properties (bottom 25%) typically earn around $693

Revenue Variations by Month

Occupancy Rates Throughout the Year in Loano

The market in Loano shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 30% occupancy rates
Strong performing properties (top 25%) achieve 47% or higher
Best-in-class properties (top 10%) reach 66%+occupancy
Entry-level properties (bottom 25%) average around 15%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Loano

Daily rates in Loano vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $129 per night
Strong performing properties (top 25%) secure $184 or more
Best-in-class properties (top 10%) pull in $260+ per night
Entry-level properties (bottom 25%) earn around $96

Daily Rate Variations by Month

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Seasonality patterns in Loano

Peak Season (August, July, June)

Revenue peaks at $3764.24 per month
Occupancy rates reach 64.44%
Daily rates average $187.73

Shoulder Season

Revenue averages $2029.51 per month
Occupancy maintains 33.61%
Daily rates hold at $161.16

Low Season (November, December, January)

Revenue drops to $742.20 per month
Occupancy decreases to 19.36%
Daily rates adjust to $135.08

Is it still profitable to do Airbnb in Loano in 2025?

Yes! Loano demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and solid monthly revenue averaging $2030 and The market's 180 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Loano

Area	Why Choose This Area	Key Attractions
Loano Beach	Beautiful sandy beaches and crystal-clear waters make Loano Beach a prime destination for sunseekers. Travelers coming for relaxation and beach activities flock to this area, ideal for summer rentals.	Loano Beach, Walking promenade, Beach clubs, Water sports, Gelateria and restaurants near the beach
Old Town Loano	Charming historic center with narrow streets, quaint shops, and local eateries. Visitors enjoy the authentic Italian atmosphere and unique architecture, making it perfect for Airbnb stays.	Castello di Loano, Piazza Italia, Church of San Giovanni Battista, Local artisan shops, Restaurants serving Ligurian cuisine
Monte di Pietà	Offering stunning views of the Ligurian coastline, this area draws hikers and nature enthusiasts. It’s a perfect getaway for those looking for nature and tranquility while still being near the city.	Trails for hiking, Panoramic viewpoints, Nature parks, Wildlife spotting
Loano Marina	A vibrant marina area frequented by sailing enthusiasts and local fishermen. This location attracts guests who enjoy water activities, dining on the waterfront, and lively market scenes.	Loano Harbour, Marina activities, Restaurants with seaside views, Boat rentals, Fishing spots
Piazza Rocca	A lively square at the heart of Loano that hosts events and gatherings. It’s a social hub for both locals and tourists, making it ideal for Airbnb hosts looking to attract travelers seeking culture and community.	Local markets, Weekly outdoor events, Street performances, Cafés and bakeries
Giardini di Loano	Well-known for its beautiful gardens and open spaces, this area is perfect for families and those wanting to relax in nature. The closeness to attractions makes it a desirable spot for short-term rentals.	Botanical gardens, Children's play areas, Picnic spots, Outdoor concerts
Cultural Center of Loano	A venue for art exhibitions and local performances, attracting art lovers and cultural tourists. Nearby accommodations can cater to visitors attending events and shows.	Art exhibitions, Theater performances, Conferences and workshops, Cultural festivals
San Giovanni Battista Beach	A quieter beach area that offers a more laid-back atmosphere, perfect for families and couples looking for a peaceful getaway from the busier tourist spots.	Family-friendly beach, Beachfront cafés, Relaxation areas, Less crowded beach spots

Do you need a license for Airbnb in Loano?

