Apricale Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Apricale in 2025? Explore comprehensive Airbnb analytics for Apricale, Liguria, Italy to uncover income potential. This 2025 STR market report for Apricale, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Apricale, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Apricale Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Apricale Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Apricale (2025)
Understanding the monthly revenue variations for Airbnb listings in Apricale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Apricale is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Apricale across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,078+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,331 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $810 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $440, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Apricale
Apricale Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Apricale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Apricale:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Apricale
Average Daily Rate (ADR) Airbnb Trends in Apricale (2025)
Effective short term rental pricing strategy in Apricale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Apricale typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $145+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $114 or more.
- Typical properties (Median) charge around $91 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Apricale
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Airbnb Seasonality Analysis & Trends in Apricale (2025)
Peak Season (August, July, April)
- Revenue averages $1,757 per month
- Occupancy rates average 54.6%
- Daily rates average $97
Shoulder Season
- Revenue averages $866 per month
- Occupancy maintains around 29.0%
- Daily rates hold near $97
Low Season (May, November, December)
- Revenue drops to average $587 per month
- Occupancy decreases to average 18.9%
- Daily rates adjust to average $96
Seasonality Insights for Apricale
- The Airbnb seasonality in Apricale shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Apricale's highest earning potential, with monthly revenues capable of climbing to $2,366, occupancy reaching a high of 73.0%, and ADRs peaking at $111.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $543, occupancy could drop to 17.9%, and ADRs may adjust down to $88.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Apricale.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Apricale seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Apricale (2025)
Exploring the top neighborhoods for short-term rentals in Apricale? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
---|---|---|
Historic Center | The charming old town of Apricale, known for its narrow streets and medieval architecture. A sought-after location for tourists wanting an authentic Italian village experience. | Castello di Apricale, San Giovanni Battista Church, Artisan shops, Local eateries, Village festivals |
Piazza della Libertà | The main square in Apricale, lively with local events and perfect for travelers who want to experience the local culture and community. | Local markets, Cafés, Outdoor concerts, Festivals |
San Bernardino | A quiet area with stunning views of the surrounding hills and valleys. Ideal for travelers looking for tranquility and nature. | Hiking trails, Breathtaking viewpoints, Local vineyards, Nature walks |
Casa dei Templari | A historic site offering a glimpse into the region's past. Attracts history enthusiasts and those curious about local heritage. | Ruins of Templar Castle, Historical tours, Scenic hikes |
Riviera dei Fiori | Only a short drive from Apricale, this coastal area includes lovely beaches and seaside towns, appealing to beachgoers and sun-seekers. | Beaches, Coastal promenades, Dining by the sea, Water sports |
Pigna | Neighboring village with a similar charm, known for its traditional architecture and wellness retreats. Great for those seeking relaxation and wellness. | Thermal baths, Hiking routes, Local spa treatments |
Dolceacqua | A nearby picturesque village famous for its bridge and wine. A day trip destination for Apricale visitors, enhancing the local tourism appeal. | Castello di Dolceacqua, Hiking paths, Wine tasting, Medieval bridge |
Ventimiglia | Just a short drive away, this town offers vibrant markets and beaches. Ideal for tourists who want a mix of culture and leisure. | Ventimiglia Market, Beaches, Balzi Rossi archaeological site |
Understanding Airbnb License Requirements & STR Laws in Apricale (2025)
Yes, Apricale, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Apricale to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 51% licensed listings)
Top Performing Airbnb Properties in Apricale (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Apricalebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Apricale, townhouse in the center of Italy's most charming town
Entire Place • 1 bedroom

