Airbnb Market Analytics, Statistics and Data in Bordighera, Liguria, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bordighera? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bordighera:
How much do Airbnb hosts make on average per month in Bordighera?
The short-term rental market in Bordighera shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,519 per month
- Strong performing properties (top 25%) make $2,671 or more
- Best-in-class properties (top 10%) achieve $4,441+ monthly
- Entry-level properties (bottom 25%) typically earn around $750
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bordighera
The market in Bordighera shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bordighera
Daily rates in Bordighera vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $126 per night
- Strong performing properties (top 25%) secure $169 or more
- Best-in-class properties (top 10%) pull in $236+ per night
- Entry-level properties (bottom 25%) earn around $97
Daily Rate Variations by Month
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Seasonality patterns in Bordighera
Peak Season (August, July, June)
- Revenue peaks at $3900.06 per month
- Occupancy rates reach 65.51%
- Daily rates average $170.44
Shoulder Season
- Revenue averages $2095.01 per month
- Occupancy maintains 37.81%
- Daily rates hold at $150.16
Low Season (November, December, January)
- Revenue drops to $927.93 per month
- Occupancy decreases to 22.39%
- Daily rates adjust to $139.08
Is it still profitable to do Airbnb in Bordighera in 2025?
Yes! Bordighera demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and solid monthly revenue averaging $2095 and With 221 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bordighera
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Storico | The historic center of Bordighera, filled with charming narrow streets, traditional Italian architecture, and picturesque views. It's perfect for tourists who want to experience local life and history. | Bordighera's Old Town, Saint Ampelio Church, Villa Regina Margherita, Via Romana, Piazza della Libertà |
| Beachfront | The beachfront area offers stunning views of the Mediterranean Sea and easy access to the beach. It's a prime location for tourists looking for sun and sea activities. | Bordighera Beach, Bagni Sasso, Lungomare Argentina, Ponte della Libertà, Nearby beach clubs |
| Bordighera's Parks | An area with beautiful parks and gardens that attract nature lovers and families. It is ideal for those seeking tranquility and green spaces. | Giardino Esotico Pallanca, Parco Robaldo, Piazza Garibaldi, Villa Pompeii, Bordighera's seaside promenades |
| San Remo | Just a short distance from Bordighera, San Remo is known for its famous casino, opera house, and picturesque markets. It draws visitors interested in culture and entertainment. | San Remo Casino, Teatro Ariston, Porto Sole, Bodega Bay, San Remo Farmers Market |
| Riviera dei Fiori | This area is known for its stunning coastal views and charming villages. It's perfect for tourists looking to explore the scenic beauty of Liguria. | Bordighera's Coastal Path, Ventimiglia's Market, Castellaro Golf Club, Apricale's Ancient Village |
| Cultural Events Zone | An area that hosts various cultural events and festivals throughout the year, attracting visitors interested in local traditions and celebrations. | Bordighera Music Festival, Annual Flower Festival, Local Food and Wine Fairs, Market Day Events |
| Shopping District | The shopping district in Bordighera features local boutiques and artisan shops that cater to visitors wanting to experience local culture and crafts. | Corso Italia, Local Craft Shops, Artisan Markets, Bordighera Antiquities |
| Day Trip Access | Bordighera is a perfect base for day trips to nearby attractions in the French Riviera and other parts of Liguria. This area attracts travelers who want to explore further. | Monte Carlo, Nice, Cinque Terre, Dolceacqua, Genoa |
Do you need a license for Airbnb in Bordighera?
