Airbnb Market Analytics, Statistics and Data in Laigueglia, Liguria, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Laigueglia? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Laigueglia:
How much do Airbnb hosts make on average per month in Laigueglia?
The short-term rental market in Laigueglia shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,423 per month
- Strong performing properties (top 25%) make $2,643 or more
- Best-in-class properties (top 10%) achieve $4,468+ monthly
- Entry-level properties (bottom 25%) typically earn around $811
Revenue Variations by Month
Occupancy Rates Throughout the Year in Laigueglia
The market in Laigueglia shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Laigueglia
Daily rates in Laigueglia vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $122 per night
- Strong performing properties (top 25%) secure $172 or more
- Best-in-class properties (top 10%) pull in $245+ per night
- Entry-level properties (bottom 25%) earn around $100
Daily Rate Variations by Month
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Seasonality patterns in Laigueglia
Peak Season (August, July, May)
- Revenue peaks at $3672.12 per month
- Occupancy rates reach 67.83%
- Daily rates average $177.61
Shoulder Season
- Revenue averages $2115.78 per month
- Occupancy maintains 36.88%
- Daily rates hold at $158.03
Low Season (February, December, January)
- Revenue drops to $928.41 per month
- Occupancy decreases to 21.05%
- Daily rates adjust to $134.54
Is it still profitable to do Airbnb in Laigueglia in 2025?
Yes! Laigueglia demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and solid monthly revenue averaging $2116 and The market's 105 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Laigueglia
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Laigueglia Beach | Popular sandy beach area known for its beautiful coastline and close proximity to charming seaside restaurants. A perfect spot for families and sun-seekers looking for a relaxing beach vacation. | Laigueglia Beach, Spiaggia di Alassio, Lungomare delle Nazioni, Chiesa di San Matteo, Molo delle Tartarughe |
| Historic Center | The historic center is characterized by narrow streets and stunning old buildings, offering an authentic Italian experience. Perfect for those interested in local culture, shops, and dining. | Santa Maria della Neve Church, Old Town of Laigueglia, Torre Saracena, Piazza della Libertà, local artisan shops |
| Alassio | Just a short distance away, Alassio is famous for its vibrant promenade and nightlife, making it ideal for tourists looking for entertainment options after a day at the beach. | Budello di Alassio, Muretto di Alassio, Beach Clubs, Restaurants and Bars, Landmark Walks |
| Capo Mele | Known for its scenic views and natural beauty, Capo Mele attracts visitors who enjoy nature and outdoor activities such as hiking and diving. | Capo Mele Sanctuary, Hiking Trails, Diving spots, Scenic overlooks |
| Laigueglia Marina | The marina area is bustling with activity, featuring sailing, boating, and seafood restaurants. It's great for those who enjoy maritime activities and fresh seafood. | Marina di Laigueglia, Boat Rentals, Seafood Restaurants, Fishing Opportunities |
| Colla Micheri | This charming village is perfect for a more tranquil getaway, known for its picturesque landscapes and hiking routes. Appeals to those wanting to escape the crowds. | Hiking Trails, Villaggio di Colla Micheri, Countryside Views |
| Golf Clubs | The region is home to several golf courses, attracting sports enthusiasts and providing a relaxing experience among beautiful landscapes. | Golf Club Garlenda, Golf Club Alassio, Scenic Golf Courses |
| Cultural Festivals | The area hosts various cultural festivals throughout the year, making it appealing for travelers seeking a taste of local culture and festivities. | Laigueglia Festival, Food Festivals, Local Art Exhibitions, Cultural Events |
Do you need a license for Airbnb in Laigueglia?
