Laigueglia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Laigueglia in 2025? Explore comprehensive Airbnb analytics for Laigueglia, Liguria, Italy to uncover income potential. This 2025 STR market report for Laigueglia, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 106 active listings.
Whether you're considering an Airbnb investment in Laigueglia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Laigueglia Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Laigueglia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Laigueglia (2025)
Understanding the monthly revenue variations for Airbnb listings in Laigueglia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Laigueglia is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Laigueglia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,265+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,223 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,354 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $735, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Laigueglia
Laigueglia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Laigueglia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Laigueglia:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Laigueglia
Average Daily Rate (ADR) Airbnb Trends in Laigueglia (2025)
Effective short term rental pricing strategy in Laigueglia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Laigueglia typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $247+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Laigueglia
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Airbnb Seasonality Analysis & Trends in Laigueglia (2025)
Peak Season (August, July, September)
- Revenue averages $2,947 per month
- Occupancy rates average 58.5%
- Daily rates average $162
Shoulder Season
- Revenue averages $1,423 per month
- Occupancy maintains around 31.1%
- Daily rates hold near $151
Low Season (January, February, December)
- Revenue drops to average $934 per month
- Occupancy decreases to average 22.1%
- Daily rates adjust to average $145
Seasonality Insights for Laigueglia
- The Airbnb seasonality in Laigueglia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Laigueglia's highest earning potential, with monthly revenues capable of climbing to $3,582, occupancy reaching a high of 68.2%, and ADRs peaking at $167.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $885, occupancy could drop to 19.6%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Laigueglia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Laigueglia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Laigueglia (2025)
Exploring the top neighborhoods for short-term rentals in Laigueglia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Laigueglia, rich in charm and Italian culture, ideal for tourists looking to experience authentic Ligurian life and cuisine. | San Matteo Church, Laigueglia Beach, The Historic Coastal Walk, Restaurants with seafood specialties, Local artisan shops |
| Laigueglia Beach | Laigueglia's beautiful stretch of sand is perfect for sun-seeking tourists and families, offering a vibrant beach atmosphere and plenty of amenities. | Beach clubs, Water sports activities, Beachfront promenades, Sunbeds and umbrellas rentals, Kids' play areas |
| Borgo di Laigueglia | A picturesque fishing village with colorful houses and a quaint atmosphere, appealing to visitors looking for tranquility and scenic views. | Fishing harbor, Charming alleys, Local fish markets, Seafood dining options, Beautiful sunset views |
| Villa Antica | A historical villa area that attracts guests looking for a more elegant and traditional Italian vacation experience in a scenic setting. | Ancient villas, Gardens, Cultural events, Art exhibits, Quiet retreats near the sea |
| Poggio di Laigueglia | Situated on a hill, offering panoramic views of the coast, this area is popular among guests interested in hiking and nature alongside their beach holiday. | Hiking trails, Nature parks, Viewpoints, Mediterranean flora, Quiet surroundings |
| Pasquale | A residential area close to the beach, great for families and longer stays with easy access to local amenities and attractions. | Proximity to local supermarkets, Children's playgrounds, Quiet family-friendly environment, Community events, Short walk to Laigueglia Beach |
| Tower of Laigueglia | This area features an old watchtower and offers a unique historical experience for visitors interested in local history and scenic walks. | The watchtower, Historical sites, Scenic hiking trails, Local storytelling, Photography spots |
| Nearby Alassio | Just a short distance from Laigueglia, Alassio offers more entertainment options, cultural sites, and beach activities, appealing to a broader range of visitors. | Alassio Beach, Historic sites like the Chapel of the Immaculate Conception, Shopping streets, Nightlife options, Dining on the seafront |
Understanding Airbnb License Requirements & STR Laws in Laigueglia (2025)
Yes, Laigueglia, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Laigueglia to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 50% licensed listings)
Top Performing Airbnb Properties in Laigueglia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Laiguegliabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment on the Sea U Barabin
Entire Place • 3 bedrooms
Modern and comfortable small one-bedroom apartment
Entire Place • 1 bedroom
Magical apartment in the center of the village L'ancora.