Yes, Bordighera requires a license for operating an Airbnb. Current market data shows 67% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Bordighera
Villa Gaia private pool & BBQ . 008008-BEB-0007
Entire Place • 4 bedrooms
Mediterranean
Entire Place • 2 bedrooms
Petra Boutique Villa
Entire Place • 6 bedrooms
TheKeyStudio.Tiramisu in the heart of the city
Entire Place • 2 bedrooms
Sea View, Billiard and Pool
Entire Place • 4 bedrooms
2-Bedroom Home - WiFi - Pool
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Bordighera
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Federico | 8 | $316,921 | 553 | 4.94/5.0 |
| Maya | 11 | $223,965 | 358 | 3.67/5.0 |
| Welcome To Liguria | 3 | $103,400 | 53 | 4.60/5.0 |
| Federico | 8 | $101,311 | 345 | 4.50/5.0 |
| Anna | 1 | $97,586 | 36 | 4.86/5.0 |
| Alessandro | 2 | $94,452 | 16 | 4.83/5.0 |
| Sandra - Interhome Group | 4 | $91,672 | 11 | 1.25/5.0 |
| Bernard | 1 | $88,398 | 11 | 4.73/5.0 |
| Franco | 2 | $79,408 | 76 | 4.96/5.0 |
| Wonderful Italy Liguria | 2 | $69,675 | 18 | 4.68/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bordighera
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.6%), with apartment & condo and house properties comprising 96.0% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, unique stays segments (4.1% combined)
Room Capacity Distribution
Analysis of 221 properties in Bordighera shows that 1 bedroom properties are most prevalent, making up 52% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 83.7% of all listings.
Key Insights
- Most common: 1 bedroom (52%)
- Least common: 5+ bedrooms (0.5%)
- Market concentration: 83.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 221 properties in Bordighera reveals that 4 guests properties dominate the market, representing 46.2% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 59.7% of the market.
Key Insights
- Most common capacity: 4 guests (46.2% of market)
- Least common capacity: 7 guests (1.4% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 59.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 221 properties in Bordighera, the most common availability pattern is 271-366 days (53.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31.7% of properties).
Key Insights
- Most common availability window: 271-366 days (53.8%)
- Most common booking duration: 31-90 days (31.7%)
- Properties with high availability (180+ days): 82.8%
- Properties with long-term bookings (180+ days): 17.2%
Minimum Stay Distributions
1 Night
35 listings
17.6% of total
2 Nights
64 listings
32.2% of total
3 Nights
31 listings
15.6% of total
4-6 Nights
38 listings
19.1% of total
7-29 Nights
6 listings
3% of total
30+ Nights
25 listings
12.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 49.8%
- Mid-length stays (4-6 nights) represent 19.1% of listings
- Monthly+ stays (12.6%) suggest a stable extended-stay market
- High market flexibility with 65.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
1.1% of total
Super Strict 30 Days
2 listings
1.1% of total
Flexible
41 listings
22.4% of total
Moderate
93 listings
50.8% of total
Strict
45 listings
24.6% of total
Key Insights
- Moderate is the preferred policy at 50.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 73.2% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 82 days
- Shortest booking windows are in Jan, Dec, Nov, averaging 31 days
- Summer shows the longest average booking window at 82 days, while Winter has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 82 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Nov when lead times are shortest
Popular Airbnb Amenities in Bordighera
Below is the distribution of amenities across listings in Bordighera:
Traveler Demographics
Key Insights
- Domestic travelers make up 23% of total guests, indicating a moderate local market presence.
- Primary international markets: Italy (30.6%) and Germany (16.6%)
- English is the top language at 39%, followed by French (23.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.4%
Recommendations
- Target marketing campaigns for Milan and Turin markets
- Develop localized content for Italy and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bordighera. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Monteu Roero | 14 | $5,880 | $652.02 | 34% |
| Ramatuelle | 226 | $3,775 | $673.81 | 38% |
| Saint-Jean-Cap-Ferrat | 104 | $3,741 | $449.38 | 45% |
| Saint-Tropez | 782 | $3,659 | $526.84 | 40% |
| Èze | 158 | $3,265 | $356.85 | 47% |
| Cossano Belbo | 12 | $3,196 | $241.13 | 39% |
| Opio | 42 | $3,185 | $556.70 | 38% |
| Villefranche-sur-Mer | 479 | $3,134 | $280.32 | 52% |
| Cassinasco | 19 | $3,117 | $403.97 | 41% |
| Cap-d'Ail | 176 | $3,059 | $310.14 | 46% |
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