$208.32

Daily Rate

Top Performing Professional Hosts in Loano

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Sabia Estate	11	$335,234	108	4.06/5.0
Holidu	2	$130,046	8	2.50/5.0
Tommaso	8	$128,531	126	3.23/5.0
Andrea	1	$88,058	14	4.29/5.0
Unica Snc	2	$81,458	62	4.84/5.0
Giovanni	1	$72,457	30	4.63/5.0
Holidu	3	$63,315	9	2.83/5.0
Laura	3	$61,372	65	3.20/5.0
Sabia Estate	2	$60,537	21	4.33/5.0
Samuele	2	$58,689	6	2.25/5.0

Additional analytics on vacation rental, real estate, short term rental data in Loano

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (95%), with apartment & condo and house properties comprising 96.7% of inventory
Untapped potential in boutique & hotels, others segments (3.4% combined)

Room Capacity Distribution

Analysis of 180 properties in Loano shows that 1 bedroom properties are most prevalent, making up 52.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 86.1% of all listings.

Key Insights

Most common: 1 bedroom (52.8%)
Least common: 3 bedrooms (8.3%)
Market concentration: 86.1% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 180 properties in Loano reveals that 4 guests properties dominate the market, representing 39.4% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 63.9% of the market.

Key Insights

Most common capacity: 4 guests (39.4% of market)
Least common capacity: 1 guest (0.6% of market)
Average guest capacity: 4.4 guests per property
Market concentration: 63.9% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 180 properties in Loano, the most common availability pattern is 271-366 days (55% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (37.2% of properties).

Key Insights

Most common availability window: 271-366 days (55%)
Most common booking duration: 91-180 days (37.2%)
Properties with high availability (180+ days): 88.9%
Properties with long-term bookings (180+ days): 11.7%

Minimum Stay Distributions

1 Night (17.4%)

1 Night

27 listings

17.4% of total

2 Nights (40%)

2 Nights

62 listings

40% of total

3 Nights (12.3%)

3 Nights

19 listings

12.3% of total

4-6 Nights (12.3%)

4-6 Nights

19 listings

12.3% of total

7-29 Nights (7.7%)

7-29 Nights

12 listings

7.7% of total

30+ Nights (10.3%)

30+ Nights

16 listings

10.3% of total

Key Insights

Short stays (1-2 nights) dominate the market at 57.4%
Mid-length stays (4-6 nights) represent 12.3% of listings
Monthly+ stays (10.3%) suggest a stable extended-stay market
High market flexibility with 69.7% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (3%)

Super Strict 30 Days

4 listings

3% of total

Super Strict 60 Days (1.5%)

Super Strict 60 Days

2 listings

1.5% of total

Flexible (12%)

Flexible

16 listings

12% of total

Moderate (60.9%)

Moderate

81 listings

60.9% of total

Strict (22.6%)

Strict

30 listings

22.6% of total

Key Insights

Moderate is the preferred policy at 60.9% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 72.9% of the market
Strong market consensus around Moderate policies
Super Strict 60 Days policies are least common at 1.5% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Aug, Jun, averaging 75 days
Shortest booking windows are in Dec, Nov, Jan, averaging 37 days
Summer shows the longest average booking window at 75 days, while Winter has the shortest at 41 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 75 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Dec-Jan when lead times are shortest

Popular Airbnb Amenities in Loano

Below is the distribution of amenities across listings in Loano:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 66.6% of total guests, indicating a significant local market share.
Primary international markets: France (8.8%) and Germany (7.1%)
English is the top language at 38.3%, followed by Italian (31%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%

Recommendations

Target marketing campaigns for Turin and Milan markets
Develop localized content for France and Germany
Prioritize English and Italian language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Loano. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Monteu Roero	14	$5,880	$652.02	34%
Laglio	65	$4,569	$444.62	46%
Portofino	75	$4,019	$518.99	42%
Bellagio	383	$3,767	$342.14	53%
Saint-Jean-Cap-Ferrat	104	$3,741	$449.38	45%
Sala Comacina	70	$3,735	$419.35	49%
Brienno	41	$3,581	$341.62	45%
Oliveto Lario	111	$3,570	$357.74	51%
Faggeto Lario	96	$3,557	$341.81	45%
Carate Urio	74	$3,479	$335.09	44%

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