Entire Place • 2 bedrooms
New and spacious three-room apartment with 2 bedrooms and 2 bathrooms
Entire Place • 2 bedrooms
Garden an Seaview by Interhome
Entire Place • 2 bedrooms
Villetta Whale
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Laigueglia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Laigueglia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alessandro | 3 | $81,170 | 18 | 5.00/5.0 |
| Antonella | 3 | $69,052 | 134 | 4.86/5.0 |
| Armando | 8 | $64,085 | 129 | 4.80/5.0 |
| Maurizio | 3 | $62,244 | 118 | 4.86/5.0 |
| Anna | 1 | $56,735 | 85 | 4.92/5.0 |
| Marcello | 2 | $48,482 | 63 | 4.96/5.0 |
| Miriam | 3 | $45,241 | 91 | 4.49/5.0 |
| Host #224328780 | 3 | $43,638 | 112 | 4.95/5.0 |
| Host #118496386 | 1 | $34,820 | 1 | N/A/5.0 |
| Franca | 1 | $34,550 | 60 | 4.57/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Laigueglia.
Dive Deeper: Advanced Laigueglia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Laigueglia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLaigueglia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Laigueglia
- The Laigueglia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 106 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Laigueglia, Apartment/Condo properties are the most common (90.6%), reflecting the local real estate landscape.
Laigueglia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Laigueglia
- The dominant room capacity in Laigueglia is 1 bedroom listings, making up 49.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 89.7% of the active Airbnb listings in Laigueglia, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (7.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Laigueglia.
Laigueglia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Laigueglia
- The most common guest capacity trend in Laigueglia vacation rentals is listings accommodating 4 guests (38.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Laigueglia STR market, accounting for 63.2% of listings.
- 30.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Laigueglia.
- On average, properties in Laigueglia are equipped to host 4.7 guests.
Laigueglia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Laigueglia
- The most common availability pattern in Laigueglia falls within the 271-366 days range, representing 59.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Laigueglia (37.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Laigueglia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
3.9% of total
2 Nights
21 listings
20.6% of total
3 Nights
9 listings
8.8% of total
4-6 Nights
18 listings
17.6% of total
7-29 Nights
18 listings
17.6% of total
30+ Nights
32 listings
31.4% of total
Key Insights
- The most prevalent minimum stay requirement in Laigueglia is 30+ Nights, adopted by 31.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (31.4%) caters to monthly stays (30+ nights) in Laigueglia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 31.4% of Laigueglia hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Laigueglia.
Laigueglia Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
2.2% of total
Super Strict 60 Days
1 listings
1.1% of total
Flexible
11 listings
12.1% of total
Moderate
40 listings
44% of total
Strict
37 listings
40.7% of total
Cancellation Policy Insights for Laigueglia
- The prevailing Airbnb cancellation policy trend in Laigueglia is Moderate, used by 44% of listings.
- There's a relatively balanced mix between guest-friendly (56.1%) and stricter (40.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44% market standard in Laigueglia.
- With 40.7% using Strict terms, this is a viable option in Laigueglia, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Laigueglia.
Laigueglia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Laigueglia
- The overall average booking lead time for vacation rentals in Laigueglia is 67 days.
- Guests book furthest in advance for stays during August (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (98 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Laigueglia.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Laigueglia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Laigueglia (2025)
Amenity Prevalence
Amenity Insights for Laigueglia
- Essential amenities in Laigueglia that guests expect include: TV, Kitchen, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Laigueglia: TV, Kitchen, Washer.
- Prioritize adding missing essentials: TV, Kitchen, Washer.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Laigueglia to stay competitive.
Laigueglia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Laigueglia
- The typical guest profile for Airbnb in Laigueglia consists of a mix of domestic (52%) and international guests, often arriving from nearby Turin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 51.9% of guests.
- Key international markets include Italy (51.9%) and Switzerland (14.8%).
- Top languages spoken are English (33%) followed by Italian (23.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Laigueglia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 19 | $3,583 | $655.58 | 32% |
| Saint-Jean-Cap-Ferrat | 113 | $3,445 | $460.05 | 44% |
| Cossano Belbo | 13 | $3,381 | $286.91 | 40% |
| Portofino | 72 | $3,339 | $483.34 | 41% |
| Monterosso al Mare | 349 | $2,817 | $250.94 | 55% |
| Èze | 167 | $2,720 | $347.44 | 45% |
| Cassinasco | 20 | $2,710 | $585.96 | 35% |
| Villefranche-sur-Mer | 519 | $2,572 | $279.10 | 50% |
| Riomaggiore | 664 | $2,545 | $196.38 | 53% |
| Santo Stefano Belbo | 24 | $2,465 | $321.01 | 29% |