Airbnb Market Analytics, Statistics and Data in Diano Marina, Liguria, Italy

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Diano Marina? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Diano Marina:

Average Daily Rate

$197

Occupancy Rate

38.80%

Annual Revenue

$14,189

Revenue Growth YoY

10.81%

Best Month

August

Worst Month

December

Regulation

High

Active Listings

170

How much do Airbnb hosts make on average per month in Diano Marina?

The short-term rental market in Diano Marina shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,352 per month
Strong performing properties (top 25%) make $2,533 or more
Best-in-class properties (top 10%) achieve $4,728+ monthly
Entry-level properties (bottom 25%) typically earn around $708

Revenue Variations by Month

Occupancy Rates Throughout the Year in Diano Marina

The market in Diano Marina shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 33% occupancy rates
Strong performing properties (top 25%) achieve 52% or higher
Best-in-class properties (top 10%) reach 72%+occupancy
Entry-level properties (bottom 25%) average around 18%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Diano Marina

Daily rates in Diano Marina vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $123 per night
Strong performing properties (top 25%) secure $166 or more
Best-in-class properties (top 10%) pull in $250+ per night
Entry-level properties (bottom 25%) earn around $97

Daily Rate Variations by Month

Get Live Diano Marina Market Intelligence 👇

🏠

Explore Real-time Analytics

Seasonality patterns in Diano Marina

Peak Season (August, July, June)

Revenue peaks at $3804.34 per month
Occupancy rates reach 68.95%
Daily rates average $200.14

Shoulder Season

Revenue averages $2140.77 per month
Occupancy maintains 36.84%
Daily rates hold at $179.45

Low Season (March, January, December)

Revenue drops to $1049.49 per month
Occupancy decreases to 19.98%
Daily rates adjust to $166.16

Is it still profitable to do Airbnb in Diano Marina in 2025?

Yes! Diano Marina demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and solid monthly revenue averaging $2141 and The market's 170 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Diano Marina

Area	Why Choose This Area	Key Attractions
Marina Beach	A stunning beach area known for its beautiful sandy shores, attracting families and beach lovers. Ideal for tourists seeking relaxation and sunbathing.	Diano Marina Beach, Bagni Antonio, Bagni Delfino, Lungomare Buenos Aires, Villa Scarsella
Historic Center	The charming historic district with narrow streets, quaint shops, and local eateries. Great for guests interested in culture and history.	Chiesa di Sant'Anna, Museo Etnografico, Piazza Torre, Castello di Diano
Borgo dei Pini	A quiet residential area that offers a serene stay amidst nature, perfect for guests looking for peace away from the hustle and bustle.	Nearby hiking trails, Serra dei Conti, local vineyards
San Bartolomeo al Mare	Adjacent to Diano Marina, known for its lovely waterfront promenade and engaging local events. Popular among tourists for its vibrant community feel.	San Bartolomeo Beach, Palazzo Granero, Santuario di Nostra Signora della Rovere
Diano Castello	A picturesque hilltop village offering stunning views and a taste of local life, appealing to those looking for an authentic Italian experience.	Castello di Diano Castello, Church of San Giovanni Battista, Scenic overlooks
Cervo	A beautiful medieval village known for its artistic heritage and coastal views, attracting tourists who appreciate history and culture.	The Church of Saint John the Baptist, Cervo's ancient fortress, Art galleries
Lungomare	The lively seafront promenade offers a vibrant atmosphere with cafes and shops, ideal for guests who enjoy a bustling and social environment.	Lungomare di Diano Marina, Beach clubs, Seaside eateries
Capo Berta	A scenic area with hiking opportunities and stunning views of the coastline, perfect for tourists who enjoy nature and adventure.	Capo Berta Hiking Trail, Biking paths, Promenade views

Do you need a license for Airbnb in Diano Marina?