house in the medieval village
Entire Place • 1 bedroom

Charming restored farmhouse with a panoramic view
Entire Place • 3 bedrooms

Casa Reanna by Interhome
Entire Place • 1 bedroom

Medieval house with stunning covered terrace
Entire Place • 4 bedrooms

Ca de töo - The Cave Experience with SPA
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Apricale (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Apricale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
---|---|---|---|---|
Lorena | 4 | $34,843 | 129 | 4.38/5.0 |
Maria | 1 | $23,650 | 85 | 4.94/5.0 |
Michele | 1 | $22,561 | 37 | 4.89/5.0 |
Annette | 1 | $17,331 | 7 | 4.57/5.0 |
Chiara - Interhome Group | 1 | $15,116 | 22 | 4.73/5.0 |
Enris | 2 | $14,387 | 111 | 4.76/5.0 |
Monica | 2 | $14,201 | 216 | 4.92/5.0 |
Anja | 2 | $14,040 | 9 | 5.00/5.0 |
Bjørn A | 1 | $13,886 | 18 | 4.89/5.0 |
Stefania Celebes | 1 | $13,304 | 57 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Apricale.
Dive Deeper: Advanced Apricale STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Apricale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsApricale Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Apricale
- The Apricale Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.1% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Apricale, House properties are the most common (58.5%), reflecting the local real estate landscape.
- Houses represent a significant 58.5% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, unique stays (combined 12.2%) offer potential for unique stay experiences.
Apricale Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Apricale
- The dominant room capacity in Apricale is 1 bedroom listings, making up 51.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.3% of the active Airbnb listings in Apricale, indicating a high concentration in these sizes.
- With over half the market (51.2%) consisting of studios or 1-bedroom units, Apricale is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Apricale.
Apricale Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Apricale
- The most common guest capacity trend in Apricale vacation rentals is listings accommodating 4 guests (36.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Apricale STR market, accounting for 61.0% of listings.
- 22.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Apricale.
- On average, properties in Apricale are equipped to host 3.9 guests.
Apricale Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Apricale
- The most common availability pattern in Apricale falls within the 271-366 days range, representing 68.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Apricale (58.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Apricale Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
27% of total
2 Nights
12 listings
32.4% of total
3 Nights
4 listings
10.8% of total
4-6 Nights
2 listings
5.4% of total
7-29 Nights
4 listings
10.8% of total
30+ Nights
5 listings
13.5% of total
Key Insights
- The most prevalent minimum stay requirement in Apricale is 2 Nights, adopted by 32.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.5%) caters to monthly stays (30+ nights) in Apricale, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.4% of Apricale hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Apricale.
Apricale Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.6% of total
Flexible
15 listings
38.5% of total
Moderate
12 listings
30.8% of total
Strict
11 listings
28.2% of total
Cancellation Policy Insights for Apricale
- The prevailing Airbnb cancellation policy trend in Apricale is Flexible, used by 38.5% of listings.
- There's a relatively balanced mix between guest-friendly (69.3%) and stricter (28.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.5% market standard in Apricale.
- Regularly review your cancellation policy against competitors and market demand shifts in Apricale.
Apricale STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Apricale
- The overall average booking lead time for vacation rentals in Apricale is 46 days.
- Guests book furthest in advance for stays during August (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Apricale.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Apricale averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Apricale (2025)
Amenity Prevalence
Amenity Insights for Apricale
- Essential amenities in Apricale that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Apricale: Kitchen.
- Consider adding popular differentiators like Dishes and silverware or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Apricale to stay competitive.
Apricale Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Apricale
- The typical guest profile for Airbnb in Apricale consists of predominantly international visitors (92%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 8.4% of guests.
- Key international markets include France (50%) and Germany (11.7%).
- Top languages spoken are English (34.1%) followed by French (26.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Apricale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
---|---|---|---|---|
Monteu Roero | 19 | $3,583 | $655.58 | 32% |
Ramatuelle | 213 | $3,520 | $704.79 | 39% |
Saint-Jean-Cap-Ferrat | 113 | $3,445 | $460.05 | 44% |
Cossano Belbo | 13 | $3,381 | $286.91 | 40% |
Saint-Tropez | 779 | $2,955 | $502.28 | 39% |
Èze | 167 | $2,720 | $347.44 | 45% |
Cassinasco | 20 | $2,710 | $585.96 | 35% |
Villefranche-sur-Mer | 519 | $2,572 | $279.10 | 50% |
Opio | 42 | $2,508 | $544.59 | 37% |
Gassin | 386 | $2,499 | $446.12 | 38% |