Yes, Laigueglia requires a license for operating an Airbnb. Current market data shows 56% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Laigueglia
Modern and comfortable small one-bedroom apartment
Entire Place • 1 bedroom
New and spacious three-room apartment with 2 bedrooms and 2 bathrooms
Entire Place • 2 bedrooms
New home with sea views and garden
Entire Place • 3 bedrooms
Apartment on the Sea U Barabin
Entire Place • 3 bedrooms
Charming beachfront apartment
Entire Place • 2 bedrooms
Two-room apartment 30m from the sea with Garage
Entire Place • 1 bedroom
Top Performing Professional Hosts in Laigueglia
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alessandro | 6 | $196,445 | 21 | 3.28/5.0 |
| 224328780 | 3 | $68,175 | 112 | 4.95/5.0 |
| Maurizio | 2 | $67,274 | 86 | 4.84/5.0 |
| Armando | 7 | $64,109 | 126 | 4.78/5.0 |
| Alberto | 1 | $63,537 | 9 | 4.78/5.0 |
| Antonella | 3 | $61,748 | 134 | 4.86/5.0 |
| Anna | 1 | $59,558 | 85 | 4.92/5.0 |
| Marcello | 2 | $59,285 | 62 | 4.96/5.0 |
| Nicolò | 1 | $46,487 | 35 | 4.94/5.0 |
| Miriam | 3 | $41,658 | 91 | 4.49/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Laigueglia
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (100%), with apartment & condo and house properties comprising 100.0% of inventory
Room Capacity Distribution
Analysis of 105 properties in Laigueglia shows that 1 bedroom properties are most prevalent, making up 46.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 89.5% of all listings.
Key Insights
- Most common: 1 bedroom (46.7%)
- Least common: 3 bedrooms (6.7%)
- Market concentration: 89.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 105 properties in Laigueglia reveals that 4 guests properties dominate the market, representing 38.1% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 62.9% of the market.
Key Insights
- Most common capacity: 4 guests (38.1% of market)
- Least common capacity: 8+ guests (1.9% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 62.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 105 properties in Laigueglia, the most common availability pattern is 271-366 days (56.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.3% of properties).
Key Insights
- Most common availability window: 271-366 days (56.2%)
- Most common booking duration: 91-180 days (34.3%)
- Properties with high availability (180+ days): 85.7%
- Properties with long-term bookings (180+ days): 15.2%
Minimum Stay Distributions
1 Night
7 listings
7.8% of total
2 Nights
25 listings
27.8% of total
3 Nights
21 listings
23.3% of total
4-6 Nights
17 listings
18.9% of total
7-29 Nights
14 listings
15.6% of total
30+ Nights
6 listings
6.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 35.6%
- Mid-length stays (4-6 nights) represent 18.9% of listings
- Monthly+ stays (6.7%) suggest a stable extended-stay market
- High market flexibility with 58.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
2.3% of total
Flexible
11 listings
12.6% of total
Moderate
39 listings
44.8% of total
Strict
35 listings
40.2% of total
Key Insights
- Moderate is the preferred policy at 44.8% of listings
- The market shows a balanced distribution between guest-friendly (57.4%) and strict (40.2%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 2.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 122 days
- Shortest booking windows are in Feb, Jan, Dec, averaging 33 days
- Summer shows the longest average booking window at 122 days, while Winter has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 122 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Dec when lead times are shortest
Popular Airbnb Amenities in Laigueglia
Below is the distribution of amenities across listings in Laigueglia:
Traveler Demographics
Key Insights
- Domestic travelers make up 52.3% of total guests, indicating a significant local market share.
- Primary international markets: Switzerland (15.8%) and Germany (14.1%)
- English is the top language at 35.7%, followed by Italian (26.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for Turin and Milan markets
- Develop localized content for Switzerland and Germany
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Laigueglia. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Monteu Roero | 14 | $5,880 | $652.02 | 34% |
| Portofino | 75 | $4,019 | $518.99 | 42% |
| Saint-Jean-Cap-Ferrat | 104 | $3,741 | $449.38 | 45% |
| Èze | 158 | $3,265 | $356.85 | 47% |
| Cossano Belbo | 12 | $3,196 | $241.13 | 39% |
| Villefranche-sur-Mer | 479 | $3,134 | $280.32 | 52% |
| Monterosso al Mare | 358 | $3,128 | $248.37 | 56% |
| Cassinasco | 19 | $3,117 | $403.97 | 41% |
| Beverino Castello | 11 | $3,115 | $788.53 | 27% |
| Cap-d'Ail | 176 | $3,059 | $310.14 | 46% |
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