$251.34

Daily Rate

Top Performing Professional Hosts in Diano Marina

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
VIP-BOOKING Mauro Bricca	11	$331,392	90	3.92/5.0
Stefano	4	$168,347	102	4.89/5.0
Alessandro	4	$156,375	66	3.51/5.0
Liguria Case E Vacanze	7	$142,763	66	4.68/5.0
Daniele \| Global Service Real	1	$78,884	39	4.46/5.0
Annalisa	3	$74,934	22	3.33/5.0
Alessandra	7	$68,010	15	1.26/5.0
454690763	1	$44,913	12	4.50/5.0
Federica	2	$44,423	140	4.91/5.0
469063834	1	$43,716	2	0.00/5.0

Additional analytics on vacation rental, real estate, short term rental data in Diano Marina

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (99.4%), with apartment & condo and house properties comprising 100.0% of inventory

Room Capacity Distribution

Analysis of 170 properties in Diano Marina shows that 1 bedroom properties are most prevalent, making up 56.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 91.2% of all listings.

Key Insights

Most common: 1 bedroom (56.5%)
Least common: 4 bedrooms (0.6%)
Market concentration: 91.2% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 170 properties in Diano Marina reveals that 4 guests properties dominate the market, representing 48.2% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 5 guests make up 68.8% of the market.

Key Insights

Most common capacity: 4 guests (48.2% of market)
Least common capacity: 7 guests (1.2% of market)
Average guest capacity: 4.6 guests per property
Market concentration: 68.8% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 170 properties in Diano Marina, the most common availability pattern is 271-366 days (60.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.5% of properties).

Key Insights

Most common availability window: 271-366 days (60.6%)
Most common booking duration: 31-90 days (33.5%)
Properties with high availability (180+ days): 90.6%
Properties with long-term bookings (180+ days): 9.4%

Minimum Stay Distributions

1 Night (20.5%)

1 Night

27 listings

20.5% of total

2 Nights (21.2%)

2 Nights

28 listings

21.2% of total

3 Nights (20.5%)

3 Nights

27 listings

20.5% of total

4-6 Nights (18.2%)

4-6 Nights

24 listings

18.2% of total

7-29 Nights (11.4%)

7-29 Nights

15 listings

11.4% of total

30+ Nights (8.3%)

30+ Nights

11 listings

8.3% of total

Key Insights

Short stays (1-2 nights) dominate the market at 41.7%
Mid-length stays (4-6 nights) represent 18.2% of listings
Monthly+ stays (8.3%) suggest a stable extended-stay market
High market flexibility with 62.2% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 60 Days (0.8%)

Super Strict 60 Days

1 listings

0.8% of total

Super Strict 30 Days (11%)

Super Strict 30 Days

13 listings

11% of total

Flexible (16.1%)

Flexible

19 listings

16.1% of total

Moderate (36.4%)

Moderate

43 listings

36.4% of total

Strict (35.6%)

Strict

42 listings

35.6% of total

Key Insights

Moderate is the preferred policy at 36.4% of listings
The market shows a balanced distribution between guest-friendly (52.5%) and strict (35.6%) policies
Strong market consensus around Moderate policies
Super Strict 60 Days policies are least common at 0.8% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Jun, Aug, averaging 90 days
Shortest booking windows are in Jan, Mar, Dec, averaging 40 days
Summer shows the longest average booking window at 90 days, while Winter has the shortest at 43 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 90 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Jan-Dec when lead times are shortest

Popular Airbnb Amenities in Diano Marina

Every property in Diano Marina comes standard with Kitchen. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 42.1% of total guests, indicating a significant local market share.
Primary international markets: Germany (20.6%) and France (17%)
English is the top language at 35.6%, followed by Italian (22.1%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%

Recommendations

Target marketing campaigns for Turin and Milan markets
Develop localized content for Germany and France
Prioritize English and Italian language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Diano Marina. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Monteu Roero	14	$5,880	$652.02	34%
Portofino	75	$4,019	$518.99	42%
Saint-Jean-Cap-Ferrat	104	$3,741	$449.38	45%
Èze	158	$3,265	$356.85	47%
Cossano Belbo	12	$3,196	$241.13	39%
Villefranche-sur-Mer	479	$3,134	$280.32	52%
Monterosso al Mare	358	$3,128	$248.37	56%
Cassinasco	19	$3,117	$403.97	41%
Beverino Castello	11	$3,115	$788.53	27%
Cap-d'Ail	176	$3,059	$310.14	46%

How is your STR performing?

Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!

Discover Insights